-----------|-------------|-------|
| Article / Blog | Hero image, in-article images, screenshots | See image-optimization for web (alt, WebP, LCP) |
| Social post | Single image, carousel, or link preview | Platform-specific specs below |
| Infographic | Primary format; data visualization | Repurpose to social (cropped), blog (full) |
| Case study | Customer photo, results chart, logo | Repurpose to LinkedIn carousel, blog |
| Product update | Screenshot, feature graphic | Changelog, email, social |
| Email | Header image, inline graphics | Keep lightweight; many clients block images |
| Landing page | Hero, trust badges, screenshots | See hero-generator, image-optimization |
2. Website vs Social vs Email
| Context |
Priority |
Skill |
| Website |
Alt text, WebP, LCP, responsive, lazy loading |
image-optimization |
| Social posts |
Platform dimensions, aspect ratio, file size |
Platform skills (X, LinkedIn, Pinterest, etc.) |
| OG / Twitter Cards |
1200×630, 1200×675 for link previews |
open-graph, twitter-cards |
| Email |
Inline-friendly; avoid heavy images; alt for blocked |
email-marketing |
3. Platform Image Specs (Social)
| Platform |
Post Image |
Stories / Reels |
Profile |
Notes |
| X (Twitter) |
1200×675 (16:9), 800×800 |
— |
400×400 |
See twitter-x-posts |
| LinkedIn |
1200×627, 1200×1200; carousel up to 20 |
— |
400×400 |
See linkedin-posts; vertical preferred on mobile |
| Pinterest |
1000×1500 (2:3) |
— |
165×165 |
Alt text ~25% more impressions; see pinterest-posts |
| Instagram |
1080×1350 (4:5), 1080×1080 |
1080×1920 (9:16) |
320×320 |
4:5 outperforms square on feed |
| Facebook |
1200×630, 1080×1080 |
1080×1920 |
320×320 |
|
| YouTube |
Thumbnail 1280×720 |
— |
800×800 |
|
General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.
4. Visual Repurposing
Principle: One core visual → multiple crops/formats → multiple channels.
| Core Visual |
Adaptations |
Channels |
| Infographic |
Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) |
Blog, LinkedIn, Instagram, X |
| Case study graphic |
Hero (blog), single slide (LinkedIn), story (Instagram) |
Blog, LinkedIn, Instagram |
| Product screenshot |
Hero (landing), post (X, LinkedIn), email header |
Website, social, email |
| Quote graphic |
Square (X, LinkedIn), 4:5 (Instagram) |
X, LinkedIn, Instagram |
Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).
5. Visual-First Content Planning
- Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement
- Batch by theme: Create visuals for a topic cluster or campaign together for consistency
- Repurposing column: In calendar, note which core piece becomes which visual format for which channel
- Asset library: Organize by campaign/theme; tag for reuse
6. Format-Specific Notes
Infographics
- Dimensions: 800–1200px width; height varies by content
- Export: PNG for web; PDF for download
- Repurpose: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram
Social Post Images
- Text overlay: Keep minimal; many platforms deprecate text-heavy images
- Branding: Logo in corner; consistent with brand-visual-generator
- Alt text: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see image-optimization for alt best practices
Article / Blog Images
- Hero: Often LCP candidate; optimize per image-optimization
- In-article: Support narrative; alt text, captions per image-optimization
- Screenshots: Annotate when helpful; keep file size low
Output Format
- Visual plan (what images for what content)
- Specs by context (platform dimensions, format)
- Repurposing map (one visual → multiple outputs)
- References to platform skills and image-optimization
Related Skills
Content & Strategy
- content-marketing: Content types, formats, repurposing; visual content is part of content mix
- content-strategy: SEO topic clusters; article visuals
- copywriting: Copy pairs with visuals; headlines for image posts
Platform (Image Specs)
- twitter-x-posts: X post image specs
- linkedin-posts: LinkedIn image specs
- pinterest-posts: Pinterest Pin dimensions, alt text
- reddit-posts: Reddit image post context
Website & SEO
- image-optimization: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO
- open-graph, twitter-cards: Link preview images
- hero-generator: Hero section visuals
Other
- brand-visual-generator: Typography, colors, imagery tone; visual consistency
- video-marketing: Video thumbnails; video as visual format
- video-optimization: Video SEO; VideoObject; video sitemap; YouTube prioritization
