How do I install the Inbound Triggers 30 skill?

Run npx skillmds@latest add swan-gtm/inbound-triggers-30 in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Inbound Triggers 30 safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Inbound Triggers 30?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Inbound Triggers 30 free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Inbound Triggers 30?

swan-gtm (@swan-gtm) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Inbound Triggers 30 by swan-gtm — Agent Skill

Name: Inbound Triggers 30
Author: swan-gtm

Inbound Triggers 30

Use this skill when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response. Thirty inbound premises from Flip The Script — content and events, product interest, social and intent, sponsored influencers — plus the inbound response framework and priority order.

swan-gtm Updated Sep 17, 2026

File contents

INBOUND Premises (30 Triggers)

Content & Events (9 Triggers)

Content Downloads - Downloaded gated content
Webinar Registrants: Company Webinar - Registered for your webinar
Webinar Attendees: Company Webinar - Attended your webinar
Webinar Registrants: Sponsored Webinar - Registered for sponsored webinar
Webinar Attendees: Sponsored Webinar - Attended sponsored webinar
Event Registrants: Company Event - Registered for your event
Event Attendees: Company Event - Attended your event
Event Registrants: Sponsored Event - Registered for sponsored event
Event Attendees: Sponsored Event - Attended sponsored event

Product Interest (6 Triggers)

Freemium Account Registrants - Signed up for free tier
Free-Trial Registrants - Started a free trial
Blog Subscribers - Subscribed to blog
Newsletter Subscribers - Subscribed to newsletter
Members of Company Community - Joined your community
Members of Sponsored Community - Joined sponsored community

Social & Intent (8 Triggers)

Followers of Company Social Page - Followed your social pages
Engaged with Company Social Page - Liked/commented on your posts
"Buyer Intent" Prospects (G2 or TrustRadius) - Showing intent on review sites
"Dark Funnel" Prospects (6Sense or Bombora) - Intent data signals
Viewed Company Website - Website visitor identified
Opened Marketing Emails (Aggressively) - High email open rate
Clicked-Thru Marketing Emails (Aggressively) - High email CTR

Inbound Response Framework

Messaging approach: Trigger-Based Relevance ONLY

First Line: Trigger-Based Relevance ONLY
Second Line: CTA to Book Time (Optional: Core-Static Relevance)

Priority order: Hand-raisers (demo requests) > High-intent (pricing page) > Content engagement > Social signals

Combines with

Skill	Why
`outreach-4-categories`	Understand Inbound category
`personalization-playbooks`	Get Inbound messaging playbook
`cold-email-templates-34`	Find inbound follow-up templates
`email-metrics-benchmarks`	Benchmark inbound performance

Example prompts

Create a follow-up sequence for webinar attendees who didn't book a demo.

Which inbound triggers should I prioritize for a high-velocity sales motion?

Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

---name: inbound-triggers-30description: Use this skill when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response. Thirty inbound premises from Flip The Script — content and events, product interest, social and intent, sponsored influencers — plus the inbound response framework and priority order.---# INBOUND Premises (30 Triggers)## Content & Events (9 Triggers)1. **Content Downloads** - Downloaded gated content2. **Webinar Registrants: Company Webinar** - Registered for your webinar3. **Webinar Attendees: Company Webinar** - Attended your webinar4. **Webinar Registrants: Sponsored Webinar** - Registered for sponsored webinar5. **Webinar Attendees: Sponsored Webinar** - Attended sponsored webinar6. **Event Registrants: Company Event** - Registered for your event7. **Event Attendees: Company Event** - Attended your event8. **Event Registrants: Sponsored Event** - Registered for sponsored event9. **Event Attendees: Sponsored Event** - Attended sponsored event---## Product Interest (6 Triggers)10. **Freemium Account Registrants** - Signed up for free tier11. **Free-Trial Registrants** - Started a free trial12. **Blog Subscribers** - Subscribed to blog13. **Newsletter Subscribers** - Subscribed to newsletter14. **Members of Company Community** - Joined your community15. **Members of Sponsored Community** - Joined sponsored community---## Social & Intent (8 Triggers)16. **Followers of Company Social Page** - Followed your social pages17. **Engaged with Company Social Page** - Liked/commented on your posts18. **"Buyer Intent" Prospects (G2 or TrustRadius)** - Showing intent on review sites19. **"Dark Funnel" Prospects (6Sense or Bombora)** - Intent data signals20. **Viewed Company Website** - Website visitor identified21. **Opened Marketing Emails (Aggressively)** - High email open rate22. **Clicked-Thru Marketing Emails (Aggressively)** - High email CTR---## Sponsored Influencers (8 Triggers)23. **Postbound Leads Sent from Sponsored Influencer** - Influencer referrals24. **Engaged with Sponsored Influencer's Personal Page** - Engaged with influencer25. **Followers of Sponsored Influencer's Personal Page** - Following influencer26. **Mutual Connections with Sponsored Influencer** - Shared network27. **Engaged with Sponsored Influencer's Company Page** - Company engagement28. **Followers of Sponsored Influencer's Company Page** - Company followers29. **To Postbound "Groundswell" for Info** - For ALL postbound actions30. **To DM Based on "Groundswell" Postbound** - For ALL postbound actions---## Inbound Response Framework**Messaging approach:** Trigger-Based Relevance ONLY```First Line: Trigger-Based Relevance ONLYSecond Line: CTA to Book Time (Optional: Core-Static Relevance)```**Priority order:** Hand-raisers (demo requests) > High-intent (pricing page) > Content engagement > Social signals---## Combines with| Skill | Why ||-------|-----|| `outreach-4-categories` | Understand Inbound category || `personalization-playbooks` | Get Inbound messaging playbook || `cold-email-templates-34` | Find inbound follow-up templates || `email-metrics-benchmarks` | Benchmark inbound performance |## Example prompts```Create a follow-up sequence for webinar attendees who didn't book a demo.``````Which inbound triggers should I prioritize for a high-velocity sales motion?``````Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.```---_Part of [Frontal](https://frontal.so) — free, open GTM skills for your AI agent. [Browse the library →](https://frontal.so/resources/skills)_

Frequently asked questions