swan-gtm Use when Reddit brand mentions need monitoring or the mention queue needs working through. Produces a triaged queue with per-mention verdicts and a sentiment picture. Exact commands live in references/commands.md.
Set up monitoring (once per brand)
Add each domain worth watching — the product, and optionally competitors — with a brand description, search keywords, and negative keywords to cut false positives. Tune negative keywords early: a noisy monitor gets ignored within a week, and an ignored monitor is worse than none.
The triage loop
- list new mentions — filter by domain, sentiment, or intent when the queue is long; take 20 at a time
- for each: read the full mention and the live Reddit thread — the excerpt routinely misreads tone, and the thread shows whether the community already answered
- verdict per mention: reply (a genuine question or fixable complaint), ignore (drive-by noise), or escalate (churn risk, security claim, thread gaining velocity). One line each: sentiment, key point, verdict
- mark reviewed mentions handled so the queue stays clean
- close with the stats view: mention volume and sentiment trend over the period
Replies belong to a human or an approval-gated draft — never auto-post into a live thread.
What good looks like
Great triage catches the two mentions that matter — the churn-risk complaint and the high-intent "what should I use for X" thread — within hours, with thread context read before any verdict. Mediocre triage skims excerpts and marks everything handled. What gets overlooked: negative mentions in threads that are still gaining comments (velocity changes the verdict), and competitor-comparison threads, which are the highest-value reply targets on Reddit.
MUST read the live thread before classifying any mention. MUST keep replies human-approved. NEVER mark a mention handled without a recorded verdict.