swan-gtm

@swan-gtm source repo

359 skills
0 followers
1 day ago last updated

▌
My Skill Name · swan-gtm bundle
Use this skill when [the concrete trigger — a signal fires, a moment in the deal, a recurring cadence]. Produces [the concrete output]. [One or two more sentences dense with the phrases someone would actually say when they need this.]

0
installs
▌
Icp · swan-gtm bundle
Defines and refines who the org sells to. Use for ICP discovery, segment refinement, new segment creation, persona definition, and tightening the rubric used by scoring and outreach.

0
installs
▌
Brief · swan-gtm
Creates a one-page executive account brief. Use before sponsor syncs, deal reviews, QBRs, or board updates where the user needs account context, opportunity state, risks, and asks.

0
installs
▌
Score · swan-gtm bundle
Qualifies and scores accounts against ICP and buying signals. Use for account fit, lead tiering, inbound signals, pipeline rescoring, re-engagement, and expansion potential.

0
installs
▌
Meta Ads · swan-gtm bundle
Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.

0
installs
▌
Submit Skill · swan-gtm
Use this skill when the user wants to submit, contribute, or publish a GTM skill to the GTM Skills library (github.com/swan-gtm/gtm-skills, gtmskills.com), or update one of their existing skills or their creator profile there.

0
installs
▌
Research · swan-gtm bundle
Researches a company, person, buying committee, signal, domain, stack, financial context, or competitor mention. Produces a focused answer with sources and confidence notes.

0
installs
▌
Skillify · swan-gtm
Turns useful work from the current conversation into a reusable org skill. Captures the trigger, outcome, procedure, and judgment so the play can be rerun.

0
installs
▌
Google Ads · swan-gtm bundle
Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and match-type management, bidding, weekly search term auditing, negatives, Performance Max guardrails, RSAs, and performance analysis. Triggers: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding.

0
installs
▌
Clay Expert · swan-gtm bundle
Use this skill when working in Clay — tables, waterfall enrichment, Clay credits and pricing, Claygent, Clayscript formulas, CRM sync, enrichment workflows, integrations, or building data pipelines in Clay. Triggers on 'Clay workflow', 'enrichment waterfall', 'Clay credits', 'Claygent', 'Clayscript', 'Clay + HubSpot', 'Clay + Salesforce', 'Clay table', 'Clay providers', 'enrich in Clay', 'Clay formulas', 'find emails', 'email waterfall', 'phone waterfall', 'lead scoring', 'Clay debugging'.

0
installs
▌
Buying Group · swan-gtm
Map every decision-maker, influencer, and blocker at a target account. Takes a company name or domain plus a deal stage or research context. Returns verified contacts classified by buying role, coverage gaps by function, departure flags, and ranked next actions — all shaped by where you are in the deal. Requires a Lusha connection.

0
installs
▌
Reach Out · swan-gtm bundle
Use this skill whenever creating outreach — a cold email, a LinkedIn message, a follow-up, or a multi-step sequence — for a company, a contact, a list, or a signal. Use it even when the user doesn't say "outreach": any request to write to, contact, message, or get in front of a prospect or account goes through here. Covers picking the hook, matching the org's voice, choosing the sequence shape, and staging everything for approval. Trigger phrasings: "reach out to", "draft outreach", "email this company", "message this prospect", "follow up with", "build a sequence", "contact these visitors". Also use it for strategic outreach questions ("how should our cold emails sound", "what cadence should we run") — the output is then a point of view grounded in the org's saved voice, not a sequence.

0
installs
▌
Abm On Meta · swan-gtm
Use this skill when running Meta Ads for B2B qualified pipeline — enriched custom audiences from a tiered TAM, Conversion Leads feedback via CAPI, segment personalization, and SQL-level reporting.

0
installs
▌
Ad Personas · swan-gtm
Use this skill when defining ad personas — translating ICP segments into the persona lens every ad, angle, and offer gets built against.

0
installs
▌
Data Quality · swan-gtm
Verify, enrich, and clean any contact or account list against Lusha's verified B2B database. Checks emails, refreshes titles, fills missing direct dials, enriches firmographics, and flags duplicates and unverifiable records. Returns a clean list with a data quality summary showing exactly what was fixed and why. Requires a Lusha connection.

0
installs
▌
Gtm Plays 11 · swan-gtm bundle
Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.

0
installs
▌
Rfp Response · swan-gtm bundle
Use this skill when an inbound RFP, RFI, or brief lands and a proposal has to go back by a deadline - "an RFP just came in", "should we bid on this", "build the response", "the proposal is due Friday", "set up the RFP", "where are we on the [brand] RFP", "what's the status of our RFPs", "which RFP is about to slip". Produces a bid/no-bid call, a structured response built to the evaluator's criteria, a work plan sequenced backward from the deadline, and a status read across every live RFP.

0
installs
▌
Audit Swan · swan-gtm
Checks whether a Swan workspace is structurally healthy. Use for configuration audits that surface missing knowledge, disconnected integrations, exhausted senders, broken triggers, sparse CRM data, and credit or subscription issues.

0
installs
▌
Battlecard · swan-gtm
Creates or updates a competitor battlecard. Use when the user needs positioning, strengths, weaknesses, objections, win conditions, and practical talk tracks saved into competitive knowledge.

