deciqAI

@deciqai source repo

237 skills
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10 hours ago last updated

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Deep Work · deciqai bundle
Activate when: user says 'I can never find time for focused work', 'I feel busy but produce nothing', 'I keep getting interrupted', 'I want to protect my focus time', 'flow state', 'deliberate practice', 'Cal Newport', or asks how to make progress on hard cognitive work (research, writing, engineering, strategy). Do NOT activate when: the role is genuinely high-coordination with no discrete focus windows (ER medicine, real-time trading desk), or user is in a short-term emergency where availability must dominate. More: deciqai.com/s/deep-work

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Emergence · deciqai bundle
Activate when: user says 'our culture isn't working despite directives', 'the market behaves unexpectedly', 'this worked at small scale but not at large scale', 'we can't predict or control what's happening', 'designing a platform/community/open-source project'. Do NOT activate when: the system is simple or mechanical with few moving parts and knowable causation; the user needs a straightforward process analysis where reductionist breakdown is sufficient. More: deciqai.com/s/emergence

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Inversion · deciqai bundle
Activate when: user says 'do a pre-mortem', 'what could go wrong', 'why might this fail', 'invert the question', 'what would have to be true for this to be a disaster'; a plan keeps generating enthusiasm with no risks named; an investment thesis sounds compelling but no one has named what would kill it; the decision is high-stakes or hard-to-reverse. Do NOT activate when: the decision is genuinely low-stakes and reversible (no meaningful downside to just trying); immediate crisis response is needed and there is no time for analysis. More: deciqai.com/s/inversion

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Mr Market · deciqai bundle
Activate when: user says 'the market is telling us X', 'valuation has dropped/risen so we should act', 'everyone is selling/buying so I should too', or is making an investment/fundraising decision based on a quoted price under emotional pressure. Do NOT activate when: the market quote genuinely reflects new economic information about the underlying business (not mood); or the user must transact at quoted price for forced-sale/liquidity reasons. More: deciqai.com/s/mr-market

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Ooda Loop · deciqai bundle
Activate when: competitor outmaneuvers you despite worse resources; decisions take longer than the situation allows; team is losing a competition they should win; setting up crisis or incident response; someone says 'Boyd', 'decision cycle', 'get inside their loop', or 'tempo'. Do NOT activate when: situation is genuinely non-competitive and slow deliberation is right; speed was recently optimized at the expense of orientation quality. More: deciqai.com/s/ooda-loop

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Premortem · deciqai bundle
Activate when: user says 'let's check what could go wrong before we commit', 'I want to stress-test this plan', 'we're about to launch and I'm worried we're missing something', 'premortem', or is about to make a hard-to-reverse decision with a team that has converged on one plan. Do NOT activate when: the decision is small and easily reversible (overhead exceeds value); the situation is time-critical and analysis would prevent timely response. More: deciqai.com/s/premortem

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Batna Zopa · deciqai bundle
Activate when: user says 'walk-away point', 'reservation price', 'should I take this deal', 'what's my leverage', 'they won't budge', or any salary/term-sheet/vendor/M&A negotiation where stakes are non-trivial. Do NOT activate when: the situation is a purely emotional relationship dispute with no transactional dimension; cultural context makes explicit BATNA discussion taboo. More: deciqai.com/s/batna-zopa

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Bcg Matrix · deciqai bundle
Activate when: user says "portfolio review," "cash cow," "Stars and Dogs," "growth-share matrix," "which business should we fund," or "resource allocation across units"; firm has multiple business units competing for shared capital; investor or board discussion needs a visual portfolio health read. Do NOT activate when: firm is a single-product startup with no portfolio to balance; user needs competitive analysis within one market (use Porter's Five Forces or VRIO instead). More: deciqai.com/s/bcg-matrix

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Black Swan · deciqai bundle
Activate when: user says 'this can't happen,' 'never happened in N years,' 'our models say it's near-zero'; user is stress-testing a strategy or portfolio against extreme scenarios; someone mentions fat tails, Taleb, narrative fallacy, or turkey problem; a past catastrophic event is being analyzed and it 'seemed obvious in hindsight.' Do NOT activate when: the domain is genuinely thin-tailed (human heights, daily caloric intake); user is invoking 'black swan' as an excuse for a planning failure they could have avoided. More: deciqai.com/s/black-swan

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Middle Way · deciqai bundle
Activate when: a decision is framed as 'X or not-X' but is really a spectrum; someone says 'we have to choose between A and B' and both seem to have problems; a debate is stuck in ideological purity and 'compromise' is being dismissed as weakness; someone says 'Zhongyong,' 'doctrine of the mean,' 'third way,' or 'the middle path.' Do NOT activate when: the choice is genuinely binary (yes/no, irreversible) and a middle position is incoherent; one side is clearly correct on the evidence and 'balance' would be false equivalence. More: deciqai.com/s/middle-way

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Antifragile · deciqai bundle
Activate when: user asks whether their system/business/portfolio would survive a crisis; user says 'this has been fine for years but I'm nervous'; user wants to stress-test a plan against worst-case scenarios; user mentions Taleb, barbell strategy, via negativa, or skin in the game; user is deciding how to allocate across risky vs. safe options under high uncertainty. Do NOT activate when: the decision is small and fully reversible with no meaningful downside; the system is simple, well-understood, and low-stakes. More: deciqai.com/s/antifragile

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Halo Effect · deciqai bundle
Activate when: user is conducting a performance review or hiring interview; someone says 'she's great across the board' or 'everything they do is excellent'; user is evaluating a vendor, CEO, or investment and all attributes look uniformly positive or negative; user is reading business books or analyst reports and wants to assess whether the lessons generalize; user suspects their overall impression of a person or brand is distorting specific judgments. Do NOT activate when: the global impression is itself the legitimate judgment (e.g., overall product satisfaction driving a purchase); attribute-by-attribute analysis would cause decision paralysis. More: deciqai.com/s/halo-effect

