mkurman
- 482 skills
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- 6 hours ago last updated
- ▌ Uv · mkurmanChecks whether the uv Python package manager is installed and installs it if missing. Ensures uv is on PATH. Use when another skill requires uv as a prerequisite.
- ▌ QA · mkurmanInteractive QA session where user reports bugs or issues conversationally, and the agent files GitHub issues. Explores the codebase in the background for context and domain language. Use when user wants to report bugs, do QA, file issues conversationally, or mentions "QA session".
- ▌ Tdd · mkurman bundleTest-driven development with red-green-refactor loop. Use when user wants to build features or fix bugs using TDD, mentions "red-green-refactor", wants integration tests, or asks for test-first development.
- ▌ To Prd · mkurmanTurn the current conversation context into a PRD and submit it as a GitHub issue. Use when user wants to create a PRD from the current context.
- ▌ Caveman · mkurmanUltra-compressed communication mode. Cuts token usage ~75% by dropping filler, articles, and pleasantries while keeping full technical accuracy. Use when user says "caveman mode", "talk like caveman", "use caveman", "less tokens", "be brief", or invokes /caveman.
- ▌ Grill Me · mkurmanInterview the user relentlessly about a plan or design until reaching shared understanding, resolving each branch of the decision tree. Use when user wants to stress-test a plan, get grilled on their design, or mentions "grill me".
- ▌ Zoom Out · mkurmanTell the agent to zoom out and give broader context or a higher-level perspective. Use when you're unfamiliar with a section of code or need to understand how it fits into the bigger picture.
- ▌ To Issues · mkurmanBreak a plan, spec, or PRD into independently-grabbable GitHub issues using tracer-bullet vertical slices. Use when user wants to convert a plan into issues, create implementation tickets, or break down work into issues.
- ▌ Esm · mkurman bundleComprehensive toolkit for protein language models including ESM3 (generative multimodal protein design across sequence, structure, and function) and ESM C (efficient protein embeddings and representations). Use this skill when working with protein sequences, structures, or function prediction; designing novel proteins; generating protein embeddings; performing inverse folding; or conducting protein engineering tasks. Supports both local model usage and cloud-based Forge API for scalable inference.
- ▌ Aeon · mkurman bundleThis skill should be used for time series machine learning tasks including classification, regression, clustering, forecasting, anomaly detection, segmentation, and similarity search. Use when working with temporal data, sequential patterns, or time-indexed observations requiring specialized algorithms beyond standard ML approaches. Particularly suited for univariate and multivariate time series analysis with scikit-learn compatible APIs.
- ▌ Cirq · mkurman bundleGoogle quantum computing framework. Use when targeting Google Quantum AI hardware, designing noise-aware circuits, or running quantum characterization experiments. Best for Google hardware, noise modeling, and low-level circuit design. For IBM hardware use qiskit; for quantum ML with autodiff use pennylane; for physics simulations use qutip.
- ▌ Dask · mkurman bundleDistributed computing for larger-than-RAM pandas/NumPy workflows. Use when you need to scale existing pandas/NumPy code beyond memory or across clusters. Best for parallel file processing, distributed ML, integration with existing pandas code. For out-of-core analytics on single machine use vaex; for in-memory speed use polars.
- ▌ Gget · mkurman bundleFast CLI/Python queries to 20+ bioinformatics databases. Use for quick lookups: gene info, BLAST searches, AlphaFold structures, enrichment analysis. Best for interactive exploration, simple queries. For batch processing or advanced BLAST use biopython; for multi-database Python workflows use bioservices.
- ▌ Pymc · mkurman bundleBayesian modeling with PyMC. Build hierarchical models, MCMC (NUTS), variational inference, LOO/WAIC comparison, posterior checks, for probabilistic programming and inference.
- ▌ Shap · mkurman bundleModel interpretability and explainability using SHAP (SHapley Additive exPlanations). Use this skill when explaining machine learning model predictions, computing feature importance, generating SHAP plots (waterfall, beeswarm, bar, scatter, force, heatmap), debugging models, analyzing model bias or fairness, comparing models, or implementing explainable AI. Works with tree-based models (XGBoost, LightGBM, Random Forest), deep learning (TensorFlow, PyTorch), linear models, and any black-box model.
