swan-gtm

@swan-gtm source repo

359 skills
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1 day ago last updated

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SEO Topic Research Pipeline · swan-gtm
Use this skill when a B2B or SaaS site needs an SEO content roadmap grounded in commercial reality — the user asks for "topic research", "keyword research", "an SEO content plan", "what should we publish to rank", or wants organic pipeline from Google and AI search rather than traffic. It runs seven phases — business context ingestion, opportunity extraction, keyword validation, SERP qualification, business fit filtering, topic shaping, and prioritization — and produces a tiered, sequenced topic plan ready for briefing. Each phase is also available as its own standalone skill in the library.

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Patent Backed SEO Quick Wins · swan-gtm bundle
Use this skill when you're looking at one page and don't know its SEO status, and you want the two or three quick wins worth doing now — each traced to the mechanism behind it, not a hunch. Point it at a single page; it returns a short, ranked list of instant-win actions, and for every action it names the Google patent or leaked Search API field that explains why it works, so you can verify the claim yourself and defend it in a client or sales call. Reach for it when you'd say "what are the quick wins here", "audit this page", "why would this rank", "prove this isn't guesswork", "what does Google actually reward", or "back that with a patent".

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B2b Cold Email Copywriting · swan-gtm
Use this skill when writing or fixing cold email that has to land in the primary inbox and get replies at volume — "write a cold sequence for this list", "our cold email gets no replies", "set up outbound copy for this offer". The full B2B Boosted system distilled from millions of real sends - diagnose in the Big-3 order (list 40%, offer 40%, copy 20%), deliverability before copy, five email frameworks, a personalisation ladder, interest-based CTAs, deliverability-safe spintax, a banned-words list, and a pre-send QA checklist. Turns an enriched lead list into reply-getting sequences that read like one human wrote to another.

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Reddit Attribution Tracking · swan-gtm
Use this skill when the user asks what Reddit activity is actually producing — "is Reddit driving signups," "attribute this pipeline to Reddit," "prove the Reddit motion works." Wires UTMs into posted links, isolates Reddit sessions in analytics, connects them to CRM pipeline, and uses mention-spike correlation as the proxy where click-level tracking can't reach.

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Reddit Brand Mention Triage · swan-gtm bundle
Use this skill when the user wants to monitor or work through brand mentions on Reddit — "anyone talking about us on Reddit," "triage the mention queue," "what's the sentiment on our brand this week." Sets up domain monitoring, then runs the triage loop: read each mention in its full thread context, classify reply / ignore / escalate, and keep the queue at zero.

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Linkedin Abm Ad Design · swan-gtm bundle
Use this skill when the user wants to execute, operationalize, or "build the ads for" a LinkedIn ABM strategy; asks for ad briefs, a campaign outline, ad mockups, LinkedIn ad creatives, TLA (Thought Leader Ad) copy, or campaign briefs; or says things like "turn my strategy into campaigns", "create the ads from the plan", "make the briefs", or "set up my campaign database". Turns a finished LinkedIn ABM strategy into launch-ready campaign assets - a concise ABM Campaign Outline, per-ad copy & design briefs, on-brand image-ad mockups, and an optional campaign-management database.

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Evidence Based Call Scoring · swan-gtm bundle
Use this skill when reviewing sales calls for coaching, qualification, deal inspection, or CRM updates. Produces an evidence-quoted scorecard, calibrated dimension scores, uncertainty flags, and a reviewable set of deal insights and next actions.

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Write B2b Sponsored Post · swan-gtm
Use this skill when writing or reviewing a sponsored LinkedIn post — "draft the sponsored post for [creator]," "why is this post's CTR terrible," "review this creator draft." The hook–story–resolution–CTA structure, the four credibility signals that make a story land, CTA patterns ranked by conversion, and the five anti-patterns that make audiences smell an ad.