0
installs
▌
Build List · swan-gtm bundle
Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects, decision-makers, enrichment, or a list ready for CRM, Swan, or sequence activation.

0
installs
▌
Inbox Zero · swan-gtm
Triage a user inbox across email, Slack, LinkedIn, and Swan. Use for inbox sweeps where the agent should archive obvious noise, draft replies, and return a single summary of items needing attention.

0
installs
▌
Post Radar · swan-gtm bundle
Acts on engagement with monitored LinkedIn profiles. Qualifies commenters or reactors, checks fit, and drafts contextual follow-up tied to the actual post.

0
installs
▌
Linkedin Ads · swan-gtm bundle
Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget allocation, audience sizing and targeting, campaign structures, bidding, performance analysis against benchmarks, account audits, creative and copy (Thought Leader Ads, conversation ads, document ads), and scaling decisions. Triggers: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget.

0
installs
▌
Icp Builder · swan-gtm bundle
Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.

0
installs
▌
Event Radar · swan-gtm bundle
Turns event attendance into pipeline. Use when prospects attend a webinar, conference, dinner, booth, or monitored industry event and need qualification plus contextual follow-up.

0
installs
▌
Enrich Contact · swan-gtm
Look up any contact's current verified profile via Lusha. Takes a name and company, email address, or LinkedIn URL. Returns current title, seniority, department, verified email, direct dial, tenure, and departure flag if the contact has moved on. Single contact lookup — fast, verified, no guessing. Requires a Lusha connection.

0
installs
▌
Gtm Planning · swan-gtm bundle
Go-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user mentions GTM planning, go-to-market, GTM motion, territory design, org design, sales org, team structure, capacity planning, headcount model, hiring plan, ICP definition, PLG, product-led growth, sales-led, partner-led, channel strategy, named accounts, team ratios, SDR-to-AE ratio, or scaling the sales team. Also trigger when someone asks about entering a new market, redesigning territories, or planning next year's revenue org. If someone says 'how should I structure my sales team' or 'our territories don't make sense,' activate this skill. BOUNDARY: Covers team STRUCTURE, territories, and capacity. For comp plans and quotas, see gtm-compensation. For ICP BUILDING methodology (GAP method, interviews, thresholds), see icp-builder.

0
installs
▌
Lead Routing · swan-gtm
Lead routing strategy, assignment logic, round-robin patterns, territory design, speed-to-lead SLA frameworks, and routing automation for B2B revenue teams. Use when the user mentions lead routing, lead assignment, round-robin, territory assignment, lead distribution, speed-to-lead, lead SLA, lead queue, routing rules, routing logic, account-based routing, geographic routing, skills-based routing, load balancing, lead handoff, inbound lead routing, outbound lead routing, routing tools (LeanData, Chili Piper, Default), or lead cherry-picking. Also trigger on 'leads aren't getting to the right rep,' 'our routing is broken,' 'leads sit in a queue,' 'reps cherry-pick,' 'speed-to-lead is too slow,' or 'we need to redesign territories.' BOUNDARY: Covers routing STRATEGY and LOGIC (CRM-agnostic). For CRM-specific implementation, see revops-hubspot or revops-salesforce. For enrichment that feeds routing, see data-enrichment. For lead scoring, see marketing-operations.

0
installs
▌
Tam Builder · swan-gtm
Use this skill when the target market needs to become an actual enumerated list of companies — every organisation that could plausibly buy, with a verified size band, exact geography, and fit classification, deduplicated to one row per company. Companies only; contacts and email verification are a separate, later stage. Produces the company universe plus an honest coverage report. Trigger phrasings: "map the TAM", "build the TAM", "total addressable market", "pull every company", "target account universe", "who could buy this", "size the market", "list every company that", "refresh the TAM".

0
installs
▌
Enrich Company · swan-gtm
Pull any company's full verified profile via Lusha. Takes a company name, domain, or Lusha company ID. Returns firmographics, funding stage, tech stack, employee count, revenue range, HQ, corporate structure, live buying signals, and verified contact count by seniority. Single company lookup — complete, verified, ready to act on. Requires a Lusha connection.

0
installs
▌
Gtm Philosophy · swan-gtm
Use this skill when defining outbound strategy, training sales teams, or establishing GTM fundamentals. Core principles — scale what top performers do, signal-based outreach, lead with pain, segment don't over-personalize — plus multi-channel coordination and key mindsets on personalization, volume, timing, and messaging.

0
installs
▌
List Architect · swan-gtm bundle
Use this skill when building B2B lead lists — ICP definition and scoring, sourcing companies, qualifying accounts, finding contacts, persona mapping, deduplication, and data validation. Triggers on 'lead list', 'list building', 'Sales Navigator', 'boolean search', 'ICP', 'ideal customer profile', 'find leads', 'prospect list', 'email verification', 'list hygiene', 'build a list', 'find prospects', 'deduplicate', 'qualify accounts', 'ABM'.

0
installs
▌
Signal Sourcer · swan-gtm bundle
Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job change', 'hiring signal', 'funding signal', 'competitor signal', 'tech change', 'warm outbound', 'signal stacking', 'RB2B', 'Trigify', 'GTM plays'.