- ▌ Vaex · mkurman bundleUse this skill for processing and analyzing large tabular datasets (billions of rows) that exceed available RAM. Vaex excels at out-of-core DataFrame operations, lazy evaluation, fast aggregations, efficient visualization of big data, and machine learning on large datasets. Apply when users need to work with large CSV/HDF5/Arrow/Parquet files, perform fast statistics on massive datasets, create visualizations of big data, or build ML pipelines that do not fit in memory.
- ▌ XLSX · mkurman bundleUse this skill any time a spreadsheet file is the primary input or output. This means any task where the user wants to: open, read, edit, or fix an existing .xlsx, .xlsm, .csv, or .tsv file (e.g., adding columns, computing formulas, formatting, charting, cleaning messy data); create a new spreadsheet from scratch or from other data sources; or convert between tabular file formats. Trigger especially when the user references a spreadsheet file by name or path — even casually (like "the xlsx in my downloads") — and wants something done to it or produced from it. Also trigger for cleaning or restructuring messy tabular data files (malformed rows, misplaced headers, junk data) into proper spreadsheets. The deliverable must be a spreadsheet file. Do NOT trigger when the primary deliverable is a Word document, HTML report, standalone Python script, database pipeline, or Google Sheets API integration, even if tabular data is involved.
- ▌ Domain Model · mkurman bundleGrilling session that challenges your plan against the existing domain model, sharpens terminology, and updates documentation (CONTEXT.md, ADRs) inline as decisions crystallise. Use when user wants to stress-test a plan against their project's language and documented decisions.
- ▌ Edit Article · mkurmanEdit and improve articles by restructuring sections, improving clarity, and tightening prose. Use when user wants to edit, revise, or improve an article draft.
- ▌ Triage Issue · mkurmanTriage a bug or issue by exploring the codebase to find root cause, then create a GitHub issue with a TDD-based fix plan. Use when user reports a bug, wants to file an issue, mentions "triage", or wants to investigate and plan a fix for a problem.
- ▌ Gtars · mkurman bundleHigh-performance toolkit for genomic interval analysis in Rust with Python bindings. Use when working with genomic regions, BED files, coverage tracks, overlap detection, tokenization for ML models, or fragment analysis in computational genomics and machine learning applications.
- ▌ Pysam · mkurman bundleGenomic file toolkit. Read/write SAM/BAM/CRAM alignments, VCF/BCF variants, FASTA/FASTQ sequences, extract regions, calculate coverage, for NGS data processing pipelines.
- ▌ Pytdc · mkurman bundleTherapeutics Data Commons. AI-ready drug discovery datasets (ADME, toxicity, DTI), benchmarks, scaffold splits, molecular oracles, for therapeutic ML and pharmacological prediction.
- ▌ Qutip · mkurman bundleQuantum physics simulation library for open quantum systems. Use when studying master equations, Lindblad dynamics, decoherence, quantum optics, or cavity QED. Best for physics research, open system dynamics, and educational simulations. NOT for circuit-based quantum computing—use qiskit, cirq, or pennylane for quantum algorithms and hardware execution.
- ▌ Rdkit · mkurman bundleCheminformatics toolkit for fine-grained molecular control. SMILES/SDF parsing, descriptors (MW, LogP, TPSA), fingerprints, substructure search, 2D/3D generation, similarity, reactions. For standard workflows with simpler interface, use datamol (wrapper around RDKit). Use rdkit for advanced control, custom sanitization, specialized algorithms.
- ▌ Sympy · mkurman bundleUse this skill when working with symbolic mathematics in Python. This skill should be used for symbolic computation tasks including solving equations algebraically, performing calculus operations (derivatives, integrals, limits), manipulating algebraic expressions, working with matrices symbolically, physics calculations, number theory problems, geometry computations, and generating executable code from mathematical expressions. Apply this skill when the user needs exact symbolic results rather than numerical approximations, or when working with mathematical formulas that contain variables and parameters.
- ▌ Flowio · mkurman bundleParse FCS (Flow Cytometry Standard) files v2.0-3.1. Extract events as NumPy arrays, read metadata/channels, convert to CSV/DataFrame, for flow cytometry data preprocessing.
- ▌ Geniml · mkurman bundleThis skill should be used when working with genomic interval data (BED files) for machine learning tasks. Use for training region embeddings (Region2Vec, BEDspace), single-cell ATAC-seq analysis (scEmbed), building consensus peaks (universes), or any ML-based analysis of genomic regions. Applies to BED file collections, scATAC-seq data, chromatin accessibility datasets, and region-based genomic feature learning.
