Revenuecat Charts

Accessing RevenueCat charts

When querying a RevenueCat chart, follow this workflow:

1. Use get-chart-options-schema to discover a chart's available options.
2. Use get-chart-data with the right options to retrieve the chart data.
3. Analyze the data, using scripts for any non-trivial arithmetic.

Via the rc CLI (see the revenuecat-cli skill): rc charts list to list charts, rc charts options <chart> for the schema, and rc charts show <chart> for the data.

In general, to avoid clogging the context, start with defined timeframes and larger resolution, then narrow down.

1. Discover chart options with get-chart-options-schema

• Treat get-chart-options-schema as the source of truth for each chart before calling get-chart-data. It returns the chart's supported resolutions, filters, segments, and user_selectors. Always call this tool with "realtime": true. Later get-chart-data calls must use string IDs exactly as returned here.
• filters are the dimensions you may later constrain in get-chart-data.
  • Each filter has:
    • an id to later use as the filter name.
    • a value_mode that tells you how to choose valid values:
      • inline_enum means you must use the id of one of the returned options. Resolve user-supplied names first with the matching list tool, such as list-products, list-offerings, list-apps, etc.
      • inferred_standard means use the standard code from value_source such as an ISO country code.
      • dynamic means values come from observed project data and must match exactly.
  • Do not pass display names, store product identifiers, bundle IDs, or guessed values unless the schema says they are valid values.
• segments are the dimensions you may later group by in get-chart-data using segment.
  • A segment entry directly gives the dimension id to use. It does not list segment values because the chart will group by it and show all values in the output.
  • Filters and segments are separate per-chart lists, so never assume a filterable dimension is segmentable. For example, conversion_to_paying may support product_id and offering_identifier as filters but not as segments.
• user_selectors are chart-specific switches that change what metric or window the chart returns. Each selector is keyed by the selector ID to pass in get-chart-data's selectors JSON object and usually includes allowed option IDs plus a default. For example, the revenue chart may use revenue_type (revenue, revenue_net_of_taxes, proceeds), while conversion charts may use conversion_timeframe and default to 7_days. State non-default selector choices when presenting results.
• resolutions list the supported time granularity and their string IDs for get-chart-data. You must always pass one of these resolution IDs (such as "0" for day or "2" for month) when later calling get-chart-data.

2. Retrieve chart data with get-chart-data

Calling get-chart-data

• Always set "realtime": true and specify start date, end date and resolution ID.
• Always follow the guidelines from a prior get-chart-options-schema for that chart.
• Consider rate limits: don't query too many charts at once.
• Date ranges are inclusive (start_date and end_date are included in the range). When asked for data for the "last N days", take that into account (use today as end date, start date is (N-1) days before today).
• Use available filters to constrain the output. They are a JSON-encoded array of {"name": "<filter id>", "values": ["<value id>", ...]}.
  • Values within one entry are ORed; separate entries are ANDed. Example: App Store revenue in the US or the UK: "[{\"name\": \"store\", \"values\": [\"app_store\"]}, {\"name\": \"country\", \"values\": [\"US\", \"GB\"]}]".
  • Use at most one entry per filter name: a repeated name silently replaces the earlier entry (it does not combine with it). Filter values must not contain commas.
• Use the available selectors for configuring the chart. They are a JSON-encoded object mapping selector IDs to option IDs, e.g. "{\"revenue_type\": \"proceeds\"}". Omitted selectors use their defaults; the response echoes the applied values in user_selectors.
• Use segment to group the output by some of the segmentable dimension IDs:
  • Note that segmenting multiplies output size. You can keep responses small by using a coarser resolution, a shorter date range, limit_num_segments (keeps the top N by value and folds the rest into "Other"), or aggregate when you only need per-segment totals.
• Use aggregate for summary-only questions such as totals or averages (e.g. "total Q1 revenue"). Prefer this over fetching and computing from raw data points yourself. Combined with segment it returns compact per-segment summaries (e.g. country averages). In the output, values will be empty and summary will contain just those operations.
• Pass currency to convert outputs to some monetary unit (see yaxis_currency in the response).

