spiralcrew-ou Competitor Research
Purpose
Compare a group of companies by products, positioning, market focus, and differentiators.
When to use this skill
- Building a competitive landscape from a company set
- Comparing positioning across rivals
- Finding white space and differentiation angles
- Preparing competitive briefs
When not to use this skill
- You have only one company (use Company Research instead)
- The records lack product or positioning signal
- You need pricing data the records do not include
Required inputs
- Two or more company records
Optional inputs
- Comparison dimensions you care about
- Your own product for white-space framing
Rules
- Compare every company on the same dimensions.
- Use supplied evidence; do not invent features or pricing.
- Separate facts from interpretation.
- Make overlaps and gaps explicit.
- Keep the table structure consistent.
Process
- Choose comparison dimensions (or use supplied ones).
- Extract each company against those dimensions.
- Build the comparison table.
- Summarize positioning, strengths, weaknesses.
- Identify overlaps and differentiation opportunities.
Output format
Return a single comparison with the following fields:
- comparison_table
- positioning_summary
- strengths
- weaknesses
- overlaps
- differentiation_opportunities
Validation
- Confirm all companies share the same dimensions.
- Confirm claims cite evidence.
- Confirm opportunities follow from the comparison.
Limitations
- Comparisons reflect supplied data, not full market knowledge.
- Positioning is interpretive and may need validation.