- ▌ Matlab · mkurman bundleMATLAB and GNU Octave numerical computing for matrix operations, data analysis, visualization, and scientific computing. Use when writing MATLAB/Octave scripts for linear algebra, signal processing, image processing, differential equations, optimization, statistics, or creating scientific visualizations. Also use when the user needs help with MATLAB syntax, functions, or wants to convert between MATLAB and Python code. Scripts can be executed with MATLAB or the open-source GNU Octave interpreter.
- ▌ Pathml · mkurman bundleFull-featured computational pathology toolkit. Use for advanced WSI analysis including multiplexed immunofluorescence (CODEX, Vectra), nucleus segmentation, tissue graph construction, and ML model training on pathology data. Supports 160+ slide formats. For simple tile extraction from H&E slides, histolab may be simpler.
- ▌ Qiskit · mkurman bundleIBM quantum computing framework. Use when targeting IBM Quantum hardware, working with Qiskit Runtime for production workloads, or needing IBM optimization tools. Best for IBM hardware execution, quantum error mitigation, and enterprise quantum computing. For Google hardware use cirq; for gradient-based quantum ML use pennylane; for open quantum system simulations use qutip.
- ▌ Scanpy · mkurman bundleStandard single-cell RNA-seq analysis pipeline. Use for QC, normalization, dimensionality reduction (PCA/UMAP/t-SNE), clustering, differential expression, and visualization. Best for exploratory scRNA-seq analysis with established workflows. For deep learning models use scvi-tools; for data format questions use anndata.
- ▌ Obsidian Vault · mkurmanSearch, create, and manage notes in the Obsidian vault with wikilinks and index notes. Use when user wants to find, create, or organize notes in Obsidian.
- ▌ Anndata · mkurman bundleData structure for annotated matrices in single-cell analysis. Use when working with .h5ad files or integrating with the scverse ecosystem. This is the data format skill—for analysis workflows use scanpy; for probabilistic models use scvi-tools; for population-scale queries use cellxgene-census.
- ▌ Astropy · mkurman bundleComprehensive Python library for astronomy and astrophysics. This skill should be used when working with astronomical data including celestial coordinates, physical units, FITS files, cosmological calculations, time systems, tables, world coordinate systems (WCS), and astronomical data analysis. Use when tasks involve coordinate transformations, unit conversions, FITS file manipulation, cosmological distance calculations, time scale conversions, or astronomical data processing.
- ▌ Cobrapy · mkurman bundleConstraint-based metabolic modeling (COBRA). FBA, FVA, gene knockouts, flux sampling, SBML models, for systems biology and metabolic engineering analysis.
- ▌ Datamol · mkurman bundlePythonic wrapper around RDKit with simplified interface and sensible defaults. Preferred for standard drug discovery including SMILES parsing, standardization, descriptors, fingerprints, clustering, 3D conformers, parallel processing. Returns native rdkit.Chem.Mol objects. For advanced control or custom parameters, use rdkit directly.
- ▌ Lamindb · mkurman bundleThis skill should be used when working with LaminDB, an open-source data framework for biology that makes data queryable, traceable, reproducible, and FAIR. Use when managing biological datasets (scRNA-seq, spatial, flow cytometry, etc.), tracking computational workflows, curating and validating data with biological ontologies, building data lakehouses, or ensuring data lineage and reproducibility in biological research. Covers data management, annotation, ontologies (genes, cell types, diseases, tissues), schema validation, integrations with workflow managers (Nextflow, Snakemake) and MLOps platforms (W&B, MLflow), and deployment strategies.
- ▌ Matchms · mkurman bundleSpectral similarity and compound identification for metabolomics. Use for comparing mass spectra, computing similarity scores (cosine, modified cosine), and identifying unknown compounds from spectral libraries. Best for metabolite identification, spectral matching, library searching. For full LC-MS/MS proteomics pipelines use pyopenms.
- ▌ Medchem · mkurman bundleMedicinal chemistry filters. Apply drug-likeness rules (Lipinski, Veber), PAINS filters, structural alerts, complexity metrics, for compound prioritization and library filtering.
- ▌ Primekg · mkurman bundleQuery the Precision Medicine Knowledge Graph (PrimeKG) for multiscale biological data including genes, drugs, diseases, phenotypes, and more.
