swan-gtm

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359 skills
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8 hours ago last updated

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Reply Pull Gate · swan-gtm bundle
Use this skill when scoring an outbound draft before it sends, and when writing a cold or re-engagement touch that has to earn a reply from someone who owes you nothing. Produces a verdict, SEND or SEND BACK, with the named rewrite when it fails. Clean is table stakes; this scores pull. Trigger phrasings: "review this cold email", "score this draft", "is this good enough to send", "why is nobody replying", "this reads clean but forgettable", "our reply rate is flat", "write the subject line".

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Pull Call Review · swan-gtm bundle
Use this skill when the user shares a sales call, discovery call, demo, or pitch transcript and asks for analysis, diagnosis, a post-mortem, or feedback — even if they don't say "PULL." Also fires on "why didn't this close," "what went wrong on this call," "did they have demand," or "what should I do with this deal." Analyzes the transcript with Rob Snyder's PULL framework (Project, Unavoidable, List of options + Limitations) to diagnose whether a real demand-side force was present, whether the seller surfaced, tested, and fit it, and exactly what to change — every claim backed by a quote or a flagged absence, with hard word caps so the verdict stays sharp. Not generic sales advice; a strict mechanistic analysis that replaces it.

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Data Enrichment · swan-gtm
Use this skill when inbound leads arrive incomplete (missing company size, industry, revenue), the TAM list lacks data for scoring, or the CRM cannot route and segment without enrichment. Maps coverage gaps, compares single-source and waterfall provider strategies, and builds an integration roadmap with cost guardrails and quality gates. Produces a provider recommendation matrix, a waterfall architecture, and a go or no-go checklist. Rule: no single provider has full coverage; a waterfall across two or more providers in sequence beats any one source on match rate. Trigger phrases: data enrichment, leads come in with no company info, enrichment coverage, firmographic data, which enrichment tool, data freshness.

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Qbr Ebr Builder · swan-gtm bundle
Design and build customer business reviews that buyers actually attend: QBR (operational cadence) and EBR (executive cadence), with the value recap in the customer's own numbers as the load-bearing artifact. Triggers on 'QBR,' 'EBR,' 'business review,' 'executive business review,' 'quarterly review deck,' 'prove value to the customer,' 'renewal conversation prep,' 'customer stopped attending reviews,' 'our QBRs are a feature parade,' 'success plan review,' or any situation where post-sale value needs to be demonstrated to the people who pay, not just the people who use. BOUNDARY: account-health scanners produce the internal diagnostic BEFORE the review; this skill builds the customer-facing instrument itself and starts from their output. renewal-save-motion owns the intervention when a review surfaces risk; expansion-revenue-architect owns the motion when it surfaces headroom; this skill hands off to both and runs neither. revenue-operating-cadence owns INTERNAL meeting architecture; a business review is a cu

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Revops Handoffs · swan-gtm bundle
Use this skill when revenue leaks between teams: leads go dark after handover to sales, promised commitments disappear after signature, expansion signals stay invisible, CS never learns what sales committed. Designs handoff protocols across the full revenue bow-tie (marketing to sales, sales to customer, customer to expansion) with speed-to-lead SLAs, context-packet architecture, ownership models, and leading indicators of failure. Produces handoff playbooks per transition, context templates, SLAs with measurement dashboards, and detection rules for leaking revenue. Rule: handoffs are where revenue leaks. Trigger phrases: leads fall through the cracks, closed-won handoff, CS-to-sales handback, speed-to-lead, SLA between teams, nobody owns expansion.

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Revops Strategy · swan-gtm
Revenue operations strategy, pipeline architecture, and strategic advisory for building your B2B company's revenue engine. Use this skill when you mention RevOps, revenue operations, pipeline architecture, bow tie model, bowtie funnel, funnel stages, revenue leaks, KPI frameworks, sales-marketing alignment, GTM strategy, data hygiene, tech stack audit, revenue engine, or when you need help framing a strategic response about revenue operations topics. Also trigger on pushing back on vanity metrics, translating problems into RevOps language, diagnosing pipeline problems, or building KPI frameworks. Even without 'RevOps': funnel conversion, pipeline velocity, lead handoffs, revenue alignment all trigger this. Also covers ICP-to-messaging alignment and operating system architecture. BOUNDARY: Covers strategic FRAMING and pipeline architecture. For ICP building, see icp-builder. For CRM implementation, see revops-hubspot.

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Email Sequence · swan-gtm
Use this skill when designing or fixing an automated multi-email flow for people who already know you — welcome and onboarding series, lead nurture, trial conversion, re-engagement, post-purchase, or any behaviour-triggered drip. Produces the sequence spec: entry trigger, touch count, timing, per-email job, exit conditions, and what to measure. Trigger phrasings: "email sequence", "drip campaign", "nurture flow", "welcome series", "onboarding emails", "re-engagement emails", "lifecycle emails", "what emails should we send", "our nurture isn't converting".

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Saas Lifecycle · swan-gtm
Use this skill when a subscription product's messaging needs to be designed, audited, or rebuilt across the whole customer journey — activation, onboarding, trial conversion, adoption, retention, expansion, failed-payment recovery, and win-back. Produces either a findings report ranked by leverage, or a staged build roadmap with the trigger, touches, and data prerequisites for each program. Trigger phrasings: "design our lifecycle", "why are we churning", "review our lifecycle emails", "trial conversion is low", "build a win-back flow", "dunning", "onboarding emails", "our activation rate is bad", "where do we start with lifecycle".

