swan-gtm

@swan-gtm source repo

359 skills
0 followers
1 day ago last updated

▌
Linkedin Ads Abm Guide · swan-gtm
Use this skill when planning or running LinkedIn ad campaigns for ABM — ad format selection, budget math, campaign structure, performance benchmarks, and optimization.

0
installs
▌
Meta Audience Strategy · swan-gtm
Use this skill when building audiences for B2B Meta ads — CRM and third-party data as matchable audiences, lookalikes, exclusions, and audience quality for high-ACV SaaS.

0
installs
▌
Meta Creative Strategy · swan-gtm
Use this skill when planning creative for B2B Meta ads — creative-as-targeting, angles that filter for ICP, and formats that work for high-ACV SaaS.

0
installs
▌
Account Health Audit · swan-gtm bundle
Use this skill when you need an on-demand health check of a trial or customer account — before a renewal conversation, when adoption looks shaky, or when a champion goes quiet. It audits five lanes from real data: what the account is actually solving for, lead scoring and qualification integrity, alerting coverage, messaging architecture, and user adoption trends. The output is a tight, evidence-only report with hard numbers on every gap and a concrete intervention mapped to every flag — no hedging, no filler. Built for vendors whose product runs their customers' GTM workflows: the audit reads the account's scoring, sequencing, and messaging configuration inside your own platform.

0
installs
▌
Google Ads Ppc Math · swan-gtm
Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estimate, or any paid-search math from numbers they already have — no live account access needed. Produces a shown-work table with a sensitivity check, not just a final number. Triggers: budget projection, ROAS calculation, CPA target, conversion forecast, impression share opportunity, break-even ROAS, "what would happen if."

0
installs
▌
Account Org Mapping · swan-gtm bundle
Use this skill when a seller, partner manager, recruiter, or researcher needs to understand who works at a named company, how the team is probably structured, and who matters for a specific objective. Produces an evidence-backed account map, an explicitly inferred hierarchy, structural observations, coverage gaps, and ranked people to approach.

0
installs
▌
Crm Enrichment Sync · swan-gtm bundle
Use this skill when a user has an approved set of enriched contacts and wants to create or update CRM records without duplicates, silent overwrites, or ambiguous writes. Produces a schema-aware field map, duplicate decisions, an exact create-update-skip plan, an approval gate, and a reconciliation receipt for every attempted record.

0
installs
▌
Customer Health Actions · swan-gtm
Use this skill to run a customer book through the full health workflow: Lusha scans expansion and renewal-risk signals, each customer is classified (READY, WARM, HIGH RISK, MIXED-STATE, STABLE), and a role-specific Gmail draft is prepared for every account that needs action - expansion outreach for READY, executive escalation for HIGH RISK. Drafts are created only after you approve the list, and nothing sends itself. Requires Lusha and Gmail connections.

0
installs
▌
Gtm Data Architecture · swan-gtm bundle
GTM data architecture for revenue operators who are not data engineers; warehouse-native and zero-copy patterns that have won in the market. Use when designing GTM data stacks, planning data transformation layers, evaluating CDP vendors, building identity resolution and unified customer intelligence, implementing reverse ETL (Hightouch or Census), or assessing data readiness for AI agents. Also trigger on 'data architecture', 'ELT vs ETL', 'warehouse-native CDP', 'composable CDP', 'reverse ETL implementation', 'dbt for RevOps', 'unified health scores', 'customer data platform strategy', or 'data mesh for GTM'. BOUNDARY: Covers architecture and transformation layers only. Handoff to revops-data-governance for CRM data quality and governance; to revops-tech-stack for vendor selection frameworks; to gtm-planning for strategy implications. This skill addresses the data layer for a RevOps team scaling AI adoption.

0
installs
▌
Onboarding Activation · swan-gtm bundle
Design customer onboarding as an activation system. Use when customers sign and stall, go-live takes months, or the gap between signed and successful is where accounts quietly die. Carries the why-they-bought evidence across the signature, drives to first realized value on a clock, detects stalls while they are cheap, and graduates accounts into steady state with a value baseline installed. Produces an activation definition, a milestone plan with a stall protocol, and the value baseline every later business review measures against. Rule: onboarding ends at first realized value, not at go-live. Trigger phrases: customer onboarding, time to value, activation, implementation drags, customers sign and stall, onboarding handoff.

0
installs
▌
Sales Ramp Enablement · swan-gtm bundle
Design rep ramp as an instrumented system instead of treating the months between start date and full production as weather. Use when new reps take too long to produce, ramp assumptions distort capacity plans, or certification is a vibe. Builds a milestone-gated 30-60-90 with certification evidence, wires ramp math into capacity and forecast, sets ramp-adjusted quota and draw logic, and installs the manager cadence that catches a drifting ramp in week three instead of month five. Produces a ramp plan, certification gates, and ramp-adjusted targets. Rule: if ramp is not instrumented, every capacity plan built on it is fiction. Trigger phrases: ramp time, new rep onboarding, time to productivity, certification, 30-60-90, ramp quota.

0
installs
▌
Abm Signal Watchlist · swan-gtm bundle
Use this skill for ongoing monitoring across a fixed target-account list; use trigger-based-outbound when evaluating one already-detected event. Produces a resolved account watchlist, signal definitions, stakeholder coverage plan, ranked action queue, and learning loop.

0
installs
▌
Build And Fill A Tam · swan-gtm bundle
Use this skill when a team needs a defensible total addressable market and a governed plan to cover it over time. Produces a sourced account estimate, revenue model, contact target, CRM coverage baseline, and measured population plan.

