|-------|-------|
| Standard post | 280 characters | Most users |
| Premium | 25,000 characters | X Premium subscribers |
| URL | Counts as 23 chars | t.co shortens all links |
| Emoji | ~2 chars each | Varies by emoji |
Optimal Lengths (Engagement)
| Use Case |
Characters |
Purpose |
| General |
71-100 |
Sweet spot for engagement |
| Promotional |
120-130 |
Product/offer posts |
| Question |
60-80 |
Drive replies |
| Retweet-friendly |
~116 |
Leaves room for "RT @user:" |
Thread Format
- Structure: 3-5 connected posts; number as 1/5, 2/5, etc.
- First post: Strong hook; no "thread" in first line
- Last post: CTA, summary, or question
- Each post: ~80 chars; can stand alone
Post Structure (Hook + Value + CTA)
| Part |
Ratio |
Guideline |
| Hook |
10% |
First 1-2 lines; question, fact, or emotion; ~50 chars |
| Value |
70% |
Practical info; use thread for depth |
| CTA |
20% |
Call for reply, question, or action |
End with open question to drive replies. Thread structure can extend impressions ~10x.
Algorithm (Grok AI)
Signal Weights
| Signal |
Impact |
| Replies |
Highest (~54-75x likes); quality > quantity |
| Author replies |
Active reply chains ~75x visibility |
| Bookmark |
2026 signal; saves boost recommendation |
| Media |
Images/video ~2x; video 2-4x exposure |
| External links |
Reduce score ~50%; prefer internal refs |
| Post limit |
5-8/day; >10/day reduces later visibility ~80% |
Content: Open questions, controversial views, stories; avoid "RT if agree" bait.
TweepCred
| Threshold |
Effect |
| < 65 |
Only last 3 posts enter For You |
| New accounts |
Need +17 to appear in feed |
| Blue V |
Auto 100 points |
Monitor account health; avoid spam, bulk ops, excessive links.
Distribution
Posts tested in small group first; early interaction (first 30 min) decides reach. Niche consistency helps SimClusters match.
Link Optimization
| Practice |
Guideline |
| Penalty |
External links ~-50%; Regular accounts: link posts 0% engagement since 2025 |
| Placement |
Put link in reply, not main post |
| Ratio |
Max 1 link per 5 posts |
| Premium |
Premium+ safest for links (~0.25-0.3% engagement) |
| Preview |
Title ≤70 chars, description ≤200 chars; 1200×628 image |
Premium Impact
| Tier |
Reach |
Link posts |
| Regular |
<100/post |
0% engagement |
| Premium ($8) |
~600/post |
~0.25-0.3% |
| Premium+ ($40) |
~1550/post |
Safest for links |
Premium ~10x reach vs Regular. If X is core channel, Premium helps.
Video
- Exposure: 2-4x vs text
- Length: 8-30s short video preferred
- VQV: High video completion boosts score 2-3x
Content Ratio
| Type |
Share |
Use |
| Value |
70% |
Education, how-to, insights |
| Interaction |
20% |
Polls, questions, AMA |
| Promo |
10% |
Product, offers |
Twitter Cards + SEO
Cards (og:image, title, description) boost CTR ~64%, engagement ~26%. Use for Social SEO; X traffic can accelerate Google indexing. For programmatic SEO (template + data pages at scale), use programmatic-seo.
