gmmh1

@gmmh1 source repo

98 skills
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3 days ago last updated

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Meta Ads · gmmh1
Master router for the Meta Ads + Instagram ecosystem skill library (Facebook, Instagram, Messenger, WhatsApp). Triggers on 'Meta Ads', 'Facebook Ads', 'Instagram Ads', 'run a Meta campaign', 'set up Meta Ads for [business]', or any Meta advertising/Instagram request that doesn't obviously belong to one specialist. Routes to the right specialist skill(s) and chains them for end-to-end work.

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Google Ads · gmmh1
Master router for the full Google Ads + Google marketing ecosystem skill library. Triggers on 'Google Ads', 'Google marketing', 'run a Google Ads account', 'set up Google Ads for [business]', 'help with my Search/PMax/Display/Shopping/Video/App/Demand Gen campaigns', or any Google Ads/Analytics/Search Console/Business Profile request that doesn't obviously belong to one specialist. Routes to the right specialist skill(s) and chains them for end-to-end work.

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Tiktok Ads · gmmh1
Master router for the TikTok Ads + Shop + organic skill library. Triggers on 'TikTok Ads', 'run a TikTok campaign', 'TikTok Shop', 'Spark Ads', 'set up TikTok Ads for [business]', or any TikTok advertising/organic request that doesn't obviously belong to one specialist. Routes to the right specialist skill(s) and chains them for end-to-end work.

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Linkedin Ads · gmmh1
Master router for the LinkedIn Ads + organic skill library. Triggers on 'LinkedIn Ads', 'run a LinkedIn campaign', 'B2B advertising on LinkedIn', 'ABM on LinkedIn', 'set up LinkedIn Ads for [business]', or any LinkedIn advertising/organic request that doesn't obviously belong to one specialist. Routes to the right specialist skill(s) and chains them for end-to-end work.

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Meta Ads Audit · gmmh1
Perform a full Meta Ads account health check. Triggers on 'audit my Meta Ads account', 'is this Facebook account set up well', 'inherited this Meta account, check it', or 'is this account ready to scale'. Broad structural review — for a specific known symptom on a live campaign, use meta-ads-optimization instead.

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Paid Media Abm · gmmh1
Coordinate Account-Based Marketing across multiple paid channels (LinkedIn, Display/Meta retargeting, Google) as one program targeting the same account list. Triggers on 'cross-channel ABM program', 'coordinate ABM across LinkedIn and Google', or 'multi-touch account-based advertising strategy'. Cross-platform orchestration layer above linkedin-ads-abm.

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Google Ads Audit · gmmh1
Perform a full Google Ads account health check. Triggers on 'audit my Google Ads account', 'is this account set up well', 'inherited this account, check it', 'is this account ready to scale', or 'find waste in my Google Ads'. Broad, structural review — for a specific known symptom on a specific campaign, use google-ads-optimization instead.

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Google Ads Video · gmmh1
Build YouTube video ad campaigns — awareness (bumper, non-skippable), consideration (in-stream), and video action campaigns. Triggers on 'set up YouTube ads', 'video ad campaign', 'skippable in-stream ads', or 'video action campaign'. Paid YouTube advertising — for the channel's organic content strategy see youtube-organic-growth.

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Google Workspace · gmmh1
Run day-to-day business operations on Google Workspace — Gmail, Calendar, Drive, Docs, Sheets, Forms, Slides. Triggers on 'organize my Gmail', 'set up a shared Drive', 'build a client intake form', 'template this proposal in Docs', 'build a tracking sheet', or 'schedule this in Calendar'. Operational/productivity layer for running a marketing or ads business — not a marketing execution skill itself.

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Linkedin Ads Abm · gmmh1
Build Account-Based Marketing campaigns on LinkedIn — target account lists, buying committee mapping, and personalized multi-contact campaigns. Triggers on 'ABM campaign on LinkedIn', 'target account list advertising', 'reach the buying committee at [accounts]', or 'account-based marketing strategy'. LinkedIn's strongest B2B differentiator — dedicated workflow beyond broad ICP targeting.

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Tiktok Ads Audit · gmmh1
Perform a full TikTok Ads account health check. Triggers on 'audit my TikTok Ads account', 'is this TikTok account set up well', 'inherited this TikTok account, check it', or 'is this account ready to scale'. Broad structural review — for a specific known symptom, use tiktok-ads-optimization instead.

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Meta Ads Strategy · gmmh1
Decide whether and how to use Meta Ads before anything gets built. Triggers on 'should I use Facebook/Instagram Ads', 'what Meta campaign objective should I run', 'plan my Meta Ads funnel', or 'Meta Ads strategy for [business]'. Planning layer — hands off to meta-ads-campaign-builder for execution.

