Connector Posthog

Connector — PostHog

What it does

PostHog is the product analytics and session-recording platform used by the legal-AI team. The PostHog connector enables the AI assistant to query analytics data programmatically — surfacing usage metrics, tracking feature adoption, identifying churn signals, and feeding behavioural data into the platform's customer-success and growth workflows.

This is an internal product-operations tool. It is not used for legal content generation — it is used to understand how users (lawyers and legal-ops teams) interact with the legal-AI product.

Setup / auth

Authentication uses a per-tenant PostHog API key:

• Project API Key: used for event ingestion (client-side tracking); do NOT use this key for server-side queries.
• Personal API Key: used for server-side data retrieval (Insights API, session recordings); this is what the connector uses.
• Stored in the platform's secrets manager per tenant.
• Rate limit: 240 requests/minute (standard PostHog Cloud plan).

The platform operates in a single PostHog project for HAQQ's own analytics. Tenants do not get their own PostHog projects — usage data is scoped at the user/organization level within the single project.

Capabilities

Key analytics use cases

Usage dashboards

Track daily/weekly/monthly active users, segmented by:

• Plan tier (free, starter, pro, business).
• Practice area (as captured in onboarding survey).
• Jurisdiction (where users identified their primary jurisdiction).
• Skill invocation frequency (which skills are used most).

This data informs the product roadmap and skill prioritization.

Churn risk detection

A user is flagged as churn risk when:

• No login event in the past 21 days (active subscription).
• Skill invocation count dropped >50% week-over-week.
• User raised a support complaint in the last 30 days without a resolution logged.
• Plan tier is Pro or Business (high-value users trigger lower threshold).

Churn risk scores feed into [[connector-hubspot-crm]] to trigger CS team follow-up workflows.

Feature adoption tracking

For each new skill or feature shipped:

• Define a "first use" event (e.g., skill_invoked with skill_id = "draft-nda-bilateral").
• Track adoption rate: what % of active users have used it in the first 30 days.
• Segment by persona and plan tier.

Low adoption in a specific segment suggests a discovery or UX problem — surface to [[connector-linear]] as a product issue.

Conversion funnel

Key funnel for the business:

1. Signup (account created).
2. Onboarding complete (first skill invoked).
3. Engaged (5+ skill invocations in first 7 days).
4. Trial converted (Stripe subscription moved to paid).
5. Retained (active at Day 30).

Funnel data is queried weekly and fed into the marketing team's growth reporting.

Session recording review

For qualitative product research, the PM can review session recordings of users interacting with specific flows (e.g., the NDA generator). PostHog masks PII in session recordings — ensure masking is configured correctly before recordings are reviewed by non-engineering staff.

Privacy and data handling

• No legal document content is tracked. PostHog receives event metadata (skill invoked, UI element clicked, session duration) — never the content of documents generated or reviewed.
• PII minimization. User email is stored in PostHog as a person property but should not appear in event properties. Use opaque user IDs in events.
• Session recording masking. All form inputs on pages that may contain client information must be masked in PostHog recording configuration.
• GDPR. PostHog data for EU users is subject to GDPR. The platform's privacy policy must disclose product analytics and provide an opt-out mechanism.
• KSA/UAE data residency. If applicable regulations require data residency in the region, evaluate PostHog EU vs US hosting or a self-hosted deployment.

Failure modes

Related skills

• [[connector-hubspot-crm]]
• [[connector-stripe]]
• [[connector-linear]]
• [[connector-scheduled-tasks]]