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Latticework · deciqai bundle
Activate when: user says 'I don't know which framework to use', 'our analysis keeps missing something', 'we need a second opinion on our model', 'how do we stress-test this decision from multiple angles', 'one framework isn't enough here', or a decision keeps surfacing objections from different stakeholders that don't overlap. Do NOT activate when: the problem is fully contained in one discipline with no cross-domain interactions (pure legal text, pure engineering spec); time is too short for multi-model deliberation (crisis triage). More: deciqai.com/s/latticework

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Reciprocity · deciqai bundle
Activate when: someone is being unexpectedly generous before making a request; you're deciding whether to accept a gift, free sample, or unsolicited concession; you're designing a sales or fundraising sequence and want to give first; a negotiation counterpart just retreated from an extreme position and you feel pulled to match; you're asking "why do they keep buying me lunch?" or "should I send a gift first?" Do NOT activate when: the exchange is explicitly priced (commerce, not reciprocity); the gift is a normal recurring pattern in an established friendship with no pending ask. More: deciqai.com/s/reciprocity

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Death Spiral · deciqai bundle
Activate when: user says 'we're losing market share,' 'our growth keeps slowing and I don't know why,' 'a competitor is gaining on us fast,' 'what's the worst-case trajectory here,' or a business shows two or more consecutive quarters of declining key metrics with no identified reversal mechanism. Do NOT activate when: decline is clearly seasonal or macro-cyclical with demonstrated historical recovery; or the company is pre-product/pre-revenue with no existing moat to audit. More: deciqai.com/s/death-spiral

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Lean Startup · deciqai bundle
Activate when: user says 'lean startup', 'build-measure-learn', 'MVP', 'validated learning', 'pivot or persevere', 'should we just build it?', 'we need to test this idea before building', or 'how do we know if anyone wants this?'; team is about to build something significant before testing demand; a pivot decision is on the table after early data. Do NOT activate when: operating a known business model in known conditions (use execution frameworks instead); decision is below business-model level (button color, which CRM). More: deciqai.com/s/lean-startup

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Lindy Effect · deciqai bundle
Activate when: user asks 'should we use this old technology or switch to something newer', 'how do I know if a book is worth reading', 'this institution has been around forever — is that meaningful', 'we should modernize / this time is different', 'how long will this practice / tool / framework last'. Do NOT activate when: the item is perishable or has a deterministic life cycle (humans, hardware, organisms); elimination forces are absent and the old thing survives only due to regulatory lock-in. More: deciqai.com/s/lindy-effect

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Non Zero Sum · deciqai bundle
Activate when: someone says 'this is win-lose,' 'we can't both win,' 'what's in it for them to cooperate,' 'is there a deal here,' or 'how do we get past this standoff'; a negotiation or conflict feels deadlocked; you're designing a platform, contract, or institution that needs to align competing parties. Do NOT activate when: the resource pool is genuinely fixed and one-shot with no side effects (true zero-sum); the conflict is identity- or values-based with no concrete trade that creates net value. More: deciqai.com/s/non-zero-sum

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Nudge Theory · deciqai bundle
Activate when: user says 'nudge,' 'default,' 'opt-in vs opt-out,' 'choice architecture,' or 'why do people know they should but don't?'; user has a behavior gap between intent and action; user is designing product onboarding, policy enrollment, or public health interventions and wants to change behavior without mandates or incentives. Do NOT activate when: the gap is informational (people genuinely don't know what to do — education precedes nudging); the designer's goal is to serve their own interests rather than the chooser's (that is a dark pattern, not a nudge). More: deciqai.com/s/nudge-theory

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Occams Razor · deciqai bundle
Activate when: user says 'simplify this', 'which is more likely', 'are we overcomplicating this?', 'what's the most likely explanation?', or presents multiple competing hypotheses/designs/diagnoses to rank. Do NOT activate when: only one explanation is on the table (nothing to compare), or when the candidates do not equally fit the evidence (establish fit first). More: deciqai.com/s/occams-razor

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Second Curve · deciqai bundle
Activate when: user says 'our growth is slowing and we need to figure out what's next', 'we keep doubling down on the core but I'm worried about disruption', 'when is the right time to start something new alongside the main business', 'should we diversify now or wait', 'competitors are moving into adjacent spaces'. Do NOT activate when: the company has not yet reached product-market fit; resources are so constrained that any investment outside the core would kill the business. More: deciqai.com/s/second-curve

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Self Renewal · deciqai bundle
Activate when: someone says "I keep reverting to old habits," "our strategy worked five years ago but not now," "I know I should think differently but can't seem to," "how do I stay relevant," or a leader/team is operating on prior-era assumptions in a changed environment. Do NOT activate when: the underlying belief is still valid and the environment hasn't changed (renewal for its own sake produces instability), or someone is in acute crisis and needs stability rather than dismantling. More: deciqai.com/s/self-renewal

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Shi Momentum · deciqai bundle
Activate when: user says 'we need to pick up speed', 'why aren't we getting traction', 'when should we scale / raise / launch', 'our efforts feel scattered', or 'are we ready to grow'; entering a new market or venture; post-pivot phase reassessment; pre-investment readiness check. Do NOT activate when: the team already has a functioning growth engine and needs purely operational optimization; the time horizon is under 90 days and the question is tactical execution only. More: deciqai.com/s/shi-momentum

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Social Proof · deciqai bundle
Activate when: user says 'everyone is doing this,' 'join thousands of others,' 'it's the popular choice,' 'trusted by X customers,' wonders if a trend or consensus is real, suspects fake reviews or manufactured engagement, or is designing testimonials/UX to convert users. Do NOT activate when: the decision is low-stakes and reversible (choosing a lunch spot) or the user already has direct measured evidence stronger than any consensus signal. More: deciqai.com/s/social-proof

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The Mom Test · deciqai
Activate when: a founder is about to talk to customers/users to validate an idea; 'I asked people and they loved it', 'how do I run customer interviews', 'is there demand for this?', pre-PMF discovery. Do NOT activate when: the question is quantitative A/B testing on an existing product (use analytics), or the decision needs no customer input. More: deciqai.com/s/the-mom-test

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Ansoff Matrix · deciqai bundle
Activate when: user says 'where should we grow next', 'should we enter a new market', 'thinking about diversifying', 'new product vs new market', 'growth strategy', 'adjacent expansion', 'Ansoff', or is spreading resources across too many directions at once. Do NOT activate when: the firm has one clear unsaturated market (answer is always penetration — no matrix needed); or the question is about portfolio allocation across existing BUs (use BCG Matrix instead). More: deciqai.com/s/ansoff-matrix