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Market Finder · swan-gtm bundle
Use this skill when you need to enumerate every business of a given type in a geography — "find all X in Y", "build a list of", "market sizing", "account universe", "how many X in Y", "TAM for", "discover all", "prospect list" — or when you already have a list and want it checked: "audit my list", "compare against", "what am I missing", "gap analysis", "verify my business list". Produces a deduplicated, source-linked market inventory with a confidence score per entity; in audit mode, a three-way comparison of your list against fresh discovery (matched / discovered-only / reference-only) with a coverage score. Not for monitoring known competitors over time or deep-diving a single company — this play is for mapping a whole market.

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Aeo Score Audit · swan-gtm
Use this skill when an AI-visibility score needs to be trusted, explained, or challenged — "why did our AEO score drop," "prove this visibility number to the client," "this scan result looks wrong." Traces any aggregate visibility or sentiment score down to the individual scans behind it, and from there to the raw AI answer text — an audit trail from headline number to evidence.

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Atl Btl Messaging · swan-gtm
Use this skill when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs and C-Level vs Managers and ICs — the Above-the-Line (ATL) / Below-the-Line (BTL) messaging framework for targeting executives vs end-users.

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Cold Call Scripts · swan-gtm bundle
Use this skill when training SDRs on calls, building call frameworks, or handling common phone scenarios — a 1-minute cold call script in 5 steps, a no-show phone script, and objection responses.

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Meeting Prep · swan-gtm bundle
Use this skill when a meeting is coming up and you need to know who is in the room before you walk in. Produces a meeting briefing: each attendee's role, background, and recent public activity with conversation hooks, a cross-attendee relationship map, company context, specific talking points, watch-outs, and — for sales, partnership, and investor meetings — value positioning grounded in research. Triggers: "prepare me for my meeting", "who am I meeting with", "research this person", "meeting prep", "brief me on this person", "I have a meeting with this company", "get me ready for my call", "what should I know about them", "background on someone before our meeting", "attendee research".

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Signal Interpreter · swan-gtm
Use this skill when interpreting a raw GTM signal — a business event or an intent spike — into relevance, meaning, strength, confidence, category, why-now, and open questions, before any tiering or routing happens. It is a pure interpretation layer with no side effects: it never assigns tiers, chooses actions, sends alerts, or writes memory.

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Media Pr Outreach · swan-gtm bundle
Use this skill when doing media and PR outreach - first contact with a reporter, a news pitch, a contributed-byline pitch, or a fast reactive pitch on breaking news. Produces a short, anchored pitch that leads with the reporter's beat and closes on a concrete give-plus-ask, plus a follow-up plan. Reach for it when the ask is "pitch this reporter", "get us press coverage", "draft a media or PR pitch", "respond to this story", or "build our journalist list".

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Community Radar · swan-gtm bundle
Monitors public community or social mentions of the brand, competitors, or relevant pain language. Classifies sentiment and drafts short, human replies for the right responder.

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Pipeline Review · swan-gtm bundle
Reviews pipeline health before forecast calls or recurring check-ins. Flags stuck, skipped, regressing, or at-risk deals and recommends one concrete action per issue.

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Ads Writing Style · swan-gtm
Use this skill for the writing bar on everything ads-related — operator voice, no AI slop, banned words, and sentence-level rules.

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Meta B2b Overview · swan-gtm
Use this skill for the ground truth on Meta for B2B SaaS — why it works, where it beats LinkedIn on cost per qualified opportunity, and the mental model behind the system.

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Outreach Messaging · swan-gtm bundle
Use this skill when writing B2B cold email — "write me a cold email for this client/product", "build an email sequence for this persona", "our reply rate is low, help me fix this email". Value-first cold email built to earn replies, not just opens - the reader gets something useful (an insight, observation, benchmark, or ungated resource) from the email itself, whether or not they ever reply. Applies the R.E.P.L.Y. framework (Relevance, Empathy, Payoff, Low-friction ask, You-focused), email anatomy and deliverability rules, cold-vs-warm tone, and a 4-touch sequence stack. For a new client or campaign, run the intake in references/questionnaire.md before writing.

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B2b Demo Builder · swan-gtm bundle
Use this skill when building a pre-recorded demo script or preparing for a live demo. Covers intake, scripting, talk tracks, objection handles, and fallback planning. Trigger on "build a demo", "demo script", "prep me for a demo", "record a demo", "product walkthrough", or any request to demonstrate a product to prospects, investors, or customers.

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Gtm Compensation · swan-gtm bundle
GTM compensation plan design, quota setting, OTE structures, and benchmarking for B2B revenue teams. Use when the user mentions comp plans, OTE, on-target earnings, variable pay, commission structure, quota setting, accelerators, decelerators, SPIFs, clawbacks, sales compensation, SDR comp, AE comp, CSM comp, pay mix, commission rates, ramp periods, or comp plan modeling. Also trigger when someone asks about benchmarking GTM salaries, designing incentive structures, or fixing misaligned compensation. If someone says "how should I pay my reps" or "what's a fair OTE" or "our comp plan isn't working," activate this skill. BOUNDARY: Covers how to PAY people. For org design and capacity, see gtm-planning.

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Revops Org Chart · swan-gtm bundle
RevOps team org design, role structure, and hiring sequencing by company size and ARR stage. Use this skill when you need to structure your RevOps team, determine hiring order, design a business partner vs. center-of-excellence model, decide when to engage a Systems Architect (FTE, fractional, or advisory), evolve a CRM or automation team toward RevOps, define who RevOps should report to, establish a mandate or charter, choose centralized vs. embedded vs. hub-and-spoke model, design multi-BU or multi-instance team structures, or build agencies into your RevOps strategy without creating dependency. Also use when you have Business Partners and are considering adding an Architect role. Includes frameworks from RevOps Co-op, Revenue Wizards, Hyperscayle, Go Nimbly, Maxio, Leanlayer, Stage2 Capital, and practice-based hiring guides.

