swan-gtm Run a weekly signal sweep across every account in a territory. Rank accounts by signal strength. Surface what moved since last week. Return a brief the rep can act on before their first call.
Input
The user will provide via $ARGUMENTS:
- Account list (required) — a list of company names, domains, or Lusha company IDs. Paste inline or reference a saved list.
- Lookback window (optional) — how far back to pull signals. Default: 7 days for weekly digest. Accept: 30 days, 90 days.
- Signal focus (optional) — which signal types to prioritize.
Default: all. Options:
- Role changes (promotions, job changes, departures)
- Hiring surges (open roles in target functions)
- Funding (rounds, investment announcements)
- Intent (buying signals on your category)
- News (product launches, M&A, leadership moves)
If account list is missing, ask once. If declined, return an error — the skill cannot run without a list of accounts.
Workflow
Anchor on the digest purpose. Read the lookback window and signal focus from $ARGUMENTS. Default to 7-day lookback and all signal types if not supplied. State the parameters at the top of the output so the reader knows what the digest covers.
Resolve accounts via Lusha. For each account in the list:
- If a Lusha company ID is supplied, use it directly.
- Otherwise resolve via companies_search using the name or domain.
- Flag any accounts that could not be resolved and skip them. List unresolved accounts at the end of the output.
Pull signals in parallel. For each resolved account, run these calls concurrently:
- Buying signals: intent topics, signal score 60+, ranked by score. Lookback window as specified.
- News and scoops: last 7 days (or specified window). Leadership moves, funding, product launches, M&A, layoffs.
- Hiring signals: open roles in target functions posted in the lookback window.
- Contact changes: promotions, job changes, departures for key contacts at the account.
Score and rank accounts. Assign each account a signal score based on:
- Number of signals found
- Signal strength (intent score, recency, signal type weight)
- Signal type weights:
- Funding round: high
- Executive hire or departure: high
- Intent on your category: high
- Hiring surge in target function: medium
- Product launch or M&A: medium
- General news: low
Rank accounts from highest to lowest signal score. Accounts with no signals go to the bottom — list them briefly so the rep knows they were checked.
Triage signals per account. For each account in the ranked list, keep only the signals that are worth the rep's attention this week. Drop noise. One account should not have more than 3-5 signal bullets unless every signal is genuinely high value.
Write the digest. Lead with a summary line: how many accounts were checked, how many had signals, and the single most important signal across the whole territory this week. Then the ranked account list.
Output Format
Territory Signal Digest
Period: [start date] — [end date] Accounts checked: [n] Accounts with signals: [n] Top signal this week: [one line — the single most important signal across the whole territory]
Ranked Account List
For each account, in signal-rank order:
[Account Name] — Signal score: [H / M / L]
| Signal | Type | Date | Why it matters |
|---|
Recommended action: [one line — what to do with this account this week, tied to the strongest signal]
Repeat for every account with signals.
No-Signal Accounts
Accounts checked with no signals in the lookback window: [list of account names]
These accounts were checked — nothing moved this week.
Unresolved Accounts
Accounts that could not be matched in Lusha: [list of account names or domains]
Recommend verifying company name or domain and re-running.
Example outputs in this skill are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the skill with your own data and connectors to see live results.
From Lusha's Campus plays library: https://www.lusha.com/campus/plays/territory-signal-digest-skill/