0
installs
▌
SEO Intel · swan-gtm bundle
Use this skill when you need SEO answers grounded in live data instead of a tool's guessed metrics: keyword research, rank checks, a technical site audit, content gap analysis against competitors, reverse-engineering a competitor's on-page strategy, or an AI-visibility audit of how often AI assistants mention and cite your brand. Produces an evidence-backed report per play — every keyword, gap, finding, and score traceable to a real search result or extracted page. Covers "what should we rank for", "why did rankings move", "SEO audit", "technical SEO", "keyword difficulty", "topic clusters", "content gap", "competitor keywords", "SERP analysis", "AI visibility", "AI citation audit", "AEO", "GEO", and "do AI Overviews mention us".

0
installs
▌
Roi Business Case · swan-gtm
Use this skill when a live deal needs a business case the buyer will actually believe — heading into procurement, finance review, or exec sign-off, when a champion needs an internal case to justify the spend, when a single "dream ROI" number is triggering skepticism, or when you want to pre-handle the "your-numbers-are-inflated" objection before it's raised. Instead of one optimistic figure, the agent builds a one-page business case modeling WORST / AVERAGE / BEST outcomes, each tied to the buyer's root-cause problem, with explicit conservative assumptions — which makes the AE look impartial and gives the champion a case they can defend to finance.

0
installs
▌
Sequence Writer · swan-gtm
Turn any trigger event into a full cold outreach sequence. Takes a signal, a contact identifier, and product context. Verifies the contact via Lusha, confirms account signals, and writes a multi-step sequence grounded in the specific trigger — not a generic template. Up to 5 steps with subject lines, body copy, and send cadence. Requires a Lusha connection.

0
installs
▌
Handle Reply · swan-gtm
Processes inbound replies to outbound sequences. Classifies intent, drafts the right response or stop action, and updates CRM and Swan state without auto-sending.

0
installs
▌
Map Contacts · swan-gtm bundle
Maps the buying committee at a named account using CRM history, past interactions, LinkedIn, and prospect search. Produces persona coverage, relationship strength, gaps, and next moves.

0
installs
▌
1 To 1 Abm Ads · swan-gtm bundle
Use this skill when running 1:1 ABM ads on LinkedIn — one ad set per named target company, each audience sized and narrowed to the buyers, personalized single-image creatives, and a DRAFT-first campaign build with a script for every step.

0
installs
▌
Ad Copywriting · swan-gtm
Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.

0
installs
▌
Advantage Plus · swan-gtm
Use this skill when deciding whether and how to use Advantage+ for B2B SaaS — what to let Meta automate, what to constrain, and when manual beats automation.

0
installs
▌
Meta Reporting · swan-gtm
Use this skill when analyzing or reporting Meta Ads performance — pulls live Meta insights, reads them like an operator (leading vs vanity signals), and generates a shareable branded HTML dashboard. Triggers: Meta report, Meta dashboard, Meta performance, analyze Meta ads, cost per lead, CPL report, Meta account audit, weekly Meta report, client dashboard, ad spend report.

0
installs
▌
Signal Timing · swan-gtm
Use this skill when a signal has fired and you need to decide when and how to reach out — "when do I contact them," "is this signal still warm." Given a signal type and the date it fired, it returns the outreach window, when it goes cold, the cadence, channel order, and a one-line angle.

0
installs
▌
Cs Operations · swan-gtm bundle
Save churning customers through proactive health scoring and recovery plays. Use when red accounts pile up unpredictably, renewal conversations turn contentious, or expansion-ready accounts slip away. Builds a 5-dimension health score (product usage, relationship quality, support friction, commercial trends, outcomes) updated weekly, triages red accounts into rescue mode or renewal-risk mode, and activates save plays with executive sponsorship, backed by the full post-sale operating model (onboarding, QBRs, CS-Sales handoffs, renewal governance). Produces a weekly red-account triage list and recovery playbooks by churn cause. Rule: a customer does not turn red on one signal; red means 3 or more health dimensions breaking at once. Trigger phrases: we keep losing customers, red accounts, health scoring, save play, churn autopsy, renewal price increase resistance.

0
installs
▌
Revops Crisis · swan-gtm bundle
Revenue crisis triage and emergency response when multiple systems break simultaneously. Use this skill when the user describes a CRISIS state: forecast missed for multiple quarters, win rate collapsing, pipeline coverage below 2.8x and falling, NRR crashed below 90%, multiple simultaneous system failures, loss of trust between functions, data that cannot be trusted, or scenarios like "everything is broken," "forecast is ±30% wrong," "we are losing deals we should win," "I cannot trust our data," "sales blames marketing blames product," "three quarters in a row we missed," "board is panicking," or "we need to save this quarter." Also trigger on "we need emergency triage," "nothing is working," "where do we even start," or "we are in firefighting mode." BOUNDARY: This is emergency response (what to fix FIRST when everything is broken). For detailed methodology after stabilisation, see revops-diagnostic and revops-four-capability-maturity-assessment. For specific domain fixes, see the relevant domain skill.

0
installs
▌
Clear My Desk · swan-gtm
Triages pending Swan work for a user. Use to prioritize review items, sequence approvals, alerts, and suggestions into act-now, bulk-approve, acknowledge, or investigate buckets.

0
installs
▌
Visitor Radar · swan-gtm bundle
Acts on content or website engagement from prospects. Qualifies the person, identifies the engagement hook, and drafts contextual follow-up based on their interest.