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Google Ads Display · gmmh1
Build Display Network campaigns — responsive display ads, placement targeting, and remarketing display. Triggers on 'set up a Display campaign', 'banner ads on Google', 'Display Network targeting', or 'remarketing display ads'. Standalone Display campaign type — for the Display asset groups inside Performance Max see google-ads-performance-max.

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Google Tag Manager · gmmh1
Design and troubleshoot Google Tag Manager container architecture — tags, triggers, variables, and server-side setups. Triggers on 'set up Google Tag Manager', 'my tags aren't firing', 'GTM container audit', 'add a new tracking pixel', or 'server-side tagging'. Infrastructure layer underneath GA4, Google Ads, and Meta/other pixel tracking.

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Linkedin Ads Audit · gmmh1
Perform a full LinkedIn Ads account health check. Triggers on 'audit my LinkedIn Ads account', 'is this LinkedIn account set up well', 'inherited this LinkedIn account, check it', or 'is this account ready to scale'. Broad structural review — for a specific known symptom, use linkedin-ads-optimization instead.

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Google Ads Strategy · gmmh1
Decide whether and how to use Google Ads before anything gets built. Triggers on 'should I use Google Ads', 'what Google Ads campaign type should I run', 'plan my Google Ads funnel', 'how much budget for Google Ads', or 'Google Ads strategy for [business]'. Answers channel/objective/budget questions at the planning layer — hands off to google-ads-campaign-builder for execution.

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Meta Ads Pixel Capi · gmmh1
Set up and troubleshoot Meta Pixel and Conversions API (CAPI) tracking, including deduplication and event match quality. Triggers on 'set up Meta Pixel', 'Conversions API setup', 'my Meta conversions aren't tracking', 'event match quality is low', or 'iOS 14 tracking issues'. Prerequisite for any conversion-optimized Meta campaign.

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Paid Media Strategy · gmmh1
Master router for cross-platform paid media strategy — deciding across Google, Meta, LinkedIn, TikTok, Amazon and other channels, budget allocation, and cross-channel audits. Triggers on 'which platform should I advertise on', 'allocate my paid media budget', 'cross-channel advertising strategy', or any paid-media question spanning more than one platform. Sits above google-ads, meta-ads, linkedin-ads, and tiktok-ads — routes into those for platform-specific execution.

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Tiktok Ads Strategy · gmmh1
Decide whether and how to use TikTok Ads before anything gets built. Triggers on 'should I use TikTok Ads', 'what TikTok campaign objective should I run', 'plan my TikTok funnel', or 'TikTok Ads strategy for [business]'. Planning layer — hands off to tiktok-ads-campaign-builder for execution.

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Tiktok Shop Organic · gmmh1
Set up TikTok Shop commerce and grow organic TikTok presence — product catalog, affiliate/creator commerce, content strategy, and hashtag/trend growth. Triggers on 'set up TikTok Shop', 'TikTok Shop product catalog', 'grow my TikTok account organically', or 'TikTok affiliate program'. Organic and commerce layer — for paid promotion see tiktok-ads-campaign-builder or tiktok-ads-spark-ads.

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Google Ads Reporting · gmmh1
Turn Google Ads account data into a stakeholder-ready report. Triggers on 'build a Google Ads report', 'summarize my campaign performance', 'client reporting for Google Ads', 'weekly/monthly Ads report', or 'dashboard for my ad account'. Focused on communicating performance clearly — for diagnosing why performance is off, see google-ads-optimization.

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Google Analytics Ga4 · gmmh1
Set up, configure, and analyze Google Analytics 4 — event tracking, conversions, exploration reports, audiences. Triggers on 'set up GA4', 'GA4 events aren't tracking', 'analyze my GA4 data', 'build a GA4 exploration report', or 'why don't my GA4 and Google Ads numbers match'. Analytics-platform layer — for GA4-to-Ads linkage specifically see google-ads-measurement.

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Meta Ads Copywriting · gmmh1
Write Meta Ads copy — primary text, headlines, and CTAs for Facebook and Instagram. Triggers on 'write Facebook/Instagram ad copy', 'Meta ads primary text', 'write ad headlines for Meta', or 'improve my Meta ad copy'. Focused on the words within Meta's format constraints — for visual/format strategy see meta-ads-creative-strategy.

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Meta Ads Video Reels · gmmh1
Build video and Reels ad creative for Meta — hook structure, pacing, and format-native production. Triggers on 'Reels ad script', 'video ad for Instagram/Facebook', 'hook for my Meta video ad', or 'why isn't my video ad holding attention'. Video-specific mechanics — for the broader creative angle/format decision see meta-ads-creative-strategy.

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Tiktok Ads Spark Ads · gmmh1
Set up Spark Ads — boosting organic brand or creator TikTok posts as paid ads while retaining native engagement (likes, comments, shares accrue to the original post). Triggers on 'set up Spark Ads', 'boost my TikTok video', 'run ads from a creator's post', or 'should I use Spark Ads or regular in-feed ads'. Distinct ad product from standard non-Spark in-feed ads.

