Journey Map

Pack Availability Guard

Before telling the user to run a skill from another project-local pack, check .agents/project.json.enabled_packs. If the target pack is not enabled, recommend $pack install <pack> instead of the target skill. Global skills are always valid. Skills from this same pack are valid because the current skill is already running from that pack.

Journey Map — Orchestrator

This is an orchestrator skill using the parent router delegation pattern. It detects context, recommends applicable journey-mapping frameworks, and synthesizes their outputs. Individual frameworks live as child skills under frameworks/.

Report-First Approval Gate

Default to report-only: present findings, evidence coverage, assumptions, recommended artifact path, and proposed file changes in a pre-approval alignment page plus a concise conversation summary for user approval before creating or updating canonical research, spec, or task files.

Do not write or overwrite synthesized deliverables until the user explicitly approves, unless the user invoked an explicit write/update/fix mode or clearly asked to write files upfront. Raw evidence capture may be persisted before analysis when reproducibility requires it; report those raw paths separately and still gate synthesized research/report writes.

When stopping for approval, build and attempt to open the alignment preview page first, then ask the user to review it and approve, question, or request adjustments. Do not include Recommended next skill, Recommended next command, or downstream routing language. The approval request itself is the next action. Only emit next-skill routing after the approved artifact has been written or updated.

Prerequisites

• Hard: research/icp.md (or research/{slug}/icp.md in product-path mode) must exist — run $icp first.
• Soft: Read these if they exist:
  • research/competitive-analysis.md — competitor landscape
  • research/customer-feedback.md — real customer language
  • Specs, README/CLAUDE, and relevant source files for product context

Operational Modes

Mode A: Framework Selection (default first invocation)

Activated by: $journey-map or $journey-map [focus area] (no special flags).

Mode B: Synthesis

Activated by: $journey-map --synthesize

Mode C: Product-Exists Shortcut

Activated by: $journey-map product

Process

0. Product-Path Scope Resolution

Resolve research scope by product path before using code or app structure as a hint:

1. If $ARGUMENTS names a non-archived research/{slug}/ directory or a product-path ID whose scope_path points there, use that path. Treat {slug} as the product/app name, not the ICP, audience, or segment label.
2. If $ARGUMENTS names only research/_archive/{slug}/ or a manifest entry with status: archived or legacy status: abandoned, stop and warn that the path is archived; do not write or update scoped outputs there.
3. Read research/.progress.yaml when present. Normalize legacy active_path to active_paths on read and write back active_paths on manifest updates. Treat legacy abandoned as archived; exclude archived, abandoned, deferred, revisit_candidate, promoted, and any scope_path under research/_archive/ from active target selection.
4. If active product paths exist in the manifest, use those paths. If multiple active paths exist, ask which one to target unless this skill explicitly supports cross-path output.
5. If no active manifest target exists, list non-archived product directories under research/, excluding research/_archive/ and dot directories. Auto-select only when exactly one exists; ask when multiple exist.
6. If no product directories exist, use flat research/ single-product mode.
7. Detect monorepo/app/package structure only as a secondary hint. Suggest creating a missing research/{slug}/ product path when code clearly exposes an app, but do not require code or monorepo detection before using research/{slug}/.

When product path {slug} is active, read and write research under research/{slug}/, specs under specs/{slug}/, and treat top-level research/*.md files as flat-mode documents or cross-path summaries.

0b. Product-path manifest: Read research/.progress.yaml when present. Normalize active_path (singular legacy) to active_paths (plural list) when reading; treat legacy abandoned as archived and exclude archived/deferred/revisit/promoted paths plus research/_archive/ scopes from active target selection. Scope the journey map to the active product path by default. When journey mapping reveals lifecycle stages or user flows that only apply to a deferred product path, add a ## Product Path Implications section noting the finding and recommending $product-line fork if it implies a new product surface.

