Vantage-Ads — Paid-Media & Ad-Creative Intelligence
Public ad libraries are the single highest-signal competitive source — they
reveal a competitor's actual offers, hooks, audiences, and (via ad longevity) what's
working. This skill turns them into messaging and offer intelligence.
Web-only, all public. Sourcing in ../vantage/references/data-sources.md; score with
scoring-framework.md §4.
Sources (check all that apply)
| Channel |
Source |
What you get |
| Meta/Instagram |
Meta Ad Library facebook.com/ads/library |
Active creatives, full copy, "started running" date, variants, # active |
| Google/YouTube/Display |
Google Ads Transparency Center adstransparency.google.com |
Formats, creative, regions, date ranges |
| LinkedIn |
Company Page → Posts → Ads tab |
B2B ad creative & copy |
| TikTok |
TikTok Creative Center Top Ads |
Format/hook trends (region-limited) |
Blind spots (always disclose): Google Search text ads and several networks
aren't fully visible. "No ads found" = not visible here, not "not advertising."
What to extract (per competitor)
- Spend posture — roughly how many active ads, across how many platforms?
(footprint, not exact spend). Heavy + multi-platform = serious paid motion.
- Creative volume & iteration — many concepts and fresh dates = a real testing
engine. A handful of stale ads = low investment.
- Winners (longevity proxy) — ads running many months are almost certainly
profitable. Catalog these — they're the competitor's proven messages.
- Hooks & angles — categorize the opening lines (pain, outcome, social proof,
comparison, fear/FOMO, curiosity, offer-led). Which angle dominates?
- Offers — free trial, demo, discount, lead magnet, webinar, tool. The offer is
the conversion mechanism — note strength and friction.
- Audience signals — copy/imagery imply the targeted segment, role, region.
- Landing-page match — click through: dedicated, message-matched LP vs dumping
to homepage. Mismatch = a beatable weakness.
Analysis frames
- Angle distribution — tally angles across the set. An over-served angle is
crowded; an under-served, resonant angle is an opening for the subject brand.
- Proven-message library — the long-running ads across competitors are a
pre-validated swipe file of what converts this buyer. Highest-value output.
- Offer escalation — is anyone out-offering the set (better trial, stronger
magnet)? Match or beat, or differentiate on something other than offer.
Output
# Paid-Media Teardown — [set]
*Captured [date] · Sources: Meta Ad Library, Google ATC, [others]*
## Spend posture (footprint)
| Competitor | Meta active | Google formats | LinkedIn | Est. investment | Notes |
|-----------|------------:|---------------|---------|-----------------|-------|
## Proven messages (long-running ads = likely winners)
| Competitor | Hook | Angle | Offer | Running since | LP |
|-----------|------|-------|-------|---------------|----|
## Angle distribution across the set
[which angles are saturated vs open]
## Offer comparison
[trial/demo/discount/magnet strength per competitor]
## So what
- **Swipe-worthy proven angles** to test: …
- **Under-served angle / offer** the subject brand should own: …
- **Beatable weaknesses** (LP mismatch, stale creative): …
- **Blind spots:** [channels not publicly visible].
1---2name: vantage-ads3description: TRIGGER when the user wants competitor paid-media / ad-creative intelligence — "what ads are they running", "Meta Ad Library", "ad creative analysis", "competitor ads", "their offers", "paid media teardown", "ad spy". Part of the `vantage` suite. Reads public ad libraries to map creatives, offers, and spend posture. DO NOT trigger for running the user's OWN ads or pure keyword bid data (use seo-dataforseo).4---56# Vantage-Ads — Paid-Media & Ad-Creative Intelligence78Public ad libraries are the **single highest-signal competitive source** — they9reveal a competitor's actual offers, hooks, audiences, and (via ad longevity) what's10working. This skill turns them into messaging and offer intelligence.1112Web-only, all public. Sourcing in `../vantage/references/data-sources.md`; score with13`scoring-framework.md` §4.1415## Sources (check all that apply)1617| Channel | Source | What you get |18|---------|--------|--------------|19| Meta/Instagram | **Meta Ad Library** `facebook.com/ads/library` | Active creatives, full copy, "started running" date, variants, # active |20| Google/YouTube/Display | **Google Ads Transparency Center** `adstransparency.google.com` | Formats, creative, regions, date ranges |21| LinkedIn | Company Page → **Posts → Ads** tab | B2B ad creative & copy |22| TikTok | **TikTok Creative Center** Top Ads | Format/hook trends (region-limited) |2324**Blind spots (always disclose):** Google *Search text ads* and several networks25aren't fully visible. "No ads found" = not visible here, **not** "not advertising."2627## What to extract (per competitor)28291. **Spend posture** — roughly how many active ads, across how many platforms?30 (footprint, not exact spend). Heavy + multi-platform = serious paid motion.312. **Creative volume & iteration** — many concepts and fresh dates = a real testing32 engine. A handful of stale ads = low investment.333. **Winners (longevity proxy)** — ads running **many months** are almost certainly34 profitable. Catalog these — they're the competitor's proven messages.354. **Hooks & angles** — categorize the opening lines (pain, outcome, social proof,36 comparison, fear/FOMO, curiosity, offer-led). Which angle dominates?375. **Offers** — free trial, demo, discount, lead magnet, webinar, tool. The offer is38 the conversion mechanism — note strength and friction.396. **Audience signals** — copy/imagery imply the targeted segment, role, region.407. **Landing-page match** — click through: dedicated, message-matched LP vs dumping41 to homepage. Mismatch = a beatable weakness.4243## Analysis frames4445- **Angle distribution** — tally angles across the set. An over-served angle is46 crowded; an under-served, resonant angle is an opening for the subject brand.47- **Proven-message library** — the long-running ads across competitors are a48 pre-validated swipe file of what converts *this buyer*. Highest-value output.49- **Offer escalation** — is anyone out-offering the set (better trial, stronger50 magnet)? Match or beat, or differentiate on something other than offer.5152## Output5354```markdown55# Paid-Media Teardown — [set]56*Captured [date] · Sources: Meta Ad Library, Google ATC, [others]*5758## Spend posture (footprint)59| Competitor | Meta active | Google formats | LinkedIn | Est. investment | Notes |60|-----------|------------:|---------------|---------|-----------------|-------|6162## Proven messages (long-running ads = likely winners)63| Competitor | Hook | Angle | Offer | Running since | LP |64|-----------|------|-------|-------|---------------|----|6566## Angle distribution across the set67[which angles are saturated vs open]6869## Offer comparison70[trial/demo/discount/magnet strength per competitor]7172## So what73- **Swipe-worthy proven angles** to test: …74- **Under-served angle / offer** the subject brand should own: …75- **Beatable weaknesses** (LP mismatch, stale creative): …76- **Blind spots:** [channels not publicly visible].77```
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