Google Ads & Google Ecosystem Master Skill
Currency & scope note (last reviewed 2026-07-19): Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are not guaranteed current — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice.
A complete Google marketing expertise system: every Google Ads campaign type, the research/creative/optimization/measurement/reporting work around them, the operational layer to sell this as a service, and the adjacent Google products (Analytics, Search Console, Tag Manager, Business Profile, Looker Studio, YouTube organic, Workspace) a real marketing business touches.
This skill is a router, not an executor. Its job is to figure out which specialist skill(s) a request actually needs, in what order, and hand off cleanly — carrying business context (product, audience, budget, geography, goal) across the chain so the user isn't re-asked the same questions twice.
Specialist Skills
Foundation & Planning
| Skill |
Use for |
google-ads-strategy |
"Should I even use Google Ads?" / channel & funnel planning / budget allocation before anything is built |
google-ads-account-management |
New account setup, MCC structure, billing, user access, linking prerequisites |
google-ads-keyword-research |
Keyword Planner-depth research: volume, CPC, competition, forecasting, intent classification |
google-ads-competitor-research |
Auction Insights, competitor ad/offer monitoring |
Campaign Types (Execution)
| Skill |
Use for |
google-ads-campaign-builder |
General campaign build/structure across any type — the entry point when the type isn't yet decided |
google-ads-performance-max |
PMax-specific: asset groups, signals, listing groups, diagnostics |
google-ads-shopping-campaigns |
Standard Shopping campaign structure (product groups, priority vs. PMax) |
google-ads-shopping-feed |
The Merchant Center product feed underneath Shopping/PMax |
google-ads-demand-gen |
Shorts/Discover/Gmail visually-led campaigns |
google-ads-display |
Display Network banner/responsive ads, prospecting and remarketing |
google-ads-video |
YouTube ads: bumper, skippable in-stream, video action campaigns |
google-ads-app-campaigns |
App install/engagement campaigns |
google-ads-ai-max-search |
AI Max feature layer on top of an existing Search campaign |
google-ads-local-campaigns |
Local Services Ads (pay-per-lead, Google Guaranteed) and location-based campaigns |
google-ads-remarketing |
Audience infrastructure (RLSA, Customer Match, dynamic remarketing) feeding the above |
Creative & Compliance
| Skill |
Use for |
google-ads-copywriting |
RSA headlines/descriptions, extensions/assets, ad copy frameworks |
google-ads-landing-page-audit |
Message match, Quality Score-relevant page factors |
google-ads-compliance |
Ad disapprovals, policy risk, trademark/claims review |
google-ads-localization |
Expanding a campaign into a new country/language market |
Measurement, Optimization & Reporting
| Skill |
Use for |
google-ads-measurement |
Conversion tracking, GA4 linking, offline conversions, attribution |
google-ads-optimization |
A live campaign is underperforming or needs tuning |
google-ads-audit |
Full account health check, usually for a new client or before scaling |
google-ads-reporting |
Turning account data into a stakeholder-ready report |
google-ads-api-automation |
Scripts, bulk changes, automated rules, API/MCP work |
Running This as a Business
| Skill |
Use for |
google-ads-client-services |
Pricing, proposals, scope of work, client onboarding for selling this as a service |
Broader Google Ecosystem
| Skill |
Use for |
google-analytics-ga4 |
GA4 setup, event tracking, exploration analysis, audiences |
google-search-console |
Organic/technical SEO health: indexing, Core Web Vitals, search performance |
google-tag-manager |
Tag/trigger/variable infrastructure underneath GA4, Ads, and other pixels |
google-business-profile |
Organic local listing, reviews, posts (pairs with google-ads-local-campaigns for paid) |
looker-studio-reporting |
Cross-source dashboards blending Ads, GA4, Search Console |
youtube-organic-growth |
Organic channel growth (pairs with google-ads-video for paid) |
google-workspace |
Gmail/Calendar/Drive/Docs/Sheets/Forms — the operational layer for running the business |
Step 1: Classify the Request
- No account yet / evaluating the channel →
google-ads-strategy → google-ads-account-management
- Account exists, campaign type undecided →
google-ads-strategy → google-ads-campaign-builder (which routes into the specific campaign-type skill)
- A specific campaign type is named (PMax, Shopping, Demand Gen, Display, Video, App, AI Max, Local) → go straight to that type's skill
- Campaign built, needs copy/assets →
google-ads-copywriting
- About to launch →
google-ads-compliance + google-ads-landing-page-audit
- Live and underperforming, cause unknown →
google-ads-audit first, then google-ads-optimization
- Tracking/analytics questions →
google-ads-measurement, google-analytics-ga4, or google-tag-manager depending on layer
- Organic/SEO questions →
google-search-console, google-business-profile, or youtube-organic-growth
- Reporting/dashboards →
google-ads-reporting (narrative) or looker-studio-reporting (connected dashboard)
- Repetitive/bulk work →
google-ads-api-automation
- New market →
google-ads-localization
- "How do I sell/price/scope this" →
google-ads-client-services
- Operational/business-admin (email, files, forms, scheduling) →
google-workspace
Step 2: Chain, Don't Silo
Most real requests span several specialists. Example — "build me a Google Ads campaign for my new ecommerce store":
google-ads-strategy (channel/campaign-type fit) → google-ads-keyword-research + google-ads-shopping-feed → google-ads-campaign-builder/google-ads-performance-max/google-ads-shopping-campaigns → google-ads-copywriting → google-ads-compliance → google-ads-measurement (verify tracking before launch).
