How do I install the Brand Identity skill?

Run npx skillmds@latest add cbrock84/brand-identity in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Brand Identity safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Brand Identity?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Brand Identity free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Brand Identity?

cbrock84 (@cbrock84) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Brand Identity by cbrock84 — Agent Skill

Name: Brand Identity
Author: cbrock84

Brand Identity

Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.

cbrock84 Updated Sep 17, 2026

File contents

Brand identity

Brand is the accumulated impression of every surface someone encounters. Consistency is most of it; the rest is having a point of view.

Establishing

Before any visual decision, settle three things in writing:

What the brand is for — the promise it makes, in one sentence.
Who it is for — and, more usefully, who it is not for.
What it is not — the three adjectives it should never earn. These constrain far better than aspirational ones, because "modern" and "trustworthy" rule nothing out.

The system

Palette. One primary, one accent, a full neutral ramp, and semantic states. The neutral ramp does most of the visible work and gets the least attention — spend time on it. Every color needs a verified contrast ratio against the surfaces it will actually sit on, not against white.

Typography. One display family, one text family, and a rule for when each is used. Both must work at the smallest size they will appear at, on a real device, before selection.

Logo. Define clear space, minimum size, and permitted variants. Then define misuse explicitly: no stretching, no recoloring outside the permitted set, no effects, no re-typesetting the wordmark. Guidelines fail by omission — what is not forbidden gets done.

Imagery. A stated direction, with examples of both what fits and what does not. "Authentic photography" means nothing without a counter-example.

Applying

The test of a brand system is an unfamiliar format: an error email, a conference badge, a slide nobody planned for. If the system does not say what to do, it is a mood board, not a system.

Auditing an existing brand

Collect real surfaces — product, marketing site, email, social, sales collateral — side by side. Look for: palette drift, more type families than the system defines, logo variants nobody sanctioned, and tone that changes between surfaces. Report by severity, and separate what breaks the system from what merely was not specified.

Never

Pick color and type before you know what the brand has to sound like and what it will sit next to.
Ship a palette you have not checked for contrast at real sizes on real backgrounds.
Use color alone to carry state, meaning, or error.
Add a typeface because a page needs variety. Variety comes from weight, size, and spacing inside the system you already have.

---name: brand-identitydescription: Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.---# Brand identityBrand is the accumulated impression of every surface someone encounters. Consistency is most of it;the rest is having a point of view.## EstablishingBefore any visual decision, settle three things in writing:- **What the brand is for** — the promise it makes, in one sentence.- **Who it is for** — and, more usefully, who it is not for.- **What it is not** — the three adjectives it should never earn. These constrain far better than aspirational ones, because "modern" and "trustworthy" rule nothing out.## The system**Palette.** One primary, one accent, a full neutral ramp, and semantic states. The neutral ramp doesmost of the visible work and gets the least attention — spend time on it. Every color needs averified contrast ratio against the surfaces it will actually sit on, not against white.**Typography.** One display family, one text family, and a rule for when each is used. Both mustwork at the smallest size they will appear at, on a real device, before selection.**Logo.** Define clear space, minimum size, and permitted variants. Then define misuse explicitly:no stretching, no recoloring outside the permitted set, no effects, no re-typesetting the wordmark.Guidelines fail by omission — what is not forbidden gets done.**Imagery.** A stated direction, with examples of both what fits and what does not. "Authenticphotography" means nothing without a counter-example.## ApplyingThe test of a brand system is an unfamiliar format: an error email, a conference badge, a slidenobody planned for. If the system does not say what to do, it is a mood board, not a system.## Auditing an existing brandCollect real surfaces — product, marketing site, email, social, sales collateral — side by side. Lookfor: palette drift, more type families than the system defines, logo variants nobody sanctioned, andtone that changes between surfaces. Report by severity, and separate what breaks the system fromwhat merely was not specified.## Never- Pick color and type before you know what the brand has to sound like and what it will sit next to.- Ship a palette you have not checked for contrast at real sizes on real backgrounds.- Use color alone to carry state, meaning, or error.- Add a typeface because a page needs variety. Variety comes from weight, size, and spacing inside the system you already have.

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