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Google Ads Compliance · gmmh1
Review Google Ads copy, targeting, and landing pages for policy risk before or after launch. Triggers on 'is this ad compliant', 'check my ads for policy issues', 'my ad got disapproved', 'can I run ads for [regulated category]', or 'trademark/claims check'. Use before finalizing any campaign in a regulated category or making a substantiated claim, and whenever an ad has been disapproved.

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Google Ads Demand Gen · gmmh1
Build Demand Gen campaigns — visually-led ads across YouTube Shorts, Discover, Gmail, and in-stream placements. Triggers on 'set up Demand Gen', 'Discover ads', 'lookalike/similar audiences for Demand Gen', or 'social-style Google ads'. Distinct campaign type from Display and standard Video — for asset-only creative work see google-ads-copywriting or visual-content skills.

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Google Search Console · gmmh1
Monitor and fix organic search health using Google Search Console — indexing, Core Web Vitals, search performance, and manual actions. Triggers on 'check Search Console', 'my page isn't indexed', 'organic traffic dropped', 'Core Web Vitals issues', or 'submit a sitemap'. Organic/technical SEO layer — complements, not replaces, paid Google Ads work.

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Linkedin Ads Strategy · gmmh1
Decide whether and how to use LinkedIn Ads before anything gets built. Triggers on 'should I use LinkedIn Ads', 'what LinkedIn objective should I run', 'plan my LinkedIn B2B funnel', or 'LinkedIn Ads strategy for [business]'. Planning layer — hands off to linkedin-ads-campaign-builder for execution.

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Meta Ads Catalog Feed · gmmh1
Set up and optimize a Meta Commerce Manager product catalog for Advantage+ Shopping and dynamic ads. Triggers on 'set up my Meta product catalog', 'Commerce Manager feed errors', 'my dynamic ads aren't showing', or 'optimize my catalog for Meta'. Feed-level work underneath meta-ads-advantage-plus.

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Meta Ads Localization · gmmh1
Expand a Meta Ads campaign into a new country or language market. Triggers on 'localize my Meta Ads', 'expand my Facebook campaign to [country]', 'run Instagram ads in [language]', or 'translate my Meta ad copy for a new market'. Market-specific structure, creative, and compliance — not the initial campaign build.

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Meta Ads Optimization · gmmh1
Improve a live, underperforming Meta Ads campaign. Triggers on 'optimize my Meta Ads', 'why is my Facebook CPA/ROAS bad', 'my Meta campaign is stuck in learning', 'CPM is rising', or 'my Meta ads are fatigued'. Works on existing campaigns with performance data — for a new campaign use meta-ads-campaign-builder, for a full health check use meta-ads-audit.

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AI Creative Generation · gmmh1
Generate ad creative assets (images, video, copy variants) using AI tools — prompt engineering specifically for advertising output, brand consistency, and platform-format fit. Triggers on 'generate ad images with AI', 'AI video for my ads', 'use AI to create ad variants', or 'prompt engineering for advertising creative'. Cross-platform generation layer feeding every platform's creative execution.

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Google Ads Copywriting · gmmh1
Write Google Ads copy — Responsive Search Ad headlines/descriptions, Performance Max asset text, extensions, and Display/Demand Gen copy. Triggers on 'write Google Ads copy', 'RSA headlines', 'write ad descriptions', 'sitelinks/callouts copy', or 'improve my Google Ads copy'. Focused on the words themselves within Google's exact character limits and policy constraints — for full campaign structure see google-ads-campaign-builder.

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Google Ads Measurement · gmmh1
Set up and troubleshoot Google Ads conversion tracking, GA4 linking, offline conversion imports, and attribution. Triggers on 'set up conversion tracking', 'link GA4 to Google Ads', 'import offline conversions', 'my conversions aren't tracking', or 'which attribution model should I use'. This is a prerequisite for any optimization or reporting work — untracked campaigns can't be trusted.

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Google Ads Remarketing · gmmh1
Build remarketing and first-party audience infrastructure for Google Ads — RLSA, dynamic remarketing, Customer Match, similar segments. Triggers on 'set up remarketing', 'retarget my website visitors', 'Customer Match list', 'RLSA', or 'build a remarketing funnel'. Audience-infrastructure work — for the campaigns that use these audiences, see google-ads-campaign-builder.

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Paid Media Retargeting · gmmh1
Sequence retargeting and cart-recovery across multiple platforms as one coordinated system rather than siloed per-platform pools. Triggers on 'coordinate my retargeting across platforms', 'cart abandonment strategy across channels', 'cross-platform frequency management', or 'my retargeting ads are everywhere at once'. Cross-channel orchestration above google-ads-remarketing, meta-ads-audience-targeting, and tiktok-ads-audience-targeting.