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Win Loss Program · swan-gtm bundle
Build a standing win-loss program that finds out why deals were actually won or lost. Use when CRM loss reasons are useless, competitive losses go unexplained, or positioning and product decisions are being made from rep-reported fields. Runs three evidence lanes: mining transcripts and threads of decided deals, interviewing the buyers themselves after the decision when there is no deal left to protect, and group customer arena sessions where the cross-functional team listens to customers walk their journey. Produces a loss-cause library, competitive findings, and themes that feed positioning, enablement, and qualification. Rule: rep-reported loss reasons are opinions; buyer-reported ones are evidence. Trigger phrases: win-loss, why did we lose, loss reasons, buyer interview, post-mortem this deal, what is killing our deals.

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Linkedin Inmail · swan-gtm
Use this skill when writing the first cold message a prospect will ever see on LinkedIn — an InMail, a connection-request note, or the opening DM after a connection is accepted. Covers choosing the right vehicle, grounding the message in a real signal, and the character budgets each format allows. Produces one message with the signal it's built on, or a batch where every row is unique. Trigger phrasings: "write an InMail", "cold LinkedIn message", "connection request note", "LinkedIn DM", "reach out on LinkedIn", "LinkedIn outreach sequence".

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Launch Monitor · swan-gtm bundle
Use this skill when a product launch is live and you need to know what press, social, and developer communities are saying — and what to do about it. Produces a response war room report: a triaged signal feed with urgency levels and action badges, a mischaracterization tracker with copy-ready corrections, a competitor response panel, and a sentiment velocity read. Reach for it when someone says "monitor this launch", "track the launch", "what's being said about the launch", "what's the reaction to the announcement", "flag any mischaracterizations", "check press coverage for the launch", "post-launch coverage", or "how are competitors responding to our launch". Not for steady-state brand monitoring outside a launch window.

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Lead Sources Guide · swan-gtm
Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead sources by use case — Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, local directories — with delivery-ready Clay templates and a source selection matrix.

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List Building Tips · swan-gtm
Use this skill when building B2B prospect lists, mixing data sources, running enrichment workflows, improving email coverage and bounce rates, cleaning and verifying lists before a campaign, or diagnosing data quality and prospecting efficiency problems.

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Sdr Master Prompts · swan-gtm
Use this skill when training an AI assistant for sales or SDR messaging, building an SDR chatbot, writing lead follow-up messages by lead status (form filled, meeting booked, missed call), or creating consistent short high-conversion messaging guidelines for email, LinkedIn, and WhatsApp.

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Sdr Outbound Rules · swan-gtm
Use this skill when training SDRs, standardizing outbound email quality, reviewing or rewriting cold emails against word-count and CTA rules, choosing one of the 8 allowed messaging frameworks, or setting tone guidelines by offer type.

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Multi Threading Coach · swan-gtm
Use this skill on a live deal when you need to stop relying on one contact and build a coalition across the buying committee. Run it when a deal is single-threaded (everything runs through one champion), when you can't name who actually decides, when a champion goes quiet and the deal goes dark with them, when you're entering a larger or more complex buying process, or when you want a concrete plan to reach the people who move the decision. The agent maps the buying committee, scores each contact on ACCESS (can you reach them) and INFLUENCE (do they move the decision), flags single-threaded risk, and builds a coalition plan with per-stakeholder talking points and a path to reach the high-influence people you don't yet have access to.

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Gtm Command Center · swan-gtm bundle
Use this skill when a GTM operator is losing time hopping between tools to see their own work - the task board in one tab, the outreach queue in another, research in a third, the content calendar in a fourth. Produces one personal operating surface that aggregates those lanes, plus a single daily "what needs me now" roll-up. Reach for it when someone says "I'm drowning in tabs", "I need one place to work from", "build me a dashboard", "a command center", "a morning operating view", or "I keep missing things across my tools".

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Message Validation · swan-gtm
Use this skill when validating which ad messages actually drive revenue — connecting ads to downstream lead quality and scaling only validated messages.

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Meta API Reference · swan-gtm
Use this skill when working with the Meta Marketing API directly — endpoints, objects, fields, and request patterns for campaigns, ad sets, ads, audiences, and insights.

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Credit Packaging · swan-gtm
Use this skill when the user is moving an AI product to credits or structuring a credit-based enterprise deal — "how many credits should this action cost," "design our credit tiers," "should the rate card go in the contract," "how do we explain credits to buyers." Translates agent actions into a credit schedule, designs tiers and allowances, and structures rate cards for enterprise negotiations. Built on Manny Medina's credit-selling playbook at Paid: credits are the bridge between subscriptions and outcomes — sell the outcome, meter the credit, and design every mechanic so the customer feels like they're winning.

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Outbound Strategy · swan-gtm
Use this skill when you need an outbound targeting strategy from just a company's website — "build our outbound strategy," "who do we target and why now." Given a domain, it returns a structured foundation: ICPs, personas, pains, value propositions, and a ranked shortlist of intent signals to run — each signal tied to a why-now.

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Revops Diagnostic · swan-gtm bundle
Revenue operations diagnostic frameworks for identifying system constraints and root causes in B2B GTM organizations. Use when the user mentions diagnosing revenue problems, finding the constraint, IFA diagnostic, six stages of check, system thinking, root cause analysis, A3 analysis, GTM health check, revenue system audit, or figuring out what's wrong with their revenue engine. Also trigger when someone describes symptoms like weak pipeline, wrong forecast, underperforming reps, or leadership chaos. If someone says 'we keep missing plan' or 'everyone is busy but nothing moves,' activate this skill. This is the diagnostic skill: find the real constraint before recommending what to fix.