0
installs
▌
Meta Onboarding · swan-gtm
Use this skill when setting up the Meta Ads skills for the first time — a guided flow for Meta Marketing API access (app, token, ad account), writing the .env, and testing the connection. Triggers: onboarding, setup, get started, configure, credentials, API setup, connect Meta, Meta API.

0
installs
▌
Lusha Prospector · swan-gtm
Use this skill to turn a plain-language description of who you want to reach into a verified, callable list of buyers with validated email and direct dial. You describe the audience in any phrasing; the skill translates it into Lusha's filter catalog and returns verified contacts. Requires a Lusha connection.

0
installs
▌
Revops Hubspot · swan-gtm bundle
Use this skill when CRM architecture breaks revenue clarity: lifecycle stages that do not match the funnel, unmaintainable properties, reporting that needs three spreadsheets. Covers object model design, lifecycle architecture, property governance, pipeline configuration, automation patterns, and reporting structure for HubSpot. Produces a documented architecture with stage definitions, property naming standards, workflow specs, and a revenue-decision-focused dashboard roadmap. Rule: design for reporting first; if you cannot name the report a property feeds, do not create it. Trigger phrases: HubSpot setup, lifecycle stages, messy HubSpot instance, deal pipelines, HubSpot reporting, CRM architecture.

0
installs
▌
Revops Metrics · swan-gtm bundle
Revenue performance measurement, funnel math, and unit economics for B2B teams. Use when the user mentions revenue metrics, conversion rates, pipeline velocity, unit economics, LTV, CAC, payback period, cohort analysis, NRR, GRR, churn rate, expansion revenue, ARR, MRR, funnel conversion, win rate, deal size, sales cycle, Rule of 40, burn multiple, T2D3, growth benchmarks, deal health scoring, deal health dimensions, conversational intelligence metrics, strategic initiative trackers, activity velocity, multi-threading score, or measuring revenue performance. Also trigger on 'our numbers are off,' 'how do we stack up,' 'what should our conversion rate be,' or 'how healthy is this deal.' BOUNDARY: This skill covers WHAT to measure. For forecasting, see revops-forecasting. For meeting cadence, see revenue-operating-cadence.

0
installs
▌
Buying Signals 6 · swan-gtm
Use this skill when prioritizing outreach, building signal-based campaigns, or setting up intent tracking — 6 buying signals ranked by purchase correlation: former customers and alumni users, new leadership, high-intent website visits, tech stack changes, expansion, and hiring or downsizing.

0
installs
▌
Hiring Radar · swan-gtm bundle
Use this skill when job postings should be watched as buying signals — continuously, with no outreach. Runs daily over watched accounts plus job descriptions matching tracked queries, keeps only the hiring patterns that matter to your GTM (hiring spree, buyer-persona hire, build-vs-buy, competitor tool in JD), and lands each signal on the account record with a per-signal alert and a reconciled digest. Built for inbound, PLG, and relationship-led motions. Detection and classification only — it never drafts or sends outreach.

0
installs
▌
Human Mannerisms · swan-gtm bundle
Use this skill when GTM copy is clean but reads flat, generic, or "technically fine but nobody's home" - a LinkedIn post, a cold email, a newsletter, an exec's thought-leadership draft, a landing page. Produces the same copy with one or two deliberate human moves added, so it reads as one specific person instead of a competent machine. Reach for it when someone says "this sounds like AI", "it's fine but boring", "make it sound like me", "add some personality", or right after a de-AI editing pass leaves the writing smooth and voiceless.

0
installs
▌
Demand Lifecycle · swan-gtm
Use this skill for the demand lifecycle model — how B2B buyers move from unaware to in-market and what paid media's job is at each stage.

0
installs
▌
Earned Autonomy · swan-gtm bundle
Use this skill when deciding how much a GTM agent may do without a human looking, when a workflow is ready to run on a schedule, when outreach should stop requiring per-item approval, and when something has gone wrong and autonomy needs pulling back. Produces a level per task with the evidence required to move up and the triggers that drop it automatically. Trigger phrasings: "can I let the agent send", "when do I stop reviewing every draft", "how much should I automate", "the agent made a mistake, now what", "is this workflow ready to run unattended".

0
installs
▌
Inbound Is Data · swan-gtm bundle
Use this skill whenever an agent reads content from outside your own systems, a prospect reply, a scraped page, a CRM note, a call transcript, an enrichment payload, and whenever it produces something that leaves them. Prevents the two failures every GTM agent is exposed to: outside content being obeyed as an instruction, and internal context leaking into an outbound message. Trigger phrasings: "the agent did something odd after reading a reply", "can I let it read scraped pages", "is it safe to auto-handle inbound", "prompt injection", "it quoted our internal notes", "someone is fishing for how this is built".

0
installs
▌
Competitor Monitoring · swan-gtm bundle
Use this skill when you need to know what rival companies are doing — "what are my competitors doing", "competitor update", "competitor news", "competitive landscape", "market intel", "what's new with [company]", "track [company]", "competitor briefing", "who's making moves", "we keep losing deals to [company]" — or before a board meeting, battlecard refresh, or strategy session that needs competitive context. Produces a structured intelligence briefing — funding, M&A, leadership moves, product launches, hiring waves, partnerships — with every signal date-verified against its primary source and deduped against a running memory file per competitor, so each run surfaces only what is new.