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Youtube Organic Growth · gmmh1
Grow a YouTube channel organically — content strategy, SEO/discovery optimization, thumbnails/titles, and audience retention. Triggers on 'grow my YouTube channel', 'YouTube SEO', 'why aren't my videos getting views', 'improve my thumbnails/titles', or 'YouTube content calendar'. Organic/unpaid channel growth — for paid YouTube advertising see google-ads-video.

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Google Ads Localization · gmmh1
Expand a Google Ads campaign into a new country or language market. Triggers on 'localize my Google Ads', 'expand my campaign to [country]', 'run Google Ads in [language]', or 'translate my ads for a new market'. Handles market-specific structure, language, and compliance — not the initial campaign build (see google-ads-campaign-builder).

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Google Ads Optimization · gmmh1
Improve a live, underperforming Google Ads campaign. Triggers on 'optimize my Google Ads', 'why is my CPA/ROAS bad', 'improve Quality Score', 'my CTR is dropping', or 'my Google Ads spend is wasted'. Works on existing campaigns with performance data — for a new campaign use google-ads-campaign-builder, for a full health check with no specific complaint use google-ads-audit.

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Google Business Profile · gmmh1
Manage the organic side of Google Business Profile — listing optimization, reviews, posts, Q&A, and local pack ranking. Triggers on 'optimize my Google Business Profile', 'improve my local ranking', 'respond to a review', 'Google Business Profile posts', or 'why don't I show up in the local pack'. Organic local presence — for paid Local Services Ads see google-ads-local-campaigns.

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Linkedin Organic Growth · gmmh1
Grow LinkedIn organically — personal brand/thought leadership and Company Page growth. Triggers on 'grow my LinkedIn presence', 'LinkedIn content strategy', 'personal brand on LinkedIn', 'grow my Company Page', or 'employee advocacy program'. Organic layer — for paid LinkedIn advertising see linkedin-ads-campaign-builder.

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Looker Studio Reporting · gmmh1
Build Looker Studio (Google Data Studio) dashboards connecting Google Ads, GA4, Search Console, and other marketing data sources. Triggers on 'build a Looker Studio dashboard', 'connect my data sources into one report', 'automate my client reporting', or 'combine Google Ads and GA4 into a dashboard'. Cross-source dashboard layer — for the underlying report content/narrative see google-ads-reporting.

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Meta Ads Advantage Plus · gmmh1
Build and optimize Advantage+ Shopping and Advantage+ App campaigns — Meta's automated, full-funnel campaign types. Triggers on 'set up Advantage+ Shopping', 'Advantage+ App campaign', 'my Advantage+ campaign is underperforming', or 'should I use Advantage+ or manual campaigns'. Meta's PMax-equivalent — deep automation-specific work.

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Meta Ads API Automation · gmmh1
Automate Meta Ads work at scale using the Marketing API — bulk campaign creation, automated rules, and scheduled reporting pulls. Triggers on 'automate my Meta Ads', 'Marketing API script', 'bulk create Meta campaigns', or 'automated rules for Facebook Ads'. For one-off manual campaign work, use meta-ads-campaign-builder instead.

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Tiktok Ads Optimization · gmmh1
Improve a live, underperforming TikTok Ads campaign. Triggers on 'optimize my TikTok Ads', 'why is my TikTok CPA/ROAS bad', 'my TikTok ad fatigued fast', or 'my TikTok campaign isn't spending'. Works on existing campaigns with performance data — for a new campaign use tiktok-ads-campaign-builder, for a full health check use tiktok-ads-audit.

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Tiktok Ads Pixel Events · gmmh1
Set up and troubleshoot TikTok Pixel and Events API tracking, including deduplication and event match quality. Triggers on 'set up TikTok Pixel', 'Events API setup for TikTok', 'my TikTok conversions aren't tracking', or 'event match quality is low on TikTok'. Prerequisite for any conversion-optimized TikTok campaign.

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Ad Creative Intelligence · gmmh1
Master router for cross-platform advertising creative craft — persuasion frameworks, creative briefs, testing methodology, performance diagnosis, fatigue management, AI creative generation, and brand voice adaptation. Triggers on 'creative strategy across platforms', 'what copywriting framework should I use', 'build a creative brief', or any creative question not tied to one specific platform's format constraints. Sits above google-ads-copywriting, meta-ads-creative-strategy, tiktok-ads-creative-strategy, etc. — the reusable craft layer beneath every platform's execution.

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Creative Brief Generator · gmmh1
Turn a business goal into a structured creative brief before any platform-specific ad copy or visuals get produced. Triggers on 'build a creative brief', 'what do I need before writing ads', or 'brief a creator/designer for this campaign'. Upstream of every platform's copywriting and creative-strategy skills.