- ▌ Pydicom · mkurman bundlePython library for working with DICOM (Digital Imaging and Communications in Medicine) files. Use this skill when reading, writing, or modifying medical imaging data in DICOM format, extracting pixel data from medical images (CT, MRI, X-ray, ultrasound), anonymizing DICOM files, working with DICOM metadata and tags, converting DICOM images to other formats, handling compressed DICOM data, or processing medical imaging datasets. Applies to tasks involving medical image analysis, PACS systems, radiology workflows, and healthcare imaging applications.
- ▌ Seaborn · mkurman bundleStatistical visualization with pandas integration. Use for quick exploration of distributions, relationships, and categorical comparisons with attractive defaults. Best for box plots, violin plots, pair plots, heatmaps. Built on matplotlib. For interactive plots use plotly; for publication styling use scientific-visualization.
- ▌ Histolab · mkurman bundleLightweight WSI tile extraction and preprocessing. Use for basic slide processing tissue detection, tile extraction, stain normalization for H&E images. Best for simple pipelines, dataset preparation, quick tile-based analysis. For advanced spatial proteomics, multiplexed imaging, or deep learning pipelines use pathml.
- ▌ Networkx · mkurman bundleComprehensive toolkit for creating, analyzing, and visualizing complex networks and graphs in Python. Use when working with network/graph data structures, analyzing relationships between entities, computing graph algorithms (shortest paths, centrality, clustering), detecting communities, generating synthetic networks, or visualizing network topologies. Applicable to social networks, biological networks, transportation systems, citation networks, and any domain involving pairwise relationships.
- ▌ Daily Brief 2 · mkurmanCanonical daily brief pack for day-start summaries across tasks, routines, approvals, notices, and optional Gmail/Calendar connectors.
- ▌ Setup Pre Commit · mkurmanSet up Husky pre-commit hooks with lint-staged (Prettier), type checking, and tests in the current repo. Use when user wants to add pre-commit hooks, set up Husky, configure lint-staged, or add commit-time formatting/typechecking/testing.
- ▌ Geopandas · mkurman bundlePython library for working with geospatial vector data including shapefiles, GeoJSON, and GeoPackage files. Use when working with geographic data for spatial analysis, geometric operations, coordinate transformations, spatial joins, overlay operations, choropleth mapping, or any task involving reading/writing/analyzing vector geographic data. Supports PostGIS databases, interactive maps, and integration with matplotlib/folium/cartopy. Use for tasks like buffer analysis, spatial joins between datasets, dissolving boundaries, clipping data, calculating areas/distances, reprojecting coordinate systems, creating maps, or converting between spatial file formats.
- ▌ Pennylane · mkurman bundleHardware-agnostic quantum ML framework with automatic differentiation. Use when training quantum circuits via gradients, building hybrid quantum-classical models, or needing device portability across IBM/Google/Rigetti/IonQ. Best for variational algorithms (VQE, QAOA), quantum neural networks, and integration with PyTorch/JAX/TensorFlow. For hardware-specific optimizations use qiskit (IBM) or cirq (Google); for open quantum systems use qutip.
- ▌ Matplotlib · mkurman bundleLow-level plotting library for full customization. Use when you need fine-grained control over every plot element, creating novel plot types, or integrating with specific scientific workflows. Export to PNG/PDF/SVG for publication. For quick statistical plots use seaborn; for interactive plots use plotly; for publication-ready multi-panel figures with journal styling, use scientific-visualization.
- ▌ Umap Learn · mkurman bundleUMAP dimensionality reduction. Fast nonlinear manifold learning for 2D/3D visualization, clustering preprocessing (HDBSCAN), supervised/parametric UMAP, for high-dimensional data.
- ▌ Scaffold Exercises · mkurmanCreate exercise directory structures with sections, problems, solutions, and explainers that pass linting. Use when user wants to scaffold exercises, create exercise stubs, or set up a new course section.
- ▌ Design An Interface · mkurmanGenerate multiple radically different interface designs for a module using parallel sub-agents. Use when user wants to design an API, explore interface options, compare module shapes, or mentions "design it twice".