Reading get-chart-data outputs

• measures lists the metrics the chart returns (display name, unit, description). Most charts return several, e.g. revenue may return Revenue, Transactions, and Ad Impressions.
• values is a flat array of points {cohort, measure, value, incomplete}, plus segment when segmented. cohort is the Unix timestamp of the period start; measure and segment are indexes into the measures and segments arrays. The first segment is usually a "is_total": true - never sum it together with the other segments.
• summary holds total and average per measure display name, nested per segment when segmented.
• Points with incomplete: true cover partial periods: the current period, and the first period when start_date falls mid-period (since expand_periods defaults to false). Exclude them from trend or comparison analysis, and call them out when presenting. Point-in-time charts (MRR, actives, trials) ignore expand_periods: their values are snapshots at period boundaries and are never partial.
• annotations lists dated notes the user made on their dashboard (e.g. releases, launches or experiments). Check them when explaining movements in the data.
• Invalid filters, segments, or selector values fail with a 400 parameter_error whose message lists the supported IDs. On such errors, re-read the options schema instead of retrying guesses.

3. Analyze the data

• Segmented responses include a Total segment, and the limit_num_segments cap folds segments beyond the top N into an Other segment. Use Total as the baseline; do not sum segments yourself.
• Do complex arithmetic on chart output (growth rates, segment shares, combining numbers across calls) with scripts (e.g. jq or a short Python script) instead of reasoning over the numbers.
• The most recent period may be flagged incomplete. Do not compare it against full periods without saying so.
• Before speculating about the cause of a metric shift, first check the available user annotations.
• Cohort charts measure within a cumulative window from first seen, chosen by a selector (conversion_timeframe on conversion charts, customer_lifetime on realized LTV charts), one window per call. State the window when presenting results and hold it constant when comparing cohorts.

Interpreting metrics

Subscription apps are driven by four forces:

• Acquisition - how many new customers are arriving to the app
• Conversion - how many of those customers are converting into trials or paid plans
• Retention - how long do those customers retain
• Reactivation - how can you bring back old users

The net movement of an apps revenue will be the result of the combination of these forces. When giving advice, always use benchmark data to make sure you aren't incorrectly diagnosing an issue.

General guidelines:

• When using the data tools, date ranges are inclusive (start_date and end_date are included in the range). When asked for data for the "last N days", take that into account (use today as end date, start date is (N-1) days before today).
• Provide links to RevenueCat charts (see the Dashboard URL Format section below) where it is useful. Provide specific links including filters, segments, date ranges, etc — eg. if you are asked for proceeds in the last 3 months, link to the revenue chart with custom date range of the last 3 months and the revenue_type selector set to proceeds, don't link to the plain revenue chart

Revenue

• When asked for general revenue numbers without additional specification, default to gross revenue (ie. revenue including taxes and store commissions) and call it out.

Acquisition

• Use the New Customers chart to understand how much top of funnel the app is driving.
• Segmenting New Customers by Country, or Apple Ads dimensions can be helpful in informing acquisition.
  • RevenueCat's Apple Ads integration sets attribution dimension information like campaign, ad group, keyword
  • Developers can also manually set these attribution dimensions on a per-customer level using reserved customer attributes
• Do not treat a zero result from an explicit attribution filter as proof that the broader channel has zero users or zero activity. For example, attribution_source = Organic only means users explicitly tagged with that value; it does not include untagged users or every organic/non-paid user.
• If attribution data is sparse or missing, say that clearly. Use "unattributed" or "not explicitly tagged" rather than assuming those users came from a specific channel.

Conversion

The definition of conversion may vary depending on what model the app is using. They may be converting to a trial, that then converts into a subscription. Or they may be sending users directly to a subscription.

• Use the Initial Conversion chart to see the proportion of new customers that start a subscription or trial within the selected conversion timeframe.
• Use the Conversion to Paying chart to see the proportion of new customers that made a payment within the selected conversion timeframe.
• You can then further determine if they are using free trials by looking at the New Trials chart.
• The Trial Conversion Rate chart is a helpful chart for understanding the performance of just that trial conversion.
• Filtered charts keep the all-new-customers denominator. For example, filtering Conversion to Paying on a specific product_id gives the share of ALL new customers converting to that product, not that product's own conversion rate. State this caveat when presenting filtered results.

Retention

• The Churn chart will tell you the % of the active subscriber base that is lost each period. It can be difficult to interpret or benchmark because it is a blend of different periods.
• When you want to understand the long term retention of different products, look at the Subscription Retention chart

Reactivation

• The only real way to understand Reactivation is looking at the MRR Movement chart and the Resubscription MRR

Analytics comparisons

• Compare like with like. When analyzing an acquisition cohort or segment, compare it against the overall baseline using the same metric, chart, date range, conversion window, and cohort definition before making a directional claim.
• For open-ended questions like "how are {segment} users doing?", do not stop at segment-only metrics. Pull the requested segment and an overall/unfiltered baseline for the key conversion or revenue-quality metric, then judge performance relative to that baseline. Do not evaluate a segment as "healthy", "underperforming" etc. without comparing it to a baseline.
• Do not compare revenue or conversions from a filtered new-customer cohort against total app revenue from all cohorts and renewals. If you cannot get a matching baseline, say so and avoid directional performance claims.