0
installs
▌
Governed Crm Cleanup · swan-gtm bundle
Use this skill when CRM data is unreliable, a cleanup is overdue, or a team is considering a bulk correction. Produces an evidence-backed audit, a reviewable change plan, approved corrections, and controls that prevent the same defects from returning.

0
installs
▌
Move Gtm Diagnostic · swan-gtm
Use this skill when a company wants to audit its go-to-market foundation before scaling or automating - it runs Sangram Vajre's WSJ-bestselling MOVE framework, the 4-question GTM diagnostic (Market, Operations, Velocity, Expansion), to find where GTM is misaligned, identify which of the three fit stages the company is actually in (Problem-Market / Product-Market / Platform-Market), and return a prioritised list of what to fix first. Trigger phrases: "GTM audit", "GTM diagnostic", "GTM health check", "MOVE assessment", "are we ready to scale", "why isn't our GTM working" - and before standing up any new outbound, inbound, or deal-process engine. This is a diagnosis, not a build - run it first.

0
installs
▌
Cold Offer Architect · swan-gtm bundle
Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy — to build a new cold-traffic offer, audit an existing one against a hard bar, or diagnose why one that reads fine gets no replies. Covers cold email, cold DM, cold ads, and cold mail: any audience with zero trust and no reason to believe you. Produces an architected offer plus a pass/fail score against eight binary criteria. Trigger phrasings: "my offer isn't converting", "low reply rate", "nobody's booking", "fix my offer", "what should I offer", "score this offer", "is this offer any good", "we changed the copy and nothing happened".

0
installs
▌
Content De Slop AI · swan-gtm bundle
Use this skill when an AI-assisted draft is about to publish or send: a blog post, a feed post, a newsletter, a landing page, a cold email, a case study, or a sequence step. Produces the same copy with the machine tells removed, the vague claims made concrete, and a detection battery passed before it ships. Covers de-slopping AI content, humanizing AI writing, killing the "this isn't X, it's Y" flip, stripping em dashes and hedging stacks, replacing generic claims with verifiable specifics, and matching an author's real voice.

0
installs
▌
Advocate Voice Tuning · swan-gtm
Use this skill when AI-drafted Reddit comments don't sound like the person they're supposed to be — "the drafts feel off-brand," "make the advocate sound like me," "the AI gets our product details wrong." Two levers: teach the voice by rewriting sample drafts into your natural phrasing, and feed a tight knowledge base so drafts get the facts right.

0
installs
▌
Reddit Account Health · swan-gtm
Use this skill when a posting account needs monitoring or something went wrong — "are any of our accounts banned," "our comment disappeared," "the account got suspended, now what." Reads moderation signals correctly (ban vs removal vs rule note), gates posting on confirmed signals, and runs the recovery path for temporary bans, permanent bans, and site-wide suspensions.

0
installs
▌
Reddit Account Warmup · swan-gtm
Use this skill when a Reddit account is new or has thin karma and the user wants to make it credible before any promotional activity — "warm up this Reddit account," "when can we start posting about the product," "why are our posts getting flagged." Runs the karma-warmup ladder: non-promotional contribution first, promotional density unlocked gradually by karma milestones.

0
installs
▌
Reddit Comment Safety · swan-gtm
Use this skill when reviewing or generating comments that touch a brand on Reddit — "is this comment safe to post," "why do our comments get removed," "make this sound less like an ad." Runs a six-point compliance check on every comment before it ships, switches to natural-mention mode where self-promotion is restricted, and enforces the posting patterns that keep accounts alive.

0
installs
▌
Bridgebound Symptoms 11 · swan-gtm
Use this skill when identifying pain-based opportunities, building problem-aware campaigns, or leveraging influencer audiences — 11 symptoms-and-signs Bridgebound triggers from Flip The Script: overt negatives, lacking positives, and industry influencers.

0
installs
▌
Cold Email Templates 34 · swan-gtm bundle
Use this skill when building email campaigns, looking for proven cold email templates, or expanding an outreach playbook. A library of 34 templates — 23 first touch, 4 follow-up, 4 re-engagement — with reply-rate data, top performers, and key template principles.

0
installs
▌
Launch Window Mechanics · swan-gtm bundle
Use this skill when a post is about to go live, or just went live, and the question is what happens after publish — a creator's sponsored post, a founder announcement, a launch thread, a milestone update, a customer story. "The post is scheduled, now what", "why did our sponsored post die", "should we put spend behind this one", "how do we get a post moving in the first hour", "the creator delivered and nothing happened", "we got impressions but no pipeline", "is this post working". Produces the pre-publish setup, the minute-by-minute sequence from T−30 to T+120, the paid amplification trigger and its stop conditions, the debrief, and the read on whether a post is alive or already dead.

0
installs
▌
Audience Icp Filter · swan-gtm bundle
Use this skill when a list of people already exists and someone needs to know who on it is worth contacting — event or webinar attendees, registrants, a prospecting export, a CRM segment, a newsletter or community list. Produces every lead sorted into ICP match, needs review, or no match, with a reason attached to each, the team's own colleagues and competitors stripped out, and nobody silently dropped. Trigger phrasings: "filter this list against my ICP", "who here matches our ICP", "clean up this lead list", "qualify my signups", "segment this audience", "who should we follow up with after the webinar", "did we import junk", "remove the bad leads".

