How do I install the Content Strategy skill?

Run npx skillmds@latest add cbrock84/content-strategy in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Content Strategy safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Content Strategy?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Content Strategy free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Content Strategy?

cbrock84 (@cbrock84) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Content Strategy by cbrock84 — Agent Skill

Name: Content Strategy
Author: cbrock84

Content Strategy

Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business outcome rather than to traffic. Use this to plan a content program, choose topics, build an editorial calendar, decide which formats and platforms to commit to, or diagnose why content is producing audience but not results.

cbrock84 73d1c9b 2.6 KB Updated Sep 17, 2026

File contents

Content strategy

Claim a territory, not a topic list

A content program works when a defined audience learns to expect a specific kind of value from you. That requires a territory narrow enough to own: the intersection of what you know unusually well, what your buyer needs help with, and what nobody else is covering properly.

Test it: could a competitor publish your last ten pieces without anyone noticing? If yes, you have a topic list.

Match format to job

Every piece should have one job, and the job dictates the format:

Reach — a claim someone would repeat. Short, opinionated, self-contained.
Trust — depth that demonstrates competence. Long, specific, evidenced.
Conversion — content adjacent to the buying decision: comparisons, implementation guides, objection answers.
Retention — content that makes existing customers better at the thing.

Programs skew heavily to reach and then wonder why the audience does not convert. Budget across all four deliberately.

Cadence beats volume

Pick a frequency sustainable at your worst week, not your best. Irregular publishing costs more than infrequent publishing, because the audience stops expecting you.

Platform commitment

Two platforms done properly beat five done adequately. Choose by where the audience already is and which format you can actually sustain — not by reach numbers.

Every piece should be planned with its derivatives: the long piece is the source, and the short-form versions are extracted, not written separately.

Measurement

Measure by job. Reach content is judged on reach; conversion content on conversion. Judging everything on traffic is why content programs drift toward the reach end and stay there.

Set a review point where a topic that is not working gets dropped. Content strategies fail by accumulation.

Never

Claim a territory you cannot sustain publishing on. Withdrawing from one costs more than never entering it.
Commit to a platform without deciding who runs it every week.
Judge a content program on traffic when the objective was demand.

Return contract

Territory, audience, the four-way format budget, cadence, platforms with rationale, first ten pieces with the job of each, and what you are choosing not to cover.

---name: content-strategydescription: Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business outcome rather than to traffic. Use this to plan a content program, choose topics, build an editorial calendar, decide which formats and platforms to commit to, or diagnose why content is producing audience but not results.---# Content strategy## Claim a territory, not a topic listA content program works when a defined audience learns to expect a specific kind of value from you.That requires a territory narrow enough to own: the intersection of what you know unusually well,what your buyer needs help with, and what nobody else is covering properly.Test it: could a competitor publish your last ten pieces without anyone noticing? If yes, you have atopic list.## Match format to jobEvery piece should have one job, and the job dictates the format:- **Reach** — a claim someone would repeat. Short, opinionated, self-contained.- **Trust** — depth that demonstrates competence. Long, specific, evidenced.- **Conversion** — content adjacent to the buying decision: comparisons, implementation guides, objection answers.- **Retention** — content that makes existing customers better at the thing.Programs skew heavily to reach and then wonder why the audience does not convert. Budget across allfour deliberately.## Cadence beats volumePick a frequency sustainable at your worst week, not your best. Irregular publishing costs more thaninfrequent publishing, because the audience stops expecting you.## Platform commitmentTwo platforms done properly beat five done adequately. Choose by where the audience already is andwhich format you can actually sustain — not by reach numbers.Every piece should be planned with its derivatives: the long piece is the source, and the short-formversions are extracted, not written separately.## MeasurementMeasure by job. Reach content is judged on reach; conversion content on conversion. Judgingeverything on traffic is why content programs drift toward the reach end and stay there.Set a review point where a topic that is not working gets dropped. Content strategies fail byaccumulation.## Never- Claim a territory you cannot sustain publishing on. Withdrawing from one costs more than never entering it.- Commit to a platform without deciding who runs it every week.- Judge a content program on traffic when the objective was demand.## Return contractTerritory, audience, the four-way format budget, cadence, platforms with rationale, first ten pieceswith the job of each, and what you are choosing not to cover.

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