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B2b Case Study Production · swan-gtm bundle
Use this skill when proof assets need to be produced from real client work: "write a case study", "we need case studies for the new site", "our clients won't let us name them", "the sales team has nothing to send", "turn these client results into stories", "anonymize this client win", "build a case study section". Produces a case study series with an intake process, an anonymization framework that keeps stories credible without naming anyone, and a deployment map that puts each story in front of buyers in motion.

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Quora Authority Answering · swan-gtm bundle
Use this skill when running a Quora answering program run as a lead generation channel: "answer these Quora questions", "write Quora answers for our founder", "our Quora answers read like AI", "how do we get leads from Quora", "which of these questions should we answer". Produces linkless answers that survive moderation, earn upvotes on the collapsed preview, and convert readers into profile visits, plus the triage and posting order for a batch.

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Lookalike Candidate Sourcing · swan-gtm
Use this skill when a role worked and you want more of that person, or when you are backfilling someone strong and a job-board post is not going to find them. Takes one exemplar profile and returns a ranked, scored shortlist with the reasoning behind each score visible.

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Linkedin Dm Signal Classifier · swan-gtm bundle
Use this skill to scan a team member's LinkedIn DMs daily and turn conversations into routed signals. It classifies each chat into a bucket (customer support, commercial, pipeline, re-engagement, prospect, partner, VC, community, and more), updates account memory and the CRM, scores qualified signals and routes them to your MQL channel, and closes every scored signal with a suggested next move — a drafted reply for the thread owner or an approval-queued sequence for the rest of the buying committee. It never auto-sends outreach.

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Newsletter Landing Page · swan-gtm
Use this skill when someone needs to write their newsletter landing page, opt-in page, signup page, or subscription page copy. Also triggers when someone says things like "write my newsletter landing page", "help me write copy for my opt-in page", "I need a landing page for my newsletter", "how do I get people to subscribe", or "write the copy for my newsletter signup." Writes high-converting newsletter landing page copy using a proven framework that consistently achieves 40-60% opt-in rates — interviews the user for context, then generates complete landing page copy (headline, subheadline, value bullets, CTA) plus 3 headline variations using different psychological angles.

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Newsletter Welcome Gift · swan-gtm
Use this skill whenever someone needs a welcome gift for their newsletter, wants to create a lead magnet to grow their list, doesn't know what to offer new subscribers, or wants to make their newsletter more compelling to sign up for. Also triggers on phrases like "welcome gift," "newsletter lead magnet," "what should I give new subscribers," "newsletter opt-in gift," "brainstorm lead magnet ideas," "what should I offer to grow my list," or "how do I increase my opt-in rate." Brainstorms 10 irresistible newsletter welcome gift ideas (lead magnets) that solve urgent problems for your audience, showcase your expertise, and increase opt-in rates — interviews the user across 3 questions, then generates 10 tailored welcome gift ideas using 9 proven lead magnet formats, each with a title, format, core promise, why it converts, and time to value.

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AI Visibility Prompt Research · swan-gtm bundle
Use this skill when you need to build the set of monitoring prompts for tracking a brand's visibility inside AI assistants (ChatGPT, Gemini, Perplexity, Copilot, AI overviews) — the questions a real buyer would ask where you want the brand to show up. Trigger phrases: "run prompt research", "generate monitoring prompts", "build a prompt set to upload to our AI-visibility platform". It runs as an interactive research session that deliberately holds the brand until the very end and anchors instead on the category, the competitors, and the personas' real language mined from keyword research, open-web discussion, and first-party sales calls. Produces one upload-ready file of non-branded category prompts plus an isolated branded set, each tagged with topic, awareness stage, persona, region/language, target engines, and honest provenance.

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Weekly Performance Advisor · swan-gtm bundle
Use this skill for the recurring review of a running outbound book — the Monday question of what needs attention this week. Produces a triaged list of replies waiting on an answer, the campaigns that are genuinely underperforming with the one step to fix on each, and week-over-week movement on the metrics that matter. Trigger phrasings: "how are my campaigns doing this week", "weekly outbound review", "my Monday cockpit", "campaign health at a glance", "who do I need to reply to", "which campaigns should I fix", "is my outbound trending up or down".