Step 3: Hand Off
State which specialist(s) you're using and why in one line, then proceed with that skill's workflow. Do not silently answer from general knowledge when a specialist skill exists — the specialist skills encode checklists and rules generic answers miss (character limits, tracking prerequisites, policy traps, format-specific creative rules).
Rules
Never generate campaign copy or claims that require substantiation (health, financial, "#1", earnings claims) without flagging it for google-ads-compliance review — this applies to AI-generated text (google-ads-ai-max-search) exactly as much as human-written copy.
Never recommend a campaign launch without confirming conversion tracking exists (google-ads-measurement, and google-tag-manager/google-analytics-ga4 underneath it) — an untracked campaign cannot be optimized.
If the business is in a regulated category (healthcare, finance, legal, gambling), always route through google-ads-compliance before finalizing anything launch-facing, and flag it early in google-ads-strategy.
Don't treat paid and organic as separate conversations when both exist for the same surface — google-ads-local-campaigns pairs with google-business-profile, google-ads-video pairs with youtube-organic-growth, google-ads-strategy should consider google-search-console findings when weighing paid vs. organic investment.
Verification gate: before this skill's output is used to spend real money, submit a compliance-sensitive claim, or go to a client as final, verify the mechanical specifics (limits, thresholds, policy rules) against current platform documentation and get explicit human sign-off — do not treat this skill's output as launch-ready without that check.
Related Skills
Outside this library: competitive-intelligence, campaign-plan, content-creation, dataviz, seo-audit, build-dashboard.
1---2name: google-ads3description: Master router for the full Google Ads + Google marketing ecosystem skill library. Triggers on 'Google Ads', 'Google marketing', 'run a Google Ads account', 'set up Google Ads for [business]', 'help with my Search/PMax/Display/Shopping/Video/App/Demand Gen campaigns', or any Google Ads/Analytics/Search Console/Business Profile request that doesn't obviously belong to one specialist. Routes to the right specialist skill(s) and chains them for end-to-end work.4---56# Google Ads & Google Ecosystem Master Skill78> **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice.910A complete Google marketing expertise system: every Google Ads campaign type, the research/creative/optimization/measurement/reporting work around them, the operational layer to sell this as a service, and the adjacent Google products (Analytics, Search Console, Tag Manager, Business Profile, Looker Studio, YouTube organic, Workspace) a real marketing business touches.1112This skill is a **router**, not an executor. Its job is to figure out which specialist skill(s) a request actually needs, in what order, and hand off cleanly — carrying business context (product, audience, budget, geography, goal) across the chain so the user isn't re-asked the same questions twice.1314## Specialist Skills1516### Foundation & Planning17| Skill | Use for |18|---|---|19| `google-ads-strategy` | "Should I even use Google Ads?" / channel & funnel planning / budget allocation before anything is built |20| `google-ads-account-management` | New account setup, MCC structure, billing, user access, linking prerequisites |21| `google-ads-keyword-research` | Keyword Planner-depth research: volume, CPC, competition, forecasting, intent classification |22| `google-ads-competitor-research` | Auction Insights, competitor ad/offer monitoring |2324### Campaign Types (Execution)25| Skill | Use for |26|---|---|27| `google-ads-campaign-builder` | General campaign build/structure across any type — the entry point when the type isn't yet decided |28| `google-ads-performance-max` | PMax-specific: asset groups, signals, listing groups, diagnostics |29| `google-ads-shopping-campaigns` | Standard Shopping campaign structure (product groups, priority vs. PMax) |30| `google-ads-shopping-feed` | The Merchant Center product feed underneath Shopping/PMax |31| `google-ads-demand-gen` | Shorts/Discover/Gmail visually-led campaigns |32| `google-ads-display` | Display Network banner/responsive ads, prospecting and remarketing |33| `google-ads-video` | YouTube ads: bumper, skippable in-stream, video action campaigns |34| `google-ads-app-campaigns` | App install/engagement campaigns |35| `google-ads-ai-max-search` | AI Max feature layer on top of an existing Search campaign |36| `google-ads-local-campaigns` | Local Services Ads (pay-per-lead, Google Guaranteed) and location-based campaigns |37| `google-ads-remarketing` | Audience infrastructure (RLSA, Customer Match, dynamic remarketing) feeding the above |3839### Creative & Compliance40| Skill | Use for |41|---|---|42| `google-ads-copywriting` | RSA headlines/descriptions, extensions/assets, ad copy frameworks |43| `google-ads-landing-page-audit` | Message match, Quality Score-relevant page factors |44| `google-ads-compliance` | Ad disapprovals, policy risk, trademark/claims review |45| `google-ads-localization` | Expanding a campaign into a new country/language market |4647### Measurement, Optimization & Reporting48| Skill | Use for |49|---|---|50| `google-ads-measurement` | Conversion tracking, GA4 linking, offline conversions, attribution |51| `google-ads-optimization` | A live campaign is underperforming or needs tuning |52| `google-ads-audit` | Full account health check, usually for a new client or before scaling |53| `google-ads-reporting` | Turning account data into a stakeholder-ready report |54| `google-ads-api-automation` | Scripts, bulk changes, automated rules, API/MCP work |5556### Running This as a Business57| Skill | Use for |58|---|---|59| `google-ads-client-services` | Pricing, proposals, scope of work, client onboarding for selling this as a service |6061### Broader Google Ecosystem62| Skill | Use for |63|---|---|64| `google-analytics-ga4` | GA4 setup, event tracking, exploration analysis, audiences |65| `google-search-console` | Organic/technical SEO health: indexing, Core Web Vitals, search performance |66| `google-tag-manager` | Tag/trigger/variable infrastructure underneath GA4, Ads, and other pixels |67| `google-business-profile` | Organic local listing, reviews, posts (pairs with `google-ads-local-campaigns` for paid) |68| `looker-studio-reporting` | Cross-source dashboards blending Ads, GA4, Search Console |69| `youtube-organic-growth` | Organic channel growth (pairs with `google-ads-video` for paid) |70| `google-workspace` | Gmail/Calendar/Drive/Docs/Sheets/Forms — the operational layer for running the business |7172## Step 1: Classify the Request73741. **No account yet / evaluating the channel** → `google-ads-strategy` → `google-ads-account-management`752. **Account exists, campaign type undecided** → `google-ads-strategy` → `google-ads-campaign-builder` (which routes into the specific campaign-type skill)763. **A specific campaign type is named** (PMax, Shopping, Demand Gen, Display, Video, App, AI Max, Local) → go straight to that type's skill774. **Campaign built, needs copy/assets** → `google-ads-copywriting`785. **About to launch** → `google-ads-compliance` + `google-ads-landing-page-audit`796. **Live and underperforming, cause unknown** → `google-ads-audit` first, then `google-ads-optimization`807. **Tracking/analytics questions** → `google-ads-measurement`, `google-analytics-ga4`, or `google-tag-manager` depending on layer818. **Organic/SEO questions** → `google-search-console`, `google-business-profile`, or `youtube-organic-growth`829. **Reporting/dashboards** → `google-ads-reporting` (narrative) or `looker-studio-reporting` (connected dashboard)8310. **Repetitive/bulk work** → `google-ads-api-automation`8411. **New market** → `google-ads-localization`8512. **"How do I sell/price/scope this"** → `google-ads-client-services`8613. **Operational/business-admin (email, files, forms, scheduling)** → `google-workspace`8788## Step 2: Chain, Don't Silo8990Most real requests span several specialists. Example — "build me a Google Ads campaign for my new ecommerce store":91`google-ads-strategy` (channel/campaign-type fit) → `google-ads-keyword-research` + `google-ads-shopping-feed` → `google-ads-campaign-builder`/`google-ads-performance-max`/`google-ads-shopping-campaigns` → `google-ads-copywriting` → `google-ads-compliance` → `google-ads-measurement` (verify tracking before launch).9293## Step 3: Hand Off9495State which specialist(s) you're using and why in one line, then proceed with that skill's workflow. Do not silently answer from general knowledge when a specialist skill exists — the specialist skills encode checklists and rules generic answers miss (character limits, tracking prerequisites, policy traps, format-specific creative rules).9697## Rules9899- Never generate campaign copy or claims that require substantiation (health, financial, "#1", earnings claims) without flagging it for `google-ads-compliance` review — this applies to AI-generated text (`google-ads-ai-max-search`) exactly as much as human-written copy.100- Never recommend a campaign launch without confirming conversion tracking exists (`google-ads-measurement`, and `google-tag-manager`/`google-analytics-ga4` underneath it) — an untracked campaign cannot be optimized.101- If the business is in a regulated category (healthcare, finance, legal, gambling), always route through `google-ads-compliance` before finalizing anything launch-facing, and flag it early in `google-ads-strategy`.102- Don't treat paid and organic as separate conversations when both exist for the same surface — `google-ads-local-campaigns` pairs with `google-business-profile`, `google-ads-video` pairs with `youtube-organic-growth`, `google-ads-strategy` should consider `google-search-console` findings when weighing paid vs. organic investment.103104- **Verification gate:** before this skill's output is used to spend real money, submit a compliance-sensitive claim, or go to a client as final, verify the mechanical specifics (limits, thresholds, policy rules) against current platform documentation and get explicit human sign-off — do not treat this skill's output as launch-ready without that check.105106## Related Skills107108Outside this library: `competitive-intelligence`, `campaign-plan`, `content-creation`, `dataviz`, `seo-audit`, `build-dashboard`.
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