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Cpa Doc Chase · deciqai
Activate when: a tax or bookkeeping engagement is blocked on client paperwork; a client has gone quiet on a document request; drafting an initial PBC/document request; deciding whether to extend, deliver incomplete, or disengage; user says 'chase the client', 'missing documents', 'PBC list', 'client won't respond', 'what am I still waiting on?'. Do NOT activate when: the documents are in hand and the question is technical treatment; the request is to prepare or review the return itself. More: deciqai.com/s/cpa-doc-chase

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Decision Tree · deciqai bundle
Activate when: user says 'help me choose between two options with different risks', 'I need to map out what could happen if we go with X', 'we have a sequential decision — first we do A then depending on results we do B', 'what is the expected value of this investment given uncertain demand'. Do NOT activate when: the decision is a one-shot choice with no sequential stages (use simple EV instead); probabilities cannot be estimated even roughly and uncertainty is too deep to quantify. More: deciqai.com/s/decision-tree

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Economic Moat · deciqai bundle
Activate when: user asks 'does this business have a moat', 'what stops competitors from copying us', 'how defensible is this company', 'is this advantage durable', evaluating a company for investment or acquisition, designing startup strategy for long-term defensibility, reviewing an investor pitch's competitive-advantage claims. Do NOT activate when: time horizon is under 1 year (moat is multi-year); question is about immediate execution tactics or a single-quarter decision. More: deciqai.com/s/economic-moat

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Goodharts Law · deciqai bundle
Activate when: our KPI is going up but the real outcome isn't improving; people seem to be gaming the metric; we're about to tie bonuses or promotions to a number; an algorithm is producing results nobody intended; a test or audit system is being designed. Do NOT activate when: the metric IS the goal with no proxy gap; measurement is purely descriptive with zero stakes attached. More: deciqai.com/s/goodharts-law

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Hanlons Razor · deciqai bundle
Activate when: someone feels a colleague/partner/company did something on purpose to hurt them; a team believes another side is acting in bad faith; someone is about to escalate based on assumed malicious intent; a pattern of bad outcomes is being labeled a coordinated attack. Do NOT activate when: concrete documented evidence of malice already exists; the cost of being wrong about non-malice is catastrophic (e.g., safety-critical or abusive-relationship context). More: deciqai.com/s/hanlons-razor

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Kotter Change · deciqai bundle
Activate when: user says 'our change initiative is stalling', 'people aren't adopting the new way', 'we launched the transformation but nothing changed', 'how do we overcome resistance to change', 'why do transformation efforts fail', or asks how to sequence or diagnose a planned organizational change. Do NOT activate when: the change is a small process improvement in a stable team (use PDCA instead), or the situation is a crisis requiring immediate command-and-control response. More: deciqai.com/s/kotter-change

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Metacognition · deciqai bundle
Activate when: user says 'I'm stuck and don't know why', 'I keep making the same mistake', 'my analysis feels right but I'm not sure', 'am I solving the right problem', 'I should understand this but I don't', or asks about calibration / thinking about thinking. Do NOT activate when: user is doing routine well-rehearsed tasks where monitoring adds friction (driving, typing), or is in creative flow state where interruption degrades output. More: deciqai.com/s/metacognition

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Minsky Moment · deciqai bundle
Activate when: user asks 'is this a bubble?', 'what's the tail risk here?', 'this time is different', 'leverage has been stable for years', 'the fundamentals support these prices', someone wants to diagnose credit cycle fragility, analyze debt structure risk, or assess whether a calm financial period is hiding systemic danger. Do NOT activate when: the entity has no meaningful leverage and is funded entirely from operating cash flows; collapse risk is primarily operational rather than financial (e.g., a debt-free tech company facing competitive displacement). More: deciqai.com/s/minsky-moment

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Peak End Rule · deciqai bundle
Activate when: user says 'how will they remember this,' 'experience design,' 'journey design,' 'memorable moment,' 'end-of-experience,' or 'our NPS is lower than expected'; when designing or auditing a multi-stage customer or user journey; when a competitor with similar quality earns higher recommendation rates. Do NOT activate when: the interaction is instantaneous with no temporal sequence (single API call, one-tap action); or when total real-time utility matters more than retrospective memory (welfare assessments, health measurements). More: deciqai.com/s/peak-end-rule

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Swot Analysis · deciqai bundle
Activate when: user says 'SWOT', 'our strengths and weaknesses', 'internal/external analysis', 'strategic audit', 'what's our edge', 'competitive threats we face', or is beginning a strategy planning cycle, evaluating market entry, or preparing investor materials. Do NOT activate when: user needs a purely quantitative financial model or precise numerical decision (use financial analysis instead); user wants to map competitive industry structure forces (use Porter's Five Forces instead). More: deciqai.com/s/swot-analysis

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Tipping Point · deciqai bundle
Activate when: user asks 'how close are we to critical mass', 'why did growth suddenly explode (or collapse)', 'will this trend keep spreading', 'is there a network effect threshold here', 'what if we concentrated effort on early adopters'. Do NOT activate when: the phenomenon is genuinely linear with no network effects or social-proof dynamics; the question is purely 'do we have product-market fit' before any diffusion has started. More: deciqai.com/s/tipping-point

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Winners Curse · deciqai bundle
In a common-value auction where all bidders estimate the SAME uncertain value, the winner is systematically the one who most OVER-estimated it — so winning is bad news that you likely overpaid. The discipline is to shade your bid for the adverse selection of winning, condition your estimate on the fact that you won, and pre-commit to a value-conditioned walk-away ceiling. Activate when: user is bidding in an auction, acquisition, or competitive process for something with a shared uncertain value ('what should we bid', 'we won — did we overpay', 'how high do we go', 'auction', 'best-and-final', 'competitive M&A / acquihire', 'ad auction / max CPC', 'bidding war', 'we keep losing deals — should we bid more'), or someone treats winning a contested bid as pure good news. Do NOT activate when: the value is PRIVATE (tastes differ, so 'you' knowing what it's worth to you is not an estimate of a shared truth) and there is no common-value component; there is a single buyer/seller with no competing bidders; the item's