0
installs
▌
Campaign Challenger · swan-gtm bundle
Use this skill when a sequence is written but not yet launched, and someone needs to know whether it's actually good — benchmarked against the campaigns that team has already run rather than against generic best practice. Produces a ranked comparison against their own history, an absolute quality score with a launch threshold, and the three fixes worth making first. Trigger phrasings: "challenge this campaign", "is this sequence any good", "benchmark this against my best campaigns", "audit my copy", "pressure-test before launch", "should I launch this", "why is this campaign underperforming".

0
installs
▌
Won Deal Icp Finder · swan-gtm bundle
Use this skill when someone wants to know who actually pays them — auditing closed-won deals to derive a proven ideal customer profile instead of an aspirational one, then building a look-alike target list from it. Produces a revenue-ranked deal table, two to four named ICP archetypes with searchable criteria, and a ranking of the acquisition sources that produced the money. Trigger phrasings: "audit my biggest deals", "which customers made us the most money", "analyse my closed-won", "what's my real ICP", "find more customers like my best ones", "look-alike accounts", "revenue by account", "which channel produced our best deals", "ICP refresh before planning".

0
installs
▌
Mutual Action Plan Builder · swan-gtm
Use this skill when a deal is live and you need to align the buyer on a shared path to value — when a champion asks "so what are the next steps," when you're heading into scoping, POC, security review, or procurement, when a deal has slipped once or stalled with no mutual timeline, when you just can't tell who on the buyer side actually owns the decision, or when you want to stop pushing a one-sided close plan and turn a skeptical buying committee into co-owners. Drafts a co-created Mutual Action Plan (MAP): a value summary written in the buyer's own words, the full buying committee (not just your champion), and milestones written as BUYER EVIDENCE — "impact validated by multiple stakeholders," "exec sponsor assigned a team" — never as seller activities like "demo done" or "proposal sent."

0
installs
▌
Local AI Visibility · swan-gtm
Use this skill when a business serves specific towns or suburbs and needs to know where AI recommends it — "do we show up in this suburb," "named in one city and invisible in the next," "which service areas are the gap." Measures AI answers town by town, records map-pack and written-answer presence separately, and produces a ranked gap map of where rivals get named instead.

0
installs
▌
Meta Campaign Structure · swan-gtm
Use this skill when structuring Meta campaigns for B2B — account architecture, campaign and ad-set layout, budget placement, and consolidation rules for high-ACV SaaS.

0
installs
▌
Meta Setup And Tracking · swan-gtm
Use this skill when setting up Meta ads tracking — pixel, events, domains, and the implementation checklist for a clean B2B measurement base.

0
installs
▌
Recent Discourse Sweep · swan-gtm bundle
Use this skill when a decision depends on what the market actually said about a company, product, category or person inside a dated window: before a first touch, before a renewal call, before committing to a positioning or content bet. Produces a sourced synthesis plus a coverage report naming which venues were read, which came back empty, and which were never reached. Trigger phrasings: "what are people saying about X right now", "any chatter on this account", "is this trend real or is it one loud thread", "check the last 30 days", "what changed since we last looked", "the research came back empty".

0
installs
▌
Abm Engagement Scoring · swan-gtm bundle
Use this skill when an ABM program cannot prove engagement matters, accounts get handed to sales on gut feel, or nobody knows which activity moves buying groups forward. Builds an account engagement score (weighted signals plus decay), maps buying group coverage across the decision-making unit, and defines explicit handover gates so marketing and sales agree on readiness. Produces a scoring model, a buying group tracker template, and a handover decision rule. Rule: without buying group visibility a high engagement score is a false positive; handover requires both the score and the coverage threshold met. Trigger phrases: ABM measurement, which accounts are hot, buying committee coverage, when do we hand this to sales, account engagement score, ABM ROI.

0
installs
▌
Deal Velocity Engineer · swan-gtm bundle
Compress sales cycles through stage-gate enforcement and pipeline deflation. Use when deals stall at specific stages, cycles exceed segment benchmarks, or zombie deals inflate the pipeline. Diagnoses the binding constraint (qualification, stage progression, or volume), builds stage exit criteria mapped to buyer actions rather than seller activities, and establishes zombie detection to deflate stale deals. Produces a velocity diagnostic with benchmarked targets and a stage-gate implementation blueprint. Rule: if a deal cannot advance without meeting stage exit criteria, the system is the constraint, not the rep. Trigger phrases: deal velocity, sales cycle too long, deals stalling, zombie deals, stage exit criteria, pipeline is bloated but nothing closes.

0
installs
▌
Procurement Navigation · swan-gtm bundle
Navigate the buyer procurement gauntlet from selected to signed. Use when a verbally-won deal enters security review, legal redlines, and vendor onboarding, and the close date starts slipping at contract stage. Maps the gauntlet early, pre-bakes the artifact pack, runs security, legal, and privacy reviews in parallel on a mutual close plan, and negotiates procurement without giving away the deal the sales team already won. Produces a gauntlet map, an artifact pack checklist, and a parallel-track close plan. Rule: a deal is not won until it clears the buying machinery; map the gauntlet before the proposal, not after selection. Trigger phrases: procurement, security questionnaire, stuck in legal, DPA, vendor onboarding, close date slipping at contract stage.

0
installs
▌
Revops Data Governance · swan-gtm
Use this skill when CRM reports do not match, fields are a mess, hundreds of properties sit unused, or nobody trusts the data. Builds a data model mapped to the customer journey, designs field naming conventions and governance, sets up quality scorecards (completeness, accuracy, consistency, timeliness), and audits integrations to stop data rot. Produces a data dictionary, a field governance process with create and deprecate workflows, and quarterly quality targets. Rule: if a field has no documented owner and no documented use case, delete it. Trigger phrases: our reports do not match, our CRM is a mess, data quality, system of record, deduplication, field governance.

