content-plan
Turn a niche/business into a structured posting plan. Default output: English.
Read ../social-content-os/reference/frameworks.md for the strategy basis
(Topic Tree §9, Awareness Funnel §7, funnel layers §8, SGTMS §5, Best of Nine §6).
Load ../social-content-os/brand.json for voice, audience, platforms, CTA.
Inputs to confirm (ask only what's missing)
- Niche / business and the audience you want to stop mid-scroll.
- Platforms (default to brand.json).
- Time span: default 4 weeks. Posting frequency per platform (default 4–5/wk IG, 3/wk LinkedIn).
- Primary business goal for the period (leads? launch? audience growth?).
- Whether there's an offer/launch to build toward (sets the funnel weighting).
Method
- Topic Tree. Establish the Niche of One (the user's unique angle), 3 broad
interests, and 6–12 subtopics. Broad topics feed ToF growth; narrow ones feed
MoF/BoF conversion.
- Funnel weighting. Default mix per week: ~60% ToF (Discovery), ~30% MoF
(Nurture), ~10% BoF (Conversion). Shift toward BoF in a launch week.
- Map the Awareness stages. Spread posts across Unaware → Problem-aware →
Consideration → Decision so the feed nurtures, not just sells.
- Assign formats per platform: Reels/Shorts (ToF hooks), carousels (MoF
value/dwell time), text/LinkedIn (authority), stories (BoF/offers).
- Best of Nine cadence. Schedule at least one repeatable format recreated 3x
across the span so the user can spot a winning pattern, not a one-off spike.
- Each row gets: date, platform, format, working title/idea, hook angle (name
the technique from the taxonomy §4), funnel stage, funnel layer, CTA.
Output
- A short strategy header: the Topic Tree + the funnel weighting + the one
"north-star" metric for the period (saves / leads / watch-time).
- A calendar table (one row per post) with all tags above.
- An importable CSV saved to the working directory
(
content-plan-<brand>-<span>.csv) with the same columns, so it drops into
Notion / Sheets / a scheduler.
- A closing "what to do next" line: which 3–5 ideas to send to hook-lab first,
and which to build as carousels via carousel-builder.
Keep titles concrete and specific. No filler ideas like "share a motivational
quote" — every row must have a real angle tied to a subtopic and a funnel job.
1---2name: content-plan3description: Build a social media content plan / calendar from a niche or business. Use when the user asks to plan content, build a content calendar, decide what to post, map a month of posts, or says "content plan", "plan tresci", "zaplanuj miesiac postow", "what should I post this week/month", "content calendar", "posting schedule". Builds a Topic Tree (Niche of One + 3 interests + subtopics), then a 2–4 week calendar where every post is tagged with format, Awareness Funnel stage, funnel layer (ToF/MoF/BoF), hook angle, and CTA, following SGTMS cadence. Outputs a markdown plan plus a table and an importable CSV.4---56# content-plan78Turn a niche/business into a structured posting plan. Default output: **English**.9Read `../social-content-os/reference/frameworks.md` for the strategy basis10(Topic Tree §9, Awareness Funnel §7, funnel layers §8, SGTMS §5, Best of Nine §6).11Load `../social-content-os/brand.json` for voice, audience, platforms, CTA.1213## Inputs to confirm (ask only what's missing)1415- Niche / business and the audience you want to stop mid-scroll.16- Platforms (default to brand.json).17- Time span: default **4 weeks**. Posting frequency per platform (default 4–5/wk IG, 3/wk LinkedIn).18- Primary business goal for the period (leads? launch? audience growth?).19- Whether there's an offer/launch to build toward (sets the funnel weighting).2021## Method22231. **Topic Tree.** Establish the Niche of One (the user's unique angle), 3 broad24 interests, and 6–12 subtopics. Broad topics feed ToF growth; narrow ones feed25 MoF/BoF conversion.262. **Funnel weighting.** Default mix per week: ~60% ToF (Discovery), ~30% MoF27 (Nurture), ~10% BoF (Conversion). Shift toward BoF in a launch week.283. **Map the Awareness stages.** Spread posts across Unaware → Problem-aware →29 Consideration → Decision so the feed nurtures, not just sells.304. **Assign formats** per platform: Reels/Shorts (ToF hooks), carousels (MoF31 value/dwell time), text/LinkedIn (authority), stories (BoF/offers).325. **Best of Nine cadence.** Schedule at least one repeatable format recreated 3x33 across the span so the user can spot a winning pattern, not a one-off spike.346. **Each row gets:** date, platform, format, working title/idea, hook angle (name35 the technique from the taxonomy §4), funnel stage, funnel layer, CTA.3637## Output38391. A short strategy header: the Topic Tree + the funnel weighting + the one40 "north-star" metric for the period (saves / leads / watch-time).412. A **calendar table** (one row per post) with all tags above.423. An importable **CSV** saved to the working directory43 (`content-plan-<brand>-<span>.csv`) with the same columns, so it drops into44 Notion / Sheets / a scheduler.454. A closing "what to do next" line: which 3–5 ideas to send to **hook-lab** first,46 and which to build as carousels via **carousel-builder**.4748Keep titles concrete and specific. No filler ideas like "share a motivational49quote" — every row must have a real angle tied to a subtopic and a funnel job.
lumizone