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Zero Sum Game · deciqai bundle
Activate when: someone asks 'are we fighting over a fixed pie?', 'should we cooperate or compete?', 'is the market growing or are we just stealing share?', uses phrases like 'winner-take-all', 'race to the bottom', or 'your gain is my loss', or needs to check whether a negotiation/market/policy situation is truly zero-sum before designing strategy. Do NOT activate when: the situation is already confirmed zero-sum (chess, derivatives, fixed-license auctions) and diagnosis is complete — go straight to minimax; or the question is already framed at the equilibrium level — use nash-equilibrium directly. More: deciqai.com/s/zero-sum-game

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Authority Bias · deciqai bundle
Authority Bias

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Dunbars Number · deciqai bundle
Activate when: team headcount is approaching or crossing 150 (or 50, or 500); someone says "coordination is getting harder," "we lost the startup feel," or "we don't know who does what anymore"; deciding whether to split a team, open a new office, or add a management layer. Do NOT activate when: group is well below 50 and problems are clearly interpersonal; core issue is incentive misalignment rather than group size (use principal-agent instead). More: deciqai.com/s/dunbars-number

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Dunning Kruger · deciqai bundle
Activate when: someone says 'how hard could it be' about an unfamiliar domain; a novice dismisses expert opinion or says 'I could do that'; someone's self-assessed confidence seems disconnected from their actual track record; a hiring or promotion decision is driven by self-presentation; feedback loops are absent and someone is operating on gut confidence alone. Do NOT activate when: the person is a known expert with an established external track record; the confidence claim is in a domain with tight, recent feedback loops that already calibrate performance. More: deciqai.com/s/dunning-kruger

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Falsifiability · deciqai bundle
Activate when: user says 'what would prove this wrong', 'how do we know if our strategy is working', 'what would change your mind', 'this claim feels unfalsifiable', or is designing a hypothesis/experiment/investment thesis that needs to be made testable. Do NOT activate when: the claim is genuinely non-empirical (ethical, aesthetic, philosophical); or the cost of running the test exceeds the value of the knowledge. More: deciqai.com/s/falsifiability

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Feedback Loops · deciqai bundle
Activate when: user says "we keep overshooting/undershooting", "the cure is causing the disease", "we're stuck in a loop", "why does this keep happening?", "the system keeps fighting back", "bullwhip effect", "death spiral", "growth flywheel"; system shows oscillation or sudden collapse; user is planning an intervention in an org/market/supply chain and wants to predict how it will respond. Do NOT activate when: the decision is a one-shot linear choice with no feedback to future decisions, or an exogenous shock so large it dominates all internal dynamics is the obvious explanation. More: deciqai.com/s/feedback-loops

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Framing Effect · deciqai bundle
Activate when: user says 'how you say it matters', 'they're spinning the numbers', 'same data but sounds different', 'is this just framing?', wants to write a persuasive message, suspects a statistic is one-sided, or is evaluating options where the language feels loaded. Do NOT activate when: the different descriptions convey genuinely non-equivalent information (one frame omits real facts); the decision is trivial and multi-frame analysis exceeds the stakes. More: deciqai.com/s/framing-effect

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Hindsight Bias · deciqai bundle
Activate when: someone says 'I knew it all along' or 'we should have seen it coming'; a post-mortem is blaming someone for not predicting an outcome; a team is reviewing a past decision and the outcome is coloring the judgment; a decision-maker is being evaluated on what happened rather than what was knowable at the time. Do NOT activate when: contemporaneous pre-decision records exist and match current memory (bias is bounded); the goal is explicitly pattern-recognition from outcomes rather than evaluating the original decision-maker. More: deciqai.com/s/hindsight-bias

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K Factor Viral · deciqai bundle
Activate when: user says 'viral coefficient,' 'K-factor,' 'going viral,' 'our product is viral,' 'referral program,' 'invite mechanic,' 'built in sharing,' growth plateauing despite viral elements, or a growth forecast is being justified by virality without a K calculation. Do NOT activate when: product is B2B enterprise (sales-led growth); focus is engagement/retention not new-user acquisition; product has not yet achieved PMF. More: deciqai.com/s/k-factor-viral

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Utilitarianism · deciqai bundle
Activate when: user asks 'what produces the most good,' 'who benefits and who gets hurt,' 'what's the net impact,' 'is this worth the trade-off,' 'what does the greatest good mean here'; user needs to evaluate a policy, product, or organizational decision that affects multiple parties differently; user is performing cost-benefit analysis or ethical trade-off evaluation. Do NOT activate when: the decision involves a single party with no stakeholder trade-offs (use expected-value-and-kelly instead); the question is purely about intrinsic rights or deontological constraints with no welfare aggregation needed. More: deciqai.com/s/utilitarianism

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Voltage Effect · deciqai bundle
Diagnoses whether a result that worked at small scale will keep working when scaled — by testing an idea against John List's five reasons ideas lose 'voltage' (false positives, unrepresentative population, unrepresentative situation, spillovers, and the supply-side cost trap) BEFORE committing to scale. Activate when: user says 'the pilot worked, let's roll it out', 'this crushed it in the beta', 'we're ready to scale', 'the unit economics will improve with volume', 'it worked in one city/market/segment', 'should we franchise / expand nationally', or wants to predict whether a promising early result will survive scaling. Do NOT activate when: the question is purely how to build scale infrastructure with no doubt the result generalizes (use economies-of-scale); the idea has already scaled and held, and you are optimizing a mature operation; or the decision has no scale step at all (a one-off, non-repeatable choice). More: deciqai.com/s/voltage-effect

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Cpa Form Finder · deciqai
Activate when: scoping or quoting a new tax engagement; a client describes a transaction and you need to place it; building a document request list; sanity-checking that a return has the schedules its facts imply; user says 'what forms does this need', 'which schedule', 'what do I file for', 'is there a form for', 'what filings am I forgetting?'. Do NOT activate when: the forms are known and the question is how to complete a line; the return is already prepared and the question is whether it is right (use cpa-return-review instead); the question is a threshold, limit, rate, or filing date — those are not in this skill and must come from current guidance. More: deciqai.com/s/cpa-form-finder

