cbrock84

@cbrock84 source repo

132 skills
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6 hours ago last updated

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Budgeting And Forecasting · cbrock84
Runs the planning cycle — annual budget, rolling forecast, consolidation of business unit inputs, and the variance analysis that explains actuals against plan. Use this to build or challenge a budget, run a forecast cycle, consolidate departmental submissions, explain why results diverged from plan, or improve forecast accuracy.

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Backup And Recovery · cbrock84
Protects and restores data — backup coverage and scope, retention, immutability against ransomware, and proving restores actually work. Use this to design a backup regime, verify restores, plan retention, protect backups from ransomware, or recover from data loss.

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Endpoint Management · cbrock84
Manages laptops, desktops and mobile devices — enrollment, configuration, patching, software distribution, and lost or compromised devices. Use this to set up device management, standardize builds, roll out software or an OS upgrade, handle a lost device, or bring an unmanaged fleet under control.

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It Asset Management · cbrock84
Tracks hardware and software assets through their life — procurement, ownership, licensing, refresh, and disposal. Use this to build an asset register, prepare for a software audit, plan a refresh cycle, control license spend, or dispose of equipment safely.

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Chief Marketing Officer · cbrock84
Owns brand, demand generation, content, communications, and how the market understands what the business does. Use this to set marketing strategy, allocate budget across channels, decide positioning and messaging, judge whether a campaign is worth running, diagnose why demand has stalled, or arbitrate between brand-building and short-term acquisition. Also use to decide which marketing work to stop.

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Onboarding And Offboarding · cbrock84
Designs the joining and leaving experience — first-day readiness, ramp to productivity, knowledge capture, and clean exits. Use this to design or fix onboarding, shorten time to productivity, structure a leaver process, capture knowledge before someone leaves, or coordinate the access and asset steps around a joiner or leaver.

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Vulnerability Management · cbrock84
Runs the loop from discovering a weakness to confirming it is fixed — scanning, triage, prioritization by real exploitability, remediation tracking, and patch policy. Use this to stand up or fix a vulnerability program, triage scanner output, decide what to fix first, set patch SLAs, handle a disclosure from an outside researcher, or report posture to leadership.

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Release And Deployment · cbrock84
Ships changes safely and often — pipelines, deployment strategies, feature flags, rollback, and database changes. Use this to design a deployment pipeline, reduce release risk, roll out a risky change gradually, plan a schema migration, or work out why releases are infrequent and frightening.

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Paid Advertising · cbrock84
Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop. Use this to set up or restructure campaigns, write and iterate ad creative, diagnose rising costs or falling performance, decide budget allocation, or judge whether a channel is working.

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Cloud Administration · cbrock84
Administers the cloud the company runs on rather than the one it sells — tenant and subscription structure, the SaaS estate and who owns each app, identity as the real perimeter, cloud spend that arrives as a surprise, and what the provider does not do for you. Use this to structure subscriptions or tenants, get control of sprawling SaaS, cut a cloud bill, work out who owns an application nobody admits to buying, or decide what corporate workloads belong in cloud at all.

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Chief Operating Officer · cbrock84
Chief Operating Officer

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Dependency And Risk Management · cbrock84
Manages delivery risk and cross-team dependencies — identifying, sizing, mitigating and escalating what could stop the work. Use this to build a risk register that gets used, manage dependencies between teams, decide what to escalate and when, or work out why the same risks keep materializing unmanaged.

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Test Driven Development · cbrock84
Drives implementation by writing a failing test first, then the smallest code that passes it. Use this before writing implementation code for any feature or bugfix, when a bug needs a regression test, when existing code is hard to change safely, or when someone asks whether a change is covered. Also use to decide what is worth testing and what is not.

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Internal Controls And Audit · cbrock84
Designs and tests controls over financial reporting — segregation of duties, approval limits, evidence, and preparing for audit. Use this to design controls for a process, prepare for an external audit, respond to an audit finding, set approval thresholds, or assess where a small team's segregation of duties is genuinely broken.