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Account Progression Staging · swan-gtm
Use this skill when you want attribution that measures whether GTM activity actually moves accounts forward — not touchpoint "credit." It assigns each account a single current progression stage (Unaware → Aware → Engaged → Qualified → Sales Ready → Customer) from its full signal stack using deterministic, auditable rules, so the same inputs always produce the same stage and every assignment is explainable from the evidence that triggered it. Progression is measured at the account level with a buying-group gate — advancement requires multiple distinct contacts, never one power user — so a single loud champion can't fake momentum. Each run applies exactly one stage tag, records a stage-entry event with an evidence snapshot and time-in-prior-stage, updates the running stack in account memory, and routes a Sales-Ready alert with buying-group context and a recommended next action. Because it writes stage history, it turns attribution into delta-versus-baseline: conversion rate and velocity per stage transition, ex

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Forecast Creator Pipeline · swan-gtm
Use this skill when creator budget needs a defensible forecast — "what will €10K of creator spend produce," "build the pipeline model for the creator channel," "what ARR can we commit to from this program." A five-input model (budget, cost per qualified click, click→opportunity rate, win rate, ACV) with a worked example and the sensitivity insight that decides where tuning effort goes.

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Personalized Outbound Ab Test · swan-gtm
Use this skill when someone claims AI personalization lifts reply rates, or before you let an agent write outbound at scale. Runs a control/personalized/holdout split on your connection list, enforces a safety gate on every generated message, and returns a defensible read on whether personalization actually beat the generic baseline.

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Newsletter Welcome Email · swan-gtm
Use this skill when launching a newsletter, improving your welcome email, setting up an email onboarding flow, or optimizing deliverability. Writes a high-converting newsletter welcome email using a proven 6-step formula: reinforce their decision, remind them what's in it for them, set clear expectations, ask for a reply (for deliverability), provide instant value, and optionally present a welcome offer. Includes a plug-and-play template plus a fully personalized version. Trigger on "welcome email", "newsletter welcome", "first email to subscribers", "subscriber welcome email", "improve my welcome email", "onboarding email for newsletter", or any request to write the first email new subscribers receive.

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Google Ads Pmax Asset Groups · swan-gtm
Use this skill when structuring or troubleshooting a Performance Max campaign — asset groups, ad strength, audience signals, or suspected cannibalization of brand search. Produces a structural fix list, not just "add more assets." Triggers: Performance Max, PMax, asset groups, ad strength, audience signals, PMax cannibalizing brand, PMax negative keywords, low ad strength.

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Sales Playbook Foundations · swan-gtm
Use this skill when a sales team has no written playbook, when success lives in one leader's head, when onboarding is inconsistent, or when the user says "we need a playbook", "document our sales process", "what should be in our playbook", or "reps ramp too slowly". It produces the playbook skeleton — the five P's in the right order — and a fully drafted People section, the part almost every playbook is missing.

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Draft Creator Campaign Brief · swan-gtm
Use this skill when a creator campaign needs a brief. Produces a per-creator 4-part brief — messaging direction, campaign guidelines, dos and don'ts, content examples — tuned to one creator's voice and the client's ideal customer.

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Hiring Signal Verification · swan-gtm bundle
Use this skill whenever a hiring or open-roles signal is about to be used as a fact — in account scoring, an ACV or tier assessment, an MQL alert, an outreach hook, or a CRM/account note. It is a verification gate, not a signal finder: it forces every hiring claim to be confirmed at the target company's OWN source (their careers page, or a job listing matched by company name AND domain) before it can influence a score, an alert, or a message. AI web-research summaries routinely attribute another company's job openings to your target — shared applicant-tracking-system tenants, shared job-board slugs, and similarly named companies all cause it — and a wrong "saw you're hiring" line is worse than no line at all. Do NOT use this to discover hiring signals (that is a signal-sourcing job); use it to decide whether a hiring signal you already have is allowed to be used.