1. Mode Detection

Detect pre-product mode (default) or product-exists mode:

Pre-product mode activates when:

• No production codebase with live users detected, AND
• No research/customer-feedback.md with post-launch customer evidence, AND
• $ARGUMENTS does not contain "product"

Available frameworks in pre-product mode:

• jtbd-timeline (default) — Moesta/Switch timeline with push/pull/anxiety/habit forces
• experience-map (default) — Adaptive Path emotional arc with doing/thinking/feeling
• customer-journey-canvas (optional) — Stickdorn stage×touchpoints×actions canvas
• service-blueprint (optional) — Shostack front-stage/backstage/support lines
• user-story-map (optional) — Jeff Patton activity→task→story hierarchy

Product-exists mode activates when:

• Production code or deployment exists, OR
• research/customer-feedback.md exists with real customer data, OR
• $ARGUMENTS contains "product"

Available frameworks in product-exists mode:

• service-blueprint (default) — operational gaps visible with a running product
• user-story-map (default) — release slicing grounded in real usage
• customer-journey-canvas (optional) — full-stage touchpoint audit
• experience-map (optional) — emotional arc refresh with real feedback
• jtbd-timeline (optional) — switching timeline with post-launch evidence

2. Load Context

• Read research/icp.md — ICP segments, pain points, value props, trigger events
• Read research/competitive-analysis.md if it exists — competitor landscape
• Read research/customer-feedback.md if it exists — real customer language
• Read CLAUDE.md, README for product context
• Read any existing research/journey-map-*.md intermediate artifacts (from prior runs)

3. Mode A — Framework Selection

Build an alignment page with:

1. Mode explanation: which mode was detected and why (evidence for detection)
2. Available evidence summary: what research exists and what's missing
3. Multi-select framework section: checkboxes for each available framework with:
   • Framework name and one-line description
   • Why it's recommended or optional for this context
   • Pre-checked defaults based on detected mode (see mode detection above)
4. Execution plan explanation: selected frameworks will be written to tasks/todo.md for sequential $exec execution
5. Approval gate: framework selection confirmation

After user approval via compiled YAML (which includes selected_frameworks list):

Write selected frameworks as sequential steps in tasks/todo.md:

## Journey Map Framework Execution

- [ ] Run `$journey-map/frameworks/jtbd-timeline` — JTBD switching timeline
- [ ] Run `$journey-map/frameworks/experience-map` — Adaptive Path experience map
- [ ] Synthesize: `$journey-map --synthesize` — Combine framework outputs into research/journey-map.md

Only include frameworks the user selected. Always append the synthesis step last.

Stop after writing tasks/todo.md. The user runs $exec to execute each framework sequentially.

4. Mode B — Synthesis ($journey-map --synthesize)

Read all intermediate framework outputs:

• research/journey-map-jtbd-timeline.md
• research/journey-map-experience-map.md
• research/journey-map-customer-journey-canvas.md
• research/journey-map-service-blueprint.md
• research/journey-map-user-story-map.md

At least one must exist. If none exist, tell user to run framework selection first.

Synthesize into unified research/journey-map.md:

Synthesis includes:

• Unified customer lifecycle: trigger, discovery, evaluation, onboarding, aha moment, conversion, transaction, retention, expansion, advocacy, churn, recovery
• User journey map per key persona with core use cases, entry points, task steps, decision points, happy path, failure modes
• Critical moments: the 3-5 moments where the product wins or loses the user/customer
• Evidence matrix: each claim mapped to which framework(s) support it
• Confidence levels per claim (strong/moderate/hypothesized)
• Stage detail index: links to deeper stage docs when they exist
• Journey gaps: stages needing deeper analysis
• Mode header: > Mode: Pre-Product (hypothesized) or > Mode: Product-Exists (grounded)

Build alignment page for synthesis approval with:

• Full proposed research/journey-map.md content
• Evidence matrix combining all framework sources
• Confidence/assumption register
• Critical-moment evidence matrix
• Proposed file changes gate
• Approval gate

After approval: write research/journey-map.md, then emit next-step routing.

5. Mode C — Product-Exists Shortcut

Skip multi-select. Build an alignment page for the shortcut execution plan with:

1. Shortcut explanation: product-exists shortcut selected and why service-blueprint + user-story-map are the queued defaults
2. Evidence readiness: available product/customer evidence and any caveats
3. Proposed execution plan: the exact tasks/todo.md framework queue shown below
4. Approval gate: require final compiled YAML approval before writing tasks/todo.md

Do not write tasks/todo.md before alignment approval. The next action is review of the HTML alignment page.