- ▌ Treatment Plans · mkurman bundleGenerate concise (3-4 page), focused medical treatment plans in LaTeX/PDF format for all clinical specialties. Supports general medical treatment, rehabilitation therapy, mental health care, chronic disease management, perioperative care, and pain management. Includes SMART goal frameworks, evidence-based interventions with minimal text citations, regulatory compliance (HIPAA), and professional formatting. Prioritizes brevity and clinical actionability.
- ▌ Web Design Guidelines · mkurmanReview UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices".
- ▌ Perplexity Search · mkurman bundlePerform AI-powered web searches with real-time information using Perplexity models via LiteLLM and OpenRouter. This skill should be used when conducting web searches for current information, finding recent scientific literature, getting grounded answers with source citations, or accessing information beyond the model knowledge cutoff. Provides access to multiple Perplexity models including Sonar Pro, Sonar Pro Search (advanced agentic search), and Sonar Reasoning Pro through a single OpenRouter API key.
- ▌ Brainstorming · mkurman bundleYou MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
- ▌ Writing Plans · mkurman bundleUse when you have a spec or requirements for a multi-step task, before touching code
- ▌ Git Guardrails Claude Code · mkurman bundleSet up Claude Code hooks to block dangerous git commands (push, reset --hard, clean, branch -D, etc.) before they execute. Use when user wants to prevent destructive git operations, add git safety hooks, or block git push/reset in Claude Code.
- ▌ Executing Plans · mkurmanUse when you have a written implementation plan to execute in a separate session with review checkpoints
- ▌ Tax Strategy · mkurman bundleUse this skill when planning corporate tax strategy, claiming R&D credits, managing transfer pricing, or ensuring tax compliance. Triggers on corporate tax, R&D tax credits, transfer pricing, tax compliance, sales tax, VAT, international tax, and any task requiring tax planning or compliance strategy.
- ▌ Employment Law · mkurman bundleUse this skill when drafting offer letters, handling terminations, classifying workers, or creating workplace policies. Triggers on offer letters, termination process, contractor vs employee, workplace policies, employment agreements, severance, non-compete, and any task requiring employment law guidance or HR legal compliance.
- ▌ Requesting Code Review · mkurman bundleUse when completing tasks, implementing major features, or before merging to verify work meets requirements
- ▌ Contract Drafting · mkurman bundleUse this skill when drafting NDAs, MSAs, SaaS agreements, licensing terms, or redlining contracts. Triggers on contract drafting, NDA, MSA, SaaS agreement, licensing, redlining, terms of service, data processing agreements, and any task requiring commercial contract creation or review.
- ▌ Privacy Compliance · mkurman bundleUse this skill when implementing GDPR or CCPA compliance, designing consent management, conducting DPIAs, or managing data processing agreements. Triggers on GDPR, CCPA, data privacy, consent management, DPIA, data subject rights, privacy policy, cookie consent, and any task requiring privacy regulation compliance or data protection design.
- ▌ Privacy Policy · mkurmanWhen the user needs to draft, review, or update a privacy policy for their product, or needs to understand data privacy obligations across jurisdictions.
- ▌ Dispatching Parallel Agents · mkurmanUse when facing 2+ independent tasks that can be worked on without shared state or sequential dependencies
- ▌ Subagent Driven Development · mkurman bundleUse when executing implementation plans with independent tasks in the current session
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- ▌ Remote Collaboration · mkurman bundleUse this skill when facilitating remote team collaboration - async-first workflows, documentation-driven decision making, meeting facilitation, and distributed team communication. Triggers on designing async processes, writing RFCs or decision docs, preparing meeting agendas, running standups or retros, establishing communication norms, reducing meeting load, or improving handoff quality across time zones.
- ▌ Spreadsheet Modeling · mkurman bundleUse this skill when building, auditing, or optimizing spreadsheet models in Excel or Google Sheets. Triggers on formula writing, pivot table creation, dashboard design, data validation, conditional formatting, macro/VBA scripting, Apps Script automation, financial modeling, what-if analysis, XLOOKUP/INDEX-MATCH lookups, array formulas, and workbook architecture. Covers advanced Excel and Google Sheets for analysts, finance professionals, and operations teams.
- ▌ Churn Prevention · mkurman bundleWhen the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.
- ▌ Programmatic SEO · mkurman bundleWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
- ▌ Referral Program · mkurman bundleWhen the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.
- ▌ Sales Enablement · mkurman bundleWhen the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
- ▌ Contract Review · mkurmanWhen the user needs to review an existing contract, assess risk in proposed terms, or evaluate a contract before signing.
