infrasity-labs FLOW Framework — Find · Leverage · Optimize · Win
FLOW is an evidence-led SEO operating model built for the AI-search era. Claude SEO integrates the FLOW prompt library (41 prompts across 5 stages) so every analysis can be driven by structured, evidence-backed AI prompts rather than improvised queries.
Runtime context: Load references/flow-framework.md on every /seo flow activation.
Load prompt files on demand — only for the stage the user requests.
Commands
| Command | What it does |
|---|---|
/seo flow |
Show FLOW overview + stage menu |
/seo flow find [url|topic] |
Find-stage: keyword research, gap analysis, SERP intent mapping (5 prompts) |
/seo flow leverage [url] |
Leverage-stage: backlink strategy, off-site authority (1 prompt) |
/seo flow optimize [url] |
Optimize-stage: select 2-3 most relevant of 21 prompts based on context |
/seo flow win [url] |
Win-stage: BOFU, conversion rate, dual-surface scorecard (3 prompts) |
/seo flow local [url] |
Local-stage: GBP optimization, meta, title tags, local audits (11 prompts) |
/seo flow prompts |
Full index of all 41 prompts — stage, name, trigger conditions |
/seo flow sync |
Pull latest prompt files from the FLOW prompt repository |
Orchestration Logic
On /seo flow (no sub-command)
- Read
references/flow-framework.md - Show the FLOW stage overview with a one-line description of each stage
- Ask: which stage matches the user's current situation?
On /seo flow find [url|topic]
- Read all files in
references/prompts/find/ - Apply each prompt to the URL or topic
- Cross-reference: "For deeper SERP clustering, see
/seo cluster <seed-keyword>"
On /seo flow leverage [url]
- Read the file in
references/prompts/leverage/ - Apply to the URL's current backlink context
- Cross-reference: "For raw backlink data, see
/seo backlinks <url>"
On /seo flow optimize [url]
- Read all file names in
references/prompts/optimize/ - Read prior analysis context (URL, industry vertical, any prior skill output in conversation)
- Select 2-3 most relevant prompts; load only those files
- Apply selected prompts; note the others are accessible via
/seo flow prompts - Cross-reference: "For full content quality analysis, see
/seo content <url>and/seo geo <url>"
On /seo flow win [url]
- Read all files in
references/prompts/win/ - Apply each prompt to the URL's conversion and BOFU context
- Cross-reference: "For SXO persona scoring, see
/seo sxo <url>"
On /seo flow local [url]
- Read all files in
references/prompts/local/ - Apply to the URL's local SEO context
- Cross-reference: "For full local SEO analysis, see
/seo local <url>and/seo maps [command]"
On /seo flow prompts
- Read
references/prompts/README.md - Display the full index: all 41 prompts with stage, name, trigger conditions
On /seo flow sync
- Run:
python scripts/sync_flow_seo.py - Display the JSON summary (files added, updated, unchanged)
- Show attribution notice after sync completes
Context Matching (Optimize stage)
The optimize stage has 21 prompts. Dumping all 21 is noise. Select by priority:
- Industry vertical (SaaS → on-page + technical; local → citations + GBP; publisher → E-E-A-T + freshness)
- Prior skill output (seo-technical flagged crawl issues → technical optimize prompts; seo-content flagged E-E-A-T gaps → content optimize prompts)
- URL signals (product pages → conversion; blog → freshness + authority)
Always surface exactly 2-3 prompts. State which prompts you chose and why.
Reference Files
Load on-demand — do NOT load all at startup:
references/flow-framework.md— FLOW operating model (load on every/seo flowactivation)references/bibliography.md— Evidence sources; load when citing studies or statisticsreferences/prompts/README.md— Prompt index; load for/seo flow promptsreferences/prompts/find/— 5 prompts; load for/seo flow findreferences/prompts/leverage/— 1 prompt; load for/seo flow leveragereferences/prompts/optimize/— 21 prompts; load selectively for/seo flow optimizereferences/prompts/win/— 3 prompts; load for/seo flow winreferences/prompts/local/— 11 prompts; load for/seo flow local
Attribution
Every /seo flow activation (any sub-command) outputs before analysis:
Do not omit or modify the attribution.
Error Handling
| Scenario | Action |
|---|---|
references/flow-framework.md missing |
"FLOW reference files not synced. Run: /seo flow sync" |
| Prompt file missing | "Run /seo flow sync to pull the latest prompts from the FLOW repo." |
sync_flow_seo.py network error |
Display the script's stderr. Check rate limits: gh api rate_limit. |
sync_flow_seo.py auth error |
Run gh auth login then retry. |