How do I install the Pricing Strategy skill?

Run npx skillmds@latest add mkurman/pricing-strategy in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Pricing Strategy safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Pricing Strategy?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Pricing Strategy free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Pricing Strategy?

mkurman (@mkurman) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Pricing Strategy by mkurman — Agent Skill

Name: Pricing Strategy
Author: mkurman

Pricing Strategy

When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.

mkurman 7945f07 2.3 KB Updated Sep 17, 2026

File contents

-|-----| | Subscription | Recurring; monthly/annual; most SaaS | | Freemium | Free tier + paid; adoption then conversion | | Usage-based | Pay per use; API, credits | | One-time | Perpetual license; some tools | | Hybrid | Base + usage; tiered + overage |

Variable-cost products (compute, API, AI): When per-user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage-based, credits, or tiered-by-usage; align price to cost structure.

Tier Design

2–4 tiers typical; avoid too many options
Differentiation: Clear "best for" per tier; feature gates
Anchoring: Lead with mid-tier or annual; make target option obvious
Value metric: Align price to value (seats, projects, API calls)

Anchoring & Presentation

Annual discount: 15–25% for annual prepay; improves cash flow
Decoy: Higher tier makes mid-tier look better
Most popular: Highlight recommended plan
Price display: Monthly vs annual; show savings

When to Use Discounts

Discounts apply on top of base pricing. See discount-marketing-strategy for:

Annual commitment discounts
First-time / new customer promotions
Lifetime deals (LTD)
Seasonal (BFCM)
Referral, contest, affiliate codes

Principle: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.

Output Format

Pricing model recommendation
Tier structure (plans, features, price points)
Anchoring approach
Discount fit (when to use; reference discount-marketing-strategy)
pricing-page-generator (page execution)

Related Skills

discount-marketing-strategy: Promotional pricing; when and how to discount
pricing-page-generator: Pricing page content, structure, conversion
landing-page-generator: Click-through to pricing
localization-strategy: Pricing by market (true localization vs cosmetic); see Pricing Strategies section

---name: pricing-strategydescription: When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.----|-----|| **Subscription** | Recurring; monthly/annual; most SaaS || **Freemium** | Free tier + paid; adoption then conversion || **Usage-based** | Pay per use; API, credits || **One-time** | Perpetual license; some tools || **Hybrid** | Base + usage; tiered + overage |**Variable-cost products** (compute, API, AI): When per-user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage-based, credits, or tiered-by-usage; align price to cost structure.## Tier Design- **2–4 tiers** typical; avoid too many options- **Differentiation**: Clear "best for" per tier; feature gates- **Anchoring**: Lead with mid-tier or annual; make target option obvious- **Value metric**: Align price to value (seats, projects, API calls)## Anchoring & Presentation- **Annual discount**: 15–25% for annual prepay; improves cash flow- **Decoy**: Higher tier makes mid-tier look better- **Most popular**: Highlight recommended plan- **Price display**: Monthly vs annual; show savings## When to Use DiscountsDiscounts apply on top of base pricing. See **discount-marketing-strategy** for:- Annual commitment discounts- First-time / new customer promotions- Lifetime deals (LTD)- Seasonal (BFCM)- Referral, contest, affiliate codes**Principle**: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.## Output Format- **Pricing model** recommendation- **Tier structure** (plans, features, price points)- **Anchoring** approach- **Discount** fit (when to use; reference discount-marketing-strategy)- **pricing-page-generator** (page execution)## Related Skills- **discount-marketing-strategy**: Promotional pricing; when and how to discount- **pricing-page-generator**: Pricing page content, structure, conversion- **landing-page-generator**: Click-through to pricing- **localization-strategy**: Pricing by market (true localization vs cosmetic); see Pricing Strategies section

Frequently asked questions