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Google Ads AI Max Search · gmmh1
Configure AI Max for Search — Google's AI-powered enhancement layer on Search campaigns adding broader query matching, AI-generated text customization, and final URL expansion. Triggers on 'set up AI Max for Search', 'should I turn on AI Max', 'AI Max text customization', or 'AI Max brand controls'. Sits on top of an existing Search campaign built via google-ads-campaign-builder — it's a feature layer, not a standalone campaign type.

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Google Ads App Campaigns · gmmh1
Build App campaigns for install and in-app action goals across Search, Display, YouTube, Discover, and Google Play. Triggers on 'set up an App campaign', 'get more app installs', 'app engagement campaign', or 'App campaigns for engagement'. Fully automated app-promotion format — distinct from web-focused campaign types.

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Google Ads Shopping Feed · gmmh1
Optimize a Google Merchant Center product feed for Shopping and Performance Max campaigns. Triggers on 'optimize my product feed', 'my Shopping ads aren't showing', 'Merchant Center disapprovals', 'improve my product titles for Shopping', or 'feed rules/supplemental feed'. Feed-level work — for campaign structure around the feed, see google-ads-campaign-builder.

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Instagram Organic Growth · gmmh1
Grow an Instagram account organically — content strategy, Reels/feed/Stories mix, hashtag and discovery optimization, and engagement. Triggers on 'grow my Instagram', 'Instagram content calendar', 'why aren't my Reels getting views', or 'Instagram growth strategy'. Organic/unpaid growth — for paid Instagram advertising see meta-ads-campaign-builder or meta-ads-video-reels.

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Linkedin Ads Copywriting · gmmh1
Write LinkedIn Ads copy — Sponsored Content, Message/Conversation Ads, and Document Ads. Triggers on 'write LinkedIn ad copy', 'B2B ad headlines', 'write a LinkedIn Message Ad', or 'improve my LinkedIn ad copy'. Professional-register copywriting distinct from consumer-platform tone.

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Linkedin Ads Measurement · gmmh1
Set up and troubleshoot the LinkedIn Insight Tag, conversion tracking, and attribution. Triggers on 'set up LinkedIn Insight Tag', 'LinkedIn conversion tracking', 'my LinkedIn conversions aren't tracking', or 'LinkedIn attribution window'. Prerequisite for conversion-optimized bidding and Matched Audience retargeting.

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Meta Ads Client Services · gmmh1
Package Meta Ads expertise into a sellable service — proposals, pricing/retainer structuring, client onboarding, scope of work. Triggers on 'how do I sell Meta Ads management', 'price my Facebook Ads service', 'write a proposal for a Meta Ads client', or 'onboard a new Meta Ads client'. Business/agency-operations layer, not ad execution.

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Ad Copywriting Frameworks · gmmh1
Choose and apply persuasion copywriting frameworks — AIDA, PAS, BAB, FAB, 4Ps, StoryBrand, and psychological triggers — to any advertising message. Triggers on 'what copywriting framework should I use', 'apply AIDA to this ad', 'PAS structure for my copy', or 'which persuasion angle fits this product'. Platform-agnostic knowledge base feeding every platform's copywriting skill.

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Brand Voice Ad Adaptation · gmmh1
Adapt one core brand voice coherently across every ad platform's native register — professional on LinkedIn, native/casual on TikTok, conversational on Meta, direct on Google Search. Triggers on 'does this still sound like us', 'adapt our brand voice for TikTok', 'keep our voice consistent across ad platforms', or 'this ad doesn't sound on-brand'. Cross-platform consistency layer feeding every platform's copywriting skill.

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Ecommerce Creative System · gmmh1
Build product-forward creative patterns reusable across ad platforms — product hero shots, lifestyle imagery, comparison/demo formats, and catalog-scale creative systems. Triggers on 'ecommerce ad creative', 'product photography for ads', 'creative system for my catalog', or 'how should I show this product across platforms'. Cross-platform ecommerce creative patterns feeding platform-specific execution.

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Google Ads API Automation · gmmh1
Automate Google Ads work at scale using Google Ads Scripts or the Google Ads API — bulk changes, automated rules, scheduled reporting pulls, programmatic offline conversion imports. Triggers on 'automate my Google Ads', 'write a Google Ads script', 'bulk update my campaigns', 'automated bid rules', or 'pull Google Ads data via API'. For one-off manual campaign work, use google-ads-campaign-builder instead.

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Linkedin Ads Optimization · gmmh1
Improve a live, underperforming LinkedIn Ads campaign. Triggers on 'optimize my LinkedIn Ads', 'why is my LinkedIn CPL high', 'my LinkedIn campaign isn't spending', or 'improve my LinkedIn CTR'. Works on existing campaigns with performance data — for a new campaign use linkedin-ads-campaign-builder, for a full health check use linkedin-ads-audit.

