swan-gtm Produce a high-signal intelligence brief on a target account. Lead with a synthesized executive summary, suppress sections where data is thin, and tie next steps to specific people and signals surfaced during the session.
Input
The user will provide via $ARGUMENTS an account identifier (required) plus research context:
Account identifier (required) — one of:
- Preferred: a Lusha company ID. Use directly; skip the search step.
- Fallback: a company name or domain. Resolve via companies_search as a first step.
Research context (strongly recommended) — a sentence or two on why this brief is being pulled and what decision it supports. Examples:
- "preparing for a QBR — focus on renewal risk and expansion levers"
- "competitive deal vs. [vendor] — looking for displacement angles"
- "cold outbound — find the warmest entry point and a credible reason to reach out"
- "inbound triage — deciding between AE routing and nurture"
This shapes signal triage, contact selection, news filtering, and TL;DR framing throughout.
Workflow
Anchor on purpose. Read the research context from $ARGUMENTS.
- If supplied, restate it in one sentence as the brief purpose and keep it as the framing lens for every downstream step.
- If missing, ask the user once. If they decline, default to general account intelligence and state that assumption at the top of the brief so the reader knows the framing was not tailored.
- Derive 2-4 priority themes from the purpose. Examples:
- QBR → engagement health, exec stability, competing vendors, expansion signals
- Competitive → intent on competitor category, recent product moves, named stakeholders, displacement angles
- Cold outbound → warmest contact, strongest signal, credible reason to reach out now
- Inbound triage → ICP fit, growth signals, prior engagement, intent on your category
These themes drive what you surface and cut in every step below.
Resolve the account via Lusha.
- If the user supplied a Lusha company ID, use it directly — skip the search step.
- Otherwise, call companies_search with the company name or domain. Extract the company ID from the top match. If no confident match, surface the ambiguity before continuing rather than guessing.
Pull data in parallel. Once the company ID is confirmed, run these calls concurrently:
- Firmographics: size, industry, HQ, revenue range, funding stage, tech stack signals
- Buying signals: intent topics, signal score 60+, ranked by score. Do not pre-filter by topic — pull everything and triage in step 4.
- Key contacts: VP+ and Director+ in the function most relevant to the brief purpose. Aim for 4-6 contacts. For each: verify email and direct dial via Lusha. Return title, seniority, department, tenure in current role.
- Recent news and scoops: last 90 days. Pull broadly — leadership moves, funding, product launches, M&A, layoffs. Filtering happens in step 4.
- Similar companies: for competitive context and peer benchmarking.
Triage against the brief purpose. Each retrieval is raw context. Now decide what makes the brief.
- Buying signals: keep topics that map to the brief purpose, priority themes, your offerings, or suggest a non-obvious entry point (e.g. intent on a competitor's category). Drop noise. If nothing meaningful survives, replace the table with a one-line note.
- News and scoops: use the brief purpose as the primary filter. For a renewal QBR, a layoff or budget-cut signal outranks a product release. For a competitive deal, a product launch outranks a routine leadership move. Dedupe items covering the same theme. Trim to 5-7.
- Cross-reference: connect the dots across sources and tie them to the user's stated goal. A new CTO scoop + hiring surge in engineering → one insight, not two bullets.
- Past-date flag: if any dates surfaced — renewal, contract end, last activity — and they are already in the past, flag them as needing verification. Could be active negotiation, stale data, or a missed milestone.
- Section suppression: skip any section where data is thin or irrelevant to the brief purpose. Never pad.
Write the executive summary last. Re-read the full body, then write the TL;DR at the top. The Situation line must explicitly answer "why this brief, now" against the stated purpose — not just who the company is.
Output Format
TL;DR — [Company Name]
Brief purpose: [restate the research context in one line, or "general account intelligence (no purpose supplied)" if defaulted.]
Situation. [2-4 sentences answering why this brief, now: who they are, the dominant story right now, where the relationship stands, and the specific signal that makes this purpose timely.]
Top 3 facts. Three most consequential data points across all sources.
Highest-leverage actions. 1-3 concrete actions, each pointing at a specific person, signal, topic, or moment. No generic advice.
Company Snapshot
| Field | Value | | Website | | | Industry | | | Employees | | | Revenue range | | | HQ | | | Type | Public / Private | | Funding stage | | | Founded | | | Lusha company ID | |
Buying Signals
Intent topics ranked by signal score. Show only topics retained after triage.
| Topic | Signal Score | Category | Signal Date |
Highlight the top 3 and connect them to the brief purpose or a specific contact. If nothing meaningful survived triage: "No intent signals aligned to the brief purpose were found for this account at this time."
Key Contacts
Verified via Lusha. Show the 4-6 most relevant contacts.
Privacy rules — apply to every row:
- Names: initials only (e.g. J.K.)
- Email: domain only (j.k@[company].com)
- Direct dial: masked (e.g. +1 415 555 ....)
- Tag each row: Contact confirmed live via Lusha connector, [date]
| Name | Title | Seniority | Tenure | Email | Direct Dial |
Flag any contact with tenure under 6 months — recent hire, likely a timing signal.
Recent News & Scoops
Group by Leadership / Financial / Product / Strategic if 5+ items span multiple categories. Otherwise list flat.
For each: headline, date, one-line summary.
Call out timing opportunities — e.g. "New VP of Sales appointed 6 weeks ago → vendor evaluation likely open."
Competitive Peers
Top similar companies for benchmarking and competitive context. If the peer set spans inconsistent industries, lead with a one-line caveat that the cohort is directional.
| # | Company | Industry | Employees | Revenue | Country |
Corporate Structure
- Parent / Ultimate parent: if applicable
- Funding: total raised, most recent round, date, amount. For public companies: "Public — see ticker for capital structure."
Key Takeaways & Next Steps
3-5 bullets connecting the dots across sources, framed by the stated purpose. Each next action must reference a specific person, signal, deal, or moment surfaced above. No generic advice. Cut any line without a concrete target.
Example outputs in this skill are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the skill with your own data and connectors to see live results.
From Lusha's Campus plays library: https://www.lusha.com/campus/plays/account-intelligence-skill/