Instantly Email

Instantly Email Outreach

Automated cold email outreach via Instantly.ai API. Manages the full email pipeline: lead upload → campaign activation → analytics tracking → reply sync.

What It Does

• Upload leads from business_leads table to Instantly campaigns
• Manage campaigns — activate, pause, check status
• Update templates with approved email copy
• Track analytics — opens, replies, bounces → stored in DB
• Sync replies back to business_leads for follow-up
• Daily reports on campaign performance

Scripts

instantly-setup.js

Create all campaign templates in Instantly.

node skills/instantly-email/scripts/instantly-setup.js [--dry-run]

instantly-upload.js

Upload pending leads from DB to Instantly campaigns.

node skills/instantly-email/scripts/instantly-upload.js [--dry-run] [--limit 50]

instantly-add-leads.js

Add leads by category to campaigns.

node skills/instantly-email/scripts/instantly-add-leads.js [--category general] [--limit 50] [--dry-run]

instantly-activate.js

Activate, pause, or list campaign status.

node skills/instantly-email/scripts/instantly-activate.js              # List all
node skills/instantly-email/scripts/instantly-activate.js --all        # Activate all
node skills/instantly-email/scripts/instantly-activate.js --all --pause # Pause all
node skills/instantly-email/scripts/instantly-activate.js <id>         # Activate one

instantly-analytics.js

Fetch campaign analytics and sync to database.

node skills/instantly-email/scripts/instantly-analytics.js

instantly-sync-replies.js

Check for new replies and update lead status in DB.

node skills/instantly-email/scripts/instantly-sync-replies.js

instantly-status.js

Quick overview of all campaigns and stats.

node skills/instantly-email/scripts/instantly-status.js [--verbose]

instantly-update-templates.js

Update email templates in all campaigns.

node skills/instantly-email/scripts/instantly-update-templates.js [--dry-run]

instantly-reset-and-push.js

Nuclear reset: delete all leads, reset DB, re-push everything.

node skills/instantly-email/scripts/instantly-reset-and-push.js

Environment Variables

INSTANTLY_API_KEY=xxx
INSFORGE_CONNECTION_STRING=xxx

Database

• business_leads.outreach_status — tracks email state:
  • pending → email_queued → email_sent → email_opened → email_replied / email_bounced
• instantly_campaign_analytics_overview — daily campaign stats
• instantly_email_daily_analytics — per-email analytics

Cron Schedule

Template Variables

• {{firstName}} — Lead's first name
• {{companyName}} — Business name