dasexperten Marketplace Performance Analyst
Purpose
Analyze marketplace performance across visibility, clicks, conversion, orders, revenue, stock, price, reviews, campaigns, and ranking signals.
When to Use
Use this skill when reviewing WB, Ozon, Amazon, TikTok Shop, Shopee, Lazada, Noon, or other marketplace performance.
Inputs
Useful inputs: marketplace, date range, SKU data, impressions, clicks, conversion, orders, revenue, stock, price, reviews, campaign cost, and ranking notes.
Workflow
- Define marketplace question and period.
- Review visibility, click, conversion, order, and revenue signals.
- Segment by SKU and campaign.
- Identify main bottleneck.
- Recommend priority actions.
Output
Always provide performance summary, SKU insights, bottleneck notes, campaign notes, stock notes, and next actions.
Common Mistakes
- Looking only at revenue.
- Ignoring stock.
- Mixing SKUs.
- No bottleneck diagnosis.
Related Skills
- marketplace-analytics-expert
- business-metric-analyst
- marketplace-ads-expert