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Disputes And Legal Holds · cbrock84
Handles a dispute from the first sign of it — recognizing when preservation obligations attach, issuing and scoping a legal hold, suspending automatic deletion across every system that holds relevant material, preserving privilege, managing outside counsel and cost, and evaluating settlement against the real cost of continuing. Use this to respond to a claim or demand letter, issue a hold, work out which systems the hold has to reach, or decide whether to fight.

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Positioning And Messaging · cbrock84
Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.

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Facilities And Workplace · cbrock84
Runs the physical and hybrid workplace — space planning, leases, health and safety, office services, and the operational side of where people work. Use this to plan space, evaluate a lease or office move, set up a hybrid workplace, handle facilities incidents, or decide what office services are worth funding.

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Procurement And Sourcing · cbrock84
Buys well — specifying need, running competitive sourcing, negotiating, and category strategy before a contract exists. Use this to run an RFP or vendor selection, negotiate a purchase, consolidate spend across a category, decide between single and multiple suppliers, or bring uncontrolled spending under management.

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Service Level Management · cbrock84
Defines and manages service levels — setting targets that reflect what customers need, measuring honestly, and handling breaches. Use this to write or negotiate an SLA, decide what to measure and at what threshold, respond to a missed service level, or work out why a service that meets its targets still has unhappy customers.

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Visual Reference Generation · cbrock84
Produces design reference imagery before implementation — screen concepts, layout directions, and flows for web or mobile that make a verbal brief concrete enough to argue with. Use this when a brief needs visualizing before anyone builds, when comparing layout directions, when handing a developer a target, or when stakeholders are describing different things with the same words.

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Chief Technology Officer · cbrock84
Owns architecture, engineering delivery, infrastructure, data platform, and internal systems. Use this for build-versus-buy calls, technology selection, architectural direction, engineering capacity and delivery risk, technical debt tradeoffs, platform and tooling decisions, or when a technical choice has business consequences that need stating in business terms. Also use to judge whether a technical plan is sound before it is committed to.

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Scenario Planning · cbrock84
Plans under genuine uncertainty — building scenarios, identifying which assumptions are load-bearing, setting early-warning indicators, and stress-testing a plan against futures rather than forecasting one. Use this when a decision depends on something unknowable, when a plan assumes conditions that may not hold, before a large irreversible commitment, or when a market, regulatory, or technology shift could invalidate the strategy.

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Business Intelligence · cbrock84
Builds reporting and self-serve analytics that people actually use — metric trees, dashboard design, distribution, and the discipline that stops dashboards proliferating. Use this to build a dashboard or report, design a metrics framework, set up self-serve analytics, decide what to measure, or diagnose why reporting exists but nobody uses it or trusts it.

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Quantitative Analysis · cbrock84
Answers a business question with data without fooling yourself — framing the question so an answer would change something, choosing the right comparison, checking the data before trusting it, recognizing the traps that produce confident wrong answers (aggregation reversals, survivorship, regression to the mean, multiple comparisons), and reporting uncertainty honestly. Use this to run an analysis, review one before acting on it, or work out why two people looking at the same data reached opposite conclusions.

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Business Growth Consultant · cbrock84
Finds the single constraint currently limiting a business's growth and the highest-leverage moves against it, rather than producing a list of everything that could be improved. Use this when growth has stalled or slowed, when deciding where to spend limited time or budget, when revenue rises but profit does not, when prioritizing growth initiatives, or when a business feels busy without compounding.

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Financial Statement Analysis · cbrock84
Reads a set of financial statements and establishes what changed and why — fluctuation analysis against prior period and against budget, profitability, liquidity, solvency and efficiency ratios, benchmarking, and the non-GAAP measures presented alongside them. Use this to interpret results, review a counterparty's or target's financials, diagnose a deteriorating trend, explain a variance to someone who will act on it, or test whether an adjusted number is honest.

