How do I install the Vantage Website skill?

Run npx skillmds@latest add macmenes/vantage-website in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Vantage Website safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Vantage Website?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Vantage Website free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Vantage Website?

macmenes (@macmenes) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Vantage Website by macmenes — Agent Skill

Name: Vantage Website
Author: macmenes

Vantage Website

TRIGGER when the user wants a competitor website & conversion-path teardown — "teardown their site", "their funnel", "conversion analysis", "their pricing page", "how do they capture leads", "CTA analysis", "their offers". Part of the `vantage` suite. Maps funnel, offers, pricing presentation, proof, and lead capture. DO NOT trigger for technical SEO / Core Web Vitals (use seo-technical) or copywriting the user's own pages (use copywriting).

macmenes a8dc258 3.3 KB Updated Sep 17, 2026

File contents

Vantage-Website — Website & Conversion-Path Teardown

How each competitor turns a visitor into a lead — the funnel, the offers, the proof, and the friction. This is the growth-team channel: it produces concrete, copyable conversion mechanics and the offer-comparison table.

Web-only. Score with scoring-framework.md §3; offer table = template C in deliverable-templates.md.

Walk the funnel (per competitor)

Entry & hero — primary CTA above the fold. What's the single intended action? Is the path obvious or cluttered with competing CTAs?
Primary offer — free trial / demo / freemium / tool / quote. How strong and how much friction (credit card? sales gate? form length)?
Pricing presentation — /pricing: public tiers (anchors, "most popular" nudge, annual discount) vs "contact sales" only. Wayback /pricing to catch recent increases or repackaging — a live signal of strategy.
Social proof — density and quality: logos (recognizable?), named testimonials with outcomes, quantified results, embedded review ratings. Vague vs specific proof is a scored difference.
Lead capture — count the capture mechanisms: gated content, newsletter, exit intent, chat/qualification bots, interactive tools/calculators. Note the magnets' perceived value.
Trust & polish — speed, modernity, clarity, mobile. A dated/slow/broken experience is a competitive opening you can name.
Secondary paths — how they nurture the not-ready: resources, comparison pages, ROI calculators, community.

Conversion frames

Friction ladder — rank the set from lowest- to highest-friction primary conversion. Lowest friction often wins self-serve buyers; highest may signal a sales-led motion (and a slower funnel to exploit).
Proof gap — which competitors lean on named, quantified proof vs adjectives? Thin proof is both their weakness and a bar the subject brand should clear.
Offer arbitrage — is anyone offering a materially better front-door (better trial, higher-value magnet, instant tool)? Match, beat, or differentiate.

Output

# Website & Conversion Teardown — [set]
*Captured [date]*

## Offer & conversion comparison
| Dimension | Us | Comp A | Comp B |
|-----------|----|--------|--------|
| Primary CTA / action | | | |
| Primary offer & friction | | | |
| Pricing model & transparency | | | |
| Lead magnets | | | |
| Proof density (named/quantified) | | | |
| Conversion polish | | | |

## Pricing intelligence
[Public tiers, anchors, recent changes from Wayback, "contact us" gates.]

## Conversion mechanics worth copying
- [Specific tactic + which competitor uses it.]

## So what (growth)
- **Quick wins** for the subject's funnel: …
- **Offer/friction move** to win self-serve buyers: …
- **Proof gaps** to exploit in messaging: …

---name: vantage-websitedescription: TRIGGER when the user wants a competitor website & conversion-path teardown — "teardown their site", "their funnel", "conversion analysis", "their pricing page", "how do they capture leads", "CTA analysis", "their offers". Part of the `vantage` suite. Maps funnel, offers, pricing presentation, proof, and lead capture. DO NOT trigger for technical SEO / Core Web Vitals (use seo-technical) or copywriting the user's own pages (use copywriting).---# Vantage-Website — Website & Conversion-Path TeardownHow each competitor turns a visitor into a lead — the funnel, the offers, the proof,and the friction. This is the growth-team channel: it produces concrete, copyableconversion mechanics and the offer-comparison table.Web-only. Score with `scoring-framework.md` §3; offer table = template C in`deliverable-templates.md`.## Walk the funnel (per competitor)1. **Entry & hero** — primary CTA above the fold. What's the single intended action? Is the path obvious or cluttered with competing CTAs?2. **Primary offer** — free trial / demo / freemium / tool / quote. How strong and how much friction (credit card? sales gate? form length)?3. **Pricing presentation** — `/pricing`: public tiers (anchors, "most popular" nudge, annual discount) vs **"contact sales" only**. Wayback `/pricing` to catch recent increases or repackaging — a live signal of strategy.4. **Social proof** — density and *quality*: logos (recognizable?), named testimonials with outcomes, quantified results, embedded review ratings. Vague vs specific proof is a scored difference.5. **Lead capture** — count the capture mechanisms: gated content, newsletter, exit intent, chat/qualification bots, interactive tools/calculators. Note the magnets' perceived value.6. **Trust & polish** — speed, modernity, clarity, mobile. A dated/slow/broken experience is a competitive opening you can name.7. **Secondary paths** — how they nurture the not-ready: resources, comparison pages, ROI calculators, community.## Conversion frames- **Friction ladder** — rank the set from lowest- to highest-friction primary conversion. Lowest friction often wins self-serve buyers; highest may signal a sales-led motion (and a slower funnel to exploit).- **Proof gap** — which competitors lean on *named, quantified* proof vs adjectives? Thin proof is both their weakness and a bar the subject brand should clear.- **Offer arbitrage** — is anyone offering a materially better front-door (better trial, higher-value magnet, instant tool)? Match, beat, or differentiate.## Output```markdown# Website & Conversion Teardown — [set]*Captured [date]*## Offer & conversion comparison| Dimension | Us | Comp A | Comp B ||-----------|----|--------|--------|| Primary CTA / action | | | || Primary offer & friction | | | || Pricing model & transparency | | | || Lead magnets | | | || Proof density (named/quantified) | | | || Conversion polish | | | |## Pricing intelligence[Public tiers, anchors, recent changes from Wayback, "contact us" gates.]## Conversion mechanics worth copying- [Specific tactic + which competitor uses it.]## So what (growth)- **Quick wins** for the subject's funnel: …- **Offer/friction move** to win self-serve buyers: …- **Proof gaps** to exploit in messaging: …```

Frequently asked questions