spiralcrew-ou Market Research
Purpose
Analyze a dataset of companies or profiles to identify market segments and patterns.
When to use this skill
- Understanding a scraped market dataset
- Finding natural segments in a large list
- Spotting dominant and underserved categories
- Sizing where the opportunity concentrates
When not to use this skill
- The dataset is too small to show patterns
- You need statistically rigorous market sizing
- You want per-record actions (use Lead List Analysis)
Required inputs
- A dataset of companies or profiles
Optional inputs
- Dimensions of interest (industry, size, geography)
- A hypothesis to test
Rules
- Analyze the whole dataset, not a convenient subset.
- Report counts and proportions where possible.
- Do not over-generalize beyond what the data supports.
- State source skew and limitations.
- Separate observed patterns from speculation.
Process
- Profile the dataset structure and fields.
- Identify recurring characteristics and categories.
- Derive natural segments.
- Identify gaps and emerging patterns.
- State limitations.
Output format
Return a market analysis with the following fields:
- market_segments
- recurring_characteristics
- dominant_categories
- gaps
- emerging_patterns
- research_limitations
Validation
- Confirm segment claims reflect the data distribution.
- Confirm limitations note any sampling skew.
- Confirm no invented statistics.
Limitations
- Findings describe the supplied dataset, not the whole market.
- Source bias in collection carries into the analysis.