How do I install the Crisis Response skill?

Run npx skillmds@latest add indranilbanerjee/crisis-response in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Crisis Response safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Crisis Response?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Crisis Response free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Crisis Response?

indranilbanerjee (@indranilbanerjee) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Crisis Response by indranilbanerjee

Name: Crisis Response
Rating: 4.2 (5 reviews)
Author: indranilbanerjee

Crisis Response

Assess a PR crisis and deliver a structured response plan — severity classification (Level 1-3), a ready-to-publish holding statement, tailored messaging per stakeholder group, an hour-by-hour communication timeline, and a trust-rebuilding roadmap. Drafts and plans only; it publishes nothing. Triggers on "/digital-marketing-pro:crisis-response", "we're getting slammed on social media", "draft a holding statement fast", "a negative story just broke about us", "how do we respond to this backlash". Reads the brand profile, voice settings, guidelines, and market compliance rules before drafting any statement.

File contents

/digital-marketing-pro:crisis-response

Purpose

Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.

Input Required

The user must provide (or will be prompted for):

What happened: Description of the crisis or incident
When it started: Timeline of events so far
Current exposure: How widely known is it (internal only, social media, press coverage)
Stakeholders affected: Customers, employees, investors, partners, public
Actions taken so far: Any statements, fixes, or responses already issued
Spokesperson: Who will speak for the brand

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
Identify all stakeholder groups and prioritize communication order
Draft holding statement for immediate release (within first hour)
Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
Build communication timeline: first hour, first 24 hours, first week, ongoing
Define channel strategy: which messages go where (social, email, press, internal comms)
Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
Set monitoring cadence and escalation triggers

Output

A structured crisis response plan containing:

Severity classification with rationale
Situation assessment and narrative analysis
Holding statement (ready to publish)
Stakeholder-specific messaging (customers, media, employees, partners)
Communication timeline with milestones and decision points
Channel deployment plan
Social media response guidelines (what to reply, what to ignore, when to escalate)
Recovery and trust-rebuilding roadmap
Monitoring plan with escalation triggers

Agents Used

brand-guardian — Brand protection, messaging consistency, stakeholder communication, compliance
pr-outreach — Media relations, press statement, journalist engagement strategy

---name: crisis-responsedescription: Assess a PR crisis and deliver a structured response plan — severity classification (Level 1-3), a ready-to-publish holding statement, tailored messaging per stakeholder group, an hour-by-hour communication timeline, and a trust-rebuilding roadmap. Drafts and plans only; it publishes nothing. Triggers on "/digital-marketing-pro:crisis-response", "we're getting slammed on social media", "draft a holding statement fast", "a negative story just broke about us", "how do we respond to this backlash". Reads the brand profile, voice settings, guidelines, and market compliance rules before drafting any statement.---# /digital-marketing-pro:crisis-response## PurposeProvide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.## Input RequiredThe user must provide (or will be prompted for):- **What happened**: Description of the crisis or incident- **When it started**: Timeline of events so far- **Current exposure**: How widely known is it (internal only, social media, press coverage)- **Stakeholders affected**: Customers, employees, investors, partners, public- **Actions taken so far**: Any statements, fixes, or responses already issued- **Spokesperson**: Who will speak for the brand## Process1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.2. **Severity classification**: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory3. Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?4. Identify all stakeholder groups and prioritize communication order5. Draft holding statement for immediate release (within first hour)6. Draft tailored messaging per stakeholder: customers, employees, media, partners, social media7. Build communication timeline: first hour, first 24 hours, first week, ongoing8. Define channel strategy: which messages go where (social, email, press, internal comms)9. Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives10. Set monitoring cadence and escalation triggers## OutputA structured crisis response plan containing:- Severity classification with rationale- Situation assessment and narrative analysis- Holding statement (ready to publish)- Stakeholder-specific messaging (customers, media, employees, partners)- Communication timeline with milestones and decision points- Channel deployment plan- Social media response guidelines (what to reply, what to ignore, when to escalate)- Recovery and trust-rebuilding roadmap- Monitoring plan with escalation triggers## Agents Used- **brand-guardian** — Brand protection, messaging consistency, stakeholder communication, compliance- **pr-outreach** — Media relations, press statement, journalist engagement strategy

Frequently asked questions