After user approval via final compiled YAML, write this execution plan to tasks/todo.md:

## Journey Map Framework Execution

- [ ] Run `$journey-map/frameworks/service-blueprint` — Shostack service blueprint
- [ ] Run `$journey-map/frameworks/user-story-map` — Jeff Patton user story map
- [ ] Synthesize: `$journey-map --synthesize` — Write research/journey-map.md

Stop — user runs $exec.

6. Next Steps (after synthesis only)

Priority-ordered decision tree — recommend the first match:

1. Blocking optional research trigger — the overview exposed a stage, fit, measurement, or product-loop risk that must be resolved before positioning or UX choices harden → use the Optional Research Trigger Map below. Cite the exact journey evidence, why it blocks the next AFPS step, and which existing framework skill owns it.
2. Positioning missing (research/positioning.md does not exist) → check .agents/project.json.enabled_packs for business-discovery — if business-discovery is not enabled, recommend $pack install business-discovery first; if business-discovery is enabled, recommend $positioning — Positioning needs ICP, competitive analysis, and journey evidence, so it is the natural next step.
3. Positioning done, UX variations missing → check .agents/project.json.enabled_packs for product-design — if product-design is not enabled, recommend $pack install product-design first; if product-design is enabled, recommend $ux-variations — Explore experience directions before production specification.
4. Never recommend $spec-interview from this skill — it is many steps downstream in the AFPS chain.

Optional Research Trigger Map

These detours are conditional framework owners, not required AFPS chain links. Use them only when the journey evidence shows that the answer will change positioning, product-loop direction, or UX/prototype choices. When the trigger is absent, continue to $positioning or $ux-variations using the decision tree above.

$growth-model is an existing Reforge-style framework owner for compounding acquisition, retention, and monetization loops, but do not route to it directly from journey-map unless metrics/GTM prerequisites are already satisfied. In most AFPS cases, $hook-model, $metrics, $monetization, or $gtm is the earlier business-growth detour.

Output

Mode A output: tasks/todo.md update

Framework execution steps (see section 3 above).

Mode B output: research/journey-map.md (or research/{slug}/journey-map.md)

# Journey Map

> Based on: [list of framework outputs used]
> Date: [current date]
> Mode: Pre-Product (hypothesized) | Product-Exists (grounded)
> Frameworks applied: [list]

## Summary

## User Journeys

## Customer Lifecycle

## Critical Moments

## Evidence Matrix

| Claim | Supporting Framework(s) | Evidence | Confidence |
|-------|------------------------|----------|------------|
| [claim] | JTBD Timeline / Experience Map / Service Blueprint / User Story Map / Customer Journey Canvas | [source] | Strong / Moderate / Hypothesized |

## Stage Detail Index

## Journey Gaps

## Next Steps

Alignment Page

When this skill produces durable deliverables (research, specs, plans, reports, prototypes, or any document output), build a full-depth HTML alignment page following ALIGNMENT-PAGE.md in this skill's directory. Output: alignment/journey-map-{topic}.html.

Journey research translation. Render the lifecycle overview as approval-ready research, not a chat-only summary. The alignment page must include the proposed research/journey-map.md content, proposed file changes, evidence coverage by journey stage, assumptions/confidence register, critical-moment evidence matrix, and approval gates before canonical research files are created or updated.

Before approval, the next action is review of alignment/journey-map-{topic}.html and compiled YAML answers from that page. Do not treat a plain-text lifecycle summary as a substitute for the HTML alignment preview.

Constraints

• Parent does not execute frameworks. It selects and queues them. $exec handles execution.
• Synthesis requires at least one framework output. Do not synthesize from zero evidence.
• Mode detection is evidence-based. Do not override mode detection without user confirmation.
• Ground every important step in ICP, research, specs, feedback, or codebase evidence.
• Do not prescribe UI or architecture.
• Present findings before writing.
• Follow the archive-first replacement policy for canonical research/spec documents.
• Do not overwrite existing research/journey-map.md without asking the user first.

Default Shipping Contract

Follow the shared shipping contract convention in CLAUDE.md.