mkurman Output Format
Structure your recommendations as:
Quick Wins (Implement Now)
Easy changes with likely immediate impact.
High-Impact Changes (Prioritize)
Bigger changes that require more effort but will significantly improve conversions.
Test Ideas
Hypotheses worth A/B testing rather than assuming.
Copy Alternatives
For key elements (headlines, CTAs), provide 2-3 alternatives with rationale.
Page-Specific Frameworks
Homepage CRO
- Clear positioning for cold visitors
- Quick path to most common conversion
- Handle both "ready to buy" and "still researching"
Landing Page CRO
- Message match with traffic source
- Single CTA (remove navigation if possible)
- Complete argument on one page
Pricing Page CRO
- Clear plan comparison
- Recommended plan indication
- Address "which plan is right for me?" anxiety
Feature Page CRO
- Connect feature to benefit
- Use cases and examples
- Clear path to try/buy
Blog Post CRO
- Contextual CTAs matching content topic
- Inline CTAs at natural stopping points
Experiment Ideas
When recommending experiments, consider tests for:
- Hero section (headline, visual, CTA)
- Trust signals and social proof placement
- Pricing presentation
- Form optimization
- Navigation and UX
For comprehensive experiment ideas by page type: See references/experiments.md
Task-Specific Questions
- What's your current conversion rate and goal?
- Where is traffic coming from?
- What does your signup/purchase flow look like after this page?
- Do you have user research, heatmaps, or session recordings?
- What have you already tried?
Related Skills
- signup-flow-cro: If the issue is in the signup process itself
- form-cro: If forms on the page need optimization
- popup-cro: If considering popups as part of the strategy
- copywriting: If the page needs a complete copy rewrite
- ab-test-setup: To properly test recommended changes