swan-gtm LinkedIn Campaign Complete Guide
For message templates, see references/templates.md.
High-Converting LinkedIn Targets
Tier 1 (Highest Priority)
- LinkedIn Webinar/Event attendees
- Post engagers (filter to ICP via Clay)
- Company page followers
- Profile viewers
Tier 2 (Good Priority)
- Recently created group members
- Newsletter subscribers
- Content commenters
Critical Filter: "Posted within last 30 days" = Active user
LinkedIn Copywriting Rules
- Never over one paragraph long
- 3-4 sentences maximum
- Focus on creating conversation, not selling
- Use eye-catching auto-embedding resources (Loom, posts, webinars)
LinkedIn Campaign Sequence (Human-Like)
Step 1: View profile (Day 1)
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Step 2: Like a recent post (Day 1-2)
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Step 3: Send connection request (Day 2-3)
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[Wait for acceptance]
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Step 4: Send first message (4-24 hours after acceptance)
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Step 5: Follow-up if no response (Day 5-7)
Scheduling Best Practices
| Factor | Recommendation |
|---|---|
| Timezone | Prospect's working hours (9 AM - 6 PM) |
| Days | Weekdays only (Mon-Thu best) |
| Breaks | At least one day off per week |
| Timing | When they're likely online |
Combines with
| Skill | Why |
|---|---|
linkedin-limits-warmup |
Stay within limits while executing |
linkedin-success-factors |
Apply success factors to campaign |
cold-email-4-sequence |
Coordinate LinkedIn + email |
personalization-hooks |
Add hooks to LinkedIn messages |
Example prompts
Create a LinkedIn sequence for post engagers who match my ICP.
Write connection request notes for VP Sales at SaaS companies.
How do I coordinate LinkedIn messages with my email sequence?
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