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Meta Ads Campaign Builder · gmmh1
Build complete Meta Ads campaigns from business goals, audience, budget, and conversion objectives across Facebook and Instagram. Triggers on 'create a Facebook/Instagram Ads campaign', 'build a Meta campaign', 'set up Meta Ads structure', or 'launch a campaign for [product]'. General entry point — routes to meta-ads-advantage-plus, meta-ads-messenger-whatsapp, or format-specific creative skills for deeper work.

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Creative Testing Framework · gmmh1
Design statistically sound creative tests — sample size, variable isolation, and significance — for any advertising platform. Triggers on 'how should I test this ad', 'is this result statistically significant', 'A/B test my creative', or 'how many impressions do I need before judging this'. Platform-agnostic testing methodology feeding every platform's optimization skill.

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Google Ads Client Services · gmmh1
Package Google Ads expertise into a sellable service — proposals, pricing/retainer structuring, client onboarding, and scope of work. Triggers on 'how do I sell Google Ads management', 'price my Google Ads service', 'write a proposal for a Google Ads client', 'onboard a new Google Ads client', or 'what should I include in my retainer'. Business/agency-operations layer, not ad execution itself.

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Google Ads Local Campaigns · gmmh1
Set up and run Local Services Ads and location-based Google Ads campaigns for service-area and brick-and-mortar businesses. Triggers on 'Local Services Ads', 'get Google Guaranteed', 'local campaign for my store', 'ads for my service area business', or 'drive foot traffic with Google Ads'. Distinct product/workflow from standard Search/PMax — see google-ads-campaign-builder for those.

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Google Ads Performance Max · gmmh1
Build and optimize Performance Max campaigns — asset groups, listing groups, audience signals, and PMax-specific diagnostics. Triggers on 'set up Performance Max', 'PMax campaign', 'my PMax is underperforming', or 'asset groups for Performance Max'. Deep PMax-specific work — for initial campaign-type selection see google-ads-campaign-builder or google-ads-strategy.

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Meta Ads Creative Strategy · gmmh1
Develop Meta ad creative concepts and formats — feed, Stories, Reels, carousel, collection — and creative angles/hooks. Triggers on 'Meta creative strategy', 'what creative angles should I test', 'carousel ad concept', or 'creative brief for Facebook/Instagram'. Strategic/format layer — for video-specific hook mechanics see meta-ads-video-reels, for copy see meta-ads-copywriting.

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Paid Media Client Services · gmmh1
Package multi-channel paid media management into a sellable agency service — cross-platform proposals, pricing, and onboarding. Triggers on 'how do I sell full-service paid media management', 'price a multi-channel ad retainer', 'write a proposal covering Google and Meta and TikTok', or 'build my agency's service packages'. Cross-platform business layer above each platform's own -client-services skill.

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Paid Media Marketplace Ads · gmmh1
Build and optimize Amazon Ads and other retail-media advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP). Triggers on 'Amazon Ads', 'Sponsored Products campaign', 'Amazon DSP', 'retail media advertising', or 'sell more on Amazon with ads'. A genuinely separate ecosystem from Google/Meta/LinkedIn/TikTok — not covered by those platform libraries.

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Tiktok Ads Client Services · gmmh1
Package TikTok Ads expertise into a sellable service — proposals, pricing/retainer structuring, client onboarding, scope of work. Triggers on 'how do I sell TikTok Ads management', 'price my TikTok Ads service', 'write a proposal for a TikTok Ads client', or 'onboard a new TikTok Ads client'. Business/agency-operations layer, not ad execution.

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Creative Fatigue Management · gmmh1
Detect creative fatigue signals and plan refresh cadence across any advertising platform. Triggers on 'my ad performance is declining', 'creative fatigue', 'when should I refresh my ads', or 'frequency is rising and results are dropping'. Platform-agnostic fatigue detection — platform-specific optimization skills apply this with their own metrics and typical fatigue timelines.

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Google Ads Campaign Builder · gmmh1
Build complete Google Ads campaigns from business goals, audience, budget, and conversion objectives. Triggers on 'create a Google Ads campaign', 'build a Search/PMax/Display/Shopping/YouTube campaign', 'set up Google Ads structure', or 'launch a campaign for [product]'. Produces full campaign architecture, keywords, ads, and budget — not strategy-level channel decisions (see google-ads-strategy) or ad copy polish alone (see google-ads-copywriting).

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Google Ads Keyword Research · gmmh1
Deep keyword research using Google Ads Keyword Planner methodology — search volume, CPC estimates, competition, forecasting, and keyword idea expansion. Triggers on 'Keyword Planner', 'find keywords for my campaign', 'what will this keyword cost', 'forecast my campaign performance', or 'expand my keyword list'. Standalone research depth beyond the keyword theming done inside google-ads-campaign-builder.