Image Specs (for Design Agents)
| Format |
Dimensions |
Use |
| Single image |
1200×675 (16:9) |
Best visibility; no crop |
| Square |
800×800 |
Single image |
| Profile |
400×400 |
Avatar |
| Header |
1500×500 (3:1) |
Banner |
| File |
~5MB; JPG/PNG |
Over 5MB may compress |
Output Format
When generating X copy, provide:
- Post text with character count
- Hashtags (if used; 1-3 recommended)
- Thread structure (if thread)
- Image specs (if design agent needs dimensions)
Related Skills
- paid-ads-strategy: X (Twitter) Ads for paid promotion; tech audiences, timely content; see Platform Selection
- influencer-marketing: X is key influencer platform
- reddit-posts: Alternative community channel
- programmatic-seo: Programmatic SEO (template + data pages); X traffic can accelerate indexing
- open-graph, twitter-cards: OG and Twitter Card tags for X link previews
- visual-content: Cross-channel visual planning; X image specs in context
1---2name: twitter-x-posts3description: When the user wants to create X (Twitter) post copy, threads, or optimize for X platform. Also use when the user mentions "X post," "X thread," "Twitter post," "Twitter thread," "tweet," "tweet copy," "thread," "X marketing," "X content," "post to X," "create X post," or "X post copy." For long-form source, use article-content.4---5|-------|-------|6| **Standard post** | 280 characters | Most users |7| **Premium** | 25,000 characters | X Premium subscribers |8| **URL** | Counts as 23 chars | t.co shortens all links |9| **Emoji** | ~2 chars each | Varies by emoji |1011## Optimal Lengths (Engagement)1213| Use Case | Characters | Purpose |14|----------|------------|---------|15| **General** | 71-100 | Sweet spot for engagement |16| **Promotional** | 120-130 | Product/offer posts |17| **Question** | 60-80 | Drive replies |18| **Retweet-friendly** | ~116 | Leaves room for "RT @user:" |1920## Thread Format2122- **Structure**: 3-5 connected posts; number as 1/5, 2/5, etc.23- **First post**: Strong hook; no "thread" in first line24- **Last post**: CTA, summary, or question25- **Each post**: ~80 chars; can stand alone2627## Post Structure (Hook + Value + CTA)2829| Part | Ratio | Guideline |30|------|-------|-----------|31| **Hook** | 10% | First 1-2 lines; question, fact, or emotion; ~50 chars |32| **Value** | 70% | Practical info; use thread for depth |33| **CTA** | 20% | Call for reply, question, or action |3435End with open question to drive replies. Thread structure can extend impressions ~10x.3637## Algorithm (Grok AI)3839### Signal Weights4041| Signal | Impact |42|--------|--------|43| **Replies** | Highest (~54-75x likes); quality > quantity |44| **Author replies** | Active reply chains ~75x visibility |45| **Bookmark** | 2026 signal; saves boost recommendation |46| **Media** | Images/video ~2x; video 2-4x exposure |47| **External links** | Reduce score ~50%; prefer internal refs |48| **Post limit** | 5-8/day; >10/day reduces later visibility ~80% |4950**Content**: Open questions, controversial views, stories; avoid "RT if agree" bait.5152### TweepCred5354| Threshold | Effect |55|-----------|--------|56| **< 65** | Only last 3 posts enter For You |57| **New accounts** | Need +17 to appear in feed |58| **Blue V** | Auto 100 points |5960Monitor account health; avoid spam, bulk ops, excessive links.6162### Distribution6364Posts tested in small group first; early interaction (first 30 min) decides reach. Niche consistency helps SimClusters match.6566## Link Optimization6768| Practice | Guideline |69|----------|-----------|70| **Penalty** | External links ~-50%; Regular accounts: link posts 0% engagement since 2025 |71| **Placement** | Put link in reply, not main post |72| **Ratio** | Max 1 link per 5 posts |73| **Premium** | Premium+ safest for links (~0.25-0.3% engagement) |74| **Preview** | Title ≤70 chars, description ≤200 chars; 1200×628 image |7576## Premium Impact7778| Tier | Reach | Link posts |79|------|-------|------------|80| **Regular** | <100/post | 0% engagement |81| **Premium ($8)** | ~600/post | ~0.25-0.3% |82| **Premium+ ($40)** | ~1550/post | Safest for links |8384Premium ~10x reach vs Regular. If X is core channel, Premium helps.8586## Video8788- **Exposure**: 2-4x vs text89- **Length**: 8-30s short video preferred90- **VQV**: High video completion boosts score 2-3x9192## Content Ratio9394| Type | Share | Use |95|------|-------|-----|96| **Value** | 70% | Education, how-to, insights |97| **Interaction** | 20% | Polls, questions, AMA |98| **Promo** | 10% | Product, offers |99100## Twitter Cards + SEO101102Cards (og:image, title, description) boost CTR ~64%, engagement ~26%. Use for Social SEO; X traffic can accelerate Google indexing. For programmatic SEO (template + data pages at scale), use programmatic-seo.103104## Image Specs (for Design Agents)105106| Format | Dimensions | Use |107|-------|------------|-----|108| **Single image** | 1200×675 (16:9) | Best visibility; no crop |109| **Square** | 800×800 | Single image |110| **Profile** | 400×400 | Avatar |111| **Header** | 1500×500 (3:1) | Banner |112| **File** | ~5MB; JPG/PNG | Over 5MB may compress |113114## Output Format115116When generating X copy, provide:1171181. **Post text** with character count1192. **Hashtags** (if used; 1-3 recommended)1203. **Thread structure** (if thread)1214. **Image specs** (if design agent needs dimensions)122123## Related Skills124125- **paid-ads-strategy**: X (Twitter) Ads for paid promotion; tech audiences, timely content; see Platform Selection126- **influencer-marketing**: X is key influencer platform127- **reddit-posts**: Alternative community channel128- **programmatic-seo**: Programmatic SEO (template + data pages); X traffic can accelerate indexing129- **open-graph, twitter-cards**: OG and Twitter Card tags for X link previews130- **visual-content**: Cross-channel visual planning; X image specs in context
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