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Network Administration · cbrock84
Designs and operates the corporate network — segmentation, remote access, wireless, DNS and addressing, and diagnosing network problems. Use this to segment a network, set up or fix remote access, diagnose intermittent connectivity, plan addressing or DNS, or assess whether the network's trust assumptions still hold.

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Systems Administration · cbrock84
Runs servers and corporate systems — patching, configuration baselines, change control, capacity, and the routine that prevents incidents. Use this to establish a patching cadence, standardize server configuration, plan a maintenance window, decide change control for infrastructure, or clean up systems that have drifted from any known state.

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Events And Field Marketing · cbrock84
Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked. Use this to decide whether to sponsor an event, plan a conference presence or webinar, design a field program, or work out why event spend is not producing pipeline.

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Marketing Campaign Planner · cbrock84
Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Use this to plan a launch or campaign, sequence a go-to-market push, pressure-test a campaign before committing budget, or turn a product change into a coordinated set of activity. For ongoing channel programs rather than a bounded push, use `marketing-planning`.

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Chief Human Resources Officer · cbrock84
Chief Human Resources Officer

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Technical Debt Management · cbrock84
Makes technical debt visible and decidable — distinguishing real debt from mess, quantifying its cost, and arguing for remediation in business terms. Use this to assess and prioritize debt, decide whether to fix or live with something, justify remediation work to non-engineers, or plan a migration off a system nobody wants to touch.

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Portfolio Strategy · cbrock84
Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or exit, and on what evidence. Use this to allocate budget across businesses, evaluate whether a product line should continue, decide whether to exit one, structure a portfolio review, or when several initiatives compete for the same limited investment.

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Voice Of Customer · cbrock84
Builds the loop from what customers say to what gets changed — collecting feedback, distinguishing signal from noise, routing it to owners, and closing the loop back to the customer. Use this to set up a feedback program, design or interpret CSAT/NPS, decide what customer feedback deserves action, get product to act on recurring issues, or diagnose why feedback is collected but nothing changes.

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Lifecycle Messaging · cbrock84
Designs automated email and SMS programs — welcome and onboarding sequences, nurture, re-engagement, transactional messaging, and the timing and segmentation behind them. Use this to build or fix an email sequence, plan lifecycle automation, improve open or click performance, set up SMS flows, or decide what messages a customer should receive and when.

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Marketing Analytics · cbrock84
Sets up, audits, and reports on marketing measurement — tracking plans, event schemas, attribution models, and the dashboards built on them. Use this to instrument a site or product, audit tracking nobody trusts, choose or interpret an attribution model, build reporting that answers a specific question, or reconcile numbers that disagree between tools.

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Financial Reporting And Close · cbrock84
Runs the period-end close and produces reporting — close calendar, reconciliations, accruals, variance analysis, and reporting that gets read. Use this to shorten or stabilize a monthly close, design a close checklist, investigate a variance, structure management reporting, or work out why the numbers keep changing after close.

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Supply Chain And Logistics · cbrock84
Manages the flow of goods and inputs — sourcing, inventory, lead times, fulfillment, and supply risk. Use this to reduce stockouts or excess inventory, plan for a supplier failure, decide reorder points and safety stock, improve fulfillment reliability, or assess concentration risk in a supply base.

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Schedule Development And Analysis · cbrock84
Builds and interrogates a project schedule — logic-driven sequencing, dependency types and lags, float and the critical path, resource loading and leveling, schedule risk analysis, and measuring progress against a baseline rather than against optimism. Use this to construct a schedule, audit one you have inherited, find out why a plan keeps slipping, work out what a date change actually costs, or judge whether a reported percentage complete means anything.

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Security Architecture Review · cbrock84
Reviews a design or change for security before it ships — authentication and authorization, data handling, secrets, dependencies, and the secure-development practices around it. Use this to review an architecture or pull request for security, set secure coding standards, choose or tune SAST and DAST tooling, assess a third-party integration, or decide whether a design is safe to build.