- ▌ Job Description · mkurmanWhen the user needs to write, review, or improve a job posting for a startup role.
- ▌ Market Research · mkurmanWhen the user needs to estimate market size, understand market dynamics, or validate that a market opportunity is large enough to pursue.
- ▌ Onboarding Flow · mkurmanWhen the user needs to design, improve, or audit a post-signup activation flow to get new users to their first value moment. Activate when activation is lagging, time-to-value feels excessive, or first sessions lack impact.
- ▌ Compensation Strategy · mkurman bundleUse this skill when benchmarking compensation, designing equity plans, building leveling frameworks, or structuring total rewards. Triggers on compensation benchmarking, equity grants, stock options, leveling, pay bands, total rewards, salary ranges, and any task requiring compensation strategy or structure design.
- ▌ Regulatory Compliance · mkurman bundleUse this skill when preparing for SOC 2, HIPAA, or PCI-DSS compliance, conducting audits, or implementing security controls. Triggers on SOC 2, HIPAA, PCI-DSS, compliance audit, security controls, risk assessment, control frameworks, and any task requiring regulatory compliance planning or audit preparation.
- ▌ Social Media Strategy · mkurman bundleUse this skill when planning social media strategy, creating platform-specific content, scheduling posts, or analyzing engagement metrics. Triggers on social media strategy, content scheduling, engagement tactics, platform analytics, community building, hashtag strategy, and any task requiring social media planning or optimization.
- ▌ Customer Research · mkurman bundleWhen the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.
- ▌ Site Architecture · mkurman bundleWhen the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.
- ▌ Landing Page Generator · mkurmanWhen the user wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page." Not for the main site homepage; use homepage-generator.
- ▌ Terms Of Service · mkurmanWhen the user needs to draft, review, or update terms of service for their SaaS product or web application.
- ▌ Performance Management · mkurman bundleUse this skill when designing OKR systems, writing performance reviews, running calibration sessions, creating PIPs, or building career ladders. Triggers on OKRs, performance reviews, calibration, PIPs, career ladders, leveling frameworks, feedback cycles, and any task requiring performance management system design.
- ▌ Analytics Tracking · mkurman bundleWhen the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
- ▌ Free Tool Strategy · mkurman bundleWhen the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
- ▌ Fundraising Email · mkurmanWhen the user wants to write an email to an investor — cold outreach, warm intro request, follow-up after a meeting, monthly investor update, or thank-you note. Also activates for "intro email", "investor email", "follow up with VC", or "investor update".
- ▌ Investor Research · mkurmanWhen the user wants to identify, evaluate, or prioritize potential investors for a fundraising round. Also activates when the user asks "who should I pitch?", "find me investors", "build an investor list", or mentions VC/angel targeting.
- ▌ Finishing A Development Branch · mkurmanUse when implementation is complete, all tests pass, and you need to decide how to integrate the work - guides completion of development work by presenting structured options for merge, PR, or cleanup
- ▌ Verification Before Completion · mkurmanUse when about to claim work is complete, fixed, or passing, before committing or creating PRs - requires running verification commands and confirming output before making any success claims; evidence before assertions always
- ▌ Community Marketing · mkurmanBuild and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."
- ▌ Feedback Synthesis · mkurmanWhen the user needs to analyze, categorize, or extract actionable insights from customer feedback across multiple sources, especially feature requests.
- ▌ Competitor Profiling · mkurman bundleWhen the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.
- ▌ Marketing Psychology · mkurman bundleWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.
- ▌ Community Discovery · mkurmanWhen the user wants to find Slack groups, Discord servers, Reddit communities, forums, or online communities where their target audience hangs out. Also use when the user mentions "where to promote", "find communities", "community marketing", or "distribution channels".
- ▌ Proposal Generation · mkurmanWhen a founder needs to create a sales proposal, statement of work, contract, NDA, or master service agreement. Activate when the user mentions proposal, SOW, quote, contract, NDA, MSA, or needs to formalize a deal.
- ▌ Customer Success Playbook · mkurman bundleUse this skill when building health scores, predicting churn, identifying expansion signals, or running QBRs. Triggers on customer success, health scores, churn prediction, expansion signals, customer QBRs, onboarding playbooks, NRR optimization, and any task requiring customer success strategy or operations.