Brand Studio

Brand Studio

Master routing skill for brand identity creation and enforcement. Brand Studio ensures every output — slides, documents, logos, web pages, social assets — reflects a single, consistent brand identity.

When to Use

• Setting up a new brand identity from scratch
• Applying branding to PowerPoint presentations or Word documents
• Generating logo variations (SVG)
• Creating branded HTML landing pages or web artifacts
• Producing social media templates (LinkedIn, Twitter/X, Instagram)
• Checking or updating an existing brand configuration

Step 0: Always Check Brand Config First

Before doing anything else, always read brand-config.md from this skill's directory.

• If it exists and is configured → proceed directly to the requested task using the brand identity stored there.
• If it doesn't exist or is empty/placeholder → run the Brand Setup Flow below before proceeding.

Brand Setup Flow

Run this when brand-config.md is missing or unconfigured. Ask the user the following questions conversationally (not all at once — feel natural, group related questions):

Round 1 — Core Identity

1. What's your company or brand name?
2. What's your tagline or one-line description? (optional)
3. What industry or sector are you in?
4. How would you describe your brand's personality? (e.g. bold & modern, warm & approachable, clean & minimal, luxurious & premium)

Round 2 — Visual Identity

5. What are your primary brand colors? (ask for hex codes if they have them, otherwise ask them to describe — e.g. "deep navy and gold" — and suggest hex values)
6. Do you have secondary/accent colors?
7. What fonts do you use? (heading font + body font — suggest Google Fonts pairings if they're unsure)
8. Do you have a logo? If so, ask them to upload it or describe it for generation.

Round 3 — Voice & Content

9. What's your tone of voice? (e.g. professional, conversational, inspirational, technical)
10. Any words, phrases, or themes you always/never want to use?
11. What's your website URL? (optional, for footers/web assets)

After collecting answers:

• Confirm the brand config with the user in a clean summary
• Write everything to brand-config.md using the template in references/brand-config-template.md
• Tell the user: "Your brand is saved! You can update it anytime by saying 'update my brand config'."
• Proceed immediately to the task they originally asked for (if any)

How It Works

1. Setup — Run /brand-setup or ask to "set up my brand" to walk through the Brand Setup Flow above. Results are saved to brand-config.md.
2. Create — Use any output command (/brand-ppt, /brand-doc, /brand-logo, /brand-web, /brand-social) to produce branded assets.
3. Guard — The Brand Guard hook (hooks/brand_guard.py) auto-enforces branding on .pptx, .docx, .html, .svg, .png, .pdf files so nothing ships unbranded.

Routing — What Does the User Want to Create?

After confirming brand config exists, route to the appropriate reference file:

Read only the relevant reference file — do not load all of them.

Output Types

Brand Config

The brand identity is stored in brand-config.md alongside this skill. See references/brand-config-template.md for the full template. Key sections:

• Identity — Brand name, tagline, industry, personality
• Colors — Primary, secondary, accent, background, text (hex values)
• Typography — Heading and body fonts with fallbacks
• Logo — Style, icon description, usage rules
• Tone of Voice — Communication style, do/don't guidelines

General Principles

• Consistency is everything. Every output must use the exact hex codes, fonts, and tone from brand-config.md. Never improvise brand colors.
• Brand config is the source of truth. If there's a conflict between what the user says in chat and what's in the config, apply the config and flag the discrepancy.
• Always present output. Every file created should be presented to the user for review.
• Offer brand refresh. After completing a task, offer: "Want me to update your brand config with any changes?"

Examples

Input: "Set up brand guidelines for Luminary AI, a teal-and-white enterprise AI company."

brand-config.md output (excerpt):

Brand: Luminary AI | Tagline: Intelligence You Can Trust
Colors: Primary #00B5A3 (teal), Secondary #FFFFFF, Accent #1A1A2E (navy)
Fonts: Headings: Inter Bold, Body: Inter Regular
Tone: Professional, clear, confidence-inspiring. Avoid: jargon, hyperbole

Follow-up: /brand-ppt now generates PowerPoint slides using Luminary AI's exact teal palette and Inter typography automatically.

Input: "/brand-social — create a LinkedIn post announcing our Series B."

Output: LinkedIn post formatted with Luminary AI brand voice, teal accent CTA, and character-count within LinkedIn limits.

Troubleshooting