swan-gtm BRIDGEBOUND Category II: Based on History (16 Triggers)
Demo Pipeline (3 Triggers)
- Requested a Demo But Didn't Schedule One - Demo request abandonment
- Agreed to a Demo & No-Showed - No-show follow-up
- Prospects Who "Abandoned the Chat" - Chat abandonment
Closed-Lost (5 Triggers)
- Demoed in the Past (Ghosted or Went Dark) - Ghosted prospects
- Went with a Competitor & Up on Renewal - Competitor renewal timing
- You Messed Up (Ex. Objection of No Budget) - Past objection resolution
- Didn't Hit ICC (Size) - Company grew into ICP
- Didn't Hit ICC (Criteria that DQs) - Criteria changed
Executive Churn / UserGems (3 Triggers)
- Customers Who Went to Another Company - Champion tracking
- Customers Who Changed Roles Internally - Internal moves
- Prospective Company New Hires, Who Never Used Your Product - New decision makers
Email Engagement (3 Triggers)
- Opened Prospecting Emails - Email openers
- Opened Prospecting Emails (Aggressively) - Multiple opens
- Received an OOO to Prospecting Emails - OOO responses (timing intel)
Reciprocity (2 Triggers)
- Companies that Sold You THEIR Product (Tit for Tat) - Vendor relationships
- Competitors of Your Current Customers - Competitive intelligence
Re-Engagement Template
Subject: since we last talked
{{firstName}},
When we talked in {{month}}, you mentioned {{objection}}.
Since then, we've {{improvement}}.
Worth another look?
Timing Considerations
| Trigger Type | Optimal Timing |
|---|---|
| No-show | Same day + 2 days later |
| Ghosted | 30-60 days later |
| Competitor renewal | 90 days before renewal |
| Champion job change | Days 14-45 in new role |
Combines with
| Skill | Why |
|---|---|
cold-email-templates-34 |
Re-engagement templates (#31-34) |
buying-signals-6 |
Champion tracking (signal #1) |
clay-enrichment-9step |
Track job changes in Clay |
cold-call-scripts |
No-show phone script |
Example prompts
Create a win-back campaign for closed-lost deals from 6 months ago.
How do I track when competitors' customers are up for renewal?
Write a sequence for trigger #9 (Customers Who Went to Another Company).
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