0
installs
▌
Resolve Before Create · swan-gtm bundle
Use this skill before importing, enriching, or manually creating contacts and accounts in a CRM. Produces a create, link, review, or reject decision that prevents duplicates while preserving uncertain matches for human resolution.

0
installs
▌
SEO Keyword Validation · swan-gtm
Use this skill when you have content opportunity angles or topic ideas and need to validate them against real search demand with Ahrefs — volumes, keyword difficulty, and competitor keyword gaps, with seed patterns per opportunity type. Ahrefs validates, it doesn't dictate strategy. Fires on "validate these keywords", "is there search demand for this", "build the keyword pool". Phase 3 of the SEO topic research pipeline; runs standalone if you paste the opportunity list.

0
installs
▌
SEO Serp Qualification · swan-gtm
Use this skill when a keyword list needs a reality check against what actually ranks — intent clarity, rewarded content format, competitive landscape, and beatable gaps, ending in QUALIFY / CONDITIONAL / KILL verdicts per keyword. Many topics die here; that's the point. Fires on "can we rank for this", "check the SERPs", "qualify these keywords". Phase 4 of the SEO topic research pipeline; runs standalone if you paste the keyword candidates.

0
installs
▌
Track Champion Job Changes · swan-gtm
Use this skill when someone wants to track job changes for champions, get alerted when a champion or past buyer moves companies, follow champions to their new company, detect when a key contact leaves a customer account, turn customer alumni into pipeline, or monitor buying contacts for role changes. Builds a recurring Clay workflow that watches your champions — past buyers, power users, and key contacts at existing customers — and tells you the moment one changes jobs, then turns each move into two plays: FOLLOW the mover into their new company (your warmest possible outbound) and BACKFILL the seat they left (protect the existing account). Requires the Clay CLI + agent plugin (workflow tools). Do NOT use for general CRM contact cleanup or re-verifying a whole list's emails and titles (that is a contact-refresh job), or for sourcing net-new prospects by persona (people search). It sends nothing and writes nothing to your CRM without explicit approval.

0
installs
▌
Campaign Benchmarking · swan-gtm
Use this skill when someone needs to know whether a campaign's numbers are actually good — before setting targets for a launch, when reporting performance to someone who needs context rather than raw figures, or when comparing across clients, segments, and time periods. Produces a verdict with the comparison layer named, plus what to do about it. Trigger phrasings: "is this reply rate good", "what should we expect", "set targets for this campaign", "how do we compare", "benchmark this", "our numbers dropped", "is 3% good", "what's a normal reply rate".

0
installs
▌
Stage Aware Follow Up · swan-gtm
Use this skill when a live deal needs its next touch and the right move isn't obvious — a prospect replied warm but never booked, a call happened and the thread went quiet, a proposal or agreement is out and unsigned, a booked meeting was a no-show, or the deal has gone cold. Produces the exact next message plus the date and hook of the touch after it, so no warm thread is left un-dated. Trigger phrasings: "follow up with", "they replied but never booked", "chase the booking", "they ghosted", "agreement sent, no response", "what do I send next", "the thread went quiet", "post-call email", "they no-showed", "re-engage this deal".

0
installs
▌
Founder Persona Ops · swan-gtm bundle
Use this skill when someone else's name goes on the content and their reputation rides on it: ghostwriting a founder's LinkedIn, running an executive's personal brand, operating a CEO's thought leadership program. Produces the written operating agreement and running cadence the engagement runs on. Covers approval boundaries and escalation, voice intake, mining real stories instead of inventing them, keeping founder time under 30 minutes a week, tracking edit rate, and working the comments and DMs where the pipeline actually forms.

0
installs
▌
Account Intelligence · swan-gtm
Pull a decision-ready intelligence brief on any target account. Takes a company name, domain, or Lusha company ID plus a one-line research context — QBR, competitive deal, cold outbound, or inbound triage. Returns firmographics, buying signals, key contacts verified via Lusha, recent news and scoops, and ranked next actions — all framed by your stated purpose. Requires a Lusha connection.

0
installs
▌
Bridgebound In Market 20 · swan-gtm
Use this skill when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal and event timing — 20 'in market' Bridgebound triggers from Flip The Script: adjacent vendors, competitors, and time-based signals.

0
installs
▌
Email Metrics Benchmarks · swan-gtm
Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates, or optimizing outreach metrics. Covers 2X levers, reply rates by outreach type, deliverability thresholds, sequence performance, and quick diagnostics.

0
installs
▌
Email Writing Frameworks · swan-gtm
Use this skill when writing cold emails, structuring outreach messages, or choosing the right framework for an ICP. Five proven frameworks — Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities — with structures and when to use each.

0
installs
▌
Linkedin Success Factors · swan-gtm
Use this skill when reviewing a LinkedIn campaign before launch, auditing LinkedIn outreach performance, checking targeting, message length, lead magnets, scheduling, and human-like behavior, or benchmarking connection acceptance and reply rates.

0
installs
▌
Account Research Brief · swan-gtm
Use this skill before a first meeting, an ABM push, or a territory review, when you need a defensible account brief instead of a copied About page. Produces firmographics, positioning pillars, an evidence-tagged SWOT, a named exec list, and live hiring signals, with every claim marked as sourced or inferred.

0
installs
▌
Champion Move Detection · swan-gtm bundle
Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, verify the move against live LinkedIn data, score the new company, and surface qualifying moves as MQLs — while catching churn risk on the account they left. A known buyer bringing your product to their next company is one of the highest-converting signals in B2B; this skill turns it into a deterministic, deduped, monthly machine with hard guards against the classic failure modes (stale headlines, same-name profiles, warm familiarity mistaken for advocacy).