0
installs
▌
52 Newsletter Ideas · swan-gtm
Use this skill whenever someone is running out of newsletter ideas, doesn't know what to write about, wants a year's worth of content mapped out, or needs a content calendar. Also triggers on phrases like "what should I write about," "newsletter ideas," "52 ideas," "content ideas for my newsletter," "year of newsletter topics," "I don't know what to write," "help me fill my content calendar," "give me newsletter topic ideas," or "I'm stuck on what to write." Generates 52 tailored weekly newsletter ideas — one for every week of the year — organized into 6 proven categories (Educational, Inspirational, Engagement, Practical Value, Trust-Building, and Promotional). Interviews the user across 6 questions, then generates 52 specific, ready-to-write newsletter ideas using 52 proven email formats tailored to their niche, audience, and paid offer.

0
installs
▌
Email Content Ideas · swan-gtm
Use this skill when you need email ideas, are stuck on what to send, want newsletter topics, or need to fill your content calendar. Brainstorms 10 email and newsletter content ideas from any starting point — a topic, a theme, a mood, a business goal, or even just "I don't know what to write." Works as a general-purpose email ideation engine when you're staring at a blank screen — unlike expansion skills that require a specific input (a YouTube video, sales call, or LinkedIn post), this one works with anything or nothing. Outputs 10 ideas with subject lines, angles, and format recommendations. Trigger on "what should I email about", "email ideas", "newsletter ideas", "I don't know what to write", "brainstorm emails", "content ideas for my newsletter", "what should I send my list", "email content calendar", or any request to brainstorm email or newsletter topics.

0
installs
▌
Email Subject Lines · swan-gtm
Use this skill when you need a subject line for any email, want to improve open rates, or are A/B testing subject lines. Generates 5-10 high-converting email subject lines using 100 proven direct-response frameworks organized by psychological trigger (curiosity, urgency, pain point, authority, results, contrarian, value, action, empowerment, story, trend, quick win). Analyzes your email content to match the right frameworks, then outputs subject line variations with preview text recommendations. Trigger on "subject line", "email subject", "what should the subject be", "help with this email subject", "write subject lines", "improve my open rates", "subject line ideas", or any request involving email + subject line.

0
installs
▌
AI Visibility Sampling · swan-gtm
Use this skill when an AI-visibility number needs to be trusted, defended, or compared over time — "is this score real," "the engine said something different an hour later," "did our AI visibility actually move this week." Re-asks every question multiple times per engine, majority-votes presence, and keeps the verbatim answers as receipts, so every claim traces to evidence.

0
installs
▌
Linkedin 7 Day Warmup · swan-gtm
Use this skill when a LinkedIn account needs warming up before outreach: a brand-new account, a dormant one coming back, or a fresh sender being added to a campaign pool. Produces a day-by-day ramp schedule that takes the account from zero activity to full outreach volume in seven days without triggering verification prompts or restrictions.

0
installs
▌
Multi Sender Rotation · swan-gtm
Use this skill when one LinkedIn campaign needs more volume than a single account can safely send: scaling outreach across several sender accounts, sizing a sender pool, splitting a lead list between profiles, or reacting when one account in the pool gets a warning. Produces a rotation plan with per-account caps and an incident playbook.

0
installs
▌
Creative Fatigue Detection · swan-gtm
Use this skill when diagnosing creative fatigue on Meta — the signals an ad is dying, rotation rules, and refresh timing for B2B accounts.

0
installs
▌
Linkedin Abm 1to1 Few Many · swan-gtm
Use this skill when choosing and running LinkedIn account-based ad campaigns at the 1:1 (single whale account), 1:few (named account list), or 1:many (vertical/segment) level — company vs contact lists, reach, and personalized 1:1 creative.

0
installs
▌
Meta Optimization Playbook · swan-gtm
Use this skill when optimizing a live B2B Meta account — diagnosis order, B2B benchmarks, and the fix sequence for underperforming campaigns.

0
installs
▌
Google Ads Write Safety · swan-gtm
Use this skill when an AI agent or automation is about to make a write change to a live Google Ads account — pausing something, moving a bid, adding negatives, editing a budget, launching a campaign. Produces a change that's previewed, confirmed, and provably executed, instead of a plausible-sounding claim. Triggers: agent making Google Ads changes, autonomous bidding, automated negative keywords, AI campaign management, bulk account edits, "did that actually run."

0
installs
▌
Bulk Contact Enrichment · swan-gtm bundle
Use this skill when a user uploads a CSV or spreadsheet of contacts and wants verified work emails, phone numbers, or professional fields appended at scale. Produces a cleaned input, confirmed field mapping, bounded enrichment run, non-destructive merge, quality report, and export that preserves every original row and value.

0
installs
▌
Revenue Operating Cadence · swan-gtm
Revenue operating cadence: meeting architecture, data pyramid, and board reporting that turns strategy into execution. Use when the user mentions operating cadence, meeting cadence, forecast calls, pipeline review, QBR, board meeting, board deck, monthly business review, sales standup, deal review, meeting architecture, meeting agenda, revenue ceremonies, or structuring revenue meetings. Also trigger when someone asks about board deck structure, running forecast calls, fixing meetings that waste time, or getting accountability. If someone says 'our meetings are status updates' or 'the board keeps getting surprised' or 'nothing gets done,' activate this skill. BOUNDARY: Covers meeting structure and data inputs. For forecast methodology, see revops-forecasting. For metrics, see revops-metrics.