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Design Thinking · deciqai bundle
Activate when: user asks 'why isn't anyone using our product?', 'how do we understand what customers really want?', 'we know the tech works but the market isn't responding', team is stuck on a single solution and needs divergent ideas, or someone discusses user research / personas / prototyping / iterative design. Do NOT activate when: the problem and solution are both already validated and the challenge is pure execution; or the team cannot access real users at any point. More: deciqai.com/s/design-thinking

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Founder Mindset · deciqai bundle
Activate when: user says 'founder mindset' or 'founder mode'; asks 'default alive or default dead'; says 'do things that don't scale'; says 'am I avoiding the hard thing'; is deciding whether to hire/fire/pivot/raise/cut burn at an early-stage company; feels comfort-seeking creeping in; cannot tell if they are on the path to success or slow death. Do NOT activate when: user is running a mature well-understood business (manager frameworks apply); user is an employee within a startup with fixed scope; the decision is purely tactical (which CRM, which button color). More: deciqai.com/s/founder-mindset

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Intrinsic Drive · deciqai bundle
Activate when: user says 'I've lost motivation', 'I'm burning out', 'the excitement is gone', 'I keep starting things but can't sustain them', 'I'm going through the motions', 'I don't know what drives me anymore', or describes a flat feeling after achieving a major goal. Do NOT activate when: person shows signs of clinical depression or burnout requiring professional treatment; or external constraints (no resources, structural barriers) are blocking execution rather than motivation. More: deciqai.com/s/intrinsic-drive

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Jobs To Be Done · deciqai bundle
Activate when: user says 'customers aren't switching to us even though we're better,' 'our churn surveys aren't predicting who actually leaves,' 'we're debating features instead of what the customer actually needs,' 'who is our real customer,' or mentions 'JTBD / jobs to be done / what are they hiring this for.' Do NOT activate when: product is a commodity with no job-level differentiation (electricity, raw materials); purchase is driven entirely by regulatory/legal compliance with no real customer choice. More: deciqai.com/s/jobs-to-be-done

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Network Effects · deciqai bundle
Activate when: user says 'we have network effects,' 'winner-take-most,' 'two-sided platform,' 'Metcalfe's law,' 'marketplace liquidity,' or 'the more users the better'; user is building a marketplace, social product, communication tool, or platform and needs to model when the dynamic activates; user is evaluating whether a competitor's moat claim is structural or rhetorical. Do NOT activate when: the product is standard B2B SaaS with no interaction between customers; the claimed 'network effect' is lower hosting cost at scale (that is a cost-side scale economy, not a value-side effect). More: deciqai.com/s/network-effects

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Principal Agent · deciqai bundle
Activate when: someone asks why an employee, executive, contractor, board member, or fund manager isn't acting in the org's interest; a compensation or incentive structure is being designed; outsourcing or partnership terms are being negotiated; someone says 'agency cost,' 'moral hazard,' 'skin in the game,' or 'incentive misalignment.' Do NOT activate when: parties have fully aligned interests and fully observable behavior; the cost of designing a contract exceeds any misalignment (trivial-stakes interactions). More: deciqai.com/s/principal-agent

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Signaling Games · deciqai bundle
Activate when: user asks 'how do we prove we're high quality when they can't verify it', 'what credential or signal would work here', 'why is everyone spending so much on brand advertising', 'how do we tell who's the real one among these candidates', 'cheap talk isn't working — we need something credible', or describes a market where one side can't verify the other's quality/intentions/type (hiring, fundraising, B2B procurement, branding, M&A due diligence). Do NOT activate when: information is fully symmetric and both parties already know the relevant facts; or the question is about game theory in general without an information asymmetry component. More: deciqai.com/s/signaling-games

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Status Quo Bias · deciqai bundle
Activate when: user says 'we've always done it this way', 'changing now would be too disruptive', or 'no one is complaining so why change'; a team is slow to adopt a clearly better option; someone frames inaction as safe when omission carries real costs; you are designing enrollment/default settings and need to choose opt-in vs opt-out. Do NOT activate when: the status quo was explicitly evaluated and confirmed optimal (correct analysis, not bias); primary driver is risk aversion over outcomes (use loss-aversion-prospect-theory). More: deciqai.com/s/status-quo-bias

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Switching Costs · deciqai bundle
Activate when: user asks why customers don't switch to a better product, how to make a product stickier or build a moat, how to compete against an entrenched incumbent, why churn is low but revenue growth stalled, or mentions lock-in / vendor lock-in / stickiness / data moat / Klemperer. Do NOT activate when: the product is a one-shot transaction with no ongoing relationship, or the user is designing adversarial lock-in and needs ethical pushback first. More: deciqai.com/s/switching-costs

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Thucydides Trap · deciqai bundle
Activate when: user asks about US-China war risk or great-power rivalry; someone says 'can they avoid conflict' or 'is escalation inevitable'; analyzing geopolitical risk in supply chains, FDI, or market entry; a new market entrant threatens an incumbent's core identity or platform control. Do NOT activate when: the conflict is primarily values/ideology without a power-displacement trajectory; both parties are roughly equal with no fast-growing challenger. More: deciqai.com/s/thucydides-trap

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Door In The Face · deciqai bundle
Activate when: user asks 'they made a big ask then backed off, should I concede?'; user is designing a negotiation opening and wants to land at a specific price; someone says 'anchor high then retreat' or 'reciprocal concession'; user suspects they are being manipulated by a two-step request pattern. Do NOT activate when: there is only a single offer with no prior refusal (use anchoring instead); the user is asking about foot-in-the-door (small ask first, then large ask — the reverse technique). More: deciqai.com/s/door-in-the-face

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Endowment Effect · deciqai bundle
Activate when: seller is asking way more than buyers will pay; a founder or homeowner insists their asset is worth far more than market comps; a team refuses to cut a feature they built; a free-trial cancellation flow has more friction than signup; someone says 'I've put too much into this to sell for that.' Do NOT activate when: the valuation gap is explained by genuine information asymmetry the seller actually has; the asset is a pure commodity with a transparent live market price (endowment effect is weak when reference prices are salient). More: deciqai.com/s/endowment-effect