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Strategic Alliances · cbrock84
Structures partnerships that change what the business can do — technology integrations, channel and reseller arrangements, joint ventures, and OEM relationships. Use this to evaluate or structure a strategic partnership, decide between partnering and building, negotiate commercial terms of an alliance, or diagnose a partnership that is signed but not producing. For audience-borrowing partnerships, use `marketing:partnership-marketing`.

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Support Operations · cbrock84
Designs and runs the support function — channels, queues, routing, staffing, service levels, quality, and the metrics that show whether it is working. Use this to set up or fix support operations, choose channels, size a team, set or renegotiate service levels, reduce cost per contact, diagnose long queues or poor quality, or decide what to automate.

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Listing Distribution · cbrock84
Gets a product listed where buyers and crawlers look — directories, marketplaces, review sites, comparison pages, and aggregators. Use this to plan a submission push, choose which directories are worth the effort, prepare listing assets, build comparison and alternative pages, or manage presence on review platforms.

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Privacy And Data Protection · cbrock84
Assesses and improves how personal data is collected, used, shared, and retained — data mapping, lawful basis, consent, processor agreements, subject rights, and breach obligations. Use this before launching anything that handles personal data, when adding a vendor that will process it, when a data subject request arrives, when assessing exposure under GDPR or US state privacy laws, or when preparing for a privacy review.

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Capital Structure And Covenants · cbrock84
Decides how the business is financed and what that financing then requires of it — debt versus equity, weighted average cost of capital as a hurdle rate, how much leverage cash flow can carry, and the financial, affirmative and negative covenants, definitions, test dates and cure rights that come attached. Use this to evaluate a financing option, set an investment hurdle, check whether a planned decision will trip a covenant, or work out what a lender can do when one breaks.

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Chief Information Officer · cbrock84
The CIO's remit — running the technology the company works on, service quality, IT spend, and the boundary with product engineering. Use this to set IT priorities, decide what IT owns versus engineering, structure IT spend or an IT roadmap, judge whether to build, buy or outsource, or work out why IT is seen as a cost center rather than an enabler.

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Virtualization Operations · cbrock84
Runs the hypervisor layer beneath the servers — host capacity and consolidation ratios, VM sprawl, snapshot discipline, resilience and live migration, and licensing that counts cores rather than instances. Use this to size or expand a cluster, work out why VMs are slow when the hosts look idle, clean up sprawl, set snapshot and template policy, or decide what stays virtualized and what moves to cloud.

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Chief Legal And Risk Officer · cbrock84
Owns legal, contracts, intellectual property, regulatory compliance, privacy, security governance, enterprise risk, and audit readiness. Use this to review a contract or commitment, assess regulatory or privacy exposure, evaluate an IP or licensing question, judge the risk in a business decision, prepare for an audit or certification, or when a plan may create obligations the business cannot meet. Also use to decide whether a risk should be accepted, mitigated, or refused.

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Capacity And Demand Planning · cbrock84
Matches operational capacity to expected demand — forecasting load, sizing teams and systems, managing queues, and deciding when to add capacity. Use this to plan staffing for expected volume, diagnose a queue that keeps growing, size support or fulfillment capacity, or decide whether a bottleneck needs more capacity or better flow.

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Data Protection And Encryption · cbrock84
Protects data itself rather than the systems around it — classifying what you hold, encrypting in transit and at rest and understanding what each actually defends against, managing keys and their rotation, handling secrets in applications and pipelines, minimizing and de-identifying, and deleting on purpose. Use this to design data protection for a system, assess an encryption claim, set up key or secret management, or work out what a stolen backup would actually expose.

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Branch And Worktree Workflow · cbrock84
Isolates feature work in its own branch or worktree and integrates it cleanly when done. Use this when starting work that should not disturb the current workspace, when several efforts must proceed in parallel on one repository, or when implementation is finished and the change needs merging, rebasing, or splitting for review.