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Revops Salesforce · swan-gtm bundle
Salesforce implementation patterns for revenue operations teams. Use when the user mentions Salesforce, SFDC, Salesforce setup, Salesforce object model, Salesforce Flows, record-triggered flows, Salesforce automation, Salesforce properties, Salesforce reporting, Salesforce dashboards, opportunity stages in Salesforce, Salesforce pipeline, collaborative forecasting, Einstein, CRM Analytics, Pipeline Inspection, Salesforce data model, Salesforce migration, Process Builder replacement, Salesforce field governance, Salesforce territory management, or Salesforce integrations. Also trigger on 'our Salesforce is a mess,' 'how should we set up Salesforce,' 'migrate from Process Builder to Flow,' or any CRM architecture question where the team uses Salesforce. BOUNDARY: Covers Salesforce-specific implementation. For CRM-agnostic strategy, see revops-strategy. For HubSpot, see revops-hubspot. For generic enrichment, see data-enrichment. For generic routing, see lead-routing.

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Revops Tech Stack · swan-gtm bundle
Revenue technology stack architecture, value engineering, platform evaluation, and capability mapping for B2B GTM teams. Use when the user mentions tech stack, martech stack, sales tech, CRM evaluation, platform selection, tool consolidation, stack audit, build vs buy, integration architecture, composability, iPaaS, CDP, MAP, sales engagement platform, AI tools for GTM, AI maturity, AI orchestration, AI agents, knowledge layer, semantic retrieval, RAG stack, vector database, EU AI stack, GDPR AI tools, knowledge management platform, Glean, Langdock, Weaviate, Qdrant, Pinecone, LlamaIndex, LangChain, Dust.tt, Guru, or Notion AI. Also trigger on 'we have too many tools,' 'our tools don't talk to each other,' 'should we buy X or build it,' 'where should our knowledge live,' or 'how do we give AI access to our internal docs.' BOUNDARY: Covers TECHNOLOGY evaluation and architecture. For strategy framing, see revops-strategy. For HubSpot, see revops-hubspot. For data governance, see revops-data-governance.

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Sales Methodology · swan-gtm bundle
Implement and operationalize proven sales methodologies across revenue teams, with deep SPICED qualification depth. Use when the user mentions SPICED, MEDDIC, MEDDPICC, BANT, Challenger, SPIN, Gap Selling, sales qualification, deal scoring, sales process design, pipeline qualification, discovery frameworks, deal review, sales coaching, rep onboarding, discount negotiation, discount objection handling, or pricing objections. SPICED depth includes full qualification scoring, buying committee mapping by persona, discovery call structure, pipeline stage gating, and canonical language patterns by customer cluster. Also trigger for structuring discovery calls, scoring deals, running deal reviews, handling discount requests, or operationalizing any sales framework. Covers methodology selection, CRM implementation, and discount negotiation playbooks. BOUNDARY: For change management see revops-change-management. For ICP building see icp-builder. For discount governance policy see deal-desk-operations.

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SEO Topic Shaping · swan-gtm
Use this skill when surviving topics need the right content format assigned — alternatives page vs comparison vs landing page vs guide — plus keyword clustering and site-architecture flags. Format drives structure, CTA, and ranking mechanics; let the SERP lead. Fires on "what format should this content be", "shape these topics", "should this be a landing page or a blog post". Phase 6 of the SEO topic research pipeline; runs standalone if you paste the filtered topic list.

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Objection Mining · swan-gtm
Use this skill when the same pushback keeps arriving and nobody has written it down — mining call recordings and reply threads for recurring objections, classifying them, and building the answer into the outreach so it stops coming up. Produces a ranked objection catalogue with what each one actually means and where to pre-handle it. Trigger phrasings: "why do we keep losing", "common objections", "they said it's too expensive", "handle this objection", "build a battlecard", "what do we say when they ask", "mine the call transcripts", "our reps keep getting stuck on".

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Icp Score And Route · swan-gtm
Score any lead or account against your ICP criteria, verify key contacts via Lusha, and return a routing recommendation — AE, SDR, or nurture — with a confidence level and the specific data points that drove the decision. Runs on a single lead or across a full list in one pass. Requires a Lusha connection.

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Customer Health · swan-gtm
Scan a full book of business for expansion and churn risk signals in one pass. Takes a customer account list and returns a ranked brief — expansion signals at the top, churn risk flagged for immediate action. Verifies key contacts are still in seat and surfaces a recommended action for every account that moved. Requires a Lusha connection.

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Inbound Triggers 30 · swan-gtm
Use this skill when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response. Thirty inbound premises from Flip The Script — content and events, product interest, social and intent, sponsored influencers — plus the inbound response framework and priority order.

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Outbound Triggers 6 · swan-gtm
Use this skill when running pure cold outbound with no prior signal, choosing an outbound premise — CXO Passdown, Groundswell, Multi-Persona, or classic cold outreach — building top-down or bottom-up campaigns, or multi-threading a buying committee across an account.

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Call Kpi Scoring · swan-gtm bundle
Use this skill after a sales call — coaching a rep, judging whether a call moved the deal forward, or producing a scorecard on how the conversation actually went — call scoring, call quality, call coaching, call KPIs, talk ratio, question rate, monologue length, engagement score. Different from a behavior-based scorecard: this measures nine largely quantitative KPIs (talk-to-listen ratio, question rate, longest monologue, talking speed, engagement, sentiment, agenda set, next steps, next meeting scheduled) directly from the call itself, plus a tenth narrative one (improvement tips). Input: a call transcript, a raw audio file, or a live connection to a call-recording/conversation-intelligence system (required — one of the three); always recomputes every metric from the source material rather than trusting a connected system's own numbers. Classifies the call's type from its content first, scores each KPI against a type-specific target band where one exists, and groups the KPIs into conversation-quality and for

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Ads Offers Strategy · swan-gtm
Use this skill when designing offers for paid campaigns — the offer types that convert cold B2B traffic and matching offer strength to funnel stage.

