macmenes

@macmenes source repo

13 skills
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11 hours ago last updated

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Vantage · macmenes bundle
TRIGGER when the user runs `/vantage`, or asks for competitive landscape / competitive intelligence / marketing-intelligence work, or says "competitive analysis", "competitor teardown", "competitive landscape", "size up our competitors", "how do we stack up", "share of voice", "competitive matrix", "build a battlecard". This is Vantage — a Marketing Intelligence OS. It opens a guided console, asks what the user wants one question at a time, then runs it. DO NOT trigger for: pure technical/on-page SEO audits (use seo / seo-* skills), single "X vs Y" comparison PAGE creation (use seo-competitor-pages), backlink profiles only (use backlink-analyzer), or live keyword data lookups.

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Vantage Ads · macmenes
TRIGGER when the user wants competitor paid-media / ad-creative intelligence — "what ads are they running", "Meta Ad Library", "ad creative analysis", "competitor ads", "their offers", "paid media teardown", "ad spy". Part of the `vantage` suite. Reads public ad libraries to map creatives, offers, and spend posture. DO NOT trigger for running the user's OWN ads or pure keyword bid data (use seo-dataforseo).

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Vantage Ad Lab · macmenes bundle
TRIGGER when the user wants to CREATE their own paid ads / campaign concepts — "write ad copy", "ad concepts", "campaign ideas", "Meta ad variants", "Google RSA", "ad angles", "creative brief", "hooks for ads". Part of the `vantage` (Vantage.os) Paid-Media Lab pack. Turns competitive ad intelligence + positioning into ready-to-test ad concepts. DO NOT trigger for ANALYZING competitor ads (use vantage-ads) or organic content (use vantage-content-plan).

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Vantage Social · macmenes
TRIGGER when the user wants a competitor social & community / share-of-voice read — "their social presence", "share of voice", "engagement vs competitors", "what do they post", "their LinkedIn", "community strategy", "social benchmarking". Part of the `vantage` suite. DO NOT trigger for paid social ADS (use vantage-ads) or running the user's own social.

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Vantage Content · macmenes
TRIGGER when the user wants a marketing-level read of a competitor's content engine & organic footprint — "their content strategy", "what do they blog about", "content cadence", "share of search", "content gaps vs competitors", "their resources". Part of the `vantage` suite. DO NOT trigger for deep keyword/backlink DATA (use seo-dataforseo, backlink-analyzer) or full SEO audits (use seo) — this skill HANDS OFF to those.

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Vantage Monitor · macmenes
TRIGGER when the user wants ONGOING competitive monitoring — "monitor our competitors", "watch competitor changes", "track competitor pricing/messaging", "competitive alerts", "keep tabs on", "recurring competitive watch". Part of the `vantage` suite. Establishes a repeatable watch and diff-since-last-check brief. DO NOT trigger for a one-time teardown (use /vantage) or rank tracking only (use rank-tracker).

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Vantage Website · macmenes
TRIGGER when the user wants a competitor website & conversion-path teardown — "teardown their site", "their funnel", "conversion analysis", "their pricing page", "how do they capture leads", "CTA analysis", "their offers". Part of the `vantage` suite. Maps funnel, offers, pricing presentation, proof, and lead capture. DO NOT trigger for technical SEO / Core Web Vitals (use seo-technical) or copywriting the user's own pages (use copywriting).

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Vantage Discover · macmenes
TRIGGER when the user needs to identify and tier the real competitor set for a brand/domain — "who are our competitors", "find our competitors", "build a competitor list", "competitive set", "who else is in this market". Part of the `vantage` suite. Produces a tiered, evidence-backed competitor set. DO NOT trigger for analyzing competitors already named (use the relevant vantage-* channel skill) or keyword-ranking rivals only (use seo-dataforseo).

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Vantage Lifecycle · macmenes bundle
TRIGGER when the user wants to build email / lifecycle / nurture flows — "email sequence", "welcome series", "onboarding emails", "nurture flow", "drip campaign", "winback", "lifecycle marketing", "trial conversion emails", "write our emails". Part of the `vantage` (Vantage.os) Lifecycle & Email pack. Produces a lifecycle map, sequence designs, full email copy, and trigger/timing logic. DO NOT trigger for one-off broadcast/newsletter copy only (use copywriting) or paid ads (use vantage-ad-lab).

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Vantage Messaging · macmenes bundle
TRIGGER when the user wants to build or sharpen THEIR OWN positioning & messaging — "our positioning", "messaging house", "value proposition", "our one-liner", "homepage copy", "how should we position", "messaging framework", "what's our narrative". Part of the `vantage` (Vantage.os) Positioning Studio pack. Produces a positioning statement, messaging house, hero copy, and narrative. DO NOT trigger for analyzing a COMPETITOR's positioning (use vantage-positioning) or writing long-form content (use vantage-content-plan / copywriting).

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Vantage Battlecard · macmenes
TRIGGER when the user wants a SALES battlecard or win/loss material for a competitor — "build a battlecard", "how do we beat X", "why we win vs X", "objection handling for X", "competitor kill sheet", "sales enablement for competitor". Part of the `vantage` suite. Produces a rep-ready battlecard. DO NOT trigger for marketing positioning analysis (use vantage-positioning) or comparison PAGES (use seo-competitor-pages).

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Vantage Positioning · macmenes
TRIGGER when the user wants a competitor messaging / positioning teardown — "how do they position", "messaging analysis", "positioning matrix", "what's their value prop", "how do we differentiate", "messaging map". Part of the `vantage` suite. Produces a messaging matrix, positioning map, and white-space read. DO NOT trigger for writing the user's OWN copy (use copywriting) or on-page SEO (use seo-page).

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Vantage Content Plan · macmenes bundle
TRIGGER when the user wants to PLAN their own content / content strategy — "content strategy", "content plan", "what should we write", "topic ideas", "content calendar", "pillar pages", "content briefs", "blog plan". Part of the `vantage` (Vantage.os) Content Engine pack. Builds a pillar/cluster plan, a prioritized topic backlog, full content briefs, and an editorial calendar. DO NOT trigger for ANALYZING a competitor's content (use vantage-content), live keyword DATA (use seo-dataforseo), or writing the final article (use copywriting / seo-content-writer).

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13 published skills