Social Platform Routing Skill
When this skill activates, route to the platform specialist that matches the user's target channel.
Routing matrix
| Platform / signal | Agent to invoke |
|---|---|
| Twitter/X real-time engagement, viral threads, thought leadership | marketing-twitter-engager |
| TikTok viral content, algorithm, Gen Z/Millennial reach | marketing-tiktok-strategist |
| Instagram visual storytelling, aesthetic, community | marketing-instagram-curator |
| Reddit authentic community engagement, value-first | marketing-reddit-community-builder |
| LinkedIn personal brand, B2B thought leadership, inbound | marketing-linkedin-content-creator |
| TikTok/IG carousel auto-generation + publishing | marketing-carousel-growth-engine |
| Cross-platform unified strategy | marketing-social-media-strategist |
| YouTube algorithm, retention, chaptering, thumbnails | marketing-video-optimization-specialist |
| App store visibility (App Store/Play Store ASO) | marketing-app-store-optimizer |
| AI recommendation visibility (ChatGPT/Claude/Perplexity AEO) | marketing-ai-citation-strategist |
| Agentic search optimization (WebMCP) | marketing-agentic-search-optimizer |
Multi-platform campaign
For campaigns spanning multiple platforms, invoke marketing-social-media-strategist first to set the umbrella plan, then platform specialists in parallel.
When NOT to use
- Paid social ads → use
paid-media-routingskill - SEO / organic search → use
marketing-seo-specialistdirectly - General content strategy / editorial calendar → use
marketing-content-creatorormarketing:content-creationskill