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AI Search Optimization · cbrock84
Optimizes for AI assistants and AI-generated answers — being retrievable, being cited, and being represented accurately when a model answers on your behalf. Use this when traffic is shifting from links to AI answers, when a brand is misrepresented or absent in AI responses, when planning content for retrieval rather than ranking, or when deciding how AI search changes an existing SEO program.

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App Store Optimization · cbrock84
Improves visibility and conversion in the App Store and Google Play — metadata, keywords, screenshots, ratings, and the listing experience that turns an impression into an install. Use this to audit or optimize an app listing, plan a launch listing, diagnose poor install conversion, or improve store search visibility.

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Telephony And Conferencing · cbrock84
Runs voice and meeting infrastructure — phone systems and numbers, emergency calling obligations, conference rooms and their AV, call recording and its retention consequences, and the porting that makes provider changes go badly. Use this to replace a phone system, fix rooms nobody can start a meeting in, meet emergency-calling requirements, port numbers without losing service, or work out why voice quality degrades only sometimes.

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Sales Compensation And Territory · cbrock84
Designs quotas, territories and commission plans that produce the behavior the business needs — sizing territories against real potential, setting quotas people can hit often enough to believe in, choosing what to pay on, handling accelerators, draws, clawbacks and disputes, and changing a plan without destroying trust. Use this to build or fix a comp plan, allocate territories, work out why reps are chasing the wrong deals, or plan a mid-year change.

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Observability And Reliability · cbrock84
Makes systems debuggable and reliably operable — instrumentation, alerting that is worth waking for, service objectives, and learning from failure. Use this to instrument a service, fix alerting that is ignored, set error budgets or reliability targets, prepare for on-call, or run a blameless post-incident review.

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Chief Strategy Officer · cbrock84
Owns where the business plays and how it wins over a multi-year horizon — portfolio choices, corporate development, strategic partnerships, and planning under uncertainty. Use this for a decision about which markets or businesses to be in, whether to build, buy, or partner, how to allocate capital across business lines, or when a long-horizon bet needs framing. Distinct from `chief-executive`, which arbitrates present-quarter conflicts.

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Escalation Management · cbrock84
Handles customer situations that have exceeded normal support — severity assessment, incident communication, executive escalation, and recovering a relationship after a failure. Use this when a customer issue is escalating or has gone to leadership, during a customer-affecting outage, when a major account is at risk, when a relationship needs repairing after a failure, or to design the escalation path itself.

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Account Based Marketing · cbrock84
Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group inside each, tiering effort against account value, coordinating so the account experiences one campaign rather than several, and measuring account progression instead of leads. Use this to decide whether to run an account-based program, build one, or work out why an existing one produces activity and no pipeline.

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Landing Page Cro Expert · cbrock84
Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing which changes to test first. Use this when a page underperforms, when someone pastes a URL or screenshot asking what is wrong, when writing a new page, or when deciding which conversion changes are worth testing.

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Chief Customer Officer · cbrock84
Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product. Use this for a decision spanning support and product, when service quality and cost are in tension, when deciding what to staff or automate, when a customer relationship is at risk above the account-manager level, or when nobody owns a recurring customer problem.

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Mergers And Acquisitions · cbrock84
Runs corporate development — deal thesis, target screening, valuation framing, diligence, and integration planning. Use this when considering an acquisition or being approached about one, when evaluating build-versus-buy at company scale, when running or reviewing diligence, or when planning how an acquired business will actually be integrated.

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Chief Information Security Officer · cbrock84
Owns the security posture of the organization — architecture, program strategy, risk acceptance, incident command, and the authority to stop work that creates unacceptable exposure. Use this for a security strategy or program decision, when a technical choice creates security risk that needs a verdict, when deciding whether to accept or block a risk, when standing up a security function, or when security and delivery priorities conflict and someone has to decide.