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Meta Offer Strategy · swan-gtm
Use this skill when choosing offers for high-ACV ($30K+) B2B Meta campaigns — the offer ladder from content to demo and what converts cold B2B audiences.

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Bridge Before Cold · swan-gtm bundle
Use this skill before staging a prospect and before drafting any first touch, when a segment has gone silent, and when deciding whether an account is genuinely cold. Walks a ranked ladder of bridges you can actually source, then produces a one-line premise the writer and the reviewer both stand on. Turns "find a warm path" from advice into a step with a checkable output. Trigger phrasings: "is this account cold", "do we know anyone here", "find a warm path", "what do we open on", "this segment has gone quiet", "stage these for outreach".

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Prospect To Outreach · swan-gtm
Use this skill to go from a target-audience description to reviewed Gmail drafts in one pass: Lusha finds and verifies the contacts, a personalized email is written per contact grounded in their verified profile, and the drafts land in your inbox for review and send. Nothing is drafted for a list you have not approved, and nothing sends itself. Requires Lusha and Gmail connections.

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Prospect To Pipeline · swan-gtm
Find the right contact at a target account, verify their email and direct dial via Lusha, check for buying signals and recent news, and draft a first- touch message shaped around what you find. Takes a company and a one-line target — function, seniority, and reason for reaching out. Returns a verified contact and a ready-to-send first message in one pass. Requires a Lusha connection.

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Website To Signals · swan-gtm
Use this skill when you have a company's website and need a shortlist of intent signals worth running for them — "which buying signals fit this business," "turn this URL into a signal plan." Given a website, it returns 3-5 detectable intent signals, each tied to a concrete why-now, with where to detect it and who to target.

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Revops Forecasting · swan-gtm bundle
Use this skill when the forecast is consistently wrong: over-forecasting, missed quarter-ends, deals slipping unexpectedly. Installs category-based forecasting (Commit, Best Case, Upside), multi-method triangulation combining stage-weighted and historical views, and forecast accuracy diagnostics with benchmarks. Produces a repeatable forecast cadence, the red flags to inspect in forecast calls, and a variance-reduction roadmap. Rule: if a rep cannot explain their Commit deal in 2 minutes, it is not a Commit. Trigger phrases: forecast accuracy, we cannot predict our number, forecast categories, pipeline coverage, forecast call, deals go stale.

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Dev Tool Pricing · swan-gtm
Use this skill when setting or fixing the price of a developer tool or technical product: choosing the value metric, drawing the free-to-paid line, structuring tiers, and finding the actual number. Produces a value metric, a packaging model, and a defensible price grounded in evidence. Triggers on "what should I charge", "how do I price this", "free vs paid", "pricing tiers", "value metric", "usage-based vs per-seat", "we're too cheap", "developers won't pay", "should I charge yet".

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Subreddit Research · swan-gtm bundle
Use this skill when the user needs to find or vet Reddit communities — "which subreddits should we be in," "is r/X worth targeting," "research communities for this product." Searches live Reddit data, inspects community size, rules, content, and traffic, and produces a vetted shortlist worth adding to a campaign — plus the reasons to skip the rest.

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Competitor Intel · swan-gtm
Pull a fact-led competitive intel brief on any competitor. Takes a competitor name and a one-line deal context — displacement play, renewal defence, or general competitive prep. Returns leadership changes, hiring signals, customer intent, recent product moves, and named displacement angles — all shaped by the deal you're in. Requires a Lusha connection.

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Email 1 Variations 7 · swan-gtm
Use this skill when crafting the first email in a sequence, testing different opening structures, or building complete email cadences. Seven Email 1 variations from the Frontal core framework — observation, question, poke-the-bear, trigger, stat, and role-pain openers — plus Email 2 and Email 3 templates.

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Handle Demo Request · swan-gtm bundle
Use this skill when someone requests a demo through your website — a "Book a demo" form, a webhook carrying little more than a work email — and the question is what happens in the next sixty seconds. Enriches the person and company, decides fit and buyer persona separately, and routes the request down one of three paths: the qualified hand-raise that gets a booking email, the right company with the wrong person, and the account that should be sent to a free trial rather than a calendar. Covers inbound demo requests, form-fill routing, hand-raise qualification, MQL hygiene, and self-serve versus sales-assisted triage.

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Anti AI Slop Writing · swan-gtm bundle
Use this skill when any GTM copy needs to stop reading like AI before it ships - a LinkedIn post, a cold email, a newsletter, a landing page, a case study, an exec's thought-leadership draft. Produces the same copy with the machine tells stripped out, back to a clean baseline. Reach for it when someone says "this sounds like AI", "make it less robotic", "remove the AI tells", "de-slop this", or when a draft is technically fine but reads like a competent bot wrote it.

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Multi Thread Deals · swan-gtm
Finds deals with single-threaded risk. Identifies missing stakeholders, recommends who to engage next, and hands off contact-specific next steps to outreach.

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Ads Scaling Quadrant · swan-gtm
Use this skill when deciding how to scale paid spend — the budget-by-creative quadrant and which lever to pull based on current performance.

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Meta Capi And Events · swan-gtm
Use this skill when wiring the Conversions API and funnel events — feeding MQL/SQL signal back so Meta optimizes for qualified pipeline, not form-fills.