0
installs
▌
Newsletter Format · swan-gtm
Use this skill whenever someone wants to build a newsletter that attracts high-ticket clients, design their newsletter structure, create an analysis-style newsletter, or position themselves as an expert through weekly breakdowns. Also triggers on phrases like "design my newsletter format," "newsletter format for getting clients," "build my newsletter system," "analysis newsletter," "breakdown newsletter," or "how do I use my newsletter to attract clients." Designs a high-converting newsletter format from scratch using the $10,000 Newsletter Format framework — the system Daniel used to land multiple 4 & 5-figure clients from a list under 1,000 subscribers. Walks the user through all 8 steps — choosing their signature asset, building a breakdown framework, creating a value proposition, naming the newsletter, finding examples, creating an email template, writing their first issue, and setting up their publishing system.

0
installs
▌
Pain Is The Pitch · swan-gtm
Use this skill when your emails feel generic, aren't converting, lack emotional punch, or when you want to add specificity to promotional copy. Rewrites vague, generic email copy into emotionally specific, pain-driven messaging using Alex Hormozi's "Pain is the Pitch" framework. Paste any sales or promotional email and this skill identifies sections that lack emotional specificity, then provides 3 hyper-specific rewrites for each — transforming bland copy into vivid, conversion-driving language. Trigger on "my emails don't convert", "make my email more specific", "add emotional specificity", "pain is the pitch", "Hormozi email framework", "rewrite my email copy", "my copy feels generic", or any request to improve the emotional impact of email copy.

0
installs
▌
Founder Post Triggers 24 · swan-gtm bundle
Use this skill when a founder has no results to point at and needs something to publish — "I have nothing to post about", "what do I write when we haven't launched", "who would even listen to me", "should I build a personal brand", "our CAC is climbing and we have no budget". Twenty-four things that already happened this week and are publishable, in five categories, plus the play selector, copy-paste opening lines, and the pre-publish check.

0
installs
▌
Ads Optimization Signals · swan-gtm
Use this skill when reading optimization signals — which metrics justify action, testing rules, and when a result is real versus noise.

0
installs
▌
Post Meeting Execution · swan-gtm bundle
Use this skill when you want every sales meeting to produce its follow-through automatically: transcript pulled, outcome classified, account rescored, and a ready-to-send follow-up drafted in the meeting owner's voice within minutes of the call ending. It runs the full production loop — qualification scoring with a human-in-the-loop deal decision, contact and stakeholder loading, CRM lifecycle updates, and a single review post where the owner answers three Yes/No questions to trigger everything downstream. Built for teams where one person takes many external meetings and the follow-up quality (and CRM hygiene) shouldn't depend on their memory.

0
installs
▌
Email Deliverability · swan-gtm bundle
Use this skill when emails hit spam, open rates drop, a domain or IP gets blocklisted, or a sender wants a deliverability audit before scaling volume. Triggers: "why are we going to spam", "audit my email setup", "open rates dropped", "we got blocklisted", "warm up this domain", "check my deliverability". Produces a severity-ranked audit or a root-cause diagnosis with a recovery plan and the thresholds to monitor.

0
installs
▌
Creator Programme Qbr · swan-gtm
Use this skill when a quarter of a B2B LinkedIn creator programme needs reviewing for client leadership. Synthesises campaign performance into a strategic review — what happened, why, and what to do next — with Scale / Adjust / Stop recommendations.

0
installs
▌
Estimate Creator Rate · swan-gtm
Use this skill when you need to price a B2B LinkedIn thought-leadership creator from their real post performance. A weighted-engagement model cross-checked against a CPM anchor produces an initial / budget / max rate band to open a negotiation from.

0
installs
▌
Deal Blocker Maneuvers · swan-gtm bundle
Use this skill after any meaningful interaction on a complex deal — a call, a stakeholder meeting, a procurement exchange — when the question is not "what's missing" but "what do I actually run next week." Takes a qualification assessment (supplied, or scored here from primary evidence), reads it against what the deal's stage should already have proven rather than against an absolute bar, and converts the single worst blocker into a two-cycle maneuver the rep can save and execute: trigger conditions, a pre-mortem, a go/no-go checklist, a verbatim opening, IF/THEN counter-moves, and explicit abort criteria. Covers deal coaching, deal strategy, forecast defence, stalled and blocked deals, gone-dark champions, procurement stalls, third-party and partner blockers, deal reviews, and "this deal is stuck and I don't know why." Built for enterprise and complex deals; not for transactional velocity motions.

0
installs
▌
Signal Anchored Message · swan-gtm
Use this skill when writing outbound to a lead who surfaced from a signal — "write the message for this trigger," "personalize this off the signal, not the profile." Given a contact, their company, and the signal that surfaced them, it returns a short connection note and two follow-ups anchored to the trigger and stripped of AI tells.

0
installs
▌
Revops Revenue Planning · swan-gtm bundle
Annual and quarterly revenue plan construction, top-down vs bottoms-up reconciliation, plan versioning, stretch goal handling, and FP&A-RevOps collaboration for B2B revenue teams. Use when the user mentions annual planning, revenue targets, capacity planning, planning calendar, stretch goals, plan versions, plan of record, reforecasting triggers, FP&A collaboration, or revenue reconciliation. Also trigger on 'we need to build our plan', 'our forecast and budget don't align', 'how do we set targets', 'what's our plan of record', 'we got a stretch from finance', 'when should we start planning', or 'we need to reforecast'. BOUNDARY: Covers plan construction, versioning, and reconciliation. For in-quarter/weekly forecasting mechanics, see revops-forecasting. For GTM structure and capacity mechanics, see gtm-planning. For compensation and quotas, see gtm-compensation.