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Linkedin Ads Lead Gen Forms · gmmh1
Build and optimize LinkedIn Lead Gen Forms — field selection, qualification questions, and lead-quality tuning. Triggers on 'set up Lead Gen Forms', 'improve my LinkedIn lead quality', 'LinkedIn form conversion rate', or 'CRM integration for LinkedIn leads'. On-platform lead capture, distinct from website-conversion campaigns.

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Meta Ads Account Management · gmmh1
Set up and administer Meta Business Manager and ad accounts. Triggers on 'set up Meta Business Manager', 'create a Facebook ad account', 'give my agency access to Meta Ads', 'connect my Instagram/WhatsApp to Business Manager', or 'Meta Ads billing setup'. Prerequisite skill before campaign work.

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Meta Ads Audience Targeting · gmmh1
Build Meta audience infrastructure — Custom Audiences, Lookalikes, Advantage+ audience, interest/behavior targeting, and exclusions. Triggers on 'build a lookalike audience', 'set up Meta retargeting', 'Custom Audience from my customer list', 'who should I target on Facebook', or 'audience overlap/saturation'. Audience layer feeding meta-ads-campaign-builder.

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Meta Ads Creative Analytics · gmmh1
Analyze which Meta ad creatives are winning or losing and why — hook rate, hold rate, CTR, and creative diagnostics. Triggers on 'analyze my Meta ad creative performance', 'which creative is winning', 'why is this ad losing', or 'creative performance report'. Data analysis layer — for fixing the creative see meta-ads-creative-strategy or meta-ads-video-reels.

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Meta Ads Messenger Whatsapp · gmmh1
Build click-to-Messenger and click-to-WhatsApp ad campaigns and conversational funnels. Triggers on 'Messenger ads', 'WhatsApp ads', 'click to chat campaign', or 'conversational funnel for Meta Ads'. Distinct conversion surface from website/Instant Form campaigns built in meta-ads-campaign-builder.

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Tiktok Ads Campaign Builder · gmmh1
Build complete TikTok Ads campaigns from business goals, audience, budget, and conversion objectives. Triggers on 'create a TikTok Ads campaign', 'build a TikTok campaign', 'set up TikTok Ads structure', or 'launch a campaign for [product]'. General entry point — routes to tiktok-ads-spark-ads and tiktok-ads-creative-strategy for deeper work.

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Linkedin Ads Client Services · gmmh1
Package LinkedIn Ads expertise into a sellable B2B service — proposals, pricing/retainer structuring, client onboarding, scope of work. Triggers on 'how do I sell LinkedIn Ads management', 'price my LinkedIn B2B service', 'write a proposal for a LinkedIn Ads client', or 'onboard a LinkedIn Ads client'. Business/agency-operations layer.

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Paid Media Budget Allocation · gmmh1
Split a paid media budget across multiple platforms (Google, Meta, LinkedIn, TikTok, Amazon) and funnel stages. Triggers on 'allocate my paid media budget', 'how much should I spend on each platform', 'rebalance my ad spend across channels', or 'cross-channel budget planning'. Cross-platform allocation — for budget/bid decisions within one platform, use that platform's -optimization skill.

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Paid Media Channel Selection · gmmh1
Decide which paid advertising platform(s) fit a business — comparing Google, Meta, LinkedIn, TikTok, Amazon and others head-to-head. Triggers on 'which platform should I advertise on', 'Google Ads vs Meta Ads for my business', 'should I be on TikTok or Instagram', or 'where should I spend my ad budget'. Cross-platform decision layer — hands off to the chosen platform's own -strategy skill for depth.

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Paid Media Safety Compliance · gmmh1
Review paid advertising targeting and creative for fairness, bias, and cross-platform regulatory risk. Triggers on 'is my targeting discriminatory', 'advertising fairness review', 'Special Ad Category compliance', or 'regulated-category advertising across platforms'. Cross-platform ethical/legal review layer above each platform's own -compliance skill.

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Tiktok Ads Creative Strategy · gmmh1
Develop TikTok ad creative concepts — native video hooks, UGC angles, and trend-aware formats. Triggers on 'TikTok creative strategy', 'what hooks should I test on TikTok', 'creative brief for TikTok Ads', or 'why isn't my TikTok ad performing'. Strategic/format layer — for scripting specific videos see tiktok-ads-copywriting-scripts.

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Creative Performance Analysis · gmmh1
Diagnose why a specific ad creative is winning or losing using the generalized hook-hold-click-convert funnel, applicable across any platform. Triggers on 'why is this ad underperforming', 'diagnose my creative', or 'where in the funnel is this ad failing'. Platform-agnostic diagnostic framework — platform-specific versions (meta-ads-creative-analytics) apply this with platform-native metrics.

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Google Ads Account Management · gmmh1
Set up and administer Google Ads accounts. Triggers on 'create a Google Ads account', 'set up Google Ads for my business', 'MCC structure', 'give my agency access', 'billing setup', or 'link conversion tracking/GA4/Merchant Center'. Handles account creation, MCC hierarchy, user access, billing, and linking prerequisites — not campaign building itself.

