How do I install the Campaign Plan skill?

Run npx skillmds@latest add indranilbanerjee/campaign-plan in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Campaign Plan safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Campaign Plan?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Campaign Plan free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Campaign Plan?

indranilbanerjee (@indranilbanerjee) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Campaign Plan by indranilbanerjee — Agent Skill

Name: Campaign Plan
Rating: 4.2 (5 reviews)
Author: indranilbanerjee

Campaign Plan

Generate a complete multi-channel campaign plan document — SMART objectives, audience segments with targeting criteria, channel mix with rationale, a budget allocation table with reach/cost estimates, a phased timeline from pre-launch to wrap-up, a KPI framework, and a risk register. Plans only; it does not launch or modify campaigns. Triggers on "/digital-marketing-pro:campaign-plan", "plan a campaign for our product launch", "build the Q3 campaign plan", "what channels and budget for lead gen", "draft a campaign timeline with KPIs". Reads the brand profile, guidelines, and agency SOPs, and reuses the /digital-marketing-pro:campaign-orchestrator reference docs for planning frameworks instead of re-deriving them.

File contents

/digital-marketing-pro:campaign-plan

Purpose

Generate a comprehensive multi-channel campaign plan ready for execution. Covers strategic objectives, audience segmentation, channel selection, budget distribution, phased timeline, and measurable KPIs.

Input Required

The user must provide (or will be prompted for):

Campaign goal: What the campaign should achieve (awareness, leads, sales, retention, etc.)
Product/service: What is being promoted
Target audience: Who the campaign is for (or use existing brand personas)
Budget: Total available budget or budget range
Timeline: Campaign duration or key dates (launch, event, season)
Constraints: Any channel restrictions, compliance requirements, or creative limitations

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Load shared planning references (don't re-derive them): Consume the campaign-orchestrator reference docs rather than duplicating their frameworks — skills/campaign-orchestrator/campaign-planning.md (planning framework), skills/campaign-orchestrator/channel-strategy.md (channel selection), skills/campaign-orchestrator/budget-allocation.md (budget-split heuristics), skills/campaign-orchestrator/utm-tracking.md (UTM naming conventions), and skills/campaign-orchestrator/abm-strategy.md (ABM). This skill produces the plan document; /digital-marketing-pro:campaign-orchestrator runs the broader multi-agent orchestration on top of the same references.
Clarify campaign objective and classify as awareness, consideration, or conversion
Define primary and secondary audience segments with targeting parameters
Recommend channel mix based on audience behavior, budget, and objective
Allocate budget across channels using expected CPM/CPC benchmarks for the industry
Build a phased timeline: pre-launch, launch, sustain, optimize, wrap-up
Define KPIs per channel and overall campaign success metrics
Identify dependencies, risks, and contingency actions
Output the full plan in a structured, actionable format

Output

A structured campaign plan document containing:

Campaign overview and SMART objectives
Audience segments with targeting criteria
Channel strategy with rationale for each channel
Budget allocation table with expected reach/cost estimates
Phased timeline with milestones and deliverables
KPI dashboard framework with targets and measurement approach
Risk register with mitigation strategies

Agents Used

marketing-strategist — Campaign architecture, audience strategy, objective setting
media-buyer — Channel selection, budget allocation, performance benchmarks

---name: campaign-plandescription: Generate a complete multi-channel campaign plan document — SMART objectives, audience segments with targeting criteria, channel mix with rationale, a budget allocation table with reach/cost estimates, a phased timeline from pre-launch to wrap-up, a KPI framework, and a risk register. Plans only; it does not launch or modify campaigns. Triggers on "/digital-marketing-pro:campaign-plan", "plan a campaign for our product launch", "build the Q3 campaign plan", "what channels and budget for lead gen", "draft a campaign timeline with KPIs". Reads the brand profile, guidelines, and agency SOPs, and reuses the /digital-marketing-pro:campaign-orchestrator reference docs for planning frameworks instead of re-deriving them.---# /digital-marketing-pro:campaign-plan## PurposeGenerate a comprehensive multi-channel campaign plan ready for execution. Covers strategic objectives, audience segmentation, channel selection, budget distribution, phased timeline, and measurable KPIs.## Input RequiredThe user must provide (or will be prompted for):- **Campaign goal**: What the campaign should achieve (awareness, leads, sales, retention, etc.)- **Product/service**: What is being promoted- **Target audience**: Who the campaign is for (or use existing brand personas)- **Budget**: Total available budget or budget range- **Timeline**: Campaign duration or key dates (launch, event, season)- **Constraints**: Any channel restrictions, compliance requirements, or creative limitations## Process1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.2. **Load shared planning references (don't re-derive them)**: Consume the campaign-orchestrator reference docs rather than duplicating their frameworks — `skills/campaign-orchestrator/campaign-planning.md` (planning framework), `skills/campaign-orchestrator/channel-strategy.md` (channel selection), `skills/campaign-orchestrator/budget-allocation.md` (budget-split heuristics), `skills/campaign-orchestrator/utm-tracking.md` (UTM naming conventions), and `skills/campaign-orchestrator/abm-strategy.md` (ABM). This skill produces the plan document; `/digital-marketing-pro:campaign-orchestrator` runs the broader multi-agent orchestration on top of the same references.3. Clarify campaign objective and classify as awareness, consideration, or conversion4. Define primary and secondary audience segments with targeting parameters5. Recommend channel mix based on audience behavior, budget, and objective6. Allocate budget across channels using expected CPM/CPC benchmarks for the industry7. Build a phased timeline: pre-launch, launch, sustain, optimize, wrap-up8. Define KPIs per channel and overall campaign success metrics9. Identify dependencies, risks, and contingency actions10. Output the full plan in a structured, actionable format## OutputA structured campaign plan document containing:- Campaign overview and SMART objectives- Audience segments with targeting criteria- Channel strategy with rationale for each channel- Budget allocation table with expected reach/cost estimates- Phased timeline with milestones and deliverables- KPI dashboard framework with targets and measurement approach- Risk register with mitigation strategies## Agents Used- **marketing-strategist** — Campaign architecture, audience strategy, objective setting- **media-buyer** — Channel selection, budget allocation, performance benchmarks

Frequently asked questions