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Positioning Messaging Designer · swan-gtm bundle
Design positioning and messaging frameworks for your company using the Use Case Messaging Canvas and Opposites method. Use whenever you need to define your positioning, build a messaging framework, create a Use Case Canvas, or bridge the gap between ICP and copy. Triggers include 'position yourself,' 'messaging framework,' 'Use Case Canvas,' 'how should we position,' 'our messaging is all over the place,' 'we skip straight to copy,' 'Opposites method,' 'Old Way vs New Way,' 'positioning workshop,' 'value prop,' 'one-liner,' 'elevator pitch,' 'positioning line,' or any situation where you have an ICP but your messaging is missing or inconsistent. BOUNDARY: This skill designs POSITIONING and MESSAGING frameworks. For ICP building (the step BEFORE), see icp-builder. For writing actual LinkedIn copy, see a LinkedIn posting skill. For proposals, see a proposal generator skill.

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Creator Led Growth 90 Days · swan-gtm
Use this skill when creator marketing should become a program, not an experiment — "make creators a real channel," "scale from a test to an engine," "what does quarter one of creator-led growth look like." Three 30-day phases: build the first cohort with tracking, launch–measure–cut, then systematize into a documented, forecastable engine with a second cohort matched to the winner profile.

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Find B2b Creators Linkedin · swan-gtm
Use this skill when sourcing creators for a B2B campaign — "find creators our buyers follow," "is this creator worth paying," "build a creator shortlist for [ICP]." Five discovery methods plus a vetting order that filters on audience-ICP fit, engagement quality, consistency, and authentic voice — before follower count is even considered.

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Multi Account Content Fleet · swan-gtm bundle
Use this skill when two or more accounts inside one company publish on a shared content calendar: a founder plus two AEs, a leadership team, an employee advocacy roster, a set of operator voices. Produces the lane map, per-account voice sheets, cadence plan, and engagement rules the fleet runs on. Covers running multiple LinkedIn accounts without them sounding the same, splitting topics across people, staggering posting windows, avoiding reciprocal engagement patterns, and diagnosing a fleet-wide decline where every account drops at once.

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Reddit Authority Commenting · swan-gtm bundle
Use this skill when Reddit is being worked as a durable authority channel rather than a posting surface: "help me answer these Reddit threads", "we want leads from Reddit", "our Reddit posts keep getting removed", "which subreddits should we be in", "write a reply for r/[sub]". Treats the comment, not the post, as the unit of authority, and works threads for the compounding payoff — Reddit answers feed AI answer engines and search for years after they post. Covers thread selection and first-hour timing, the disclosure norm, comment voice, and the account gates that have to clear before any of it runs.

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B2b Affiliate Program Playbook · swan-gtm
Use this skill when building or fixing a B2B SaaS affiliate program — "set up an affiliate program", "our affiliate program is live but drives no revenue", "find affiliate partners for us", "what commission should we pay". The complete system - ideal partner personas via buyer-journey reverse-engineering, commission structure from the Allowable CAC formula, cookie windows, a gated application, an outbound partner-recruitment engine, a 4-email onboarding flow, launch-challenge activation, top-20% partner development, and twice-yearly audits with fraud removal. Built on the operating thesis that affiliates aren't links, they're people - programs win on recruitment quality and activation, not signup volume.

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Influencer Post Engager Capture · swan-gtm bundle
Use this skill when a tracked influencer publishes a LinkedIn post focused on your product (sponsored, review, or organic mention) and you want to capture the engagers as leads. It verifies the post is genuinely about you, scrapes the full engager list, filters to ICP-fit companies and buyer personas, runs lead scoring, and posts per-lead alerts plus a reconciled digest. Detection and scoring only — no outreach.

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I Made This For You Email · swan-gtm
Use this skill when announcing a new lead magnet, free resource, template, tool, guide, checklist, or any new asset to your email list. Writes an "I made this for you" announcement email — the email you send your list when you've created a new free resource, tool, template, or piece of content specifically for them. Uses a proven 5-part structure: personal story of why you built it, what it is, what's inside, how to get it, and a PS that reinforces the value. This email style consistently outperforms generic promotional emails because it frames the resource as a gift, not a pitch. Trigger on "announce my new resource", "I made this for you email", "resource announcement email", "new lead magnet email", "tell my list about my new freebie", "gift to my subscribers email", "new resource email", or any request to write an email announcing a free resource or tool you created for your audience.