1---2name: visual-content3description: When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.4---5-----------|-------------|-------|6| **Article / Blog** | Hero image, in-article images, screenshots | See **image-optimization** for web (alt, WebP, LCP) |7| **Social post** | Single image, carousel, or link preview | Platform-specific specs below |8| **Infographic** | Primary format; data visualization | Repurpose to social (cropped), blog (full) |9| **Case study** | Customer photo, results chart, logo | Repurpose to LinkedIn carousel, blog |10| **Product update** | Screenshot, feature graphic | Changelog, email, social |11| **Email** | Header image, inline graphics | Keep lightweight; many clients block images |12| **Landing page** | Hero, trust badges, screenshots | See **hero-generator**, **image-optimization** |1314---1516## 2. Website vs Social vs Email1718| Context | Priority | Skill |19|---------|----------|-------|20| **Website** | Alt text, WebP, LCP, responsive, lazy loading | **image-optimization** |21| **Social posts** | Platform dimensions, aspect ratio, file size | **Platform skills** (X, LinkedIn, Pinterest, etc.) |22| **OG / Twitter Cards** | 1200×630, 1200×675 for link previews | **open-graph**, **twitter-cards** |23| **Email** | Inline-friendly; avoid heavy images; alt for blocked | **email-marketing** |2425---2627## 3. Platform Image Specs (Social)2829| Platform | Post Image | Stories / Reels | Profile | Notes |30|----------|------------|-----------------|---------|-------|31| **X (Twitter)** | 1200×675 (16:9), 800×800 | — | 400×400 | See **twitter-x-posts** |32| **LinkedIn** | 1200×627, 1200×1200; carousel up to 20 | — | 400×400 | See **linkedin-posts**; vertical preferred on mobile |33| **Pinterest** | 1000×1500 (2:3) | — | 165×165 | Alt text ~25% more impressions; see **pinterest-posts** |34| **Instagram** | 1080×1350 (4:5), 1080×1080 | 1080×1920 (9:16) | 320×320 | 4:5 outperforms square on feed |35| **Facebook** | 1200×630, 1080×1080 | 1080×1920 | 320×320 | |36| **YouTube** | Thumbnail 1280×720 | — | 800×800 | |3738**General**: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.3940---4142## 4. Visual Repurposing4344**Principle**: One core visual → multiple crops/formats → multiple channels.4546| Core Visual | Adaptations | Channels |47|-------------|-------------|----------|48| **Infographic** | Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) | Blog, LinkedIn, Instagram, X |49| **Case study graphic** | Hero (blog), single slide (LinkedIn), story (Instagram) | Blog, LinkedIn, Instagram |50| **Product screenshot** | Hero (landing), post (X, LinkedIn), email header | Website, social, email |51| **Quote graphic** | Square (X, LinkedIn), 4:5 (Instagram) | X, LinkedIn, Instagram |5253**Workflow**: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see **brand-visual-generator**).5455---5657## 5. Visual-First Content Planning5859- **Plan images in content calendar**: Don't add visuals as afterthought; visuals drive engagement60- **Batch by theme**: Create visuals for a topic cluster or campaign together for consistency61- **Repurposing column**: In calendar, note which core piece becomes which visual format for which channel62- **Asset library**: Organize by campaign/theme; tag for reuse6364---6566## 6. Format-Specific Notes6768### Infographics6970- **Dimensions**: 800–1200px width; height varies by content71- **Export**: PNG for web; PDF for download72- **Repurpose**: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram7374### Social Post Images7576- **Text overlay**: Keep minimal; many platforms deprecate text-heavy images77- **Branding**: Logo in corner; consistent with **brand-visual-generator**78- **Alt text**: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see **image-optimization** for alt best practices7980### Article / Blog Images8182- **Hero**: Often LCP candidate; optimize per **image-optimization**83- **In-article**: Support narrative; alt text, captions per **image-optimization**84- **Screenshots**: Annotate when helpful; keep file size low8586---8788## Output Format8990- **Visual plan** (what images for what content)91- **Specs** by context (platform dimensions, format)92- **Repurposing** map (one visual → multiple outputs)93- **References** to platform skills and image-optimization9495## Related Skills9697### Content & Strategy9899- **content-marketing**: Content types, formats, repurposing; visual content is part of content mix100- **content-strategy**: SEO topic clusters; article visuals101- **copywriting**: Copy pairs with visuals; headlines for image posts102103### Platform (Image Specs)104105- **twitter-x-posts**: X post image specs106- **linkedin-posts**: LinkedIn image specs107- **pinterest-posts**: Pinterest Pin dimensions, alt text108- **reddit-posts**: Reddit image post context109110### Website & SEO111112- **image-optimization**: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO113- **open-graph, twitter-cards**: Link preview images114- **hero-generator**: Hero section visuals115116### Other117118- **brand-visual-generator**: Typography, colors, imagery tone; visual consistency119- **video-marketing**: Video thumbnails; video as visual format120- **video-optimization**: Video SEO; VideoObject; video sitemap; YouTube prioritization
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