Daily Brief

Daily Analytics Brief

When to Use

• A team member asks "what happened yesterday?" or "how are we doing today?"
• You need to prepare a morning standup update for a product or growth team
• An executive wants a quick pulse check before starting their day
• Monitoring a product launch or major feature rollout in real-time
• Providing a daily briefing to a stakeholder who doesn't have time to read dashboards

Core Jobs

Phase 1: Understand User Role and Context

Before gathering any data, understand who is receiving the brief:

• Executive (CEO, CPO, CRO): focus on North Star, revenue, and risk signals; minimize technical detail
• Product Manager: focus on feature-level metrics, activation, and user behavior patterns
• Growth: focus on acquisition, activation, conversion, and funnel metrics
• Engineer: focus on event volume, error rates, and performance signals
• Analyst: full data, including methodology and confidence notes

Also establish: what product area or team does this brief cover? What are the 3-5 metrics that matter most to this person?

Phase 2: Gather Focused Data for Today and Yesterday

Use mcp__Amplitude__query_amplitude_data and mcp__Amplitude__get_charts to pull data.

Critical time scope rule: The brief is about TODAY and YESTERDAY. The 7-day window is used only as a comparison baseline to establish what "normal" looks like — it is not the subject of the brief.

Gather:

• Primary metrics: today so far vs yesterday vs same day last week
• Funnel performance: conversion rates at each key step
• Acquisition: new users / signups for the period
• Engagement: DAU, session depth, feature usage
• Any real-time alerts or anomalies from existing charts

Use mcp__Amplitude__get_context to confirm projectId before all queries.

Phase 3: Validate Findings — Check for False Positives

Before reporting any finding, apply these validation checks:

1. Incomplete-day artifact: Today's numbers are always lower because the day is not over. Do not report "DAU dropped 40%" if it is 9 AM. Either use yesterday's completed day or provide context ("today so far").
2. Day-of-week effect: Mondays and Sundays have lower engagement for most B2B and consumer apps. A Monday drop vs Friday is often normal.
3. Tracking breaks: If event volume itself dropped (not just the derived metric), suspect a logging issue before a behavior change.
4. Sample size: A 50% change on 20 users is noise. Flag findings with small absolute numbers as low-confidence.

Apply a confidence score to each finding: High (>0.8), Medium (0.6-0.8), Low (<0.6). Only report findings with confidence >0.6.

Phase 4: Investigate Root Causes for 2-3 Most Significant Findings

For the top 2-3 findings that pass validation, go one level deeper:

• Segment by platform, user type, geography, or cohort to find where the signal is concentrated
• Check if the finding is broad (affecting all users) or narrow (specific segment)
• Look for correlated events that might explain the pattern
• Note if any experiment, release, or campaign launched recently that could be the cause

Phase 5: Structure with Required Sections

The brief must have these sections in order:

1. Opening hook (1 sentence): The single most important finding from the past day. Make it concrete — a number, a direction, a named feature or metric.
2. Today so far (2-3 sentences): Real-time pulse. What are the key metrics showing as of now? Include comparison to same time yesterday.
3. Key findings (3-6 findings maximum): Each finding is 2-3 sentences. State the metric, the change, the magnitude, and the likely cause. Lead with the most impactful.
4. What's working (1-2 sentences): One positive signal worth acknowledging. Teams need wins as much as risks.
5. Today's priorities (numbered list of 2-3 concrete actions): Each action should name a team or owner and tie back to a specific finding. Not generic advice.
6. Follow-on prompt (1 sentence): Suggest one follow-up analysis the reader can ask for if they want to go deeper on any finding.

Phase 6: Quality-Check Before Sending

Run through this checklist before finalizing:

• Every number has a unit and a comparison period
• No vague language ("metrics look okay," "some improvement")
• Today's incomplete data is clearly labeled
• Confidence scores are attached to uncertain findings
• Actions are specific and tied to named owners or teams
• Tone is direct and calm — avoid alarm unless truly warranted
• Length is 400-600 words

MCP Tools

• mcp__Amplitude__get_context — get projectId and organization context (always first)
• mcp__Amplitude__query_amplitude_data — pull metrics for today and yesterday
• mcp__Amplitude__get_charts — find existing monitored charts for key metrics
• mcp__Amplitude__query_chart — deep-dive into specific charts for root cause investigation
• mcp__Amplitude__render_chart — visual snapshot of anomaly charts

Key Concepts

• Incomplete-day artifact: Today's aggregated count is always lower than a completed day's count. Always label intra-day numbers as "so far."
• Day-of-week effect: Weekly seasonality in user behavior (e.g., B2B apps see lower weekend engagement). Check before flagging as anomaly.
• Confidence score: A 0-1 estimate of how certain a finding is, based on sample size, data quality, and cross-validation.
• Comparison baseline: The 7-day trailing average used to define "normal" for anomaly detection.
• Signal vs noise: Only findings with confidence >0.6 and clear business implication belong in the brief.
• Tracking break: A drop in raw event volume (not just the derived metric) suggests an instrumentation bug, not a behavior change.

Output Format

The brief reads like a team email from a sharp analyst — confident, specific, actionable. Not a database export.

Target length: 400-600 words. Write in prose paragraphs for the findings; use a numbered list only for today's priorities. No raw JSON, no field names, no table of every metric.

Tone: calm authority. Only use words like "concern" or "risk" when the data warrants it. Lead with the most important finding, not with context-setting.