|---------|--------|
| Keyword/topic | Topics competitors rank for; gaps | Keyword opportunities; content ideas |
| Content | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps |
| Backlink | Link profile; sites linking to competitors | Link gap; outreach targets |
| Pricing | Competitor pricing, positioning | Pricing context; differentiation |
| SEO metrics | Organic traffic, rankings vs competitors | Benchmark; opportunity areas |
Competitor Keyword / Topic Analysis
| Method |
Practice |
| Reverse engineering |
Analyze competitor titles, H1, URL; identify topics they rank for |
| SERP overlap |
Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity |
| site: operator |
site:competitor.com to see indexed pages |
| Tool |
Ahrefs, Semrush—competitor keyword overlap, gap analysis |
Output: Keyword opportunities; topics competitors cover that you don't.
Competitor Content Analysis
| Element |
Check |
| Word count |
Top 10 average; length target for your content |
| H2 structure |
Topics covered; structure to adopt |
| Content gaps |
What top rankers cover that you miss |
| Keyword placement |
Primary keyword in title, H1, first 100 words |
| Format |
Lists, tables, FAQ; match or improve |
Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.
Competitor Article Fetch Workflow (for Article Analysis)
When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:
- Obtain URLs: From user, project-context Section 11, or web search for
"[target keyword]" to find top-ranking pages
- Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages
- Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema
- Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities
Output format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).
Competitor Backlink Analysis
| Action |
Purpose |
| Compare profiles |
Your backlinks vs competitors |
| Link gap |
Sites linking to competitors but not you |
| Opportunity |
Outreach to those sites; content they might link to |
Tools: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See backlink-analysis.
Competitor Pricing
| Use |
Practice |
| Positioning |
Where you sit vs competitors |
| Differentiation |
Value prop when price differs |
| Alternatives pages |
Who to include; how to position |
See pricing-strategy, alternatives-page-generator.
Data Sources
| Source |
Use |
| SimilarWeb |
Traffic, engagement, traffic sources by domain |
| Ahrefs |
Competitor domains, backlinks, DR |
| SEMrush |
Organic competitors, traffic share |
| GA |
Referral traffic, acquisition by source |
| PostHog |
Competitor feature usage (if tracked) |
Report Workflow
- Parse — Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers
- Enrich — Web search, visit competitor sites; read
project-context.md if present
- Build — Structure data for report
- Generate — Output report in chosen format
Output Format
- Competitors identified
- Research type (keyword, content, backlink, pricing)
- Findings (gaps, opportunities, benchmarks)
- Recommendations (content to create, links to pursue, positioning)
Report Structure Reference
| Section |
Content |
| Executive Summary |
Key findings (top 3), top 3 recommendations |
| Competitor Overview |
Competitor, category, market position, key strength |
| Product Comparison |
Feature/capability vs Us vs Competitors |
| SWOT Analysis |
Our strengths/weaknesses/opportunities/threats; competitor deep dives |
| Marketing & Messaging |
Value prop, target audience, key channels |
| Gaps & Opportunities |
Gap, opportunity, priority |
| Prioritized Recommendations |
Recommendation, impact, effort, owner |
Related Skills
- keyword-research: Competitor reverse; keyword discovery
- article-page-generator: Competitor article analysis in Research Phase
- content-strategy: Competitor analysis for topic mapping
- content-optimization: Competitor length and structure as reference
- backlink-analysis: Competitor backlink comparison; link gap
- seo-monitoring: Competitive comparison; organic vs competitors
- alternatives-page-generator: Competitor selection; comparison framing
- migration-page-generator: Competitor migration paths
- pricing-strategy: Competitor pricing context
- affiliate-marketing: Find affiliates promoting competitors
- directories: Competitor info for directory submissions
