How do I install the Pr Pitch skill?

Run npx skillmds@latest add indranilbanerjee/pr-pitch in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Pr Pitch safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Pr Pitch?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Pr Pitch free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Pr Pitch?

indranilbanerjee (@indranilbanerjee) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Pr Pitch by indranilbanerjee — Agent Skill

Name: Pr Pitch
Rating: 4.666666666666667 (3 reviews)
Author: indranilbanerjee

Pr Pitch

Build a complete media pitch package: an email-ready core pitch with subject line options, 3-5 outlet-specific variations, a target media list with journalist beats and approach notes, an outreach timeline, plus press release draft, fact sheet, and quote bank. Also crafts responses for journalist request platforms (Qwoted, Featured, Source of Sources). Triggers on "/digital-marketing-pro:pr-pitch", "pitch this story to journalists", "build a media list for our launch", "respond to this journalist request", "write a press release and pitch". Reads the brand profile, guidelines, and custom templates for voice and compliance; produces the materials only — it does not send any outreach.

File contents

/digital-marketing-pro:pr-pitch

Purpose

Create compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.

Input Required

The user must provide (or will be prompted for):

Story angle: What is newsworthy (launch, data, trend, expert commentary, milestone)
Pitch type: Proactive pitch, reactive (newsjacking), journalist-request-platform response (e.g., Qwoted, Featured, Source of Sources), or thought leadership placement
Target outlets: Desired publications or tier level (Tier 1 national, trade, local, podcasts)
Spokesperson: Who speaks for the brand, their credentials and availability
Supporting assets: Data, quotes, images, press releases, case studies available
Timing: Embargo dates, event tie-ins, or urgency level

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Identify the core news hook and refine the angle for maximum editorial appeal
Craft pitch templates tailored to outlet type (national, trade, broadcast, podcast, newsletter)
Build a target media list with journalist names, beats, outlets, and contact approach
Design an outreach sequence: initial pitch, follow-up timing, alternative angles
Prepare supporting materials: press release draft, fact sheet, quote bank, boilerplate
If responding to a journalist request platform (e.g., Qwoted, Featured, Source of Sources): craft a source response optimized for journalist selection criteria
Review all materials for brand voice consistency and factual accuracy

Output

A complete PR pitch package containing:

Core pitch template (email-ready) with subject line options
Outlet-specific pitch variations (3-5 versions)
Target media list with journalist details and pitch approach notes
Outreach timeline with follow-up cadence
Press release or media advisory draft
Fact sheet and quote bank
Journalist-request-platform response template (Qwoted, Featured, Source of Sources — if applicable)
Measurement framework: coverage tracking, share of voice, backlink value

Agents Used

pr-outreach — Pitch crafting, media targeting, outreach strategy, journalist relations

---name: pr-pitchdescription: Build a complete media pitch package: an email-ready core pitch with subject line options, 3-5 outlet-specific variations, a target media list with journalist beats and approach notes, an outreach timeline, plus press release draft, fact sheet, and quote bank. Also crafts responses for journalist request platforms (Qwoted, Featured, Source of Sources). Triggers on "/digital-marketing-pro:pr-pitch", "pitch this story to journalists", "build a media list for our launch", "respond to this journalist request", "write a press release and pitch". Reads the brand profile, guidelines, and custom templates for voice and compliance; produces the materials only — it does not send any outreach.---# /digital-marketing-pro:pr-pitch## PurposeCreate compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.## Input RequiredThe user must provide (or will be prompted for):- **Story angle**: What is newsworthy (launch, data, trend, expert commentary, milestone)- **Pitch type**: Proactive pitch, reactive (newsjacking), journalist-request-platform response (e.g., Qwoted, Featured, Source of Sources), or thought leadership placement- **Target outlets**: Desired publications or tier level (Tier 1 national, trade, local, podcasts)- **Spokesperson**: Who speaks for the brand, their credentials and availability- **Supporting assets**: Data, quotes, images, press releases, case studies available- **Timing**: Embargo dates, event tie-ins, or urgency level## Process1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.2. Identify the core news hook and refine the angle for maximum editorial appeal3. Craft pitch templates tailored to outlet type (national, trade, broadcast, podcast, newsletter)4. Build a target media list with journalist names, beats, outlets, and contact approach5. Design an outreach sequence: initial pitch, follow-up timing, alternative angles6. Prepare supporting materials: press release draft, fact sheet, quote bank, boilerplate7. If responding to a journalist request platform (e.g., Qwoted, Featured, Source of Sources): craft a source response optimized for journalist selection criteria8. Review all materials for brand voice consistency and factual accuracy## OutputA complete PR pitch package containing:- Core pitch template (email-ready) with subject line options- Outlet-specific pitch variations (3-5 versions)- Target media list with journalist details and pitch approach notes- Outreach timeline with follow-up cadence- Press release or media advisory draft- Fact sheet and quote bank- Journalist-request-platform response template (Qwoted, Featured, Source of Sources — if applicable)- Measurement framework: coverage tracking, share of voice, backlink value## Agents Used- **pr-outreach** — Pitch crafting, media targeting, outreach strategy, journalist relations

Frequently asked questions