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Outreach Execution · swan-gtm bundle
Use this skill when a signal, account list, or named contact needs outreach — it loads sender voice and past approved messages, picks the right path for the situation, and drafts a multi-step sequence anchored on a real hook. It encodes production sender-assignment and approval rails: tiered senders, automatic executive multi-threading on large accounts, and a hard rule that AI-drafted sequences to senior executives are never auto-sent. Every sequence is staged with a written rationale for human approval, and approved copy feeds back into the voice library. Includes references for email/LinkedIn/breakup frameworks and objection handling.

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Call Scorecards · swan-gtm bundle
Use this skill when sales call quality is inconsistent, coaching feedback is vague, reps and managers disagree on what a good call is, or the user asks to "build a call scorecard", "score this call", "review my rep's calls", or "make coaching more consistent". It builds behavior-based scorecards for each key conversation type (prospecting, discovery, demo, pricing, close) and uses them to score real calls, localize where reps get stuck, and run chunked practice. Also fires when the user pastes a call transcript and wants it graded.

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Closed Lost Revival · swan-gtm bundle
Run a quarterly revival sweep over the pipeline you already paid for: closed-lost deals, proposals that went quiet, champions who changed jobs, and engaged contacts who went silent. Triggers on 'closed-lost,' 'win-back,' 'revive dead deals,' 'they ghosted us,' 'gone quiet,' 'lost the deal, what now,' 'reactivation campaign,' 're-engage old pipeline,' 'proposal never answered,' 'dormant accounts,' or any situation where a team is buying new leads while a warehouse of once-interested accounts sits untouched. The skill gates hard: it revives accounts that engaged and then went quiet, never cold contacts that ignored you from day one. BOUNDARY: the won side of the same idea (turning wins into lookalike prospecting) is a separate play; a standing champion-move monitor detects movers continuously, while this skill only consumes verified moves inside a quarterly campaign; live threads still inside an active cadence (under 60 days of silence) are patience, not revival.

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Pipeline Visibility · swan-gtm
Pipeline visibility, reporting architecture, dashboard design, pipeline hygiene, and forecast reporting for B2B revenue teams. CRM-agnostic patterns for any platform. Use when the user mentions pipeline visibility, pipeline reporting, sales dashboards, pipeline hygiene, stale deals, pipeline coverage, pipeline health, deal inspection, pipeline review, win rate reporting, conversion funnels, pipeline cleanup, pipeline scrub, forecast reporting, forecast accuracy tracking, big deal alerts, or pipeline quality score. Also trigger on 'we can't see our pipeline,' 'deals go stale,' 'pipeline reports are wrong,' 'we need better dashboards,' or 'how do we track pipeline health.' BOUNDARY: Covers pipeline VISIBILITY and REPORTING (CRM-agnostic). For CRM-specific implementation, see revops-hubspot or revops-salesforce. For forecast methodology, see revops-forecasting. For metrics, see revops-metrics.

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Renewal Save Motion · swan-gtm bundle
Run the defensive counterpart to expansion: a structured save motion for at-risk customers and a renewal runbook that starts at T-120, not the week the contract ends. Triggers on 'renewal at risk,' 'customer went quiet,' 'churn save,' 'save play,' 'they stopped using the product,' 'champion left the account,' 'renewal coming up,' 'GRR is slipping,' 'downgrade request,' 'cancellation notice,' 'win the renewal,' or any situation where a health signal fired and the team's only play is a discount and a prayer. Entry condition: a risk flag already exists (from a health scan, usage drop, champion departure, or a blocked expansion attempt). BOUNDARY: customer-health scanners DETECT risk across the base; this skill executes the intervention on one flagged account, starting where their output ends. Expansion analysis is the offense on healthy accounts; the two are mutually exclusive on the same account at the same time, and an expansion attempt blocked on inactivity is precisely the handoff INTO this skill. cs-operati

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Crm Health Scoring · swan-gtm bundle
Use this skill when leaders need a repeatable measure of CRM reliability, its trend, and the defects driving it. Produces a deterministic health score, object- and rule-level diagnostics, a confidence statement, and a prioritized remediation queue.

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Founder Led Sales · swan-gtm
Use this skill when developers love your tool but nobody pays, you have never sold and freeze on the conversation, or deals stall on "let me think about it." Produces a repeatable first-deal motion you run yourself: finding the champion and the buyer, running discovery, demoing their use case, arming the champion, and closing your first paying customers. Triggers on "founder-led sales", "close first customers", "nobody will pay", "how do I sell this", "let me think about it", "sales discovery", "find the champion", "close the deal", "first paying customer".

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Icp Matrix Builder · swan-gtm
Use this skill when targeting needs to become a decision rule instead of a description — before launching outbound for a new company or product line, when refining targeting after the first campaign data lands, when expanding into a new vertical, or when a list is producing replies from people who will never buy. Produces a scored, tiered ICP matrix that a list build can be filtered against and that anyone on the team can apply the same way twice. Trigger phrasings: "define our ICP", "who should we target", "build the ICP", "tier these accounts", "score this list", "our leads are bad", "we're getting replies but no deals", "which segment do we go after".

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Company Deep Dive · swan-gtm bundle
Use this skill when the ask is about one specific company: "tell me about [company]", "research [company]", "what does [company] do", "who is [company]", "look up [company]", "company deep dive", "due diligence on [company]", "background on [company]", "dig into [company]", "analyze [company]" — or when evaluating a company as a sales target, partner, or investment. Research the live web instead of answering from memory: funding, leadership changes, and product launches move faster than any knowledge base, so run it even for well-known companies. Produces a sourced 360-degree report covering funding, leadership, product and technology, market position, news, and strategic outlook — with a date and URL on every claim.

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Clay Buying Signals 5 · swan-gtm
Use this skill when setting up signal-based Clay tables, prioritizing outreach triggers, or building intent-based campaigns — 5 buying signals for Clay workflows with performance benchmarks and workflow tips.

