How do I install the Vantage Content skill?

Run npx skillmds@latest add macmenes/vantage-content in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Vantage Content safe to use?

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Which AI agents work with Vantage Content?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Vantage Content free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Vantage Content?

macmenes (@macmenes) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Vantage Content by macmenes — Agent Skill

Name: Vantage Content
Author: macmenes

Vantage Content

TRIGGER when the user wants a marketing-level read of a competitor's content engine & organic footprint — "their content strategy", "what do they blog about", "content cadence", "share of search", "content gaps vs competitors", "their resources". Part of the `vantage` suite. DO NOT trigger for deep keyword/backlink DATA (use seo-dataforseo, backlink-analyzer) or full SEO audits (use seo) — this skill HANDS OFF to those.

macmenes 9c9cb17 3.3 KB Updated Sep 17, 2026

File contents

Vantage-Content — Content Engine & Organic Footprint

A marketing read on the content machine: how often they publish, what they own, how visible they are in buyer search, and where the gaps are. This is not an SEO audit — for keyword/backlink depth it hands off to seo-dataforseo, backlink-analyzer, and seo.

Web-only. Score with scoring-framework.md §2.

Read the engine (per competitor)

Cadence — pull /sitemap.xml (or /sitemap_index.xml) and read lastmod; cross-check visible post dates and Wayback snapshots of /blog. Estimate posts/month and recency (last post age). Consistency > bursts.
Topical structure — blog/resource taxonomy. Do they run pillar/cluster hubs that own a theme, or scattered one-offs? Name the themes they're claiming.
Format range — guides, original research/data, templates, free tools, calculators, webinars, podcasts, video, courses. Range and depth signal investment; original data and tools are the hardest to copy (and most linkable).
Distinct POV — is there a thesis/voice, or interchangeable SEO filler? A strong POV is defensible; filler is beatable with better filler.
Conversion intent — do articles tie to offers (CTAs, magnets), or are they orphaned traffic? Content without conversion is a beatable inefficiency.
Share of search — run 5–10 buyer queries for the category; count where each competitor appears on page 1. This is the marketing proxy for organic strength without keyword tools.

Content-gap method (web-only)

List the themes/buyer questions the subject brand's ICP cares about.
For each, search and note which competitor(s) own the result.
Three gap types:
- Uncontested — a buyer-relevant theme no one covers well → highest leverage for the subject brand.
- Under-served — covered shallowly → outdo with depth/data/format.
- Saturated — everyone covers it well → don't fight here unless you have a genuine edge (original data, better format).
For volume/difficulty quantification, hand off to seo-dataforseo / seo-geo-claude-skills:content-gap-analysis.

Output

# Content Engine Teardown — [set]
*Captured [date]*

## Engine comparison
| Competitor | Posts/mo (est) | Last post | Pillar themes owned | Standout formats | POV |
|-----------|---------------:|-----------|---------------------|------------------|-----|

## Share of search (buyer queries)
| Query | Page-1 owners |
|-------|---------------|
*Method: [N] buyer queries run [date]; appearances counted.*

## Content gaps
- **Uncontested (own it):** …
- **Under-served (outdo):** …
- **Saturated (avoid / need an edge):** …

## So what (growth)
- **Topics to own** + format to win them: …
- **Hand-offs:** quantify with `seo-dataforseo`; link depth via `backlink-analyzer`.

---name: vantage-contentdescription: TRIGGER when the user wants a marketing-level read of a competitor's content engine & organic footprint — "their content strategy", "what do they blog about", "content cadence", "share of search", "content gaps vs competitors", "their resources". Part of the `vantage` suite. DO NOT trigger for deep keyword/backlink DATA (use seo-dataforseo, backlink-analyzer) or full SEO audits (use seo) — this skill HANDS OFF to those.---# Vantage-Content — Content Engine & Organic FootprintA marketing read on the content machine: how often they publish, what they own, howvisible they are in buyer search, and where the gaps are. This is **not** an SEOaudit — for keyword/backlink depth it hands off to `seo-dataforseo`,`backlink-analyzer`, and `seo`.Web-only. Score with `scoring-framework.md` §2.## Read the engine (per competitor)1. **Cadence** — pull `/sitemap.xml` (or `/sitemap_index.xml`) and read `lastmod`; cross-check visible post dates and Wayback snapshots of `/blog`. Estimate posts/month and recency (last post age). Consistency > bursts.2. **Topical structure** — blog/resource taxonomy. Do they run **pillar/cluster** hubs that own a theme, or scattered one-offs? Name the themes they're claiming.3. **Format range** — guides, original research/data, templates, free tools, calculators, webinars, podcasts, video, courses. Range and *depth* signal investment; original data and tools are the hardest to copy (and most linkable).4. **Distinct POV** — is there a thesis/voice, or interchangeable SEO filler? A strong POV is defensible; filler is beatable with better filler.5. **Conversion intent** — do articles tie to offers (CTAs, magnets), or are they orphaned traffic? Content without conversion is a beatable inefficiency.6. **Share of search** — run **5–10 buyer queries** for the category; count where each competitor appears on page 1. This is the marketing proxy for organic strength without keyword tools.## Content-gap method (web-only)1. List the themes/buyer questions the *subject brand's* ICP cares about.2. For each, search and note which competitor(s) own the result.3. Three gap types: - **Uncontested** — a buyer-relevant theme **no one** covers well → highest leverage for the subject brand. - **Under-served** — covered shallowly → outdo with depth/data/format. - **Saturated** — everyone covers it well → don't fight here unless you have a genuine edge (original data, better format).4. For volume/difficulty quantification, **hand off** to `seo-dataforseo` / `seo-geo-claude-skills:content-gap-analysis`.## Output```markdown# Content Engine Teardown — [set]*Captured [date]*## Engine comparison| Competitor | Posts/mo (est) | Last post | Pillar themes owned | Standout formats | POV ||-----------|---------------:|-----------|---------------------|------------------|-----|## Share of search (buyer queries)| Query | Page-1 owners ||-------|---------------|*Method: [N] buyer queries run [date]; appearances counted.*## Content gaps- **Uncontested (own it):** …- **Under-served (outdo):** …- **Saturated (avoid / need an edge):** …## So what (growth)- **Topics to own** + format to win them: …- **Hand-offs:** quantify with `seo-dataforseo`; link depth via `backlink-analyzer`.```

Frequently asked questions