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Google Ads Landing Page Audit · gmmh1
Audit a landing page against a Google Ads campaign for message match, Quality Score-relevant factors, and conversion friction. Triggers on 'audit my landing page for Google Ads', 'does my landing page match my ads', 'why is my Quality Score low', or 'improve my landing page experience'. Focused on the ad-to-page connection, not general CRO/copywriting.

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Google Ads Shopping Campaigns · gmmh1
Build and structure standard Shopping campaigns — product groups, bid strategy, and priority settings — as distinct from Performance Max. Triggers on 'set up a Shopping campaign', 'standard Shopping vs PMax', 'product group structure', or 'Shopping campaign priority settings'. Campaign-structure side of Shopping — for the underlying product feed itself see google-ads-shopping-feed.

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Linkedin Ads Campaign Builder · gmmh1
Build complete LinkedIn B2B ad campaigns from business goals, ICP, budget, and conversion objectives. Triggers on 'create a LinkedIn Ads campaign', 'build a Sponsored Content/Message Ad campaign', 'set up LinkedIn Ads structure', or 'launch a LinkedIn campaign for [product]'. General entry point — routes to linkedin-ads-abm and linkedin-ads-lead-gen-forms for deeper work.

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Meta Ads Library Intelligence · gmmh1
Research competitor Meta advertising using the public Meta Ad Library. Triggers on 'research competitor Facebook ads', 'what ads is [competitor] running', 'Meta Ad Library search', or 'competitor creative research on Meta'. Meta-specific competitive research — for cross-platform competitive positioning use competitive-intelligence.

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Tiktok Ads Account Management · gmmh1
Set up and administer TikTok Ads Manager and Business Center accounts. Triggers on 'set up TikTok Ads Manager', 'create a TikTok ad account', 'give my agency access to TikTok Ads', or 'connect TikTok Shop to my ad account'. Prerequisite skill before campaign work.

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Tiktok Ads Audience Targeting · gmmh1
Build TikTok audience infrastructure — Custom Audiences, Lookalikes, interest/behavior targeting, and exclusions. Triggers on 'build a TikTok lookalike audience', 'set up TikTok retargeting', 'Custom Audience from my customer list', or 'who should I target on TikTok'. Audience layer feeding tiktok-ads-campaign-builder.

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Google Ads Competitor Research · gmmh1
Research competitor Google Ads activity — Auction Insights, keyword overlap, and public ad monitoring. Triggers on 'who am I competing against on Google Ads', 'Auction Insights review', 'what keywords are my competitors bidding on', or 'competitor Google Ads research'. Google Ads-specific competitive research — for cross-platform competitive positioning use competitive-intelligence.

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Tiktok Ads Copywriting Scripts · gmmh1
Write TikTok ad scripts, captions, and on-screen text — UGC scripts, hook lines, and creator briefs. Triggers on 'write a TikTok ad script', 'UGC script for TikTok', 'TikTok ad caption', or 'creator briefing for TikTok'. Script/text execution — for the broader creative angle decision see tiktok-ads-creative-strategy.

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Linkedin Ads Account Management · gmmh1
Set up and administer LinkedIn Campaign Manager accounts. Triggers on 'set up LinkedIn Campaign Manager', 'create a LinkedIn ad account', 'give my agency access to LinkedIn Ads', or 'connect my Company Page to Campaign Manager'. Prerequisite skill before campaign work.

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Linkedin Ads Audience Targeting · gmmh1
Build LinkedIn professional targeting and Matched Audiences — job title/function/seniority, company attributes, retargeting, and lookalike-equivalent expansion. Triggers on 'LinkedIn targeting for [role/industry]', 'Matched Audiences setup', 'retarget my website visitors on LinkedIn', or 'LinkedIn audience overlap'. Audience layer feeding linkedin-ads-campaign-builder; for target-account-list ABM see linkedin-ads-abm.

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Paid Media Cross Platform Audit · gmmh1
Audit a business's entire paid media presence across Google, Meta, LinkedIn, and TikTok as one system. Triggers on 'audit my whole paid media presence', 'review all my ad accounts', 'cross-channel advertising audit', or 'inherited a multi-platform ad program, check it all'. Calls into each platform's own -audit skill and adds cross-channel findings those miss individually.

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Paid Media Competitor Intelligence · gmmh1
Aggregate competitor advertising research across Google, Meta, LinkedIn, and TikTok into one competitive picture. Triggers on 'research my competitor's full advertising strategy', 'what channels is [competitor] on', or 'build a cross-platform competitor battlecard'. Aggregation layer over google-ads-competitor-research, meta-ads-library-intelligence, and platform-native research.

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98 published skills