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First Principles · deciqai bundle
Activate when: user says 'from first principles,' 'from scratch,' 'why do we even believe this,' 'tear this apart,' or 'the conventional answer seems wrong'; a decision is justified mainly by 'that's how it's done' or 'best practice says'; the conventional answer is expensive or hard to reverse and the user wants to pressure-test it. Do NOT activate when: the decision is routine and reversible (which linter, which date library) where convention is cheap and fine; the user has asked to just ship the conventional answer at speed. More: deciqai.com/s/first-principles

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Incentive Design · deciqai bundle
Activate when: user asks why a team keeps doing the wrong thing despite training; user is designing compensation, bonuses, or commissions; user says 'people are gaming the metric' or 'our OKRs aren't working'; user wants to fix a performance management system; user asks what incentives are driving a behavior; user is drafting contracts or platform rules to shape behavior. Do NOT activate when: the situation is clearly individual misconduct with no systemic pattern; user wants psychological persuasion tactics rather than structural system design. More: deciqai.com/s/incentive-design

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Lateral Thinking · deciqai bundle
Activate when: user says 'we've tried everything,' 'think outside the box,' 'we need a breakthrough,' 'challenge assumptions,' or 'how might we'; a team keeps cycling through the same 2-3 options; an industry assumption has gone unchallenged for years; conventional analysis keeps returning to the same answer. Do NOT activate when: the problem has a mathematical or logical optimum where vertical analysis gives a definitive answer; time pressure requires a decision in under 5 minutes. More: deciqai.com/s/lateral-thinking

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Margin Of Safety · deciqai bundle
Activate when: user asks how much buffer to build into a budget, timeline, or investment; someone says 'I might be wrong on my estimate — how much cushion do I need?'; a project or position is running lean and someone wonders if there's enough runway; user mentions Ben Graham, value investing, or 'buying a dollar for fifty cents'; someone is deciding how much to raise or reserve before committing. Do NOT activate when: the domain is fully deterministic with no estimation error; the user is using margin as an excuse to avoid committing to anything (perpetual deferral, not safety). More: deciqai.com/s/margin-of-safety

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Maslow Hierarchy · deciqai bundle
Activate when: "why isn't the bonus motivating them," "already paid well but disengaged," "what need does this product really serve," "team is in survival mode," "they need to feel safe before caring about the mission," or diagnosing why a standard incentive is failing. Do NOT activate when: formal motivational science is required (use SDT); cross-cultural nuance makes the five-level hierarchy unreliable; precise empirical rank-ordering of needs is load-bearing. More: deciqai.com/s/maslow-hierarchy

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Nash Equilibrium · deciqai bundle
Activate when: user asks 'what will they do if we do X', 'how will competitors react to our pricing', 'how do I design this auction or mechanism', 'we keep ending up in a bad outcome even though everyone prefers better', or is analyzing a strategic situation with multiple rational counterparties (pricing, negotiation, M&A, regulation, platform launch). Do NOT activate when: the decision is essentially solo with no strategic counterparty; the counterparty is clearly irrational or acting on emotion rather than self-interest. More: deciqai.com/s/nash-equilibrium

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Okr Goal Setting · deciqai bundle
Activate when: user says 'set OKRs', 'write objectives and key results', 'our goals aren't measurable', 'teams are hitting targets but the business isn't moving', 'we need stretch goals', 'align teams around quarterly goals', or mentions Doerr / Measure What Matters. Do NOT activate when: the team is under ~10 people with informal alignment that works fine; output is genuinely uncertain (deep R&D, research labs) making 'achieve X by Q3' structurally impossible. More: deciqai.com/s/okr-goal-setting

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Opportunity Cost · deciqai bundle
Activate when: user says "what could we have done instead," "what's the next-best alternative," "is this worth the cost," "what are we giving up by choosing X," "broken window fallacy," or is allocating scarce resources (money, time, attention, people) across competing options. Do NOT activate when: all alternatives are genuinely zero-value (nothing else to do with the resource); the decision is fully reversible at near-zero cost. More: deciqai.com/s/opportunity-cost

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Pareto Principle · deciqai bundle
Activate when: user says 'Pareto,' '80/20,' 'vital few,' 'long tail,' 'where is the leverage'; a team is treating many items as equally important; a backlog has no triage; growth efforts are spread thin across too many initiatives. Do NOT activate when: fewer than ~6 items total (no distribution to analyze); safety-critical or regulatory contexts where every item must be addressed regardless of frequency. More: deciqai.com/s/pareto-principle

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Pricing Strategy · deciqai bundle
Activate when: user says 'how should we price this', 'we should just charge more', 'our competitors charge X', 'willingness to pay', 'anchor price', 'value-based pricing', 'freemium structure', setting a first price for a new product, considering a price increase and worried about churn, or needing to design tiered/usage-based pricing. Do NOT activate when: the product has no demonstrated value yet (use lean-startup instead); price is fixed by regulation. More: deciqai.com/s/pricing-strategy

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Red Queen Effect · deciqai bundle
Activate when: user says 'we keep investing but market share won't move,' 'why does nobody make money in this industry,' 'our competitor copied us again within a year,' 'we improve but the gap stays the same,' or is evaluating whether to enter a low-margin high-activity industry. Do NOT activate when: the competitive advantage is protected by strong IP, regulatory approval, or deep network effects that genuinely slow imitation; or when the situation is pre-competitive with no direct rivals yet. More: deciqai.com/s/red-queen-effect

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Ar Dso Discipline · deciqai
Activate when: customers pay late and cash is tight; 'clients don't pay on time', collections, invoicing terms, reducing days-sales-outstanding; overdue receivables. Do NOT activate when: paid instantly at point of sale (no receivables). More: deciqai.com/s/ar-dso-discipline

