How do I install the Gtm Plays 11 skill?

Run npx skillmds@latest add swan-gtm/gtm-plays-11 in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Gtm Plays 11 safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Gtm Plays 11?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Gtm Plays 11 free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Gtm Plays 11?

swan-gtm (@swan-gtm) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Gtm Plays 11 by swan-gtm — Agent Skill

Name: Gtm Plays 11
Author: swan-gtm

Gtm Plays 11

Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.

swan-gtm Updated Sep 17, 2026

File contents

11 GTM Plays

Quick reference for signal-based outbound plays. For templates, see references/templates.md.

Play	Signal	Best Timing
1. New Team Members	Company added team members	2-4 weeks after hire
2. Skills-Targeting	LinkedIn skills match product	Ongoing
3. Role-Targeting	Uncommon job title exists	Ongoing
4. Industry Research	Create signal via surveys	Value-first
5. Resources for ICs	New SDRs starting roles	Evergreen
6. Leaving Employees	Team member departed	1-2 weeks after
7. No Dedicated Role	Missing key title	Ongoing
8. Bad Reviews	Negative G2/Capterra review	Within days
9. AI-Generated Ideas	Personalized value via AI	Ongoing
10. ServiceBell Allbound	Website visitor activity	Real-time
11. Inbound Followers	New LinkedIn follower	24-48 hours

Play Details

1. New Team Members

Reference new hire by name. Shows attention to their growth.

2. Skills-Targeting

Target LinkedIn skills (not just titles). Clay extracts skills from profiles.

Salesforce skill → Salesforce add-ons
Python skill → Developer tools

3. Role-Targeting

Uncommon titles signal budget/priority.

"RevOps Manager" → RevOps is priority
"Growth Engineer" → Technical growth exists

4. Industry-Level Research

Survey ICP experts → opens value-first conversations.

5. Resources for ICs (Evergreen)

Automated campaign sending resources to new ICs. Long-term brand building.

6. Leaving Employees

Position around coverage gap after departure.

7. No Dedicated Role

No "Content Manager" + $5M+ revenue = content gap opportunity.

8. Bad Reviews Targeting

Scrape negative reviews, reference their pain, offer alternatives.

9. AI-Generated Ideas

Generate 2 relevant ideas + your offer as #3 (with humor).

10. ServiceBell Allbound

Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.

11. Inbound Followers

Monitor daily, filter to ICP via Clay, outreach within 24-48h.

Combines with

Skill	Why
`buying-signals-6`	Understand signal strength per play
`clay-enrichment-9step`	Automate play execution in Clay
`cold-email-templates-34`	Get templates for each play
`bridgebound-in-market-20`	Deep-dive on in-market signals

Example prompts

Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.

How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?

Which play should I prioritize for a $30K ACV product?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

---name: gtm-plays-11description: Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.---# 11 GTM PlaysQuick reference for signal-based outbound plays. For templates, see [references/templates.md](references/templates.md).| Play | Signal | Best Timing ||------|--------|-------------|| 1. New Team Members | Company added team members | 2-4 weeks after hire || 2. Skills-Targeting | LinkedIn skills match product | Ongoing || 3. Role-Targeting | Uncommon job title exists | Ongoing || 4. Industry Research | Create signal via surveys | Value-first || 5. Resources for ICs | New SDRs starting roles | Evergreen || 6. Leaving Employees | Team member departed | 1-2 weeks after || 7. No Dedicated Role | Missing key title | Ongoing || 8. Bad Reviews | Negative G2/Capterra review | Within days || 9. AI-Generated Ideas | Personalized value via AI | Ongoing || 10. ServiceBell Allbound | Website visitor activity | Real-time || 11. Inbound Followers | New LinkedIn follower | 24-48 hours |## Play Details### 1. New Team MembersReference new hire by name. Shows attention to their growth.### 2. Skills-TargetingTarget LinkedIn skills (not just titles). Clay extracts skills from profiles.- Salesforce skill → Salesforce add-ons- Python skill → Developer tools### 3. Role-TargetingUncommon titles signal budget/priority.- "RevOps Manager" → RevOps is priority- "Growth Engineer" → Technical growth exists### 4. Industry-Level ResearchSurvey ICP experts → opens value-first conversations.### 5. Resources for ICs (Evergreen)Automated campaign sending resources to new ICs. Long-term brand building.### 6. Leaving EmployeesPosition around coverage gap after departure.### 7. No Dedicated RoleNo "Content Manager" + $5M+ revenue = content gap opportunity.### 8. Bad Reviews TargetingScrape negative reviews, reference their pain, offer alternatives.### 9. AI-Generated IdeasGenerate 2 relevant ideas + your offer as #3 (with humor).### 10. ServiceBell AllboundVisitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.### 11. Inbound FollowersMonitor daily, filter to ICP via Clay, outreach within 24-48h.---## Combines with| Skill | Why ||-------|-----|| `buying-signals-6` | Understand signal strength per play || `clay-enrichment-9step` | Automate play execution in Clay || `cold-email-templates-34` | Get templates for each play || `bridgebound-in-market-20` | Deep-dive on in-market signals |## Example prompts```Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.``````How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?``````Which play should I prioritize for a $30K ACV product?```---_Part of [Frontal](https://frontal.so) — free, open GTM skills for your AI agent. [Browse the library →](https://frontal.so/resources/skills)_

Frequently asked questions