mkurman ---|-----------| | Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo | | Headline | Under 100 chars; strong action verbs; "Why should I care?" | | Subheadline | Optional; additional context | | Dateline | City, state, date | | Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) | | Body | 1–2 paragraphs; inverted pyramid; most newsworthy first | | Quote | Executive/stakeholder; perspective, not fact repetition | | Boilerplate | 2–3 sentence company description | | Media contact | Name, email, phone |
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Quote Quality
- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated
Writing Style
- AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims
Output Format
- Headline and subheadline
- Lead paragraph
- Body copy
- Quote suggestion
- Boilerplate
Related Skills
- media-kit-page-generator: Media kit for press (assets)
- press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
- branding: Brand voice for PR copy
- cold-start-strategy: Product Hunt, launch channels
- product-launch: GTM; PR as launch channel