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Chestertons Fence · deciqai bundle
Activate when: someone says 'let's just remove this', 'why do we still have this rule?', 'this seems useless/outdated', 'nobody knows why this is here', new leadership restructuring without knowing the history, a developer deleting code whose purpose isn't documented, a regulator repealing a law without tracing its origin. Do NOT activate when: the fence's history is fully documented and the documented purpose is confirmed obsolete (investigation already done); the reformer is the original builder and the rationale is fully understood. More: deciqai.com/s/chestertons-fence

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Compound Interest · deciqai bundle
Activate when: user asks about starting early vs. later for savings/investing, wonders if small consistent gains add up, wants to know how long to double money, is evaluating long-term wealth or skill-building decisions, mentions 'Rule of 72' or 'exponential growth.' Do NOT activate when: the time horizon is short (under 3 years) and compounding is negligible; the underlying process is genuinely linear with no reinvestment or accumulation. More: deciqai.com/s/compound-interest

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Confirmation Bias · deciqai bundle
Activate when: user says 'we keep finding evidence that supports our view,' 'the team is all aligned on this,' 'I've done the research and it checks out,' or a decision moves forward with only supporting evidence cited. Do NOT activate when: context is explicit advocacy (legal brief, pitch deck) where one-sided argument is the design; or stakes are too low to justify structured disconfirmation. More: deciqai.com/s/confirmation-bias

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Cpa Return Review · deciqai
Activate when: a prepared 1040 or 1120-S is going to review; you are the second set of eyes on someone else's return; a firm wants one consistent review standard across reviewers; onboarding a preparer to the review bar; something feels off about a return and you want a systematic pass; user says 'review this return', 'before we file', 'second review', 'preparer checklist', 'did we miss anything on this return?'. Do NOT activate when: the return is not yet prepared; the question is a single technical treatment; the work is chasing missing documents rather than reviewing; the question is what an examiner would attack or whether a position invites audit rather than whether the return is right (use tax-prep-pre-file-audit-premortem instead — it applies to 1120-S as much as 1040). More: deciqai.com/s/cpa-return-review

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Critical Thinking · deciqai bundle
Activate when: user says 'challenge my thinking', 'play devil's advocate', 'what's the strongest counter-argument', 'ACH', 'analysis of competing hypotheses'; user needs to evaluate a high-stakes claim or decision with multiple possible interpretations; user suspects motivated reasoning or a team is converging too fast on one answer. Do NOT activate when: the claim is trivial or already well-validated; the decision is about values rather than facts (use regret-minimization or first-principles instead). More: deciqai.com/s/critical-thinking

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Definite Optimism · deciqai
Activate when: user says 'definite optimism,' 'Thiel's 2x2,' 'do we have a real plan or just options,' 'we're keeping our options open,' or asks whether a strategy/career/company is a concrete bet on the future or a diversified hedge; a plan consists mainly of process (iterate, A/B test, stay lean, stay flexible) with no falsifiable long-term thesis; someone must choose between committing to one path and preserving optionality. Do NOT activate when: the question is tactical execution inside an already-committed thesis (sprint planning, feature triage); genuine uncertainty is so high and reversal so cheap that optionality is correct for now and the user knows it; the user needs bet-sizing or probability math rather than a stance on planning itself. More: deciqai.com/s/definite-optimism

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Demand Leadership · deciqai bundle
Activate when: 'we have a strong product but keep losing on price', 'customers treat us like a commodity', 'how do we stop being compared to competitors', 'why aren't customers coming to us before they write the RFP', 'we want to define the category before someone else does'. Do NOT activate when: the customer's problem definition is fixed by regulation or physical constraint (e.g., fuel procurement); or the user is pre-product with no customer intelligence yet. More: deciqai.com/s/demand-leadership

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Feynman Technique · deciqai bundle
Activate when: user says 'explain this simply', 'teach me like I'm five', 'do I really understand this', 'what's the simplest way to think about X', 'what's missing in my model', wants to test genuine vs. surface understanding of a concept, or is preparing to teach/present and needs to verify their mental model. Do NOT activate when: user needs a fast decision on a concept already well-tested, or the concept is irreducibly formal (legal statutes, certain proofs) where simplification destroys essential content. More: deciqai.com/s/feynman-technique

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Founder Led Sales · deciqai
Activate when: an early founder needs revenue but wants to hire a salesperson or 'automate' sales too soon; 'I hate selling', 'when should I hire sales?', first customers, pre-PMF go-to-market. Do NOT activate when: the company already has repeatable, documented sales and is scaling a proven motion (then it's about hiring/systems, not founder-led). More: deciqai.com/s/founder-led-sales

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Logical Fallacies · deciqai bundle
Activate when: someone says 'this argument feels off but I can't explain why', 'is this a real argument or just rhetoric?', 'what's wrong with this reasoning?', an argument relies entirely on authority/emotion/popularity, or you're about to decide based on a single analogy. Do NOT activate when: the conclusion is already verifiable empirically (just check the data); casual conversation where rigor is socially expensive and stakes are low. More: deciqai.com/s/logical-fallacies

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Momentum And Form · deciqai bundle
Activate when: user says 'we have a better product but we're losing,' 'they're growing despite less funding,' 'our moat isn't protecting us,' 'the market shifted under us,' 'we just need to hire harder,' or is diagnosing why strong incumbents lose to weaker newcomers, evaluating a market entry, or asking whether a strategy depends too much on specific people. Do NOT activate when: the decision is purely tactical (not strategic), or the context is cooperative/ethical leadership where 'winning configurationally' is the wrong frame. More: deciqai.com/s/momentum-and-form

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Narrative Fallacy · deciqai bundle
Activate when: user is reading a business case study or founder biography and drawing lessons; a post-mortem produced a neat single root cause; someone says 'the story is too clean' or 'that explanation is too convenient'; a pundit explains a market or political event confidently after it happened; user is building a strategy based on what worked at another company. Do NOT activate when: the causal structure is genuinely well-understood (physics, well-tested medical interventions) and the narrative reflects that; the user needs a narrative for communication purposes and already knows it is a compression. More: deciqai.com/s/narrative-fallacy