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Clay Enrichment 9step · swan-gtm bundle
Use this skill when building enrichment workflows, setting up Clay tables, or maximizing data quality — the complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories.

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Cold Email 4 Sequence · swan-gtm
Use this skill when building cold email campaigns, creating outreach sequences, or structuring a multi-touch cadence for B2B prospecting. Covers the standard 4-email sequence — trigger-based opener, pain/KPI email, delegation ask, break-up — plus timing, structure checklist, and BTL/ATL length rules.

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Cold Email Strategist · swan-gtm bundle
Use this skill when writing or fixing cold email — first-touch and follow-up sequences, re-engagement, subject lines, personalization at scale, ATL/BTL messaging, copywriting frameworks, deliverability, domain warmup, SPF/DKIM/DMARC, and email infrastructure. Triggers on 'cold email', 'email sequence', 'deliverability', 'warmup', 'bounce rate', 'inbox placement', 'email template', 'follow-up email', 'outbound email', 'subject line', 'personalization', 'email copy'.

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Outreach 4 Categories · swan-gtm
Use this skill when categorizing leads as Inbound, Postbound, Bridgebound, or Outbound, choosing the right outreach approach and personalization level for a lead, building segmented campaigns, or deciding between 1:many and 1:1 messaging.

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Personalization Hooks · swan-gtm
Use this skill when turning prospect research into opening lines, choosing between a strong hook (verbatim quote) and a lite hook (conceptual tie), connecting personalization to relevance, or crafting personalized first lines for cold email and LinkedIn.

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Meddpicc Gap Audit · swan-gtm bundle
Use this skill when a deal is coming up for a forecast call, a stage change, when someone asks what's actually missing on a deal, or after a new call or email that might change qualification — deal review, deal inspection, deal qualification, MEDDPICC gap check, qualification gap. Input: one or more meeting transcripts and/or email threads for the deal (required) plus, optionally, the deal's current CRM/qualification field values (for reconciliation). It maps MEDDPICC/MEDDIC signal straight out of the transcripts and emails, citing the exact line behind every mapping, then reconciles that against the CRM values if supplied — separating confirmed risks from open unknowns and weighting gaps by deal stage. Can optionally write reconciled values back to a connected CRM, but only field by field and only with the user's explicit permission — never from a live connection alone.

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Vc Portfolio Research · swan-gtm
Use this skill when preparing for a meeting with a VC, PE, or accelerator partner and you need to know how their portfolio companies use your product — paste the firm's portfolio URL and get a demo-safe, partner-facing analysis (product penetration, plan mix, usage, AI adoption, open pipeline) plus a separate internal sheet with the full account-level financial detail. Built for partner and emerging-customer teams; turns hours of manual portco research into one structured run.

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Discovery To Demo Bridge · swan-gtm
Use this skill in the gap between a discovery call and the demo that follows — when you have discovery notes and need to turn them into a demo that proves value instead of dumping features. Run it when a rep is about to "walk through the product," when discovery surfaced several pains and you need to decide what to actually show, when a previous demo fell flat or caused "indigestion" (too much shown, nothing landed), or when you need to justify to the buyer why this demo is worth their time. The agent quantifies each discovered pain in dollars/ARR/time, ties it to a root cause, and maps the exact demo moment that proves the fix — producing a "Why This Demo" plan and an explicit cut-list of features to skip.

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Linkedin Ghostwriting · swan-gtm bundle
Use this skill when ghostwriting LinkedIn posts for a founder or executive - the ask is "what should our CEO post", "draft the next posts for [exec]", "write this in [exec]'s voice", "an industry-news take", "a repost", or "exec thought leadership". Produces three ranked, typed post options per executive in that person's own voice - a news share, a repost, and a thought-leadership piece with a graphic - each short, each with an attachment, each gated against everything they have already posted. Reach for it whenever you are writing exec social content that has to sound like them, stay fresh, and never repeat itself.

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Ads Budget Allocation · swan-gtm
Use this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as spend grows.

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Ads Campaign Planning · swan-gtm
Use this skill when planning a paid campaign end to end — objectives, audiences, offers, creative, and measurement locked before launch.

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Ads Channel Selection · swan-gtm
Use this skill when choosing paid channels — where Meta, LinkedIn, and search each win for B2B, and how to sequence them by budget and motion.

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Roi Proof Generator · swan-gtm
Use this skill when a renewal, QBR, or expansion conversation is coming and the user needs to prove what their AI agent actually delivered — "build the renewal deck," "show ROI for this account," "the buyer is asking what they got for the money." Turns raw agent activity into a renewal-ready value receipt: tasks completed, hours returned, cost avoided, and the ROI multiple, in the customer's own numbers. Built on Manny Medina's billing-first ROI approach: agents are cognitively invisible to the people paying for them, so their value has to be made explicit — continuously, not just at renewal.

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Deal Desk Operations · swan-gtm
Use this skill when reps hold too much pricing authority, discounts spiral by region, or approval bottlenecks stall deals. Builds the approval matrix by discount depth and deal size, SLA-backed quote workflows, and strategic override lanes that separate noise from genuine exceptions. Produces a matrix routing small discounts to reps, large discounts to leadership and non-standard terms to the deal desk, a three-stage quote process with 24 to 48 hour SLAs, and a 30-day audit loop on exceptions. Rule: if a rep can approve a discount without understanding the margin impact, the approval matrix is too loose. Trigger phrases: discount governance, approval matrix, pricing exceptions, deals stalled in approval, margin erosion, quote SLAs.

