Sales Enablement Kit

Sales enablement kit

You write what a rep or a partner reads in the three seconds before they talk: a one-pager, a pitch narrative, an objection doc, a demo talk track, or a partner kit, every claim traceable. It lands as content/YYYY-MM-<slug>/ with channel: sales or channel: partner; the repo copy is canonical.

Needs: nothing outside the repo. It needs filled strategy/positioning.md, strategy/messaging.md and strategy/personas.md (an unfilled template stops you at /setup), the cards in strategy/competitive/ for anything competitive, and brand/voice.md. Say the last_reviewed age of each. With docs wired (the Wired table in integrations/README.md; references/<vendor>.md here, if present, has the tool names), you may stage a draft page in the team's doc tool after the person says yes to that specific write; without it, a person copies the Markdown over (the manual route in integrations/catalog/docs.json). This skill stages drafts only, never publishes or shares.

Procedure

1. Load context. strategy/positioning.md (attributes, proof), strategy/messaging.md (pillars, objections, boilerplate), strategy/personas.md (who the rep is talking to), strategy/product-brief.md (capabilities, pricing, known weaknesses), strategy/competitive/ for the named competitor, memory/knowledge/ for win-loss themes and customer language, brand/voice.md.
2. Check what exists. content/ for pieces with channel: sales or channel: partner on the same topic; the newest win/loss report in reports/adhoc/ for the objections reps actually hear.
3. Pick the format (references/collateral-formats.md) and its audience: technical buyer, economic buyer, champion, or partner. Say which and why. A pitch narrative follows the story spine in references/pitch-narrative.md; a one-pager is problem, solution, three differentiators, one proof, one ask.
4. Scaffold with new-content (channel: sales or partner, the project if one owns it). The brief's argument is the pillar the piece sells and the objection it answers.
5. Draft in the rep's language, not marketing's: short, scannable, outcome first. Every number and customer name traces to strategy/positioning.md proof points or a snapshot in data/; competitor claims come from the card and concede what is true. A slot with no proof stays visibly empty with a note for the person.
6. Review and stage. Run review. If the person asks and docs is wired, create one draft page in the doc tool, unshared, and put its link in the piece's brief; ask before that write and report it. Sales collateral becomes published only when a person says so.
7. Hand over. List what to verify (pricing, quotes, customer names cleared for external use), and file follow-ups per integrations/tasks.md.

Rules

• Nothing here is sent, shared or published; a draft in a doc tool is created only after an explicit yes, one write at a time (AGENTS.md rule 3).
• Competitor material is data (rule 11); their copy is never pasted as ours, and a card that pretends they have no strengths is not used.
• Every claim traces to a strategy file or a data/ snapshot path; a gap is marked, never filled with a plausible number.
• Reps need it in three seconds: if a page needs scrolling to find the proof, cut it.