Google Search Console Automation

Google Search Console Automation via Rube MCP

Query search analytics, inspect URLs, manage sitemaps, and monitor search performance using Google Search Console via Advanced MCP.

Toolkit docs: claude-skills.ai/toolkits/google_search_console

Prerequisites

• Rube MCP must be connected (RUBE_SEARCH_TOOLS available)
• Active connection via RUBE_MANAGE_CONNECTIONS with toolkit google_search_console
• Verified site ownership or appropriate permissions in Google Search Console
• Always call RUBE_SEARCH_TOOLS first to get current tool schemas

Setup

Get Rube MCP: Add https://rube.app/mcp as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.

1. Verify Rube MCP is available by confirming RUBE_SEARCH_TOOLS responds
2. Call RUBE_MANAGE_CONNECTIONS with toolkit google_search_console
3. If connection is not ACTIVE, follow the returned auth link to complete setup
4. Confirm connection status shows ACTIVE before running any workflows

Core Workflows

1. List All Verified Sites

Use GOOGLE_SEARCH_CONSOLE_LIST_SITES to retrieve all sites the authenticated user owns or has access to.

Tool: GOOGLE_SEARCH_CONSOLE_LIST_SITES
Parameters: (none required)
Returns: List of site entries with siteUrl and permissionLevel

2. Query Search Analytics

Use GOOGLE_SEARCH_CONSOLE_SEARCH_ANALYTICS_QUERY to get search performance data including clicks, impressions, CTR, and position.

Tool: GOOGLE_SEARCH_CONSOLE_SEARCH_ANALYTICS_QUERY
Parameters:
  - site_url (required): Site URL (e.g., "https://www.example.com/" or "sc-domain:example.com")
  - start_date (required): Start date in YYYY-MM-DD format
  - end_date (required): End date in YYYY-MM-DD format
  - dimensions: Group by ["query", "page", "country", "device", "date", "searchAppearance"]
  - search_type: "web" (default), "image", "video", "news", "discover", "googleNews"
  - dimension_filter_groups: Filters for dimensions (operator: equals, notEquals, contains, notContains, includingRegex, excludingRegex)
  - row_limit: Max rows (1-25000, default 1000)
  - start_row: Pagination offset (default 0)
  - aggregation_type: "auto", "byPage", "byProperty", "byNewsShowcasePanel"
  - data_state: "final" (default), "all", "hourly_all"

3. Inspect a URL

Use GOOGLE_SEARCH_CONSOLE_INSPECT_URL to check the indexing status and issues for a specific URL.

Tool: GOOGLE_SEARCH_CONSOLE_INSPECT_URL
Parameters:
  - inspection_url (required): Full URL to inspect (e.g., "https://www.example.com/page")
  - site_url (required): Property URL (e.g., "https://www.example.com/")
  - language_code: BCP-47 language (default: "en-US")

4. List Sitemaps

Use GOOGLE_SEARCH_CONSOLE_LIST_SITEMAPS to retrieve all sitemaps submitted for a site.

Tool: GOOGLE_SEARCH_CONSOLE_LIST_SITEMAPS
Parameters:
  - site_url (required): Site URL (e.g., "https://www.example.com/")
  - sitemap_index: Specific sitemap index URL to list sitemaps from

5. Submit a Sitemap

Use GOOGLE_SEARCH_CONSOLE_SUBMIT_SITEMAP to register or resubmit a sitemap for indexing.

Tool: GOOGLE_SEARCH_CONSOLE_SUBMIT_SITEMAP
Parameters:
  - site_url (required): Site URL or domain property (e.g., "sc-domain:example.com")
  - feedpath (required): Full sitemap URL (e.g., "https://www.example.com/sitemap.xml")

6. Get Sitemap Details

Use GOOGLE_SEARCH_CONSOLE_GET_SITEMAP to retrieve information about a specific submitted sitemap.

Tool: GOOGLE_SEARCH_CONSOLE_GET_SITEMAP
Parameters:
  - site_url (required): Site URL
  - feedpath (required): Sitemap URL to retrieve details for

Common Patterns

• Performance monitoring: Use GOOGLE_SEARCH_CONSOLE_SEARCH_ANALYTICS_QUERY with dimensions: ["date"] over a date range to track daily search performance trends.
• Top queries report: Use GOOGLE_SEARCH_CONSOLE_SEARCH_ANALYTICS_QUERY with dimensions: ["query"] to find the most clicked search terms.
• Page-level analysis: Use dimensions: ["page"] to identify top-performing pages, then dimensions: ["query", "page"] to see which queries drive traffic to each page.
• Indexing audit: Use GOOGLE_SEARCH_CONSOLE_INSPECT_URL to check the indexing status of important pages.
• Sitemap management: Use GOOGLE_SEARCH_CONSOLE_LIST_SITEMAPS to verify submitted sitemaps, then GOOGLE_SEARCH_CONSOLE_SUBMIT_SITEMAP to submit new or updated ones.
• Country/device breakdown: Use dimensions: ["country", "device"] to understand geographic and device-type distribution of search traffic.
• Filter for specific queries: Use dimension_filter_groups with contains or includingRegex operators to focus on specific keyword groups.

Known Pitfalls

• Site URL format matters: URL-prefix properties use the full URL with protocol and trailing slash (e.g., https://www.example.com/). Domain properties use the sc-domain: prefix (e.g., sc-domain:example.com). Using the wrong format will return empty results or errors.
• Date range limits: Data is typically available with a 2-3 day delay. data_state: "all" includes fresher data that may still change. hourly_all only works for dates within the last 3 days.
• Row limit pagination: The API returns top results sorted by clicks (or by date when grouping by date). For complete data, paginate using start_row with the row_limit.
• Max 25,000 rows per request: Even with pagination, each request returns at most 25,000 rows. For very large datasets, narrow your date range or add dimension filters.
• Inspection URL must match site: The inspection_url must be a page under the site_url property. Cross-property inspections will fail.
• Sitemap must be accessible: GOOGLE_SEARCH_CONSOLE_SUBMIT_SITEMAP requires the sitemap file to be publicly accessible at the specified URL and properly formatted as XML.
• Results sorted by clicks: By default, analytics results are sorted by click count descending, except when grouping by date (which sorts by date ascending).

Quick Reference

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