0
installs
▌
Bridgebound Firmographic 15 · swan-gtm
Use this skill when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach — 15 firmographic Bridgebound triggers from Flip The Script: financial events, M&A activity, growth signals, and product/marketing moves.

0
installs
▌
Bridgebound Relationship 39 · swan-gtm
Use this skill when leveraging warm connections, building referral campaigns, or multi-threading into accounts — 39 relationship-based Bridgebound triggers from Flip The Script: common VCs, customers, C-suite, employees, VC partners, advisors, board members, sponsored companies, and your network.

0
installs
▌
Frontal Messaging Templates · swan-gtm
Use this skill when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach. Six Frontal messaging templates — Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, Why Are You Paying, and Case Study Reference — with examples.

0
installs
▌
Competitor Positioning · swan-gtm bundle
Use this skill when you need to know how competitors present themselves to the market — homepage messaging, value props, CTAs, pricing models, content themes — and how that evolves over time. Produces a marketing briefing: a messaging matrix, per-competitor positioning profiles, content gap analysis, a positioning white space map, and battlecard inputs, with before/after tracking of every shift. Reach for it when someone says "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "landing page teardown", "marketing battlecard", "how do they describe their product", or "counter-messaging".

0
installs
▌
Customer Expansion Scoring · swan-gtm bundle
Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, persona quality, and expansion headroom to produce an expansion tier with short actionable reasoning. Designed as a sub-skill of your lead-scoring methodology — the parent runs the ACV assessment first and this returns a tier to it.

0
installs
▌
Signal To Campaign · swan-gtm
Use this skill when a team has an offer, target market, or observed account event and needs to turn it into a launch-ready signal-led campaign. Produces a signal thesis, evidence-backed account cohort, buyer map, channel-ready drafts, and a QA gate. Trigger on “build a campaign around this signal,” “find companies showing this problem,” “who should we contact now,” or “turn this market event into pipeline.”

0
installs
▌
Linkedin Ads Ctr Signal · swan-gtm
Use this skill to turn LinkedIn Ads engagement into prioritized, pre-drafted outbound. Runs daily to pull LinkedIn Ads analytics, find the companies clicking your ads above a CTR threshold, suppress customers/open-deals/recently-touched accounts, and draft outreach informed by whichever ad themes are landing right now — all saved as drafts for human review, never sent automatically.

0
installs
▌
Email Copy Optimizer · swan-gtm
Use this skill when you've written an email draft that needs polishing, want a second set of eyes on your copy, or want to improve engagement and conversion rates on any email. Optimizes any email draft by applying 10 proven copywriting rules from someone who writes for 7, 8, and 9 figure founders. Analyzes your email and provides specific improvements for: subject lines (10+ variations), intro hooks, direct reader address, mobile formatting, skimmability, PS sections, contextual CTAs, and paragraph structure. Trigger on "improve my email", "optimize my email copy", "review my email", "edit my email", "make my email better", "polish my email draft", "email copywriting feedback", or any request to improve an existing email draft.

0
installs
▌
Weekly Roundup Email · swan-gtm
Use this skill when you want to send a weekly digest, curated newsletter, link roundup, "best of the week" email, or Friday recap. Writes a curated weekly roundup email that packages the best links, resources, takeaways, or insights from your week into a scannable, high-value email your subscribers actually look forward to. Supports multiple roundup formats: link roundup, lesson roundup, tool roundup, content roundup, or hybrid. Generates the full email with subject line, intro, curated items with your commentary, and a CTA. Trigger on "weekly roundup", "roundup email", "weekly digest", "curated email", "best of the week email", "Friday email", "link roundup", "weekly recap email", or any request to write a curated digest-style newsletter.

0
installs
▌
Account Selection Framework · swan-gtm
Use this skill when building, scoring, or managing a target account list for ABM — reverse-engineering how many accounts you need from revenue targets, ICP fit scoring, tiering, list staging, and ongoing list hygiene.

0
installs
▌
Linkedin Ads Audience Guide · swan-gtm
Use this skill when sizing and building LinkedIn ad audiences for B2B — audience sweet spots by funnel stage, targeting approaches, exclusion strategy, retargeting setup, and ABM company-list targeting.

0
installs
▌
Track Contact Job Changes · swan-gtm bundle
Use this skill when you need to find which contacts in the CRM have changed jobs and act on it — a quarterly database refresh, a "did anyone move?" sweep, a churn-risk or new-champion check, or a job-change signal firing on a known contact. It reads each contact's current role from their work history, compares it to what the CRM believes, and routes the movers: still-there contacts get refreshed, confirmed leavers get their old and new roles separated, movers to non-fit companies get flagged and opted out, and movers to net-new fit companies get the company enriched, tiered, and optionally created as an account. Every CRM write is proposed for approval first — the database is never polluted and no contact is silently overwritten. Also known as: job change detection, contact data refresh, champion tracking, buyer-moved alerts.

