Strategic Commitment

Activate when: someone says 'they don't believe we'll follow through', 'how do I make my threat credible?', 'how do we deter a competitor from entering?', 'we need to lock in this customer/partner', 'should we burn our bridges?', or when a stated threat or promise is being discounted by the other side. Do NOT activate when: the problem is capability (you cannot execute the threat, not just credibility that you will), or when the environment is changing so fast that any lock-in creates more rigidity than credibility gain. More: deciqai.com/s/strategic-commitment

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