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Marketing Operations · swan-gtm bundle
Marketing operations for B2B revenue teams: lead scoring, attribution, campaign tracking, and handoff protocols. Use when the user mentions marketing operations, marops, lead scoring, MQL definition, MQL to SQL handoff, lead routing, attribution modeling, multi-touch attribution, W-shaped attribution, marketing sourced pipeline, campaign operations, UTM taxonomy, demand gen ops, channel mix, marketing SLA, speed to lead, ICP fit scoring, SPICED lead scoring, ICP fit matrix, selection fit, urgency fit, qualification tier scoring, T1 T2 T3 leads, or ICP fit scoring. Also trigger when someone says 'sales says our leads are garbage' or 'we can't attribute revenue to campaigns.' BOUNDARY: Covers marketing OPERATIONS (lead management, attribution, campaign ops). For HubSpot, see revops-hubspot. For funnel math, see revops-metrics. For ICP BUILDING methodology (GAP method, customer interviews), see icp-builder.

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Trial Poc Conversion · swan-gtm bundle
Design and run trials, POCs, and pilots that end in a decision instead of a drift. Use when trials go nowhere, prospects want to test first, or evaluations expire without a verdict. Picks the right evaluation motion, contracts success criteria before granting access, defines and instruments activation, and runs the conversion clock. Produces an evaluation design with success criteria, an activation definition, and a decision-forcing timeline. Rule: a POC is a proof vehicle, never a qualification substitute; granting one to an unqualified deal is how free consulting projects start. Trigger phrases: trial conversion, proof of concept, pilot, trial-to-paid, our trials go nowhere, evaluation plan.

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SEO Business Context · swan-gtm
Use this skill when starting SEO or content work for a client and you need a complete account intelligence document first — what they sell, who they sell to, what they want to sell more of, and what already works. Fires on "onboard this SEO client", "build account context", or before any keyword research. Pulls the live website, Ahrefs site data, call transcripts, and client comms into one confirmed picture. Phase 1 of the SEO topic research pipeline; runs standalone.

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Pipeline Signal Review · swan-gtm
Run a full signal check across every open deal in a pipeline. Takes a deal list with account names and stages. Returns a risk-ranked brief — stale contacts, missing buying group coverage, signal gaps, and a recommended next action for every deal that needs attention. Requires a Lusha connection.

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Bridgebound History 16 · swan-gtm
Use this skill when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns — 16 history-based Bridgebound triggers from Flip The Script: demo pipeline, closed-lost, executive churn, email engagement, and reciprocity.

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Josh Braun Copywriting · swan-gtm
Use this skill when refining email copy, improving message quality, or reviewing outreach for common mistakes. Josh Braun's five cold email principles — write with an eraser, be cheeky, be specific, use loss aversion — plus personalization do's and don'ts.

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Linkedin Limits Warmup · swan-gtm
Use this skill when planning LinkedIn campaign volume, avoiding account restrictions or bans, warming up a new or dormant LinkedIn account, setting safe daily limits for connection requests, DMs, and InMails, or recovering an account from restriction.

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Reverse Etl Activation · swan-gtm
Use this skill when you need to turn a scored, segmented audience sitting in the warehouse (BigQuery, Snowflake, Redshift) into live GTM motion, syncing accounts, contacts, and computed traits out to the CRM, ad platforms, and sequencing tools. It encodes the judgment that keeps reverse ETL from quietly polluting every downstream system: identity resolution before any write, a change-data-capture diff so only real deltas move, field-level mapping with type and format guards, suppression and consent gates, sync scheduling matched to each destination's rate limits, and a mandatory dry run plus row-count reconciliation before and after the live push. Every threshold (match-confidence floor, batch size, sync cadence, max-delete guard, suppression rules) is a tunable default. Each run produces a validated sync plan, a dry-run diff of adds, updates, and suppressions with counts, and a reconciliation report after the live sync.

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Give First Cold Email · swan-gtm bundle
The skill for writing a proper cold email, for any product or service. Use it whenever a cold email needs writing and the usual asks are getting ignored. Triggers: "write my cold email", "nobody books from my outbound", "what should my CTA be", "make this email give value", "turn my offer into a cold email", "make my offer stronger". Takes the sender's actual offer and produces casual, founder-signed emails that earn the reply one of two ways: give the prospect a piece of the result up front (a finding, a mini tool, a done-for-them artifact), or make the offer so good that saying yes is the prospect's only job. Never just a call ask.

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Warm Intro Intelligence · swan-gtm bundle
Use this skill when a rep wants warm intro paths into a target prospect — "Find warm intro paths for [company]", "Who do we know at [company]?", "Can anyone intro me to [role] at [company]?", "Warm intro - [company]". Surfaces the strongest available warm intro paths from your company's relationship network — employees, customers, partners, investors, advisors, call transcripts — with honest, evidence-based confidence labels. Decision support only: never contacts anyone, never writes to the CRM. The rep always decides.

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Territory Signal Digest · swan-gtm
Run a weekly signal sweep across every account in your territory. Takes an account list and returns a ranked brief — promotions, job changes, funding rounds, hiring surges, and intent spikes, sorted by signal strength. Designed to run every Monday morning before a pipeline review. Requires a Lusha connection.

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Visual Argument Review · swan-gtm bundle
Use this skill when a marketing design asset needs a senior review before it ships - a sales deck, a one-pager, a LinkedIn graphic or carousel, a case study, a landing section, a proposal slide. Produces a prioritized design read: what works, the ranked fixes with the commercial reason for each, brand and data-integrity checks, and one stronger idea. Reach for it when someone asks "what's wrong with this deck", "is this client-ready", "review this one-pager", "give me design feedback", or "why does this look off".

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Lead Form Optimization · swan-gtm
Use this skill when optimizing Meta instant forms — question design, friction tuning, and quality filters that trade cheap leads for qualified ones.

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359 published skills · page 1 of 4