swan-gtm Cold Call Scripts
For objection responses, see references/objections.md.
1-Minute Cold Call Script (5 Steps)
| Step | Script | Purpose |
|---|---|---|
| 1 | "Hey {{firstName}}, this is [Name] from Frontal—I know I'm catching you out of the blue." | Pattern interrupt |
| 2 | "Mind if I take 30 seconds to tell you why I called? Then you can decide if it's worth continuing." | Earn permission |
| 3 | "I work with [ICP] who are struggling with [problem]." | Establish relevance |
| 4 | "We just helped [similar company] achieve [result]." | Social proof |
| 5 | "Is that something you're dealing with right now?" | Open conversation |
Full Script Example
"Hey Sarah, this is Mike from Frontal—I know I'm catching you out of the blue.
Mind if I take 30 seconds to tell you why I called? Then you can decide if it's worth continuing.
I work with B2B SaaS companies doing $5-20M who are struggling with inconsistent pipeline.
We just helped a company similar to yours book 40+ qualified meetings per month.
Is pipeline predictability something you're dealing with right now?"
No-Show Phone Script
"Hey {{firstName}}, it's [Name] from Frontal.
We had a call scheduled for [time]—wanted to make sure everything's okay.
No worries if something came up. Would [alternative time] work better?"
Key: No guilt, assume good intent, offer easy reschedule.
Voicemail Script (Under 20 seconds)
"Hey {{firstName}}, [Name] from Frontal.
Quick message—I work with [ICP] on [problem].
Thought it might be relevant given [trigger/observation].
I'll shoot you an email with some times. Talk soon."
Combines with
| Skill | Why |
|---|---|
sdr-outbound-rules |
Apply same writing rules to scripts |
cold-email-4-sequence |
Coordinate calls with email sequence |
buying-signals-6 |
Use signals in Step 3 |
linkedin-campaign-complete |
Multi-channel coordination |
Example prompts
Adapt the 1-minute script for selling marketing automation to CMOs.
Write a voicemail script for following up after a website visit.
How do I handle "we already have a solution" for CRM software?
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