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Fundraising And Investor Relations · cbrock84
Raises capital and manages the relationship afterward — deciding how much and why, understanding what dilution and preferences actually cost, running a process with real competitive tension, preparing for diligence before it starts, and reporting to investors and a board in a way that keeps support when results are bad. Use this to plan a raise, evaluate a term sheet beyond the valuation, prepare a data room, or fix reporting that is producing surprises.

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Business Continuity And Resilience · cbrock84
Plans for operating through disruption — impact analysis, recovery objectives, continuity plans, and the exercises that prove they work. Use this to run a business impact analysis, set RTO and RPO, write or test a continuity plan, prepare for a supplier or site failure, or answer a customer's resilience questionnaire.

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Self Service And Knowledge · cbrock84
Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting anyone — content, findability, maintenance, and deflection measurement. Use this to build or fix a help center, reduce support volume, write documentation for customers, improve findability, or decide what deserves a help article versus a product fix.

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Customer Success Management · cbrock84
Runs the ongoing relationship with accounts after the sale — segmenting coverage against account value, building a health score that predicts rather than describes, running reviews customers find worth attending, forecasting renewals honestly, and finding expansion that follows usage instead of quota. Use this to design a customer success motion, decide who gets a named contact, work out why renewals surprise you, or fix a health score everyone ignores.

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Identity Lifecycle Administration · cbrock84
Executes joiner, mover and leaver processes — provisioning, group membership, access changes on role change, and complete deprovisioning. Use this to set up or fix joiner-mover-leaver, deprovision someone completely, clean up accumulated access, audit group membership, or find accounts that outlived their owners.

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Collaboration Platform Administration · cbrock84
Administers the email, chat, meeting and file-sharing platform the organization runs on — tenant and domain configuration, mail authentication and routing, phishing and spam controls, shared mailboxes and distribution groups, external sharing and guest access, permission sprawl in file storage, and retention and legal hold. Use this to configure a tenant, tighten sharing, investigate a mail delivery or phishing problem, or work out who can see a file and why.

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Customer Onboarding And Implementation · cbrock84
Takes a new customer from signature to working — setting a definition of live that both sides agreed before the contract was signed, planning and staffing the implementation, running data migration and integration realistically, training the people who will actually use it, and handing over to the ongoing relationship. Use this to design an onboarding motion, rescue a stalled implementation, work out why customers who bought never went live, or scope the services a deal actually needs.

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Tax · cbrock84
Structures the tax questions a growing business faces — corporate income, sales and use, payroll, nexus, and the obligations created by hiring or selling somewhere new. Use this to work out what a new state or country obligates you to, prepare for a tax filing or audit, understand sales tax on your product, or check what a remote hire or new market triggers.

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Head Of Pmo · cbrock84
The EPMO lead's remit — what the PMO governs, what it must never become, and how it earns standing rather than compliance. Use this to stand up or reform a PMO, decide what it should and should not control, judge whether it is adding value or overhead, or work out why teams route around it.

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Activation · cbrock84
Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account. Use this to design or fix signup and onboarding, diagnose why signups do not convert to active use, reduce time-to-value, or decide what a new user must accomplish first.

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Project Delivery · cbrock84
Plans and delivers a single project — scope, estimation, scheduling, critical path, tracking, and recovering when it slips. Use this to plan a project, build or challenge a schedule, estimate credibly, track progress meaningfully, or recover a project that is late.

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Ceo Advisor · cbrock84
Pressure-tests a decision, plan, or idea before it is committed to — surfacing the assumption it rests on, the case against it, and what would have to be true for it to work. Use this when weighing options, when a plan needs challenging before commitment, when you have already decided and want a genuine gut check, when processing meeting notes into decisions, or when competing initiatives need ranking. Distinct from `chief-executive`, which owns direction; this one interrogates a specific decision.