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North Star Metric · deciqai bundle
Activate when: teams are fighting over which metric to optimize; someone says 'north star metric,' 'NSM,' 'OMTM,' or 'one metric that matters'; a dashboard has 30+ metrics with no clear priority; a leading indicator is needed that predicts revenue before it moves; or someone asks 'what should we optimize?' Do NOT activate when: the product has no customers yet (no value to measure — use lean-startup instead); a single team in a mature business needs execution KPIs rather than cross-team alignment. More: deciqai.com/s/north-star-metric

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Prisoners Dilemma · deciqai bundle
Activate when: user asks 'why does everyone keep doing X when it's obviously bad for all of us', 'how do we get out of this race to the bottom', 'should we trust them not to defect', 'we'd both be better off cooperating but it never happens', 'is this a prisoner's dilemma / Nash equilibrium / tragedy of the commons / race to the bottom'. Do NOT activate when: the situation is zero-sum (one side's gain is the other's loss) — use a different game model; or when the parties already have a long-established repeated relationship with observable moves — use repeated-games-reputation instead. More: deciqai.com/s/prisoners-dilemma

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Scenario Planning · deciqai bundle
Activate when: user says 'what are the scenarios,' 'stress test our strategy,' 'what if X happens,' 'multiple futures,' 'strategic resilience,' or is making a high-stakes irreversible decision with a 3+ year horizon where a single forecast could be catastrophically wrong. Do NOT activate when: the decision is short-horizon and easily reversible (sprint priorities, A/B test order); or only one driver matters and it is already measurable — use sensitivity analysis instead. More: deciqai.com/s/scenario-planning

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Self Evolution 3d · deciqai bundle
Activate when: user says "I've been working hard but I'm not growing," development programs feel pointless, a leader has plateaued despite strong expertise, someone asks "how do I grow as a person / leader / founder," or high-quality output isn't translating into organizational influence. Do NOT activate when: the gap is a specific functional skill (use deliberate-practice instead); the person is in acute crisis (financial, health, relationship) — address the acute situation first. More: deciqai.com/s/self-evolution-3d

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Six Thinking Hats · deciqai bundle
Activate when: a meeting keeps going in circles, people have different agendas, someone says 'we need structure' or 'let's look at this from all angles,' a proposal needs evaluation from multiple sides, or creative ideas keep getting killed before development. Do NOT activate when: the question has a clear empirical answer (use critical-thinking instead), or time is under 10 minutes and no setup is possible. More: deciqai.com/s/six-thinking-hats

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Sop Systemization · deciqai
Activate when: a founder is the bottleneck on repetitive work, or wants to delegate/automate to people or AI agents; 'everything depends on me', 'how do I document this', turning recurring tasks into repeatable processes. Do NOT activate when: the task is genuinely one-off and non-recurring. More: deciqai.com/s/sop-systemization

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Sunk Cost Fallacy · deciqai bundle
Activate when: user says 'we've come too far to quit', 'we can't waste what we've already spent', 'should I keep going or cut my losses', 'we've invested too much to stop now', 'should I continue this project / relationship / position'. Do NOT activate when: prior investment genuinely lowers future marginal costs (real synergies exist); user asks about loss-aversion psychology in general without a concrete continue-or-quit decision. More: deciqai.com/s/sunk-cost-fallacy

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Survivorship Bias · deciqai bundle
Activate when: user says 'look at what winners/billionaires/champions did,' investment returns or fund performance are being cited, a strategy is justified by pointing to companies that succeeded, historical data is treated as representative of all cases, or someone says 'this works because X did it.' Do NOT activate when: population data is available and already selection-corrected; analysis is explicitly about survivors only with no claim about the broader population. More: deciqai.com/s/survivorship-bias

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Bayesian Reasoning · deciqai bundle
Activate when: user says 'Bayesian', 'prior', 'posterior', 'base rate', 'likelihood ratio', or 'update my belief'; someone treats 'the evidence is consistent with X' as proof of X; a high-stakes decision rests on interpreting a test result, security alert, fraud flag, A/B result, or hiring signal; base rates are being ignored in favor of a vivid story. Do NOT activate when: the decision is genuinely deterministic and probabilities do not apply; there is no data or domain knowledge to anchor a prior (Bayes amplifies information, it does not create it from nothing). More: deciqai.com/s/bayesian-reasoning

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Content Led Growth · deciqai
Activate when: a founder/SMB wants durable organic acquisition; 'how do we do SEO/content', 'we blog but get no traffic', building a content engine; topic clusters, search intent. Do NOT activate when: the need is immediate paid response this week (use paid channels) or the audience doesn't search for the problem. More: deciqai.com/s/content-led-growth

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Economies Of Scale · deciqai bundle
Activate when: user asks "will our margins improve as we grow?", "do we need scale to compete?", "why does our competitor charge less than us?", analyzing whether a business model has a cost advantage at higher volume, evaluating M&A "scale synergies," sizing minimum efficient scale, or deciding whether to invest in capacity ahead of demand. Do NOT activate when: the advantage is demand-side value growth with users (use network-effects instead); the business competes on differentiation/IP/relationships where cost is not the driver. More: deciqai.com/s/economies-of-scale

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Objection Handling · deciqai
Activate when: deals stall on 'too expensive', 'not now', 'need to think about it', 'send me info'; a founder gets flustered by pushback; improving close rate. Do NOT activate when: the prospect is genuinely unqualified (then disqualify, don't 'handle'). More: deciqai.com/s/objection-handling

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T Shaped Connector · deciqai bundle
Activate when: someone says 'I'm T-shaped' and you want to verify it; a team can't translate insights across functions; a person asks what career move creates the most leverage; building a first startup team; a domain expert is hitting a ceiling and considering broadening. Do NOT activate when: the role requires pure depth with no cross-domain translation value; the team is tightly integrated with no structural holes to fill. More: deciqai.com/s/t-shaped-connector

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Thought Experiment · deciqai bundle
Activate when: user says 'what if,' 'let's reason through this,' 'imagine that,' or 'thought experiment'; a strategic decision is too risky or irreversible to test empirically; someone wants to refute a claim by reasoning rather than data; hidden assumptions in a business model need surfacing; counterfactual or ethical analysis is requested. Do NOT activate when: the question can be empirically tested at reasonable cost; time pressure makes structured reasoning impractical. More: deciqai.com/s/thought-experiment

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237 published skills · page 1 of 3