Chart Dashboard Links

Generate shareable links to RevenueCat dashboard charts.

Constructing a Link

A chart link must follow a specific Dashboard URL Format and must be built from a verified previous successful get-chart-data call.

0. If there isn't a previous successful get-chart-data call for this chart, follow the Querying RevenueCat charts workflow above first.
1. Construct the link, starting with base: https://app.revenuecat.com/projects/{project_id}/charts/{chart_name}.
2. Add range param with date range. This is required.
3. Add resolution param with resolution. Don't trust defaults.
4. Add any filters as filter params.
5. Add segment as segment param, if segmenting.
6. Add chart-specific selectors as needed.
7. URL-encode all values (spaces → +, colons → %3A, etc.)

Dashboard URL Format

IMPORTANT: Use this exact structure:

https://app.revenuecat.com/projects/{project_id}/charts/{chart_name}?range={range_value}

• {project_id} — The short hex ID (e.g., 56965ae1), not the full proj56965ae1
• {chart_name} — The same chart name used with get-chart-data (revenue, churn, mrr, conversion_to_paying, etc.)
• Project ID goes in the path, not as a query parameter

Correct example:

https://app.revenuecat.com/projects/56965ae1/charts/revenue?range=Custom%3A2025-11-16%3A2026-02-13

WRONG — do not use:

https://app.revenuecat.com/charts/revenue?project=proj56965ae1&chart_start=...&chart_end=...

Query Parameters

range param — required

The range parameter controls the date range. Format: {preset}:{start_date}:{end_date}, with start_date and end_date in YYYY-MM-DD format. Use Custom as the preset.

Always use this format — do not use start_date, end_date, chart_start, or chart_end params. Note: The : between parts must be URL-encoded as %3A.

Example: range=Custom%3A2025-01-01%3A2025-12-31

resolution param

segment param

Dimension to break down the data by. Use the exact dimension ID you were using to make the get-chart-data request.

• country — by country
• store — by app store (App Store, Play Store, etc.)
• product_id — by product identifier
• platform — by platform (iOS, Android, etc.)
• offering_identifier — by offering

Segments vary per chart — only link a segment you successfully used in a get-chart-data call for that chart.

filter params

Filters are passed as individual query filter params with the content {dimension}%3A%3D%3A{value}. Use the dimension names you used for the get-chart-data request.

To use multiple filters, regardless of whether they are for the same dimension or multiple dimensions, include multiple filter query parameters. Passing multiple filters for the same dimension will result in an OR operation, passing filters for different dimensions will result in an AND operation.

Chart-Specific Selectors

Selectors are passed as individual query params, with the same names and values used in the get-chart-data selectors argument. Orientative examples (truth in get-chart-data):

• revenue_type (revenue chart) — revenue, revenue_net_of_taxes, or proceeds
• conversion_timeframe (conversion charts) — 0_days, 3_days, 7_days, 14_days, 30_days, or unbounded
• customer_lifetime (realized LTV charts) — 7_days, 14_days, 30_days, 3_months up to 24_months, or unbounded

API to Dashboard Parameter Mapping

When translating from API parameters to dashboard URLs:

Example: Building a Link

User wants: "Revenue chart for last 90 days, segmented by country, filtered to US and Germany"

Calculate dates: if today is 2026-02-13, then 90 days ago is 2025-11-16.

https://app.revenuecat.com/projects/56965ae1/charts/revenue?range=Custom%3A2025-11-16%3A2026-02-13&segment=country&filter=country%3A%3D%3AUS&filter=country%3A%3D%3ADE

User wants: "Churn chart from August 2025 to now"

https://app.revenuecat.com/projects/56965ae1/charts/churn?range=Custom%3A2025-08-01%3A2026-02-13

Getting Project ID

The project ID can be found via the list-projects tool, which lists all projects with their ID.

• The tool returns IDs starting with proj, for example proj56965ae1
• For dashboard URLs, strip the proj prefix — use just 56965ae1 in the path