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Brand Voice · cbrock84
Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from. Use this before drafting any content for a new brand or client, when output keeps coming back sounding generic, when several writers need to sound like one, or when a voice needs defining without existing samples to learn from.

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Design Styles · cbrock84
Applies a deliberate visual direction to an interface — minimalist editorial, industrial utilitarian, or high-polish commercial — each with its own type scale, palette behavior, surface treatment, and motion. Use this when a product needs a point of view rather than defaults, when choosing between visual directions, when an interface reads as generic, or when restyling something without changing its structure.

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Design System · cbrock84
Builds and maintains the design system a product is assembled from — tokens for color, type, spacing and elevation, component contracts, and the rules that keep them coherent as the product grows. Use this when starting a new interface, when screens have drifted apart visually, when the same component exists three times in slightly different forms, or when a token or component needs adding without breaking what exists.

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API Design · cbrock84
Designs interfaces that survive their consumers — resource modeling, errors, versioning, pagination, and compatibility. Use this to design a new API, review one before it ships, decide how to version or deprecate, fix an interface consumers keep misusing, or work out whether a change is breaking.

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Brand Identity · cbrock84
Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.

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Video Content · cbrock84
Plans and scripts short-form and long-form video, and designs the packaging — titles, thumbnails, and openings — that determines whether it gets watched. Use this to script a video, plan a series, fix retention or click-through problems, design thumbnail and title concepts, or turn written content into video. For a YouTube channel specifically — idea selection, retention teardowns, and channel-level strategy — use `youtube-producer`.

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Visual Content · cbrock84
Designs and directs the visual assets that carry content — carousels, infographics, quote graphics, diagrams, and social imagery — including the generation prompts where they are AI-produced. Use this to turn a written piece into a visual format, design a carousel or infographic, create social graphics, or fix visuals that are not stopping the scroll.

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Deal Negotiation · cbrock84
Negotiates a commercial deal without giving away the terms that matter — preparing your walk-away and theirs, trading concessions rather than conceding them, recognizing the tactics that create false urgency, protecting price by moving other variables, and closing on terms someone can actually deliver. Use this to prepare for a negotiation, respond to a demand mid-deal, work out why discounts keep landing at quarter end, or review terms before they are signed.

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Sales Enablement · cbrock84
Builds what a sales team needs to sell — pitch decks, one-pagers, objection handling, competitive battlecards, demo scripts, and case studies. Use this to create or fix sales collateral, prepare for a competitive deal, build a demo flow, document objection responses, or diagnose why a pitch is not converting.

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Agent Hierarchy · cbrock84 bundle
Designs orchestrator-and-subagent hierarchies for a repository — splitting agents by exclusive write surface, pairing every producer with an independent auditor, and enforcing the split with a script that runs in CI. Use this whenever the user wants to set up, expand, audit, or fix a multi-agent or subagent structure for a codebase; asks how to divide work between agents; wants agent charters, roles, or a surface map written; or is hitting agents that collide on the same files, review their own work, or drift from their remit. Also use when sizing a roster or deciding whether a new agent is justified.

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Chief Executive · cbrock84
Sets direction, allocates capital and attention, and makes the calls no one else can make. Use this when a decision spans more than one function, when priorities conflict and something must be cut, when a plan needs pressure-testing before commitment, or when the question is what the organization should do rather than how to do it. Also use to route a request to the right executive when it is unclear who owns it.

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Process Design · cbrock84
Designs, documents, and fixes operational processes — mapping the current state, finding where work actually stalls, redesigning the flow, and building controls that hold. Use this when the same failure keeps recurring, when a handoff between teams is unreliable, when onboarding a repeated task, when work takes far longer than the work itself, or when deciding whether to automate, standardize, or eliminate a process.

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Referral Programs · cbrock84
Designs and improves referral, affiliate, and word-of-mouth programs — incentive structure, mechanics, timing, and fraud control. Use this to build a referral or affiliate program, diagnose one that is not producing, decide what incentive to offer, or judge whether referral is a realistic channel for a product.