0
installs
▌
Never Guess An Email · swan-gtm
Use this skill when you have a target company but no verified contact address and you are tempted to infer one from a pattern — first.last@, f.last@, firstinitiallast@. Produces a routing decision per account: send, route to another channel, or leave unreachable and say so. Covers pattern-guessing, role inbox selection, dead-domain checks, and what to do when no address exists at all.

0
installs
▌
People Lookalike Ranking · swan-gtm bundle
Use this skill when one prospect, customer, champion, or operator is a proven fit and the user wants more people with the same useful characteristics. Produces a deliberately defined similarity signature, a scored and explainable shortlist, a quality threshold, and a controlled widening plan when the market is too narrow.

0
installs
▌
Operating Cadence Designer · swan-gtm
Design and install the operating cadence for your organization: the calendar that makes the revenue operating system real. Connects the strategy scorecard (strategy), the revenue dashboard (visibility), and weekly/monthly rituals (execution). Use whenever the user mentions 'operating cadence,' 'cadence design,' 'meeting architecture,' 'install the cadence,' 'ritual design,' 'revenue meetings,' '5P meetings,' 'breach rhythm,' 'WIP limits,' 'decision cadence,' 'signal trigger action,' 'decision rules,' or any engagement where meetings need restructuring. Also trigger on 'our meetings are status updates,' 'nobody makes decisions,' 'nothing gets done,' 'the board keeps getting surprised,' or 'we need a rhythm.' Also trigger on 'forecast calls,' 'pipeline review,' 'QBR,' 'board meeting,' 'board deck,' 'monthly business review,' 'sales standup,' or 'deal review.' BOUNDARY: For the revenue dashboard build itself, see pipeline-visibility.

0
installs
▌
Partner Channel Operations · swan-gtm
Partner and channel operations for B2B SaaS: programme design, partner enablement, co-selling, deal registration, and ecosystem-led growth. Use when the user mentions partner programme, channel strategy, partner enablement, co-sell, deal registration, partner onboarding, partner tiers, ecosystem-led growth, partner-sourced pipeline, partner health scoring, partner QBR, ideal partner profile, IPP, referral partners, resellers, VARs, implementation partners, GSIs, MSPs, partner portal, MDF, partner attribution, partner revenue, or partner operations. Also trigger when someone says 'we need partners to scale,' 'our partner programme isn't producing,' 'how do we structure partner tiers,' 'partners aren't bringing deals,' or 'we want to build an ecosystem.' BOUNDARY: covers partner OPERATIONS (programme design, enablement, pipeline, reporting). For GTM org design and capacity, see gtm-planning. For handoff design between partner and direct, see revops-handoffs. For HubSpot implementation, see revops-hubspot.

0
installs
▌
SEO Opportunity Extraction · swan-gtm
Use this skill when account context exists and you need content opportunity angles before touching keywords — competitor plays, objection content, feature/use-case/vertical pages, pain-led topics. Turns account intelligence into a prioritized opportunity inventory where every angle traces to a named signal from calls, comms, or data. Phase 2 of the SEO topic research pipeline; runs standalone if you paste the account context.

0
installs
▌
Profitable Efficient Growth · swan-gtm
Use this skill when a founder, revenue leader, CFO, or RevOps team is heading into annual planning, a board meeting, or a fundraise; is debating whether to pour more fuel on acquisition or fix the model first; needs a reality check on a 'growth at any cost' reflex; or asks anything about unit economics, CAC payback, NRR, burn multiple, Rule of 40, magic number, growth efficiency, or GTM budget allocation — even if they never say the word 'scorecard'. Builds a board-ready Profitable Efficient Growth (PEG) scorecard: computes the unit-economics picture from the company's own numbers, grades each metric against Sam Jacobs' PEG benchmarks, diagnoses whether the engine is scale-ready or leaking into a cash trap, and recommends how to allocate the next dollar of GTM spend using the 60/30/10 tranche strategy (proven / probable / experimental).

0
installs
▌
Outreach Personalization · swan-gtm
Use this skill for the first touch on a signal-triggered prospect - a signal fired, you have the contact, you need the message. Verifies the contact via Lusha, pulls live account signals, and writes one personalized first message per contact, grounded in what is actually happening at their company. Never a template, and never a message to a departed contact. Requires a Lusha connection.

0
installs
▌
Closed Won Replication Play · swan-gtm bundle
Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review task — nothing sends without human approval.

0
installs
▌
Linkedin Engagement Handler · swan-gtm bundle
Use this skill when monitoring comments and reactions on a team member's LinkedIn posts. Comments get the full treatment — ICP + persona gating, CRM and account-memory logging, lead scoring, and a high-value path to connection requests and Slack alerts — while lone reactions are logged as a light touch unless the account is top-tier or a repeat engager. Repeat engagers escalate to high intent after an active-buyer check, with a personalized multi-channel draft queued for review.

0
installs
▌
Newsletter Value Prop · swan-gtm
Use this skill when someone needs to position their newsletter, name it, write their value prop, nail their newsletter positioning, figure out what to call their newsletter, or define what their newsletter is about. Also triggers when someone says things like "help me position my newsletter", "I need a newsletter name", "what should I call my newsletter", "help me figure out my newsletter's angle", or "I want to start a newsletter but don't know how to position it." Generates a clear, differentiated newsletter value proposition and name that attracts subscribers and stands out in crowded inboxes — interviews the user, generates a value prop using a proven formula, then produces 10+ name options across 3 strategic categories.