0
installs
▌
Hygiene Gated Outbound · swan-gtm bundle
Use this skill before launching outbound from CRM segments when duplicates, ownership gaps, or stale contact data may distort targeting. Produces a launch readiness decision, a bounded remediation plan, and a clean, owned audience for outreach.

0
installs
▌
Trigger Based Outbound · swan-gtm bundle
Use this skill to qualify one already-detected account event for an outreach decision; use abm-signal-watchlist to operate persistent monitoring across a fixed account list. Produces a ranked send, nurture, or skip decision, a verified contact target, a trigger-grounded opener, and an outcome record that improves future signal selection.

0
installs
▌
SEO Business Fit Filter · swan-gtm
Use this skill when a qualified keyword list needs the commercial filter — five gates checking pipeline potential, ICP match, honest product fit, client alignment, and net-new vs update vs cannibalization. Stops an SEO plan from becoming a traffic play; traffic for the wrong audience is a cost, not a win. Fires on "which of these keywords are actually worth it", "filter for pipeline". Phase 5 of the SEO topic research pipeline; runs standalone if you paste the keyword list and account context.

0
installs
▌
Positioning And Story · swan-gtm
Use this skill when your messaging describes what the product does instead of the problem it kills, sounds interchangeable with three competitors, or creates no urgency to act now. Produces a positioning where the developer is the hero and a real trend is the villain, plus a differentiation level you can defend. Triggers on "positioning", "messaging", "our story", "we sound like everyone", "homepage headline", "value narrative", "category", "differentiation", "why now", "nobody feels urgency".

0
installs
▌
Cold Email First Touch · swan-gtm
Use this skill when writing the first cold email to someone who has never heard of you — that opening touch, its subject line, the follow-ups threaded behind it, or a batch of first touches off a list. Produces copy built to earn a reply rather than close a deal, with the deliverability constraints treated as writing rules rather than an infrastructure problem. Trigger phrasings: "write a cold email", "cold outreach", "prospecting email", "outbound email", "email these leads", "SDR email", "nobody's replying to my emails", "write the sequence", "subject line for".

0
installs
▌
Measure Creator Roi · swan-gtm
Use this skill when creator spend needs defending or reading — "what's the ROI on our creator campaigns," "build the CFO view," "why does creator attribution look bad." Sets the attribution window creator content actually needs, the five-row CFO dashboard, payback-period math, week-one leading indicators, and the three attribution errors that silently understate ROI 2–3×.

0
installs
▌
Brand Mention Monitor · swan-gtm bundle
Use this skill when you need to know what people are saying about a brand across the web and social — "monitor brand mentions", "what are people saying about [brand] this week", "run a brand sweep", "social listening", "find high-risk mentions", or "how does [brand] compare to [competitor] in the conversation". Sweeps social platforms, news, forums, and review sites; scores every mention on reach, velocity, sentiment, and risk-topic match; and produces a triage report bucketed into Crisis / Watch / Engage / Log with a suggested owner and response window for each mention, so the team responds before one spirals.

0
installs
▌
Aeo Citation Drill Down · swan-gtm
Use this skill when the user wants to know which content actually shapes AI answers in their category — "what sources do AI engines cite about us," "why does the competitor win the AI comparison answers," "where should content effort go for AI visibility." Three-level investigation: cited domains → the specific URLs driving citations → the full AI answers, ending in a ranked content hit-list.

0
installs
▌
Aeo Visibility Tracking · swan-gtm bundle
Use this skill when the user wants to measure or improve how their brand shows up in AI-generated answers — "do we appear in ChatGPT answers," "track our AEO score," "which sources do AI engines cite for our category." Seeds the prompts buyers actually ask, tracks brand visibility per engine and country over time, and mines the citation sources to show where content effort moves the score.

0
installs
▌
Personalization 6 Buckets · swan-gtm
Use this skill when researching a prospect for personalized outreach, choosing a personalization angle — self-authored content, engaged content, self-identified traits, background, or company-level triggers — or falling back to core-static relevance when no personal data exists.

0
installs
▌
Personalization Playbooks · swan-gtm
Use this skill when deciding how much personalization an outreach campaign needs, choosing between manual high-touch and automated at-scale messaging for Inbound, Postbound, Bridgebound, or Outbound leads, or structuring first and second lines of a message.

0
installs
▌
Icp Lookalike Expansion · swan-gtm
Use this skill when you have a handful of accounts or people who converted and need more like them, or when a black-box 'similar profiles' feed gives you a list you cannot explain. Extracts an explicit similarity signature from the seed and searches on it, so you control what 'similar' means and can widen or tighten deliberately.

0
installs
▌
Account Tier Scoring · swan-gtm bundle
Use this skill when you want a production-grade account scoring system instead of a vibes-based one: it tiers every account onto a Bronze/Silver/Gold/Diamond ladder, scoring pre-conversion accounts on intent signals + ACV potential and trials/customers on activation depth + expansion headroom. It encodes the judgment that makes scoring trustworthy — a hard self-serve gate with LinkedIn headcount verification, an enterprise persona gate, anonymous-signal and social-engagement caps, prior-relationship floors, and never-demote rules — with every threshold exposed as a tunable default. Each run produces a verified tier tag and ACV tag, a prepended signal-stack snapshot in account memory, a CRM lead-score sync, and correctly routed Gold/Diamond alerts with per-stakeholder engagement recommendations.