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Financial Modeling · cbrock84
Builds and stress-tests financial models for forecasting, scenario planning, and decision support — revenue build, cost structure, driver logic, and the sensitivities that show where a plan breaks. Use this to model a decision's financial consequence, build a forecast or long-range plan, evaluate an investment or hire, or pressure-test someone else's model before relying on it.

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Service Desk · cbrock84
Runs the IT service desk — intake, triage, prioritization, escalation, knowledge, and the metrics that improve service rather than distort it. Use this to set up or fix a service desk, design ticket priority and escalation, reduce repeat contacts, structure a knowledge base, or work out why a desk hitting its targets still frustrates everyone.

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Contract Review · cbrock84
Reviews and negotiates commercial agreements — MSAs, SOWs, order forms, NDAs, vendor and data-processing agreements — identifying material risk, proposing positions, and recommending a path rather than listing issues. Use this to review a contract before signature, prepare a negotiation position, build fallback positions and approval thresholds, or assess exposure in terms already agreed.

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Enterprise Risk · cbrock84
Identifies, assesses, and tracks organizational risk — building and maintaining a risk register, scoring exposure, assigning owners and treatments, and preparing for audit. Use this to stand up a risk program, assess the risk in a decision or initiative, prepare for a certification or audit, decide whether a risk should be accepted, mitigated, transferred, or avoided, or report risk posture to leadership.

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Content Strategy · cbrock84
Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business outcome rather than to traffic. Use this to plan a content program, choose topics, build an editorial calendar, decide which formats and platforms to commit to, or diagnose why content is producing audience but not results.

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Public Relations · cbrock84
Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response. Use this to plan a press push, write a pitch or release, find and approach the right journalists, prepare for an interview, decide whether something is newsworthy, or respond to a story going badly.

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Youtube Producer · cbrock84
Plans, packages, and scripts long-form video for retention and channel growth — idea selection, titles and thumbnails, script structure, and diagnosing why a video or channel underperforms. Use this for video ideas, packaging, scripting, a retention teardown, or channel strategy — including when someone describes a topic and wants it turned into something publishable. For short-form and cross-platform video, use `video-content`.

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Interface Redesign · cbrock84
Upgrades an existing interface to a higher standard without rebuilding it — auditing what is there, identifying what reads as generic or unfinished, and sequencing changes by impact. Use this when a product works but looks dated or default, when a redesign is being considered, when deciding whether to restyle or rebuild, or when a screen needs to look substantially better with limited effort.

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UX Product Auditor · cbrock84
Audits a website, app, onboarding flow, or design for usability, conversion, and product problems, tying every finding to a business outcome and a severity. Use this to review an interface, diagnose low conversion or activation, find where users drop off, get structured product feedback, or decide which UX fixes to ship first. For raising visual quality rather than finding problems, use `interface-craft`.

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Revenue Operations · cbrock84
Runs the mechanics of the revenue engine — lead lifecycle definitions, routing, CRM hygiene, forecasting process, pipeline reporting, and the marketing-to-sales handoff. Use this to fix a broken handoff, define lifecycle stages, improve forecast accuracy, clean up CRM data, design territory or routing rules, or diagnose why pipeline numbers are not trusted.

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Incident Response · cbrock84
Runs a security incident from detection to closure — triage, containment, investigation, communication, and the review afterward. Use this when a compromise is suspected or confirmed, when preparing an incident response plan or running an exercise, when deciding whether something is an incident, or when a breach may trigger notification obligations.

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Skill Authoring · cbrock84
Writes and revises agent skills so they trigger at the right moments and give usable instruction when they do. Use this when creating a new skill, editing an existing one, diagnosing a skill that fires too often or never fires, or reviewing a set of skills for overlap. Also use before adding to a skill library, to check the capability is not already covered.

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132 published skills · page 1 of 2