swan-gtm Use on every brand-adjacent comment before it posts. Produces a pass / fix / skip verdict per comment. Reddit's spam systems and moderators punish patterns, not just individual posts — safety is a per-comment discipline.
The six-point check
- subreddit rules — complies with that community's stated rules
- self-promotion — respects the sub's self-promo policy
- relevance — responds to what the post actually says, not to a keyword
- authenticity — no spam patterns or robotic signals
- tone — matches how that community talks
- safety flags — nothing that trips Reddit's spam filters
Natural-mention mode
Where a community restricts self-promotion: strip or minimize product references, drop external links entirely, and lead with expertise — answer the question fully; the brand earns at most a passing mention. Value first is the only mode that survives in restricted communities.
Two strikes, then skip
A comment that fails the check gets one rewrite against the specific failure. If the rewrite fails again, skip the opportunity entirely. A skipped comment costs nothing; a removed one costs account standing. Never force a third attempt.
Write like a person
- varied sentence structure — mechanical uniformity is a detection signal
- reference specifics from the actual post
- natural hedging ("in my experience…") over absolute claims
- no keyword repetition, no artificial product emphasis
Pattern hygiene across the account: space submissions out, post at varied times, and spread activity across communities — a burst of same-hour, same-sub comments reads as automation regardless of content quality.
What good looks like
A safe comment would survive the community's own scrutiny if the author's affiliation were known — specific, useful, honestly hedged, disclosed where expected. The overlooked trap: comments that pass content checks but fail pattern checks (timing bursts, single-sub focus). Success is measured in comment survival rate and replies earned, not comments posted.
MUST run all six checks on every brand-adjacent comment. MUST skip after a second failed attempt — never post a comment that failed compliance. NEVER include external links where the community restricts self-promotion.