0
installs
▌
Company Domain Resolver · swan-gtm bundle
Use this skill when you have a list of company names — a CSV, CRM export, event attendee list, or pasted prospecting list — and need website domains before enrichment, dedupe, or CRM import. Produces the original list with a resolved domain and a per-row match-confidence label, using the free, keyless Clearbit autocomplete endpoint. Trigger on "find the domains for these companies", "what's the website for X", "clean up this company list", "resolve these company names", "add domains to this CSV", "company name to domain", or Clearbit autocomplete/suggest. Also applies proactively when a company list is missing domains and the next step needs them.

0
installs
▌
Conference Recommendation · swan-gtm
Recommends which conferences, trade shows, and vendor events a company should attend, exhibit at, or sponsor next. Use when the user needs to pick events for a field-sales or field-marketing motion, build a scored shortlist against ICP, justify event spend, or plan a conference calendar. Scores each event on ICP relevance, decision-maker accessibility, and buying mindset — and returns a ranked, tiered list, not a pile of famous names.

0
installs
▌
Leaked Demand Recovery · swan-gtm bundle
Use this skill when demand may have leaked between systems: a chat or form lead who never completed a booking, a demo request with no meeting, a call held with no follow-up sent, an inbound reply never answered, a trial that ended quietly, a deal closed lost on a blocker that has since changed. Produces a list of confirmed drops with the evidence attached and one drafted recovery message each, queued for a human to send. Fires on "did they ever book", "who fell through the cracks", "what did we drop", "who never got a follow-up", "unworked inbound", "leads that went nowhere", "recover lost inbound", and before any re-engagement send.

0
installs
▌
Linkedin Abm Audit · swan-gtm bundle
Use this skill when someone wants to review, grade, audit, or improve their OWN LinkedIn ad results, ABM program, or ad spend — or says things like: audit my LinkedIn ads, are my ads any good, how is my ad spend doing, am I running the right number of ads, which ad format is working best, why is my CPC/CPM so high, review my ABM campaigns, which formats influence my deals, are my ads decaying, which companies should I go after, benchmark my LinkedIn ads. Audits the last 30 days of live spend — real CPC, CPM, CTR, ad count, format mix, deal influence, campaign trends and account engagement — grades them against ZenABM's per-format benchmarks, and produces a downloadable audit document with a prioritized fix list. Do NOT use for planning a NEW campaign or budget sizing.

0
installs
▌
Citation Gap Outreach · swan-gtm
Use this skill when the sources behind AI answers are known and the brand needs to get into them — "AI keeps citing these directories and the brand is not there," "turn the citation analysis into an outreach plan," "get named where the engines already read." Converts cited-source gaps into a ranked get-listed plan with the right ask per source type and a re-measure loop proving each placement moved answers.

0
installs
▌
Cold Email Preflight · swan-gtm
Use this skill right before launching a cold email campaign: the final checklist covering authentication, list quality, copy risk, and kill-switch thresholds. Produces a launch/hold decision and the monitoring rules for the first week.

0
installs
▌
Abm Measurement Framework · swan-gtm
Use this skill when measuring ABM success — account-stage metrics instead of lead metrics, attribution models, ROI formulas, and benchmarks for account-based programs.

0
installs
▌
Abm Retargeting Framework · swan-gtm
Use this skill when building retargeting for ABM — segmenting engaged accounts, managing frequency, and orchestrating retargeting across ads, email, BDR outreach, and direct mail.

0
installs
▌
Ads Measurement Scorecard · swan-gtm
Use this skill when setting up paid media measurement — the scorecard of leading vs vanity metrics and the dashboard that keeps reporting honest.

0
installs
▌
Meta Ads Operating System · swan-gtm
Use this skill for any operational decision on a Meta account — pause, scale, graduate, budget, creative count. The decision framework with the formulas, thresholds, and actions.

0
installs
▌
Persona Mapping Framework · swan-gtm
Use this skill when mapping the buying committee inside ABM target accounts — identifying personas from closed-won data, their jobs-to-be-done and pain points, and how ad messaging and BDR outreach should differ by persona.

0
installs
▌
Inbox Warm Up Ramp · swan-gtm
Use this skill when a new mailbox, domain or seat is about to start cold outreach, or when replies and deliverability drop after volume was raised. Produces a per-inbox daily send ceiling that rises on a schedule, the rules that keep it rising, and the honest way to tell a user why today's limit is low.

0
installs
▌
AI Pricing Model Picker · swan-gtm
Use this skill when the user is deciding how to price an AI agent product — "how should we price our agent," "per seat or per outcome," "usage-based vs outcome-based," "what do we charge for this agent." Input is what the agent does plus the target budget it displaces; output is a recommended pricing model (per agent, per action, per workflow, or per outcome), a tier structure, and defensible pricing anchors. Built on Manny Medina's four-model framework from analyzing pricing across 60+ AI agent companies at Paid.

0
installs
▌
Negotiate Creator Rate · swan-gtm
Use this skill when negotiating rates with a B2B LinkedIn creator. Paste the creator's counter-offer or pushback and get three ranked, ready-to-send responses — hold / reshape / accept-with-conditions — each grounded in a rate anchor and sound negotiation principles.

0
installs
▌
Set Creator Benchmarks · swan-gtm
Use this skill when setting pre-launch KPI targets for a B2B LinkedIn creator campaign. Calibrates to your own historical performance rather than generic industry percentiles, producing conservative / target / stretch bands per creator and a campaign rollup tied to the creator budget.

