How do I install the Bridgebound In Market 20 skill?

Run npx skillmds@latest add swan-gtm/bridgebound-in-market-20 in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Bridgebound In Market 20 safe to use?

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Which AI agents work with Bridgebound In Market 20?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Bridgebound In Market 20 free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Bridgebound In Market 20?

swan-gtm (@swan-gtm) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Bridgebound In Market 20 by swan-gtm

Name: Bridgebound In Market 20
Author: swan-gtm

Bridgebound In Market 20

Use this skill when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal and event timing — 20 'in market' Bridgebound triggers from Flip The Script: adjacent vendors, competitors, and time-based signals.

swan-gtm Updated Sep 17, 2026

File contents

BRIDGEBOUND Category III: Based on Likely "In Market" (20 Triggers)

Adjacent Vendors (7 Triggers)

Recently Purchased Adjacent Vendor (Channel Partner) - New tech stack addition
Current Customers of Adjacent Vendor (Non-Channel Partner) - Complementary tools
In-Cycle with Adjacent Vendor (Channel Partner) - Active evaluation
Engaged with Adjacent Vendor's Company Page - Vendor interest
Followers of Adjacent Vendor's Company Page - Following adjacent tools
Engaged with Adjacent Vendor's Employees - Employee engagement
Mutual Connections with Adjacent Vendor's Employees - Shared network

Competitors (9 Triggers)

Competitor's Churned Customers (Left a Negative Review) - Unhappy churners
Competitor's Churned Customers (Through Disintegration) - Forced churn
Competitor's Customers (Through Competitor's Website) - Identified users
Competitor's Customers (Through Integration) - Integration data
In-Cycle with Competitors (Through Word of Mouth) - Active evaluation
Engaged with Competitor's Company Page - Competitor interest
Followers of Competitor's Company Page - Following competitors
Engaged with Competitor's Employees - Employee engagement
Mutual Connections with Competitor's Employees - Shared network

Time-Based (4 Triggers)

Annual Event (Ex. Taxes) - Recurring annual needs
Regular Event (Ex. Olympics) - Periodic events
Seasonal Needs (Ex. Summer for HVAC) - Seasonal demand
Act of God (One-Time Event) - Unexpected events

Competitor Displacement Template

Just saw your review of {{competitor}}...

We researched and tested 3 alternatives (that don't suck).

Shall I send the report to you?

Cheers,
[Name]

Adjacent Vendor Play

Logic: If they bought Tool A, they likely need Tool B

Examples:

Bought Salesforce → Need Salesforce add-ons
Bought HubSpot → Need marketing automation
Bought Snowflake → Need data tools

Timing: 2-4 weeks after adjacent vendor purchase

Combines with

Skill	Why
`buying-signals-6`	Tech stack change signal
`clay-buying-signals-5`	Detect tech changes in Clay
`gtm-plays-11`	Play #8 (Bad Reviews)
`cold-email-templates-34`	Competitor switch templates

Example prompts

Build a campaign targeting companies that just purchased Salesforce.

How do I find churned customers from my competitor on G2?

Create an outreach strategy for trigger #17 (Annual Event) targeting tax season.

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

---name: bridgebound-in-market-20description: Use this skill when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal and event timing — 20 'in market' Bridgebound triggers from Flip The Script: adjacent vendors, competitors, and time-based signals.---# BRIDGEBOUND Category III: Based on Likely "In Market" (20 Triggers)## Adjacent Vendors (7 Triggers)1. **Recently Purchased Adjacent Vendor (Channel Partner)** - New tech stack addition2. **Current Customers of Adjacent Vendor (Non-Channel Partner)** - Complementary tools3. **In-Cycle with Adjacent Vendor (Channel Partner)** - Active evaluation4. **Engaged with Adjacent Vendor's Company Page** - Vendor interest5. **Followers of Adjacent Vendor's Company Page** - Following adjacent tools6. **Engaged with Adjacent Vendor's Employees** - Employee engagement7. **Mutual Connections with Adjacent Vendor's Employees** - Shared network---## Competitors (9 Triggers)8. **Competitor's Churned Customers (Left a Negative Review)** - Unhappy churners9. **Competitor's Churned Customers (Through Disintegration)** - Forced churn10. **Competitor's Customers (Through Competitor's Website)** - Identified users11. **Competitor's Customers (Through Integration)** - Integration data12. **In-Cycle with Competitors (Through Word of Mouth)** - Active evaluation13. **Engaged with Competitor's Company Page** - Competitor interest14. **Followers of Competitor's Company Page** - Following competitors15. **Engaged with Competitor's Employees** - Employee engagement16. **Mutual Connections with Competitor's Employees** - Shared network---## Time-Based (4 Triggers)17. **Annual Event (Ex. Taxes)** - Recurring annual needs18. **Regular Event (Ex. Olympics)** - Periodic events19. **Seasonal Needs (Ex. Summer for HVAC)** - Seasonal demand20. **Act of God (One-Time Event)** - Unexpected events---## Competitor Displacement Template```Just saw your review of {{competitor}}...We researched and tested 3 alternatives (that don't suck).Shall I send the report to you?Cheers,[Name]```---## Adjacent Vendor Play**Logic:** If they bought Tool A, they likely need Tool B**Examples:**- Bought Salesforce → Need Salesforce add-ons- Bought HubSpot → Need marketing automation- Bought Snowflake → Need data tools**Timing:** 2-4 weeks after adjacent vendor purchase---## Combines with| Skill | Why ||-------|-----|| `buying-signals-6` | Tech stack change signal || `clay-buying-signals-5` | Detect tech changes in Clay || `gtm-plays-11` | Play #8 (Bad Reviews) || `cold-email-templates-34` | Competitor switch templates |## Example prompts```Build a campaign targeting companies that just purchased Salesforce.``````How do I find churned customers from my competitor on G2?``````Create an outreach strategy for trigger #17 (Annual Event) targeting tax season.```---_Part of [Frontal](https://frontal.so) — free, open GTM skills for your AI agent. [Browse the library →](https://frontal.so/resources/skills)_

Frequently asked questions