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Lead Magnet Welcome Email · swan-gtm
Use this skill when you need a welcome email, subscriber onboarding email, or first-touch email for a new lead. Writes a warm, effective welcome email for new newsletter subscribers or lead magnet downloaders. Trigger on "write a welcome email", "lead magnet welcome email", "new subscriber email", "newsletter welcome email", "first email for new subscribers", "onboarding email", or any request to create an email that greets and sets expectations for new subscribers. Interviews the user for context, then generates a complete welcome email with subject line options.

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Webinar To Qualified Pipeline · swan-gtm bundle
Use this skill after a B2B webinar has registrations or engagement data but before treating every registrant as a sales lead. Produces reconciled lifecycle states, fit and intent scores, a prioritised sales-review queue, segment-specific follow-up, and a measurable handoff from webinar registration to qualified pipeline and booked meetings.

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Creating Campaigns Ads Audiences · swan-gtm
Use this skill when creating campaigns, ad sets, ads, or audiences on Meta — the build chain and the settings that matter, step by step.

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Expansion Opportunity Analysis · swan-gtm bundle
Use this skill when you want a deep-dive on a single existing customer's expansion potential — not a portfolio scoring pass, but the full account workup: an adoption and health read, a commercial analysis that decomposes their real spend and consumption, and two priced proposals anchored on trailing usage. It ends with a concrete expansion play: which signal pattern applies, who on the buying committee to approach with which role-matched gap, whether the timing is right, and a draft motion queued for human approval. Run it on accounts your scoring or intuition has already flagged as worth the effort.

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Auto Reply Is Not A Reply · swan-gtm
Use this skill when classifying inbound responses to outbound — out-of-office, vacation and parental-leave auto-responders, delivery notices, and other machine-generated mail that looks like engagement. Produces a triage decision that keeps the sequence alive, keeps the metrics clean, and reschedules the next touch to when the human is actually back.

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Outbound Performance Diagnosis · swan-gtm
Use this skill when an outbound campaign is underperforming and the cause isn't obvious — replies dropped, meetings dried up, a sequence that worked stopped working, or the numbers look fine but nothing closes. Works through the funnel in fixed order so the real leak gets fixed instead of the most visible one. Produces the diagnosis, the evidence for it, and the single next fix. Trigger phrasings: "why did our reply rate drop", "campaign isn't working", "diagnose this campaign", "opens are fine but no replies", "replies but no meetings", "should we change the copy", "our sequence stopped working".

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Multichannel Campaign Builder · swan-gtm bundle
Use this skill when someone needs a complete outbound sequence written — every touch across LinkedIn and email, not a single cold email. Produces three distinct angles to choose from, then the full sequence with each message ready to send, calibrated to the campaign type and channel mix and self-checked against a copywriting bar before it's handed over. Trigger phrasings: "write me a campaign", "build a sequence", "multichannel campaign", "cold outbound sequence", "social selling sequence", "sequence the people who engaged with our post", "webinar follow-up campaign", "LinkedIn and email sequence", "rewrite this campaign".

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Acquired Brand Gtm Integration · swan-gtm bundle
Use this skill immediately after acquiring a product or brand, before combining websites, customer data, pipelines, messaging, analytics, or campaigns. Produces a staged GTM integration plan that preserves active demand and customer access while defining what to retain, endorse, consolidate, or retire.

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Creative Cadence Operating System · swan-gtm
Use this skill when planning creative production for Meta — iteration hierarchy, concept sourcing, format playbook, testing cadence, and quality scoring.