1---2name: competitor-research3description: When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.4---5|---------|--------|6| **Keyword/topic** | Topics competitors rank for; gaps | Keyword opportunities; content ideas |7| **Content** | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps |8| **Backlink** | Link profile; sites linking to competitors | Link gap; outreach targets |9| **Pricing** | Competitor pricing, positioning | Pricing context; differentiation |10| **SEO metrics** | Organic traffic, rankings vs competitors | Benchmark; opportunity areas |1112## Competitor Keyword / Topic Analysis1314| Method | Practice |15|--------|----------|16| **Reverse engineering** | Analyze competitor titles, H1, URL; identify topics they rank for |17| **SERP overlap** | Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity |18| **site: operator** | `site:competitor.com` to see indexed pages |19| **Tool** | Ahrefs, Semrush—competitor keyword overlap, gap analysis |2021**Output**: Keyword opportunities; topics competitors cover that you don't.2223## Competitor Content Analysis2425| Element | Check |26|---------|-------|27| **Word count** | Top 10 average; length target for your content |28| **H2 structure** | Topics covered; structure to adopt |29| **Content gaps** | What top rankers cover that you miss |30| **Keyword placement** | Primary keyword in title, H1, first 100 words |31| **Format** | Lists, tables, FAQ; match or improve |3233**Use when**: Auditing or creating articles; see **article-page-generator** for Research Phase integration.3435### Competitor Article Fetch Workflow (for Article Analysis)3637When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:38391. **Obtain URLs**: From user, project-context Section 11, or web search for `"[target keyword]"` to find top-ranking pages402. **Fetch content**: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages413. **Analyze**: Word count, H2 structure, keyword placement, content gaps, CTA, schema424. **Output**: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities4344**Output format**: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).4546## Competitor Backlink Analysis4748| Action | Purpose |49|--------|---------|50| **Compare profiles** | Your backlinks vs competitors |51| **Link gap** | Sites linking to competitors but not you |52| **Opportunity** | Outreach to those sites; content they might link to |5354**Tools**: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See **backlink-analysis**.5556## Competitor Pricing5758| Use | Practice |59|-----|----------|60| **Positioning** | Where you sit vs competitors |61| **Differentiation** | Value prop when price differs |62| **Alternatives pages** | Who to include; how to position |6364See **pricing-strategy**, **alternatives-page-generator**.6566## Data Sources6768| Source | Use |69|--------|-----|70| **SimilarWeb** | Traffic, engagement, traffic sources by domain |71| **Ahrefs** | Competitor domains, backlinks, DR |72| **SEMrush** | Organic competitors, traffic share |73| **GA** | Referral traffic, acquisition by source |74| **PostHog** | Competitor feature usage (if tracked) |7576## Report Workflow77781. **Parse** — Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers792. **Enrich** — Web search, visit competitor sites; read `project-context.md` if present803. **Build** — Structure data for report814. **Generate** — Output report in chosen format8283## Output Format8485- **Competitors** identified86- **Research type** (keyword, content, backlink, pricing)87- **Findings** (gaps, opportunities, benchmarks)88- **Recommendations** (content to create, links to pursue, positioning)8990### Report Structure Reference9192| Section | Content |93|---------|---------|94| Executive Summary | Key findings (top 3), top 3 recommendations |95| Competitor Overview | Competitor, category, market position, key strength |96| Product Comparison | Feature/capability vs Us vs Competitors |97| SWOT Analysis | Our strengths/weaknesses/opportunities/threats; competitor deep dives |98| Marketing & Messaging | Value prop, target audience, key channels |99| Gaps & Opportunities | Gap, opportunity, priority |100| Prioritized Recommendations | Recommendation, impact, effort, owner |101102## Related Skills103104- **keyword-research**: Competitor reverse; keyword discovery105- **article-page-generator**: Competitor article analysis in Research Phase106- **content-strategy**: Competitor analysis for topic mapping107- **content-optimization**: Competitor length and structure as reference108- **backlink-analysis**: Competitor backlink comparison; link gap109- **seo-monitoring**: Competitive comparison; organic vs competitors110- **alternatives-page-generator**: Competitor selection; comparison framing111- **migration-page-generator**: Competitor migration paths112- **pricing-strategy**: Competitor pricing context113- **affiliate-marketing**: Find affiliates promoting competitors114- **directories**: Competitor info for directory submissions
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