0
installs
▌
Cold Email Inbox Warmup · swan-gtm
Use this skill when new sending domains or mailboxes need warming before a cold email campaign: fresh domains, new inboxes on an existing domain, or mailboxes recovering from spam-folder placement. Produces a ramp schedule and a go/no-go check before real volume starts.

0
installs
▌
Ads Outbound Signaling Guide · swan-gtm
Use this skill when connecting paid campaigns to sales outreach — using ABM ad engagement as intent signals that trigger and personalize BDR outbound before anyone fills out a form.

0
installs
▌
Scale B2b Qualified Pipeline · swan-gtm
Use this skill when the goal is SQLs and qualified pipeline from Meta, not lead volume — the 6-step spine: map market, build audiences, feed CAPI, creative loop, segments, SQL reporting.

0
installs
▌
Category Of One Positioning · swan-gtm
Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as competitors, winning on rates instead of authority. It runs the "Position" step of the Atticus Method and produces a category-of-one positioning package - a reframed problem, category-defining language the market ties to the founder, and expertise packaged as proprietary IP. It interviews the founder in their own words first — what's broken in their industry, why, and their fix — and asks for the ICP if it isn't already known, before reframing anything. Trigger phrases: "we sound like everyone else", "prospects compare us on price", "how do we differentiate", "positioning", "category of one".

0
installs
▌
Audit The Base Not The Rate · swan-gtm
Use this skill when a percentage in a commercial term is being set, questioned, or is producing a number nobody expected — sales commission, revenue share, affiliate and creator payouts, channel margin, agency fees, referral fees, rebates. Triggers: "reps are hitting quota but margin isn't moving", "what does this promo actually cost us", "our partner payouts are higher than the model", "is 15% a fair rate", "we're renegotiating the split", "the comp plan is paying out on deals we lost money on". It finds what the percentage multiplies, identifies the condition under which that choice starts to matter, quantifies the gap at that condition, and identifies the clause to revisit.

0
installs
▌
Crm Migration Consolidation · swan-gtm
CRM migration, instance consolidation, and post-merger integration for B2B revenue teams; system-of-record design; deduplication and identity resolution; data harmonisation before cutover; historical data strategy; adoption and change management; PE portfolio integration playbooks. Use when the user describes merging two CRM instances, consolidating after acquisition, post-merger CRM integration, handling dual CRM coexistence, managing CRM data quality before migration, defining which system of record wins for which object, planning a CRM cutover, multi-entity or multi-currency CRM challenges, or running a 100-day integration plan with CRM elements. Trigger phrases: "merge our CRMs", "consolidate two HubSpot portals", "HubSpot and Salesforce together", "post-merger CRM", "CRM integration plan", "deduplication before migration", "which CRM wins", "cutover", "consolidation strategy", or "100-day CRM plan". BOUNDARY: Use this skill for CRM architecture decisions, data strategy, and integration planning. For deta

0
installs
▌
Expansion Revenue Architect · swan-gtm bundle
Design and install expansion revenue systems improving NRR and GRR for B2B SaaS. GRR/NRR diagnostic, expansion motion architecture, whitespace analysis, CS-Sales handback, renewal pricing, and 90-day NRR programs. Trigger on 'NRR improvement,' 'GRR strategy,' 'expansion revenue,' 'upsell cross-sell,' 'whitespace analysis,' 'CS expansion,' 'net revenue retention,' 'right side of the bowtie,' 'land and expand,' 'expansion is accidental,' 'CS doesn't own revenue,' 'we keep discounting renewals,' 'health score,' 'time to value,' 'customer advocacy,' 'usage-based pricing NRR,' 'account penetration,' 'second-order revenue,' or 'CSM coverage model.' Also use when NRR below 110% or GRR below 90%. Designs full expansion engine connecting health scoring, signals, whitespace, CS-Sales handbacks, and dashboard tiles. BOUNDARY: For CS operations, see cs-operations. For pricing and consumption billing operations, see pricing-monetization-ops. For handoffs, see revops-handoffs.

0
installs
▌
Partner Ecosystem Architect · swan-gtm bundle
Design and install partner ecosystem strategies for B2B SaaS clients using ecosystem-led growth (ELG) and nearbound methodology. Use when someone mentions 'partner strategy,' 'ecosystem-led growth,' 'nearbound,' 'partner ecosystem,' 'build a partner programme,' 'co-selling strategy,' 'account mapping,' 'Crossbeam,' 'Reveal,' 'partner motion,' 'referral programme,' or 'partner revenue.' Also trigger on 'we need partners to grow,' 'partner programme isn't working,' or 'partners should be our next GTM motion.' Also trigger on 'Crossbeam Reveal,' 'Introw,' 'PRM tools,' 'partner tools,' 'cloud marketplace strategy,' 'partner benchmark,' or 'partner economics.' Designs partner strategy and architecture: why this partner type, why now, how it fits the system. BOUNDARY: For partner operational plumbing (deal registration, health scoring, CRM properties), see partner-channel-operations. For handoffs see revops-handoffs.

0
installs

359 published skills · page 3 of 4