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Candidate Sourcing And Ranking · swan-gtm bundle
Use this skill when a founder, hiring manager, or recruiter needs to source candidates for an open role but the brief is incomplete, over-titled, or likely to produce a noisy list. Produces a calibrated search strategy, a quality-controlled candidate pool, transparent tiers, detailed top-candidate rationales, and a channel recommendation for each priority candidate.

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Linkedin Post To Newsletter · swan-gtm
Use this skill when someone wants to repurpose LinkedIn content into an email, turn a LinkedIn post into a newsletter, expand a post into a longer email, or get more mileage out of existing content. Also triggers when someone says things like "repurpose this post", "turn this into a newsletter", "expand this LinkedIn post", "write an email from this post", or "I want to use this post as a newsletter." Transforms a high-performing LinkedIn post into a longer-form educational newsletter email that educates, nurtures trust, and drives sales — takes the original post plus optional context from the user, then generates a complete newsletter email with subject line, expanded body, soft CTA, and PS section.

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Newsletter Welcome Sequence · swan-gtm
Use this skill when someone needs to write a welcome sequence, onboarding emails, nurture sequence, or wants to turn new subscribers into buyers. Also triggers when someone says things like "write my welcome emails", "build my welcome sequence", "what emails should I send new subscribers", "how do I onboard new subscribers", or "write my nurture sequence." Writes a complete 5-email newsletter welcome sequence that turns new subscribers into engaged readers and future customers — interviews the user for context, then generates all 5 emails: Warm Welcome, Greatest Hits, Biggest Mistake, Origin Story, and Soft Sales Pitch.

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Linkedin Abm Monthly Report · swan-gtm
Use this skill when someone wants a monthly LinkedIn Ads & ABM performance report for the last full calendar month — a month-end / end-of-month ABM report, a LinkedIn ads recap, a stakeholder or exec report, a "report on last month's ads/campaigns", a monthly performance summary, or a shareable report with month-over-month comparison. Pulls spend, pipeline, deals, campaign and ad-format performance and engaged companies for the last calendar month, compares to the prior month, grades ad formats against ZenABM benchmarks, and lists recommendations and next steps. Do NOT use for a diagnostic fix-list audit of the trailing 30 days (use the LinkedIn ads & ABM audit skill), planning a NEW campaign/budget, or profiling COMPETITORS' ads.

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Founder Employees Or Creators · swan-gtm
Use this skill when choosing who carries the brand's LinkedIn distribution — "should the founder keep posting or should we pay creators," "employee advocacy or creator program," "founder-led growth is plateauing, what now." The decision framework across the three motions, the saturation signals that say a motion is tapped, and the 30–45 day transition playbook from founder-led to creator-augmented.

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Competitor Connection Displacement · swan-gtm
Use this skill when you want in-market prospects already evaluating your category — "who's engaging our competitors," "build a displacement list." Given a competitor's new connections and your ICP, it returns a ranked, ICP-qualified list of displaceable prospects, each with a same-week differentiation angle.

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Handle Linkedin Profile View Signal · swan-gtm bundle
Use this skill when a profile-view webhook (e.g. LeadShark) fires for a new view on a team member's LinkedIn profile. It resolves the viewer's identity and company, applies dedup, internal, relationship, and ICP gates, and routes qualified viewers into the MQL pipeline — treating a profile view exactly like a website visit. The CRM is never polluted: only fully resolved, ICP-matched viewers reach a CRM write.

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Linkedin Abm Strategy Planner · swan-gtm bundle
Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal economics, budget and ICP, researches the company website, computes the funnel and budget math, and produces a personalized "[Company] LinkedIn ABM Strategy" document (HTML → PDF).

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Meta Third Party Conversion Tracking · swan-gtm
Use this skill when conversions happen off your domain — webinars, events, third-party platforms — and Meta still needs the conversion signal.

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Account Intelligence Analyst · swan-gtm
Use this skill when you need deep-dive account research, buying committee mapping, or an executive briefing for an individual target account — account research, call preparation, or when asked to "research [company]", "prepare for a call with [account]", "what's happening at [company]", "build account briefing", "who should I talk to at [company]", "map the buying committee", "account plan for [company]", or "brief me on [company] before my meeting". Also trigger when the user uploads a Humantic AI report, Clay export, Apollo export, or any account research data and wants it analysed or turned into an actionable briefing. This skill researches ONE account at a time in depth — not portfolio-level ICP definition or scoring. Prefer this over generic web research when the user names a company and wants sales-relevant intelligence.

