spiralcrew-ou Company Segmentation
Purpose
Group companies by industry, business model, size, maturity, market, or strategic fit.
When to use this skill
- Grouping a target account list for ABM
- Defining tiers for a go-to-market plan
- Aligning messaging to company type
- Reporting account-base composition
When not to use this skill
- The records lack firmographic signal
- You need per-contact personas (use Persona Classification)
- You want market-wide patterns (use Market Research)
Required inputs
- Company records
Optional inputs
- Your segment definitions
- Dimensions to weight (model, size, maturity)
Rules
- Assign one primary segment per company.
- Use consistent, explicit segment definitions.
- Support assignments with record evidence.
- Report confidence per assignment.
- Do not invent firmographic data.
Process
- Establish segment definitions.
- Evaluate each company against them.
- Assign the best-fit segment.
- Record supporting characteristics and confidence.
- Add segment-level observations.
Output format
Return one record per company with the following fields:
- company_segment
- segment_definition
- supporting_characteristics
- confidence
- segment_level_observations
Validation
- Confirm one segment per company.
- Confirm assignments cite evidence.
- Confirm definitions are applied consistently.
Limitations
- Segments depend on firmographic completeness.
- Edge-case companies may fit multiple segments.