0
installs
▌
Deal Qualification Gates · swan-gtm bundle
Install evidence-gated qualification on a live pipeline: score the QUALITY of evidence behind every deal (1-5 per qualification dimension), set minimum scores per stage, and enforce qualify-or-kill at each gate. Triggers on 'zombie deals,' 'pipeline is full of junk,' 'is this deal real,' 'qualify or kill,' 'deals stall at proposal,' 'forecast built on hope,' 'reps say every deal is closing,' 'stage criteria,' 'exit criteria,' 'MEDDIC scoring,' 'SPICED scoring,' 'qualification framework rollout,' or any situation where deals advance on rep optimism instead of buyer evidence. Works with SPICED by default and maps to MEDDICC or BANT. BOUNDARY: icp-builder owns ACCOUNT-level fit (is this the right company) and carries a summary of these gates as its pipeline-enforcement step; this skill is the full deal-level operating system (is this deal real). deal-velocity-engineer treats slow deals as a speed problem; this skill treats false deals as a truth problem, and it runs first, because accelerating an unqualified dea

0
installs
▌
Pricing Monetisation Ops · swan-gtm bundle
Use this skill when bill shock is killing renewal cohorts, a consumption model breaks revenue recognition, or metering and billing are out of sync. Builds the operational layers: metering (ingestion, deduplication, customer mapping), rating and pricing engines (tiers, overages, minimums, credits), invoicing with audit trails, collections logic, and revenue reconciliation for variable contracts. Produces a data-quality audit of metering leaks, a quote-to-cash integration map, a per-seat-to-usage migration plan that does not break revenue reporting, and an ASC 606 compliance checklist. Rule: consumption pricing is only as good as its metering, billing and reconciliation plumbing; one broken layer breaks them all. Trigger phrases: usage billing, bill shock, metering, price migration, overages, billing reconciliation, variable revenue.

0
installs
▌
Revops Change Management · swan-gtm bundle
Revenue change management: plan change, design enablement, make it stick, measure adoption. Trigger on change management, enablement design, adoption failure, rollout plan, communication plan, stakeholder management, training that doesn't stick, behavior change, coaching program, process change, system migration, comp plan change, territory change, Kotter, ADKAR, spaced repetition, forgetting curve, reverse salient, traffic light model, Bloom's taxonomy, 'nobody follows the new process,' 'we trained them but nothing changed,' 'the tool is built but nobody uses it,' 'how do we get buy-in,' 'people are pushing back,' AI change management, FOBO, shadow AI, AI adoption, works council AI, AI governance framework, AI rollout, or fear of becoming obsolete. BOUNDARY: For HubSpot adoption, see revops-hubspot. For GTM org change, see gtm-planning.

0
installs
▌
Beehiiv Newsletter Report · swan-gtm bundle
Use this skill when building a sponsor or client performance report on top of a Beehiiv publication, or when designing a Beehiiv MCP tool or integration that needs to expose the same metrics. It covers audience growth, open and click rate analysis (including the click-to-open trap in Beehiiv's own API), audience segmentation, month-over-month synopsis, an engaged-reader export, per-issue KPIs, and a pattern for keeping the report refreshed automatically without the narrative drifting.

0
installs
▌
SEO Topic Prioritization · swan-gtm
Use this skill when a shaped topic list needs scoring and sequencing into a build order — six dimensions (commercial intent, ICP alignment, ranking feasibility, effort, authority leverage, adjacency to wins) into Tier 1/2/3, quick wins first. Fires on "what should we build first", "prioritize the content roadmap", "sequence these topics". Phase 7 of the SEO topic research pipeline; runs standalone if you paste the shaped topics.

0
installs
▌
Creator Deal Pricing · swan-gtm
Use this skill when structuring what to pay a creator — "flat fee or performance deal," "how should we price this sponsorship," "the creator wants a fixed fee, should we agree." The decision rule: pay flat when buying a message, pay per click when buying pipeline — plus the qualified-click definition that makes performance deals fair, and the unit-economics math behind both.

0
installs
▌
Reddit Campaign Launcher · swan-gtm bundle
Use this skill when the user wants to launch or manage a Reddit growth campaign — "set up a Reddit campaign for our product," "create an advocate," "review our pending Reddit drafts." Creates the campaign, attaches target subreddits, configures advocate personas with a daily-draft cap, and runs the human-approval loop on drafted posts. Runs on the ReddGrow CLI against the user's own account.

0
installs
▌
Subreddit Pre Post Check · swan-gtm bundle
Use this skill immediately before posting anything to a subreddit — "check if we can post this to r/X," "will this get removed," "is this link already on Reddit." Runs the four checks that prevent removals and bans: rules, community type, duplicate-URL, and wiki posting norms. Cheap insurance against the most expensive Reddit mistake.

0
installs
▌
Tam From Verified Data · swan-gtm
Use this skill when you need a defensible market-size number - annual planning, board prep, or territory design. Takes an ICP definition and returns TAM, SAM, and SOM built from Lusha's verified database: company counts, contact coverage, and signal density per segment, with every number traceable to real data instead of analyst-report extrapolation. Requires a Lusha connection.

0
installs
▌
AI Personalization Prompts · swan-gtm bundle
Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar company approach.

0
installs
▌
Linkedin Campaign Complete · swan-gtm bundle
Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning multi-touch campaigns, choosing high-converting LinkedIn targets (post engagers, event attendees, profile viewers), or scheduling outreach to look human.

0
installs

359 published skills · page 2 of 4