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Icp Contact Search And Enrichment · swan-gtm bundle
Use this skill when a user asks for people matching a B2B persona by role, seniority, company context, and geography, then needs a bounded set of verified contact details. Produces a confirmed search contract, volume-calibrated preview, explicit relaxation choices, an approved enrichment slice, and a quality report that explains every shortfall.

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Competitive Intelligence Radar · swan-gtm bundle
Use this skill when you want a standing weekly watch on your competitors — pricing, SERP rank, positioning, news, sentiment, funding, and hiring — with a source URL on every single claim, plus an on-demand strategic war room that debates the findings and converges on ranked moves. A Claude Code plugin that fans out one research scout per competitor in parallel over live web data (BrightData MCP), diffs against last week, and publishes to a local folder, Notion, and a self-contained HTML dashboard.

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Google Ads Quality Score Diagnosis · swan-gtm
Use this skill when Quality Score is low, CPCs feel high relative to competitors, or someone asks "why aren't my ads showing" without a budget explanation. Produces a spend-weighted, component-level fix list instead of a vague "improve relevance" note. Triggers: Quality Score, expected CTR, ad relevance, landing page experience, high CPCs, ad rank, "below average" component flags.

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Linkedin Creator Campaign Launch · swan-gtm
Use this skill when taking a creator campaign from zero to live — "launch a creator campaign for [product]," "run our first sponsored posts," "test creator-led growth this month." A four-week framework: lock the ICP and one conversion event, source and vet 3–5 creators, brief and go live staggered, then measure per-creator pipeline and renew the winners.

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Viral Linkedin Lead Magnet Post · swan-gtm bundle
Use this skill when writing a LinkedIn post that gives away a lead magnet and drives comment-based claims: a giveaway post, "comment X to get it" post, or a rewrite/diagnosis of one that underperformed. Also fires for "write my lead magnet post", "giveaway post for my freebie", "promote my resource on LinkedIn". Produces post copy — hook, pain block, deliverable stack, CTA — calibrated against a 100-post performance dataset of high- vs low-comment posts, plus media direction and a first-comment draft when a sample exists.

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Build Influencer Marketing Strategy · swan-gtm
Use this skill when the user asks for an influencer strategy, creator marketing plan, LinkedIn influencer campaign, thought-leader outreach, creator budget allocation, or wants to know which influencers to work with and how much to pay them. Builds a B2B influencer marketing strategy from ICP to booked creators — audience mapping, creator tier selection, budget allocation, brief design — activated and scaled on naano.xyz. Powered by Naano.

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Handle Linkedin Connection Request Signal · swan-gtm bundle
Use this skill when someone sends a team member an inbound LinkedIn connection request. An inbound request is a deliberate, ACTIVE first-party intent signal — meaningfully stronger than a passive profile view — and it deserves different scoring rules. The skill resolves and enriches the requester, gates them through dedup / internal / relationship / ICP checks, attaches the signal to the CRM, and scores it with active-signal overrides: a decision maker at a serious company is MQL-eligible on this lone signal, a weak persona caps at the awareness tier, and a request from a closed-lost account is treated as a reactivation candidate rather than ignored. Every ICP-relevant outcome posts to a visibility channel; replies and accepts stay human. It never sends outreach.

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Google Ads Budget Portfolio Reallocation · swan-gtm
Use this skill when deciding where to shift ad budget across an existing account — some campaigns capped by budget, others past their efficient point, or a seasonal peak coming up. Produces a reallocation plan sized to a total spend envelope instead of an even split. Triggers: budget optimization, budget pacing, impression share lost to budget, shared budgets, seasonal budget planning, where to cut spend.

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359 published skills · page 4 of 4